2012 USH Media Kit

2012 USH Media Kit
Editorial/About Us
The Passion
Driving Hispanic
Women
2012 Vanidades USH Media Kit
Year Established: 1961
Frequency: 12 x a Year (Monthly)
“
Vanidades has become
an item so essential
that it is passed down
from generation to
generation, growing
and evolving alongside
its readers.
”
Launched in 1961, Vanidades became the first Spanish-language women’s
lifestyle magazine in the Untied States and the first to accompany the Hispanic
woman in her journey of her ever changing role as a woman through the
decades. The Vanidades woman is a classic yet modern one that is defined by
her different statuses- a professional, a fashionista, an entertainer or a stay-athome mom. Vanidades provides a compelling and exciting all in one package
covering everything that interests this multi-tasking Hispanic woman. From
fashion and beauty, to health and travel, Vanidades presents all the information
women need to be successful in an eloquent and relatable matter.
A pioneer in the market, Vanidades has accomplished many noteworthy
achievements. It became the first Spanish-language magazine to interview
top Latin designers such as Carolina Herrera, Oscar de la Renta, and Narciso
Rodriguez in the US; the first to cover international fashion shows directly from
the runways in Milan, Paris, and New York; and the first to promote significant
achievements of Latin women by creating the “Han Triunfado” section. By
incorporating the pink ribbon on its cover, Vanidades also became the first
Spanish-language magazine to draw attention to breast cancer awareness.
Through its editorial pages, Vanidades provokes emotion and nostalgia. With
its exclusive, in depth reporting and interviewing of icons, fashion, culture and
entertainment, Vanidades sets the tone and stage for trends and ideas
important to Hispanic women.
Having been in the market for 50 years, Vanidades has garnered legendary
amongst women across the Spanish-speaking Americas. Vanidades has
become an item so essential that it is passed down from generation to
generation, growing and evolving alongside its readers. Sophisticated, elegant
and experienced, Vanidades delicately incorporates everything that the Hispanic
woman is looking for. Today Vanidades is the most read fashion and beauty
magazine in the Hispanic market*.
Source: Simmons NCS/NHCS Spring 2011
Editorial
Breakdown
Beauty 20%
Fashion 20%
Entertainment 14%
Cooking/Food 10%
Decoration 8%
Health/Nutrition 8%
Royalty 6%
Arts/Culture 5%
Tourism 5%
Parenting
4%
Source: Publisher’s estimate 2011
Most Read
Sections
by Vanidades readers
Fashion
57%
Beauty
56%
Entertainment
54%
Health
47%
Gourmet
41%
Tourism
37%
Diet
32%
Tus Niños
21%
Source: GFK MRI Starch, September 2011
About Televisa
Publishing +
Digital
Vanidades is published by Televisa
Publishing + Digital which is part of
Televisa Group, the largest media
company in the Spanish-speaking
world based in its market share
and a major participant in the
international entertainment business.
With presence in 20 countries and
over 100,000 points of sale, Televisa
Publishing + Digital publishes over
189 titles with an annual circulation of
over 174 million. Televisa Publishing
+ Digital’s titles are #1 in market and
audience share in most of its markets.
Televisa Publishing + Digital provides
multi-platform opportunities for
optimum delivery and impact.
Televisa Publishing + Digital’s popular
brands extend to online properties,
events, and branded products that
reach a greater audience and exceed
advertiser’s needs.
2012 Vanidades USH Media Kit
The Reader/Research
The Reader/
Research
VANIDADES AÑO 51
NUMERO 11
read women’s
Vanidades, the most
fashion and beauty title
in the US Hispanic m
arket!
