Press Kit - Meliá Hotels International

Transcription

Press Kit
Central Headquartes | Majorca - Spain
H OT E L S & R E S O RT S
R E A L E S TAT E
CLUB MELIÁ
MELIAHOTELSINTERNATIONAL.COM
Index
Fact sheet
4-5
Company histor y
6-7
Our business model
8-9
The organisational structure
Our Brands
10 -11
12 - 35
Gran Meliá Hotels & Resor ts
12 - 13
ME by Meliá
14 - 15
Paradisus Resor ts
16 - 17
Meliá Hotels & Resor ts
18 - 19
Innside by Meliá
20 - 21
Sol Hotels
22 - 23
TRYP by Wyndham
24 - 25
Club Meliá
26 - 27
YHI Spa 28 - 29
Melia.com
30 - 31
Meetings & Events by Meliá Hotels International
32 - 33
Loyalty
34 - 35
Food & Beverage
36 - 37
Sustainable Development
38 - 39
Chairmanship
40 - 43
Contact44
Paradisus
Playa
del Kit
Carmen
La Esmeralda
| Mexico
2
Press
Meliá-Hotels
International
Press Kit Meliá Hotels International
3
Fact sheet *
Address:
Meliá Hotels International
Gremio Toneleros, 24
07009 Palma de Mallorca, Spain
Tel: (34) 971 22 44 00
Fax: (34) 971 22 44 08
www. melia.com
NIF: A-78304516
Revenues 2012: 1,362.4 million euros
Brands: Gran Meliá Hotels & Resorts
ME by Meliá
Paradisus Resorts
Meliá Hotels & Resorts
Innside by Meliá
TRYP by Wyndham
Sol Hotels
Club Meliá
Founded in: Palma de Mallorca, 1956
EBITDA 2012: 249.5 million euros
Distribution channels:
In-house reservation system
Internet: www.melia.com
Integrations with major online and offline travel agencies.
Connectivity with main GDS systems: Amadeus, Galileo,
Sabre y Worldspan
Specialist departments for tour operators, travel agencies and
companies
Meliá Meetings & Events
Hotel operations:
Ownership, lease, management and franchise
Chairmainship:
Chairman & Founder:
Gabriel Escarrer Juliá
Vicechairman & CEO:
Gabriel Escarrer Jaume
Hotels: 351
Loyalty programmes:
MeliáRewards (3,000,000)
mas amigos (100,000) - travel agents
mas corporate - SMEs
Rooms: 90,831
Personnel: 38,025
Products:
3, 4 and 5 stars resorts and city hotels
Vacation Club
Positioning:
Largest hotel chain in Spain by number of rooms
16th largest worldwide (Hotels Magazine ranking)
IPO: 2 July 1996
Sustainable Development::
Biosphere Hotel Company
Global Sustainability Policy (2008)
30 certified hotels, holding 34 awards (12 Biosphere, 9 Earth
Check, 7 ISO 14001, 4 EMAS and 2 Travelife)
Signatory of the United Nations Global Compact (2008)
Signatory of Global Sustainable Tourism Council (2011)
Institutional presence:
Fundación SERES
Fundación Entorno
ACIM-ECPAT
Fundación Príncipe de Gerona
Cátedra Meliá de Estudios Turísticos con UIB
Fundació Universitat Empresa de les Illes Balears
Exceltur (Alianza para la Excelencia Turística)
World Travel and Tourism Council (WTTC)
World Tourism Organization (UNWTO)
Global Sustainable Tourism Council (GSTC)
Consejo Estatal de RSE
Corporate Excellence
Wharton
Camara de Comercio Internacional
CEOE, Confederación Española de organizaciones Empreariales
Instituto Empresa Familiar
APD (Asociación para el Progreso de la Dirección)
Inverotel
Agrupació Cadenes Hoteleras
Universidad Comillas
Imtur
GERMANY
LUXEMBOURG
CROATIA
CANADA
USA
BULGARIA
GREAT BRITAIN
CUBA
GREECE
PORTUGAL
MEXICO
CHINA
EGYPT
DOMINICAN REPUBLIC
ARAB EMIRATES
ITALY
COSTA RICA
PUERTO RICO
PANAMA
VIETNAM
FRANCE
VENEZUELA
SPAIN
MALAYSIA
COLOMBIA
INDONESIA
CAPE VERDE
BRAZIL
PERU
TANZANIA
URUGUAY
ARGENTINA
* All figures are for the year 2012.
4
5
Company history
the merger with Inmotel Inversiones.The e-transformation of the
business. Hotel operations statistics confirm the recovery in the
his second Prince Felipe Award for Excellence in Tourism. It is
company also begins to prepare company technology for the
economic cycle while the asset management business achieves
also certified as the first “Biosphere Hotel Company”, supported
twenty-first century.
high capital gains on sales and the purchase of several key pro-
by UNESCO, representing a major step in its commitment to
perties. The Vacation Club becomes the third of the company’s
sustainable development.
Throughout more than 50 years of its history, the company has
been involved in a number of merger and acquisition operations
with other hotel companies, allowing the company to grow at a
startling rate. This evolution and the strategic focus on international growth has allowed Meliá Hotels International, with more
than 350 hotels in 35 countries, to be the first Spanish hotel
company with presence in key markets such as China, the Gulf or
2000 Acquisition of Tryp:
1956 Opening of the first hotel:
At only 21 years of age, Gabriel Escarrer Juliá begins to lease
and operate his first hotel: the Altair Hotel in Palma de Majorca
(Spain).
1984 Acquisition de HOTASA:
Growth begins. In a joint operation with Aresbank (financial representatives of the KIO group in Spain), 32 hotels in Spain are
acquired from the HOTASA hotel chain. The company becomes
the leading hotel chain in Spain, a position it retains to this day.
1985 First international hotel:
The company commences its international growth with the incorporation of the first hotel outside Spain: the Bali Sol.
of the customer life cycle with the company. The company ex-
On 21st. August, 2000, the company seals the acquisition of Tryp
tends its product range acquiring a 50% share in Luxury Lifestyle
Hotels and joins the ranking of the top ten hotel companies in
Hotels & Resorts, created in 2004 by the Stein Group.
the world by number of rooms while strengthening its position
as the leading city hotel chain in Spain.
the U.S., as well as maintaining its leadership in traditional markets
such as Europe, Latin America or the Caribbean.
strategic lines of business and provides a final step for the whole
2001 A year that left its mark:
2010 Diversification of product:
The company is focusing its growth strategy in the geographical
diversification of its product and the brand equity, with particular
2006 Enthusiasm for the 50th anniversary:
2006 was a historical year in every sense of the word. The company celebrated its fiftieth anniversary with record-breaking re-
attention to its luxury portfolio and new destinations, such as
Dubai, Egypt, Cape Verde or Colombia. The company inaugurates
its first hotel in China and USA. In June 2010, Wyndham com-
The year began with the launch of the new brand structure, re-
sults and also successfully completing major projects such as the
pleted TRYP brand acquisition from the company, opening a vast
ducing the number of brands to 4: Meliá Hotels, Tryp Hotels, Sol
creation of the new ME by Meliá brand, a revolutionary new
growth opportunities for both companies across Europe and the
Hotels and Paradisus Resorts.The events of 9/11 had a significant
approach to hospitality and a great success for the company. The
Americas.
impact on the world-wide travel industry and financial results for
year also saw a progressive renovation of the company’s brands
many companies, including amongst them the company.
with a new brand image and features. Meliá hotels acquired ener-
2011 New corporate brand:
gy and passion, while Tryp, Sol and Paradisus created new pro-
After completion of the Strategic Plan 2008-2010 and the sub-
ducts and activities for more highly segmented target markets.
sequent adaptation to the economic crisis, the company now
2002 Time for internal consolidation:
A difficult year in which political, financial and social instability
faces a new period with the aim of consolidating its manage-
2007 A historic year:
ment strengths and growing exponentially in the most competi-
were dominant features. Fortunately it was not all doom and
gloom. In some situations the crisis became an opportunity for
The strategic actions carried out by the company in previous
improvement.The company chose to use the year to consolidate
years produced record financial results in a year which also saw
its international recognition through its best-known hotel brand:
its most recent achievements and focused on creating excellent
another major deal, the acquisition of the German hotel chain
products, one of the best sales forces in the business, modern,
Innside, the disposal of the 50% share in the Luxury Lifestyle
integrated distribution systems, and a sound financial structure.
Hotels & Resorts joint venture, and the approval of the 20082010 Strategic Plan. The most important achievement in the year,
2003 A year of major alliances:
The company seeks growth in revenues through major alliances
however, was the implementation of the new internal organisational structure at the beginning of the year to provide a more
tive markets. The company changes its corporate brand to boost
Meliá. Thus, the company becomes Meliá Hotels International.
The hotel chain creates a new Asia-Pacific area to support the
growth in the region which will be the main focus of development efforts in the coming years, and signs an alliance with the
most important Chinese hotel group, Jin Jiang, which should allow
both companies to grow their brands through a coordinated ex-
appropriate response to the challenges of the future.
pansion strategy in China and Europe.
1987 Acquisition of MELIÁ:
with leading travel companies and the creation of new products
Gabriel Escarrer Juliá also becomes Chairman of Hoteles Meliá,
brand. New alliances with Cendant Corporation, the leading
With the adoption of a new Strategic Plan, the company has
a group comprising 22 hotels that had been controlled by the
2008 New Strategic Plan:
international travel and tourism company, and lastminute.com,
Major openings during the year included the Gran Meliá Palacio
prioritised international expansion via low capital intensive for-
Luxembourg-based Interpol Group. Growth continues in Europe,
European leader in the online travel market, allow the company
de Isora in July 2008, a resort in the south of Tenerife in which
mulas such as variable lease agreements or management and
Latin America, the Caribbean, Southeast Asia and the Mediterra-
access to new markets including the United States.
luxury is a way of life, and the ME Barcelona in August, intro-
franchise contracts, allowing growth to occur at a faster pace.
ducing a new and daring style of hotel to the Catalan capital.
This approach is made possible thanks to the maturity of the
New projects were also scheduled, including the opening of the
Meliá hotel management model, embodied by the added values
Gran Meliá Crete or the ME. The company adopted in 2008 its
offered to owners and investors, such as the standardization of
such as the Flintstone themed hotels and the new Hard Rock
nean, natural destinations for the company.