joven
®
Cómo lucir
a pesar del tiempo
Lo último en
tratamientos
ELISABETTA
CANALIS
WILLIAM HABLA
ISABEL II
DE
“PRIMERO
ES MI
ESTADOS UNIDOS
DESPUES, LA
Su vida sin
George
Clooney
ABUELA;
REINA”
nna
Los amores de Mado
ADULTA O
ADOLESCENTE
P
Descubre tu edad
emocional
NOVIEMBRE, 2011
rimavera
Verano 2012
UN VISTAZO A LO QUE VI
ENE
Readership Ranking:
US Hispanic Magazine Market
www.vanidades.com
(Numbers in 000/Avg issue audience)
2,756
2,626
2,326
Source: Simmons NCS/NHCS Spring 2011
1,419
1,062
1,013
SIEM
PRE
MUJ
ER
1,143
SER
PAD
RES
1,247 1,234
NAT
EN EIONAL G
SPA
E
ÑOL OGRAP
HIC
POD
ER H
ISPA
NIC
COS
EN EMOPOL
IT
SPA
ÑOL AN
LAT
INA
STY
LE
NOT
AS
VAN
IDA
DES
TV
PEO
PLE
EN E
SPA
ÑOL
TVY
NOV
ELA
S
1,534
3.25 Dólares
DECLINE
SPRING
2011
1,003
SPRING
2011
2,756 2,788
SPRING
2010
2,115
SPRING
2010
2,326
-12%
-1%
DECLINE
People
en español
1,137
SPRING
2010
+10%
GROWTH
SPRING
2011
(Numbers in 000/Avg issue audience)
While Vanidades
increased its
base readership
from Spring
2010 to Spring
2011, our top
competitors
decreased their
readership!
Latina
Source: Simmons NCS/NHCS Spring 2011
Demographic Profile
Gender
Female Male 95%
5%
Language Spoken in Home
Employment Status
Spanish Dominant
Bilingual English Dominant Employed
Homemaker
Other
74%
14%
12%
65%
5%
30%
Average Age
18 - 24
25 - 34
35 - 44
45 - 54
55+
Avg Age
Median Age
11%
27%
18%
22%
22%
40
39
Census Regions Reside In
Children in HH
West
South
Northeast
Midwest
% of Readers
with Children in HH
39%
33%
19%
9%
64%
36%
Graduated High School
Attended/
Graduated College+
Country/Region of Birth
Home Ownership
Mexico South America
United States Central America
Cuba Dominican Republic
Puerto Rico
Other
Own
Rent
Live with Parents/Family
47%
13%
12%
9%
6%
4%
4%
5%
Age of Children in HH
14%
Under 2
3-5
6-11
12-17
82%
Household Income
53%
39%
8%
$30,000 – $49,999
$50,000 – $74,999
$75,000+
Average HHI
Median HHI
Highest Level of
Education Completed
Marital Status
Married Not Married 57%
16%
25%
43%
43%
26%
21%
29%
$66,711
$52,976
Household Size
Avg People in HH
Avg Children in HH
4
2
Source: Simmons NCS/NHCS Spring 2011/
GFK MRI Starch, September 2011
Readership
Information
Average times read
last issue 4.8
Average time spent
with last issue
90 min.
Defining the Vanidades reader
She is ahead of the game when it comes to style and fashion
Agree with the following statements:
Vanidades index
I like to keep up with the latest fashions
137
I am first among my friends to try new styles
135
I like to experiment with new styles
125
I keep up with changes – styles/fashion
121
Agree with the following:
Vanidades is my favorite
magazine
93%
Vanidades gets read by
women of all ages in
my household
89%
Vanidades is my main
source for beauty 80%
She appreciates designer labels
Agree with the following statements:
Vanidades index
I always look for brand names
124
Top designers make quality clothes
120
Everything I wear is the highest quality 117
She cares about the environment which in turns shapes her
shopping habits
Agree with the following statements:
Vanidades index
I ban products that pollute 133
I would pay more for environmentally friendly products 128
I never buy cosmetics tested on amimals 128
When I shop for health and beauty products,
I look for organic and natural products 124
Source: Simmons NCS/NHCS Spring 2011, BIGresearch custom study September 2010
Index against Hispanic women
More than half (60%) of
Vanidades readers are
influenced by ads in the
magazine when making
purchases
Categories in which they
are influenced by ads to
make purchasing decisions
Cosmetics
Fashion Clothing
Skincare Products
Fragrances
Fashion Accessories
Travel
Entertainment
Groceries
Jewelry/Watches
Consumer Goods
Electronics/Technology
Telecomm
Luxury Products
Auto
84%
74%
73%
68%
65%
56%
54%
54%
40%
36%
23%
16%
13%
13%
Language preference in
ads in Vanidades
Spanish
Both (bilingual)
I don’t care
English
50%
36%
13%
1%
Source: Vanidades/BIGresearch December 2010
2012 Vanidades USH Media Kit
Marketing/Promotional
Opportunities
Marketing/
Promotional
Opportunities
Signature Events
Vanidades
Icons of Style
Location: New York City
Timing: September 2012
A huge success in its first year, Vanidades
Icons of Style Event returns. In 2012
Vanidades will take its iconic influence in
the fashion world to honor the top icons
of style in the following categories: iconic
fashion designer, iconic accessories
designer, iconic jewelry designer, iconic
hair stylist, iconic photographer, iconic
model and iconic up and coming fashion
designer. The Icons of Style 2012 will be
honored at an exclusive gala event that
will have in attendance VIPs and celebrities
and generate vast press coverage.