1996
IPO of Sol Meliá as a hotel management
2004 A new business focus:
The creation of the Asset Management Department has given
Global Sustainability Policy and it is included in the FTSE4Good
company:
the company a double focus to the business: hotel management
Ibex, the first responsible index for the Spanish stock market.
On 2nd June 1996 the company becomes the first hotel mana-
and asset management. The restructuring of the Marketing De-
The new Strategic Plan 2008-2010 sets out the basis to work on:
gement company in Europe to be quoted on the stock market.
partment has also helped develop the brand standardisation stra-
company’s brands, talent, customer, business diversification and
The group had previously been split in two: Inmotel S.A., the
tegy while also establishing new product research, development
sustainability.
hotel-owning company and the new Sol Meliá S.A., the hotel
and innovation procedures. The development of the Food and
management company subject of the IPO.
Beverage Department has also strengthened this key area and
1998 - 1999 Time for integration:
A strategic decision is made to integrate the management and
strength.
In 2012, the company opened its first hotel in the Middle East,
the Meliá Dubai, and also exported its luxurious and cutting-edge
ME by Meliá brand to the heart of London, in the limelight this
year thanks to the Olympic Games. Meliá has also successfully
2009 Facing the Downturn:
dardisation of food service.
In April, the company reorganized the management leadership
ca, its home base, with the opening of the Calvià Beach Resort,
and Gabriel Escarrer Jaume is named vice chairman and CEO.
with which it aims to renew and reposition a mature destination
Strategic highlights are the development of a Contingency Plan to
through improvements to the tourism environment and a focus
align short-term strategy to market circumstances and limit the
on a superior quality customer base.
2005 A year for consolidation:
with the take-over of Meliá Inversiones Americana (MIA) and
The company strategy reports positive results in both lines of
its brands, global leadership in sales or the company’s financial
led to the creation of the R&D Kitchens which supports the stan-
ownership halves of the business. This integration ends in 1999
6
2012 More leader and global
completed an innovative project to reposition tourism in Mallor-
impacts of the crisis. On the other hand, the company received
7
Our Business Model
The company has developed and implemented a Organisational
and Business Model to facilitate alignment with company strategy
and, thanks to more efficient management, the important organic
growth the company expects to achieve.
This new model is based on three business areas:
HOTELS
REAL ESTATE
CLUB MELIÁ
These three areas actively cooperate and are also highly complementary in their activities to further the achievement of the
company’s strategic challenges: to become a more global company, with growth in the most relevant brands and markets, (especially through management, lease and franchise agreements),
with a special focus on Asia and maximising the profitability of
its assets.
The coordination of their activities and development means the
chain is able to offer a wide range of products to clients, thus earning one of the most important assets for any business: customer
loyalty. Meliá Hotels International is now able to offer a range of
products suitable for any kind of client, regardless of their preferences, their budget or their location.
The following includes a brief description of the activities in each
of the different areas:
HOTELS
This area is basically responsible for the operations in the
company’s hotels, including all of the hotel brands and the wide
range of experiences they offer guests, from the most avant-garde to the most family-oriented, under the Gran Meliá, Meliá, ME
by Meliá, Innside, TRYP by Wyndham, Sol and Paradisus brands.
REAL ESTATE
Real Estate is another basic foundation for the new Meliá Hotels
International organisational structure with the dual objective of
maximising the profitability of the company’s real estate assets
and also using those assets to widen the range of services available to clients.
This area is thus responsible for enhancing the sustainable profitability of company assets, ensuring the quality of the real estate
portfolio, optimising the lifecycle of assets, planning medium and
long term investments, promoting and maintaining relationships
with partners and real estate investors and markets, and managing residential developments, shopping malls and golf courses.
To facilitate this activity, the company has forged a number of
strategic alliances with market leaders in each area, something on
which it will continue to focus in the future.
CLUB MELIÁ
Club Meliá (former Sol Meliá Vacation Club) was founded in
2004, representing a further step in the progress made by the
Spanish hotel group to offer a wider range of products to customers.
Club Meliá members enjoy guaranteed stays over a period of 50
years in exclusive suites within Meliá Hotels International hotels.
They purchase a “holiday currency” named Options, which allow
members to enjoy their annual vacations in more than 4,000
affiliated resorts worldwide.
Club Meliá has 27,000 members worldwide.
Given the large number of hotels in the company portfolio, Meliá
Hotels International has also developed four different systems for
adding hotels as follows:
Ownership: both the ownership and the management of the
property are in the hands of Meliá Hotels International.
Management: the management of the hotel is the responsibility
of Meliá Hotels International, but the hotel is owned by a partner
with whom the company has agreed conditions for its management services.
Lease: Meliá Hotels International leases facilities to operate a hotel under one its hotel brand names.
Franchise: Meliá Hotels International cedes the use of one of its
brand names for a certain period to a partner so that the partner
may operate a hotel under the brand name even though the
company has no share in its ownership.
Meliá
Garden
VillasHotels
| Indonesia
8 Bali - The
Press
Kit Meliá
International
9
The organisational structure
The company founder Gabriel Escarrer Juliá, remains Chairman,
while his son Gabriel Escarrer Jaume holds the position of Vice
President and Chief Executive Officer.
The Executive Vice Presidents form the Senior Executive Team
(SET) and lead the areas of: Hotels, Real Estate, Human Resources, Legal & Compliance, Finance & Administration and Club
Meliá.
Our greatest asset: our people
Major changes will not be successful if they are not built upon
on solid foundation: a great team made up of some of the finest
professional in the business. The following list gives the names
and positions of only the Meliá Hotels International senior management team:
The highest governing body is the Board of Directors. It currently
has twelve members: 2 executive directors, 6 independent and 4
proprietary directors.
Chairmanship:
Founder & Chairman
Vice Chairman & CEO
Gabriel Escarrer Juliá
Gabriel Escarrer Jaume
Senior Executive Team (SET):
ME
| Great Britain
10 London - Radio
PressRooftop
Kit MeliáTerrace
Hotels International
EVP Hotels
EVP Real Estate
EVP Human Resources
André P. Gerondeau
Mark Hoddinott
Gabriel Cánaves
EVP Club Meliá
EVP Legal & Compliance
Onofre Servera
Juan Ignacio Pardo
EVP Finance & Administration
Pilar Dols
11
Our Brands
City and Resort / 5 stars
Born as an audacious vision of fine living, Gran Meliá Hotels & Resorts is home to the most luxurious hotels in the company, all under a revitalised brand flag which reflects the more than 50 years
of hotel experience and values of Meliá Hotels International.
A collection of first class hotels and resorts with stunning architecture designed to satisfy the needs of the most discerning
travellers and located in the most important travel destinations in
the world, enjoying the warmth of the Latin character throughout
their facilities.
A good example is the Gran Meliá Palacio de Isora (Tenerife,
Spain) a place where some of the most beautiful natural features of the Canary Islands meet, with the omnipresent Atlantic
Ocean at its feet, the slim silhouette of the island of La Gomera
in front and the majestic Mount Teide at its back. The hotel is a
most attractive and suggestive proposal, inviting guests to experience new sensations and magical moments thanks to a hotel in
harmony with its environment and with a magnificent range of
services and facilities.
2012 also saw the opening of the latest jewel in the crown: the
Gran Meliá Rome Villa Agrippina. Built within a unique and impeccable architectural monument, the hotel is set in stunning gardens
and provides truly unique facilities in which guests can experience all of the art, history and culture of Rome.
”Red Glove” is the Gran Melia’s service brand, a prefect combination of two luxury concepts: the white glove as a symbol
of the highest quality service and the red carpet as a symbol of
exclusive attention. The service provides the best of avant-garde
luxury, yet not forgetting more classical hospitality and, of course, our Spanish nature, yet another reason for having red in the
name of the service.
The Red Glove Service reflects the virtues of our architecture
and our ambience, and we also pay the greatest attention to
the tiniest of details to ensure a unique and unforgettable guest
experience.
For guests seeking the most exclusive service in a boutique hotel environment within a hotel, Gran Meliá hotels also have an
exclusive area named the Red Level which focuses on catering
to the guest desires. Already operating in a number of our hotels, it provides a private concierge and butler service, VIP area
for check-in, private swimming pools, booking priority in hotel
restaurants and spas, and all of the services designed to respond
to the requirements of guests seeking luxury combined with the
needs of the moment.
Gran
Isora
- Red
Level
| Tenerife, Spain
12 Meliá Palacio
PressdeKit
Meliá
Hotels
International
13
Our Brands
City and Resort / 5 stars
The most avant-garde of the company’s hotel brands, ME by Meliá is a new concept for hotels where design, international cuisine,
the latest technology and global, cutting-edge music all have an
important role to play. ME by Meliá hotels will be introduced in
the most important cities in the world as well as in leading tourism destinations providing guests with the unexpected.
ME by Meliá offers a personalized service that goes beyond mere
accommodation. The ME by Meliá experience revolves around
four concepts - Remember ME, Experience ME, Energize ME, and
Dare ME. It isthe perfect combination to create an atmosphere that stimulates the senses and connects with each and every
one’s life rhythms, with every guest’s AURA, creating the essence
of the hotel itself.
ME by Meliá has been designed for discerning travelers who are
trendsetters, looking not just for quality but also for a personal,
vibrant experience in a cosmopolitan atmosphere that reflects
their professional needs and unique desires.
Visual inspiration by the surroundings is a prominent feature of
ME hotels. ME London, opening in September 2012, was designed by Sir Norman Foster and his firm, Foster + Partners.
International cuisine is another key pillar of the ME brand. Each
ME hotel delivers a unique culinary experience that promises to
tantalize the senses not just by the venues’ aesthetic but also by
working with strong, talented chefs.
ME invites you to go further, to go beyond your personal and
professional limits. ME anticipates your needs at work and inspires you at leisure. ME awakes your emotions and stimulates
your passion.
Amongst the most outstanding areas in ME hotels is the exclusive
VIP floor, ME+, a place to find everything expected of a superior
hotel: the finest service, the latest technology, and an exclusive
space, The Deep Lounge, where anything is possible.
With the creation of ME by Meliá, a new position of Aura Experience Manager was implemented to create stimuli for guests
with aromas, colors, and flavors to ensure they have a truly unforgettable experience.
ME
Victoria
- TheHotels
Roof International
| Spain
14 Madrid Reina
Press
Kit Meliá
15
Our Brands
Resort / 5 stars All Inclusive
Paradisus Resorts provide romantic experiences for couples and
exceptional vacations for families, in sophisticated environments
where guests may enjoy a luxury All Inclusive service, with the
exotic and privileged scenery of the hotels’ Caribbean locations.