Sponsors will receive high impact
exposure through logo on step & repeat,
brand presence in all press materials,
sampling in gift bags, on-site branding,
and much more. Past sponsors include
Covergirl, Tous, and United Airlines.
Hispana Leadership Summit
Location: South Florida
Timing: September 2012
In its 6th consecutive year, The Hispana Leadership Summit presented by Poder
Hispanic and Vanidades, is a destination weekend conference geared to empower Hispanic
women leaders. Offering panel based conversations from the perspective of a wide realm
of successful women who have excelled in their respective fields, HLS provides valuable
advice that attendees can apply to their personal and professional lives. The highlight of
the event is An Evening in White, the traditional white party celebrating impactful women
in the Hispanic community. Past sponsors include State Farm and Yum Brands.
Vanidades
Magia de la Moda
Vanidades Brides
Location: Miami, FLORIDA
Timing: October 2012
The magic of fashion comes to life in Vanidades’ highly anticipated Magia de la Moda in
its seventh consecutive year. Magia de la Moda showcases the newest fall fashion and
some of the most distinguished international designers featuring renowned international
celebrities, live music performances, and vast media coverage. This event is the ideal
venue to expose your brand to the glamorous and fashionable Miami lifestyle. Sponsors
receive high impact exposure through logo on step & repeat, brand presence in all
press materials, sampling in gift bags, on-site branding, and more. Past ponsors include
Covergirl, Pantene, and Technomarine.
Location: Miami, FLORIDA
Timing: October 2012
A true bridal expo, Vanidades Brides is
a cocktail event where future brides are
invited to enjoy cocktails and gather
information from the latest bridal vendors
in Miami. An exclusive and intimate event,
Brides in the City is the event which
connects you to Hispanic brides
and weddings.
Specially Themed Events
Vanidades
50th Anniversary
(In Book and Gala Event)
Give your brand the exposure it deserves through our special themed events through
print, in book, online, events, and PR related efforts. In celebration of its 50th year
anniversary, Vanidades created a multi-platform event consisting of a series of in book
special sections highlighting the past 50 years of the most covered categories in the
magazine: supermodels, gastronomy, fashion, beauty, travel destinations, fragrances and
jewelry, music, and celebrities and Hollywood. As the final component in this 50th
anniversary bash, Vanidades celebrated in style in an exclusive gala event in New York
featuring celebrities, socialites, and VIPs, guaranteeing vast press coverage. The event
honored the best of each decade in the 8 categories covered, as well as unveiled the best
cover of each decade. Sponsors included Transitions, Estee Lauder, Continental amongst
many others. By associating your brand with the most established and most read
women’s magazine in the US Hispanic market, events like these deliver proven results.
Vanidades
Fashion Lounge
Location: New York
Timing: February 2012
Celebrating the hottest Latin fashion
designers of the season at NY fashion
week a stylish, intimate fashion event.