Characterised by their original and unique architectural style, Paradisus Resorts offers an endless range of experiences for guests,
thanks to their exclusive services, and exquisite dining options.
Among the most important Paradisus experiences is Royal Service, an adults-only area with an extensive range of services such
as butler service, exclusive areas (beaches, swimming pools…)
and a Jacuzzi in every room.
Paradisus hotels provide a Family Concierge for guests travelling
with their families. Designed to satisfy the needs of the modern
family, the Family Concierge programme provides an exclusive
VIP service, which includes availability throughout the day of
the Family Concierge by walkie-talkie to provide an immediate
response to family needs. Guests stay in Junior Suites with luxury
amenities and also enjoy personalised hotel activities.
The enjoyment of the sun and sea at a Paradisus Resorts is a
unique experience, but for guests seeking something more from
their stay, there is also a great range of activities such as golf,
scuba diving, horse riding, painting, personal growth classes, tango
classes, sushi making classes and wine tasting.
And for guests seeking greater balance, there is nothing better
than the Yhi Spa, a place to treat your soul, body and mind to
pure and natural therapies and treatments. The Yhi Spa provides
guests with maximum relaxation in a setting created to infuse
serenity.
Paradisus
Palma
Real Kit
- Gabi
Beach
Dominican Republic
16
Press
Meliá
Hotels| International
17
Our Brands
City and Resort/ 4 star superior and 5 star
The Meliá brand is home to city and resort hotels with stunning
yet functional facilities in preferred business and leisure destinations worldwide, from major European cities to the most exotic
destinations in the Caribbean, Mexico, South America, Asia and
Africa, all of them enjoying great international prestige due to the
superior quality of their products and highly personalized service.
Meliá provides fresh and innovative experiences for the five
senses which ignite passion and evoke Spanish traditions for
experienced travellers on business trips, city breaks, a romantic
getaway or a family vacation. Sensory design is a must for Meliá,
always coupled with the most fresh and welcoming decoration
and the most subtle balance between design and functionality.
personalised service, superb locations and teams which are highly
qualified in event organization and management are the cornerstones of the Power Meetings by Meliá concept.
For children, Meliá has launched Kids & Co, a family programme
that allows children to enjoy their own “adult” holidays in hotels.
It is an original concept that uses the language of the children
(and their parents) to present the most extensive programme of
activities and entertainment.
And to respond to the demand for weddings, celebrations and
honeymoons, Meliá has created Romance by Meliá, a programme
that offers different types of packages (including an All Inclusive
option) to make the biggest day in our guests’ lives the most
unforgettable experience.
The rooms at Meliá Hotels & Resorts offer the latest advances
to provide a great night’s rest thanks to their DreaMax beds and
guest service technology, with internet access, plasma TV screens,
a great choice of TV channels, and an extensive movie menu.
The “Meliá Connects” service ensures that any inconvenience in
rooms will be resolved in less than fifteen minutes.
Thanks to “The Level” service guests have access to superior
personalized service in exclusive hotel areas with private checkin and check-out, rooms in areas separated from the rest of the
hotel, private meeting rooms, superior quality amenities, a private
lounge with an open bar and snacks throughout the day, and
everything our guests may require for the most complete hotel
experience.
In line with its new positioning and a philosophy that welcomes
change, Meliá has inaugurated new in-house restaurant and bar
concepts full of personality that have become benchmarks in
their cities. Haute cuisine at Meliá is represented by the culinary
experiences at the UNO, Aqua or Spices restaurants, one-stop
venues for fine dining and local specialities, bar, snack bar and
‘à la carte’ restaurant. Concepts such as O Grill, Quatre, Meliá
Tapas, Gabi Beach and Lounge, and the Q Lounge also provide
the service, design, ambience, music and food and drinks which
help the brand combine great cuisine and an ideal atmosphere
in a masterly way to create an unforgettable culinary experience.
Health and well-being are also essential attributes of the Meliá brand. To share this philosophy Meliá has integrated Yhi Spa
and Yhi Wellness concepts into hotels to allow guests to enjoy
a great choice ¡of massages, treatments, hydrotherapy areas and
Spa rituals.
Meliá Hotels are the perfect choice for travellers to city hotel
for both business and leisure. Personalised facilities for events,
Meliá
| Sapin
18 Barcelona
Press
Kit Meliá Hotels International
19
Our Brands
City / 4 stars
The Innside brand joined Meliá Hotels International in 2007
adding a number of hotels characterized by their urban and
avant-garde nature to the company portfolio. Elegance with a futurist focus are key to Innside hotels, a German brand but with an
ambitious expansion plan focused on other European countries.
The main attribute of Innside hotels is their design. Each of them
has been designed by a different architect, focused on achieving
guest satisfaction in modern urban spaces, yet not forgetting a
sensation of warmth which all guests appreciate as soon as they
arrive at any Meliá Hotels International hotel, aided by stimulating
decoration and a carefully designed functionality.
The rooms reflect the avant-garde image thanks to the use of
different materials: steel and glass accompanied by flashes of vibrant colour, ensuring warmth and comfort throughout the stay.
The Innside hotels provide its guest with the latest in communications equipment (including W-LAN, flat screen TVs with free
access to news channels and movies) and a professional service
for business guests.
Employees at Innside by Meliá are “advisors” and “partners” for
guests and form the backbone of the Premium philosophy. Personalized, professional and caring attention ensures that guests
feel right at home.
As far as the dining options are concerned, expectations are also
guided by the demands of the Premium philosophy. There is a
very special atmosphere in the restaurants and bars thanks to a
mixture of extravagance and originality in the décor. These are
meeting places designed for the enjoyment of the exclusive cuisine and fine wine.
With bright meeting rooms with full climate control, Innside’s
conference and seminar facilities are second to none. This is also
complemented by guided cultural tours of the city and by family
programmes at the weekends.
One of our guiding themes is wellbeing. All of the hotels have a
small but excellent area for leisure and free time, almost all of
them with a whirlpool bath, aromatherapy bath or Turkish bath
and sauna. A fitness area, modern training equipment and individual massage treatments complete the offer.
Innside
Schwabing
Munich,
Germany
20 München
Press
Kit Meliá|Hotels
International
21
Our Brands
City / 3 and 4 stars
Wyndham Hotel Group, the largest American hotel group acquired the TRYP hotel brand from Meliá Hotels International last
2010. Through a strategic alliance, Wyndham Hotel Group and
Meliá Hotels International will work together to develop the
newly renamed TRYP by Wyndham brand.
TRYP by Wyndham is a select-service, mid-priced brand with
nearly 100 properties in some of the most dynamic cities around
the world, including Madrid, Barcelona, New York, Paris, Lisbon,
Frankfurt, Buenos Aires, São Paulo and Montevideo. The TRYP
philosophy: bring you closer to what is important to you and turn
your stay into a unique experience. That’s why our hotels are in
the heart of the city, close to everywhere.
True to its Spanish-Mediterranean roots, the TRYP experience is
all about a zest for life. TRYP’s unique collection of products and
services, spiced by its Spanish flair, offer experiences that encourage guests to enjoy the city, socialize and live life to the fullest.
We are experts on the city and we love to share this experience
and knowledge with our guests.
Catering to the new generation of travellers, TRYP launched
specialty guest rooms for young families travelling with children
and people who put special emphasis on exercising while on the
road. These specialty guest rooms include Premium Rooms, specially designed for Business travellers, Fitness Rooms with exercise machines and Family Rooms featuring a double bed for adults
and a bunk bed for kids.
The simple pleasure of a great breakfast, creative dishes and
very tempting tapas, delicious coffees and cakes…Eating well is
an authentic pleasure that stimulates the senses. They say enthusiasm is contagious, and we are willing to spread this passion. At
TRYP we celebrate food; at any time, our guests can the delicious
options that we prepare for them daily with the best ingredients.
Professionalism defines our guests and what they do. It also defines us. BE SUCCESFUL is the TRYP program developed to turn
meetings, conventions and events into a complete success. TRYP
has developed four set up styles according to your needs as well
as meeting packages with the necessary services to ensure a successful meeting.
TRYP
| Spain
22 Madrid Chamartín
Press Kit Meliá
23
Our Brands
Resort / 3 and 4 stars
Sol hotels are the ideal places for having the greatest fun in your
holidays. Located in major tourist destinations in the Mediterranean and the Caribbean, Sol hotels provide comfortable rooms, a
wide range of restaurants and bars, large swimming pools and an
extensive programme of a la carte activities designed for all our
guests, from the youngest to the oldest, so everyone can enjoy
their vacations to the full.
Meliá Hotels International provides The Flintstones Land in 10
Spanish hotels: Sol S’Argamassa (Ibiza), Sol Timor (Málaga), Sol
Antillas Barbados (Mallorca), Sol Falcó (Menorca), Sol Lanzarote
(Lanzarote), Sol Milanos Pingüinos (Menorca), Sol Mirlos Tordos
(Mallorca), Sol Pelícanos Ocas (Benidorm), Sol Princesa Dácil (Tenerife) and Sol Príncipe (Málaga).
Sol has created a series of innovative concepts to offer guests the
greatest variety of services, including the themed buffets, entertainment programmes and the Flintstones Land areas, a way of
spending fun-filled vacations with the famous cartoon characters.
Sol Hotels continue improving the quality of its facilities and has
reinvented its hotel portfolio under the new concept “with or
without?” which aims to provide its guests two different types
of vacation based on their preferences: hotels “with” children to
be enjoyed with the whole family; and hotels “without” children,
which offer an experience focused on relaxation and attention to
detail, in the “adults only” segment for guests over the age of 15.
At the “With” children hotels, Sol Hotels has added popular
characters from the TV show Lazy Town to the children’s entertainment programmes at the hotels (currently a pilot project
at the Sol Guadalupe in Mallorca and Sol Gavilanes in Menorca)
to encourage children to enjoy the healthy lifestyle that inspired
the popular series. Under this new entertainment programme,
Sportakus, the superhero, will make appearances at the hotels,
graphically and virtually, to encourage the children to play sport,
fight the sedentary lifestyle and lead a healthy life through a programme of activities inspired by values such as respect for nature, sustainability, community involvement, healthy eating, sport,
friendship and family.
The Flintstones Land
Flintstones Land is a new way of spending a fun-packed vacation,
full of special activities in themed areas. On arrival at the hotel,
the children immediately form part of the Flintstone family, receiving a welcome gift at the mini-check-in and signing up for the
club for their age group. All the clubs provide a great programme
of fun activities which help stimulate the imagination as they have
fun and make friends.