Vanidades at
Kentucky Derby
Location: Louisville, kentucky
Timing: May 2012
Live the excitement of the Kentucky
Derby through the glamorous pages
of Vanidades. Vanidades will feature a
special section with a photo shoot
featuring the top Hispanic jockeys and
fashion models. Celebrate the first ever
Hispanics at the Kentucky Derby in our
exclusive Vanidades lounge.
Special Collector’s Issues
Apart from of our regular issues, Vanidades publishes special issues, providing great advertiser exposure because of their unique
content, increase in sell through, and the higher on sale cycle. Advertisers have the ability to sponsor and own a special issue.
E D I C I O N
D E
C O L E C C I O N
≠
La corte de
la
imperial
Rusia
BLACK
Hollywood
la meca del
cine cumple
años
100
Joyas
f
la pasion de
los famosos
antasía
para las
olivia
wilde
fiestas
Bolsos, zapatos
y make-up
www.vanidades.com
la más sexy
On Demand Events These events are ongoing throughout the year
Shopper
Marketing
Activation
Program
Let Vanidades move your
product through our multi-tiered
retail program, which includes
advertising pages, online
exposure, on site shopper
interaction, and a fun and
engaging retail program that
will drive sales, retail traffic,
and brand awareness for your
product. Retail portion includes
a branded Kiosk activation that
can be used in sampling as well
as interactive experience in 20
stores nationwide.
Special
Advanced
Movie
Screening
Packages
Tie in your brand with
Vanidades and a star powered
upcoming Hollywood movie
by participating as a sponsor
in movie screenings in top
Hispanic DMA’s. Packages
include ad pages, email blast
to our readers, logo inclusion
in movie passes, signage
opportunities, sampling in
movie theaters, and more!
As part of Televisa Publishing + Digital, we provide a number
of multi- platform opportunities that bring advertiser’s brands
and products to life. From fashion shows and themed events,
to conferences and multi-media programs, we take brands
to the next level! Aside from the signature events listed,
Vanidades puts together custom events tailored to meet
your needs.
Vanidades
Beauty Tour
Mami &
Me Event
Vanidades goes on a national
beauty tour- doing what it
knows best- educating Hispanic
women on how to be beautiful
and maintain themselves young
looking. Sponsored by a major
beauty client, our expert editor
will give Hispanic women
all the tips they need to look
beautiful while taking care of
their skin. Our readers will be
pampered with a makeover,
receive free samples, all
compliments of Vanidades.
Powered by Vanidades,
the first Hispanic Expo of its
kind comes to life in an all
day event for new Hispanic
parents. Providing unique
opportunities to interact with
the future parents as they get
ready for parenthood. Don’t
miss the opportunity to
showcase your brand in the
forefront of our parents to be
guests at this spectacular and
informative event!
Cross Platform Capabilities
Print and Custom
Publishing
Promotions
Online & Mobile
Talent Use
& Management
Televisa Magazines
Multi-Media Programs
Esmas.com/Televisa
Print Advertising
Signature Events
Portal
Retail to content:
In store
Advertorials
Shopper Marketing
Vertical Sites
DVD’s, Novelas, etc
In Book Promotions/
Sweepstakes
Programs
Content Integration
Celebrity Endorsement
Grassroots Strategies
Promotions &
Advertising
Print Online Tie-Ins
Custom Publishing
Integrated
Opportunities
Polls & Surveys
Content Development
Site Sponsorship
Database Creation
Ipad Apps
Special Issues
Mobile Apps
Creative Rights
In-store appearances
Rates/
Circulation/Dates
/Specs
Rates/Circulation
Dates/Specs
2012 Vanidades USH Media Kit
2012 Rate Base
330,000*
2012 Audience
2,326,000
*ABC Audited
Source: Simmons NCS/NHCS Spring 2011
Circulation
Vitality
Rate Base Growth
2009-2012
2009
2010
2011
2012
125,000
180,000
300,000
330,000
+164% growth from
2009-2012
Rates
4C 1X Rates
Full Page
$39,600
1/2 Page
$24,750
1/3 Page
$17,820
2 Page Spreads
$79,200
Premium Positions
2nd Cover
$49,500
3rd Cover
$47,520
Back Cover
$51,480
Additional sizes, special positions, 2C
and BW rates available upon request
Rates are in gross
Frequency discounts available
“
In the June 2011 ABC
Audit period, Vanidades
was the second fastest
growing consumer
magazine in the market
with a 63.3% growth
in total paid and
verified circulation.