Fred, Barney and Dino join in with the children during the Rocapack activities: Brontobreakfast, party time with Fred, wall climbing, superjumpers, camping, Roca workshops (magic, kites, t-shirt
painting, etc.), and much more. And at meal times the food they
most enjoy eating is served at Betty’s Kitchen: chicken wings, macaroni, brontoburgers, ice creams, etc...
Sol
| Majorca,
SpainHotels International
24 GuadalupePress
Kit Meliá
25
Our Brands
Vacation Club
The Meliá Hotels International Vacation Club was founded in 2004 as
a safe and flexible response to the new habits of travellers who are
committed to investing in their leisure time.
Being part of Meliá Hotels International offers members of this distinguished club a week of guaranteed vacations for 50 years in a wide
network of hotels around the world.
The club provides its members with accommodation units designed
exclusively for them, which are present in 15 company hotels in Spain,
Mexico, Panama, Puerto Rico and the Dominican Republic, called
“Home Resorts”. These units are characterised by their spaciousness
and their top quality materials and are equipped with the latest communication technology and provide personalised attention.
As well as the “Home Resort”, members can choose to spend their
vacations at any other company hotel, as well as a network of 4,000
affiliated resorts. They can also exchange their “vacational currency”
(called Options) for other services such as cruises, flights or car rentals.
Club Meliá members automatically receive the Meliá Hotels International mas reward gold and mas reward platinum cards so they can enjoy
all the benefits of the company’s loyalty programme.
Thanks to Club Meliá, the company can satisfy the most discerning
guests: those who want to enjoy their vacation investing in the future,
with no surprises when it comes to designing their holidays and with
the sense of belonging to a very special club.
Meliá
One Bedroom
| Lanzarote, Spain
26 Salinas - Press
Kit MeliáMaster
Hotels Suite
International
27
Our Brands
A commitment to wellbeing
Fruit of research and development of a spa experience based on
the needs of modern society, and stimulated by all of the different
millenary cultures, Meliá Hotels International created Yhi Spa in
2006 as an ideal complement to a stay in our Meliá, ME by Meliá
and Paradisus brands.
Yhi Spa owes its name to an Australian ancestral legend that
describes YHI as the spirit of life and light. YHI and its legend
reinforce the spa philosophy developed at Meliá Hotels International and ensure our spas are places where relaxation is just
a step towards achieving wellbeing and greater health for both
our bodies and our minds. Our claim is “Envigorate your senses”.
YHI Spa is a place where scents, flavours and shapes, accompanied by soft background music, turns the experience into an
unforgettable moment of harmony and wellbeing.
Yhi Spa is based on four foundations:
Facilities: spaces using sensorial architecture to create a balance
between the common axis of Yhi spaces and the culture and
trends of each region.
Treatments: our treatment menu marks a difference and comprises global treatments common to all Yhi Spa centres, including
classical treatments and others based on Ayurveda philosophy,
and local treatments that vary depending on the regional culture
and guest preferences.
Service: our spas are run by experienced professional therapists,
allowing us to develop a great training structure and high levels
of innovation to add and adapt trends in the world of beauty
care and wellbeing.The study and development of client lifecycles
makes a visit to a Yhi Spa a truly unique experience.
Image: a unifying image loaded with symbolism and simplicity and
identified through a logo with connotations of diverse cultures
and a symbol, the mandala which inspires meditation and relaxation.
At Yhi Spa we want the spa experience to be enjoyed not only in
the spa itself but also through other means:
YHI flavours: a selection of healthy options with properties that
complement the benefits of the treatments, including infusions,
syrups, juices and specially prepared dishes that can be tried in
our restaurants or at home.
YHI moves: our fitness spaces and classes led by monitors, all
equipped with top of the range equipment, and emphasising personal training and the latest most popular types of activity.
YHI home: our boutiques, allowing guests to take everything
they may need home with them - cosmetics, lingerie, sensorial
items…- and recreate the Yhi Spa experience.
YHI
de Mar
| Majorca,
28 Spa at Meliá
Press
Kit Meliá
Hotels Spain
International
29
Our Brands
With a new design and optimisation of its duties, melia.com has
become a benchmark in the sector, where the presentation of
and information about the portfolio is done through the most
innovative tools, incorporating richmedia technology, such as hotel location via Google Earth, models of the rooms in 3D, 360º
photography and virtual tours, amongst other functions.
Amongst the main features of the melia.com web page, its attractive look&feel is well worth highlighting, as well as the ease of
consultation, the simplification of reserving and a full description
of the hotel and its services. The search by destination or by
date allows the user to always find the best offers. The client can
indicate where they want to go and melia.com will show the
hotels with offers in that destination. Or alternatively, if they wish
to stay somewhere on specific dates but are undecided on the
destination, they can choose the days and the hotels with offers
will appear automatically.
own Facebook profile, where the Community Managers – those
responsible for managing their profiles – interact with users, promote participation, feed conversations, update profile information and even become “advisors”.
All recorded activity on social networks is analysed and monitored to adapt the company’s social network products and processes.
The company also keeps track of its online reputation through a
ReviewPro tool, and has included these quality parameters in the
variable remuneration of hotel managers, taking into consideration the growing influence of opinions on the web.