Source: ABC
”
2012 Closing Dates
ISSUE
NUMBER
ISSUE
MONTH
ON SALE
DATE
RESERVATION
DEADLINE
MATERIAL
DEADLINE*
52-01
January
12-27-2011
11-21-2011
11-28-2011
52-02
February
01-24-2012
12-15-2011
12-22-2011
52-03
March
02-21-2012
01-12-2012
01-20-2012
52-04
April
03-27-2012
02-09-2012
02-17-2012
52-05
May
05-01-2012
03-22-2012
03-30-2012
52-06
June
05-29-2012
04-19-2012
04-27-2012
52-07
July
06-26-2012
05-17-2012
05-25-2012
52-08
August
07-24-2012
06-14-2012
06-22-2012
52-09
September
08-21-2012
07-12-2012
07-20-2012
52-10
October
09-25-2012
08-09-2012
08-17-2012
52-11
November
10-30-2012
09-20-2012
09-28-2012
52-12
December
11-27-2012
10-18-2012
10-26-2012
*No extensions
Note: Televisa Publishing will not be held responsible for any unpublished ads if the materials were not turned in by the above mentioned deadlines.
Ad Sizes
In inches–indicated in width by height.
Perfect Bound (1/8 gutter allowance).
Live Matter (7/16 each side from trim).
Full Page
Trim Size - 8.25 x 10.875
Bleed Size - 8.5 x 11.125
Non-Bleed Size - 7.75 x 10.375
2 Page Spread
Trim Size - 16.5 x 10.875
Bleed Size - 16.75 x 11.125
Non-Bleed Size - 16 x 10.375
1/2 Page Horizontal
Trim Size - 8.25 x 5.4375
Bleed Size - 8.5 x 5.5625
Non-Bleed Size - 7.75 x 5.1875
Material Guidelines
PrintSure
Electronic Ads
In order to guarantee the safe and
timely arrival of your materials, we
encourage you to use PrintSure.
PrintSure is our new, reliable and
cutting edge solution software that
collects job information from the user
via a form, performs an optional local
pre-flight check and delivers assets
from the user’s workstation over
the internet to the PrintSure server,
thereby making the process of
delivery safe, fast and easy.
Whether you are a high volume
advertiser or agency, or a smaller, less
frequent advertiser, PrintSure is the
best ad delivery option.
Proof Submission
1/2 Page Vertical
Trim Size - 4.125 x 10.875
Bleed Size - 4.25 x 11.125
Non-Bleed Size - 3.875 x 10.375
A conventional proof (MatchPrint,
Chromalin) or digital color proof (Fuji,
Kodak, etc) are recommended, but
laser prints for layout are acceptable.
For color accuracy, a digital color
proof MUST be provided with every
ad, otherwise we will not be held
responsible for “Make-goods”.
Remote File Delivery
1/3 Page Vertical
Trim Size - 2.75 x 10.875
Bleed Size - 3 x 11.125
Non-Bleed Size - 2.375 x 10.375
Adobe Acrobat PDF/X-1a files only.
We DO NOT accept other formats.
Color ads should be sent as composite
files. Remote ads which require
changes must be re-submitted.
File Formats
Preferred format: Adobe Acrobat
PDF/X-1a.
Note
Televisa Publishing + Digital’s
Production Department has introduced
a new software for the exclusive use
of our clients. This software (PrintSure)
is meant to facilitate the traffic of
incoming materials, from the agency
or the client, directly to our server.
The PDF/X-1a format will be Televisa
Publishing + Digital’s preferred format
for all accepted materials. Clients
are asked to send all documents
electronically in PDF/X-1a format
through our new software server.
PrintSure will not only facilitate the
traffic of materials, but will also work
as a “filter” as it verifies and controls
the quality of all documents sent. This
will ensure excellent reproduction
quality of your ads.
2012 Vanidades USH Media Kit
Digital Offerings
for 2012
Digital
Offerings for
2012
About Televisa
Digital/Esmas.com
Televisa leverages all of its unique talent
and properties, including the vastly popular
programs on US Hispanic television, via a
digital entertainment platform including a
robust portal, mobile platform and various
magazine websites. These digital channels
bring to consumers unique and exclusive
worldclass content, such as late breaking
news, entertainment, women’s interests
and sports. With 13.2 million monthly visits,
6.67 million unique visitors and almost
58 million page views in the US, Televisa
Digital/Esmas.com delivers advertisers
a large, highly desirable audience and
offers consumers a complete digital
entertainment platform experience.
With the US Hispanic online audience
growing faster than the total US
internet population, Televisa Digital/
Esmas.com’s properties are the
perfect medium to reaching an
engaged and ever-growing audience
due to its strong impact and
penetration within the market.
Product Ad Size
Leaderboard Medium Rectangle Sponsorship Button Video Preroll 728x90
300x250
300x100
640x480
Floating Ads Varies. Televisa sites
support Rich Media and Standard Flash
Ad Units.Custom placement available.
Traffic Numbers for
Televisa digita/esmas.com
Visits
13.2 MILLION
Unique Visitors
6.7 MILLION
Avg. Time on Site
00:03:50
Page Views
57.9 MILLION
Traffic Numbers for
Televisa digita/esmas.com
Mobile Sites
Visits 2.7 MILLION
Unique Visitors
571,453
Avg. Time on Site 00:04:36
Page Views 3.2 MILLION
Televisa Publishing + Digital’s
Women’s Online Network
When it comes to women’s interests, Televisa Publishing + Digital
covers every segment in the Hispanic online space. From the young,
hip Hispanic fashionistas, to the sophisticated and classic women,
and the established Hispanic moms, we have the content to satisfy
their needs and special interests through our recognized and trusted
brands. With fresh content that is updated daily, we deliver unparalled
coverage in the Hispanic women’s online space.
Vanidades.com
Esmas Mujer
With its relaunch in 2011, Vanidades.com
now features more of that compelling
content Vanidades has become known for
over the past 51 years. From fashion and
beauty, to health and travel as well as in
depth reporting and interviewing of icons
in culture, fashion, and entertainment,
Vanidades.com now features all of this in a
new layout. While maintaining Vanidades’
unique and sophisticated tone, Vanidades.
com brings its users closer to all the things
she is passionate about through its videos
and exclusive online content.
Audience Female
25-54 Avg Age Avg HHI 67%
38
$71,200
Source: Simmons NCS/NHCS Spring 2011/
Based on projected target for Vanidades.com users
(www.esmas.com/mujer)
Our women’s channel on Esmas, Esmas
Mujer, features information on everything
today’s Hispanic woman needs to know
including the latest in fashion and beauty
trends, relationships and body, cooking,
mental health, and tips for mothers. Our
easy navigation and variety of content
make Esmas Mujer an indispensable guide
for today’s Hispanic woman. Tests, blogs,
and photo galleries bring users closer
to their passion points and provide an
engaging environment.
Audience Female
18-44
Avg Age
Avg HHI
75%
37
$68,700
Source: Simmons NCS/NHCS Spring 2011
Based on projected target for Esmas Mujer users
Source: Google Analytics, October 2011
User Profile for Televisa
digita/esmas.com
Male
Female
18 - 24
25 - 34
35 - 44
45 - 54
55+
Median Age
Presently Married
Not Married
Median HHI
Children in HH
54%
46%
22%
31%
25%
14%
8%
34
52%
48%
$44,200
65%
Source: Simmons NCS/NHCS Spring 2011,
Esmas.com users last 30 days
Esmas Health
(www.esmas.com/salud)
Esmas Health helps Hispanics live
a
better and healthier life providing
robust
content on nutrition, physical activ
ity, and
natural health. It also provides inte
ractive
tools such as calorie counters, test
s and
relevant health information.
Audience Female
18-44
Avg Age
Avg HHI 75%
37
$68,700
Source: Simmons NCS/NHCS Sprin
g 2011
Based on projected target for Esma
s Salud
users
Signature Events
Microsites
Vanidades
Icons of Style
Caras.com.mx
Cosmoenespanol.com
ntial
Cosmoenespanol.com is the esse
anic
Hisp
less
fear
fun,
the
for
tion
destina
ring
owe
female offering the same emp
mopolitan
advice and sassy content as Cos
date and
to
up
an
in
e
azin
en español mag
feel
and
look
new
a
With
ner.
man
fresh
e
mor
and
since 2011 featuring videos
l.com
ano
esp
oen
interactive content, cosm
hips,
ions
relat
ty,
beau
on
les
offers daily artic
e
hom
and
fashion, entertainment, nutrition
a
as
es
serv
décor. Cosmoenespanol.com
e savvy
community that guides the onlin
while
s
basi
daily
a
on
an
Hispanic wom
be the
to
ds
nee
she
s
tool
the
her
offering
life.
her
of
best she can be in all aspects
Audience Female
18-44
Avg Age
Avg HHI The online destination for the upscale
Mexican society featuring information
and exclusive photos of the latest social
events, as well as the latest in the
world of entertainment and fashion.
Caras.com.mx reflects the exciting and
trendsetting elements of upscale Mexico,
making it a must visit website for affluent
Mexicans living in the US.
Audience Female
25-54
Avg Age
Cosmo
Summer Splash
Our signature events come to life in
their own microsites featuring an extensive
photo gallery, videos of the events,
interviews, behind the scenes, runway
looks, and everything else associated with
our events. Microsites are created for
Vanidades Icons of Style, Cosmo Summer
Splash, and Vanidades Magia de la Moda.
85%
39
Source: Projected based on internal Televisa
Publishing + Digital studies
78%
34
$78,600
g 2011
Source: Simmons NCS/NHCS Sprin
Based on a projected target for
cosmoenespanol.com users
2012 Women’s Online
Network Calendar
Theme
Date
Products
Valentine’s Day
02/14/2012
Special editorial and photo galleries
International Day for Women
03/08/2012
Special coverage
Fall/Winter Fashion Fest
March 2012
Informative coverage
International Health Day
04/07/2012
Special coverage
Fall/Winter Fashion Week Mexico
April 2012
Special coverage
Mother’s Day
05/10/2012
Special editorial and photo galleries
Father’s Day
06/17/2012
Special editorial and photo galleries
Cosmo Summer Splash
07/01/2012
Special microsite including photo galleries, interviews, and video
Summer Special
Jul/Aug 2012
Special Information with news and photo galleries
Vanidades Icons of Style
Sep 2012
Special microsite including photo galleries, interviews, and video
Vanidades Magia de la Moda
Oct/Nov 2012
Special microsite including photo galleries, interviews, and video
Spring/Summer Fashion Fest
Oct/Nov 2012
News coverage
Cosmo Fab@40 Anniversary Bash
Nov 2012
Special microsite including photo galleries, interviews, and video
Note: Dates and themes subject to change without prior knowledge.
Digital Offerings for 2012
Televisa Publishing + Digital is committed to entertaining and informing millions of
US Hispanics while innovating our content through the latest technologies in order
to provide Hispanics with information everywhere and anywhere. We deliver
our content through various different formats so that our reader fully experiences
our brand in all of its dimensions.
Vanidades.com
Zinio
Tvynovelas.com
Cosmoenespanol.com
QR codes in our
major publications
Vertical
Magazine
Sites
Caras.com.mx
Vanidades.com,
Esmas Mujer,
Cosmoenespanol.com
Esmas Mujer
Smartphone
Sites
Online Destinations
and Targeted Channels
Esmas Salud
Targeted
Microsites
Vanidades Icons
of Style
Relaunch
Vanidades.com
Cosmo Summer Splash
Social Media
20,145 Facebook fans,
10,284 Twitter followers
iPad
Apps
Gourmet
Fashion
Beauty
Travel
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