As a show of its wide international appeal, melia.com opens to
the world in 7 languages: Spanish, English, German, French, Italian,
Portuguese and Russian.
The Spanish hotel company continues to strengthen its “Lowest
Online Price Guarantee” for melia.com users, ensuring the best
rate available on the internet; and in case of failure to comply
with this premise, the company will match the lowest rate as well
as apply an additional 10% discount on the amount of the stay.
Mobile Phone Technology
On the other hand, Meliá Hotels International was the first Spanish company to launch a booking system for mobile phones,
a solution that allows users to search and book hotel rooms
in any company hotel via their mobile phone, as well as view
photographs, locate the hotel on Google Maps and access the
loyalty programme point system. Furthermore, the company has
supplemented the service with the launch of specific bookings
applications for smartphones, iPhone, Blackberry and Android.
Social Networks
In response to new consumer habits, Meliá Hotels International
has defined its management strategy and presence on social networks in order to use the new technologies to “listen to” and
increase customer loyalty, create visibility and improve the reputation of its brands. The company is adapting to a more technological and virtual environment, where the new traveller profile is
“mobile” and “social”.
Meliá Hotels International, as well as each of its brands, has its
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31
Meetings & Events
Meliá Hotels International provides a wide range of meeting space in around 100 urban and leisure hotels and staffed by a team
of experienced professionals to provide solutions to any needs
that may arise, from the location to the capacity, analysing the
layout, food service requirements and technical needs.
“Meliá Meetings & Events” includes all the initiatives related to the
product, the service and the professional team within the segment of groups, conventions, conferences, incentives and events.
With more than 50 years of experience, the company is committed to efficiency and flexibility, providing innovative products to
meet the customer’s needs, such as the “Meetings Packages”, that
features competitive and standardised prices by brand, making it
easier to organise meetings and keep costs fully under control.
In addition, each hotel brand has developed its own differentiated
products tailored to their customers’ needs and budgets, such as
“Power Meetings” in Meliá Hotels & Resorts; and “Be Succesful”,
in TRYP.
The online tool “Opportunity Dates” shows a calendar with the
best available rates for company hotels and other benefits. The
“Meetings & Events Directory” contains a careful selection of hotels and includes essential information needed when choosing
different destinations and locations, such as the capacity to host
car launches, the offer of outdoor facilities and the possibility of
holding themed events.
ME
Victoria
| Sapin
32 Madrid Reina
Press
Kit Meliá
33
Loyalty
Meliá Hotels International has re-launched in 2013 its loyalty program under a new name, MeliáRewards, which aims to get closer
to Meliá Hotels International customers worldwide, becoming a
more international and sustainable programme.
The new program, formerly known as mas rewards, features the
claim “Welcome back”, encouraging customers to come again
and feel the emotions, flavors and sensations experienced at Meliá hotels.
Customers of the new program will enjoy exclusive benefits during their stays in more than 350 hotels in 35 countries, special
rates at melia.com and exclusive benefits with international partners.
“mas corporate”
Meliá Hotels International launched in 2011 the first loyalty programme exclusively for small and medium-sized Spanish companies which provides direct discounts in group hotels worldwide
both for employers and their employees in their leisure travel.
Among the advantages of “mas corporate” is a 10% discount on
all company hotels (Spanish and international) during the first
two months, followed by 7% discount in resort hotels and 5%
in city hotels. The programme also guarantees very special rates
for a number of hotels selected by the companies that join the
programme.
“mas amigos”
Fully aware of the importance of the work done by travel agents,
Meliá Hotels International created an exclusive programme designed especially for them in which they can earn points every
time they sell stays in our hotels to their clients.
Given our strong international presence, “mas amigos” has grown
since it started in 1997 throughout Spain and into the rest of
the world. As a member of “mas amigos”, travel agents can benefit from special prices in our hotels, VIP treatment during their
stay and other advantages in recognition of their importance as
partners.
“mas amigos” is not just a loyalty programme for travel agents, it
is also a means of having more personalised contact with them
and of creating even better relations with a group that is fundamentally important to the travel industry.
Currently, the programme has over 100,000 members worldwide.
34
35
Food & Beverage
Meliá Hotels International understands fine dining and nightlife as
the essential cornerstones of guest experience and have developed innovative concepts and features in the Food and Beverage
areas of each of its brands, providing added value for their guests,
as well as positioning their hotels amongst the local population
in the cities in which it operates, thanks to their fashionable bars
and restaurants.
All the hotel brands at the company have different F&B concepts
depending on the character of the brand. For example, Gran
Meliá has strongly focused on a partnership with one of the most
important contemporary chefs in Spain, Dani García, who assists
with service at the Gran Meliá Don Pepe (Marbella, Spain) with
his Calima restaurant (2 Michelin Stars),
Finally, Tryp hotels offer a great variety of breakfast options, ideal
for business travellers who are often away on trips and want a
breakfast just like they get at home; also ideal for guests that are
staying for pleasure and want the best possible way to kick off a
day of sightseeing in the city.
Meliá Hotels International consolidates its “brand-equity” strategy, featuring cutting-edge design hotels, new technologies and
innovative F&B concepts, in addition to its Excellence and Passion
for Service.
Gran Meliá Fenix has introduced a new concept bar under the
Dry by Javier de las Muelas brand, one of the most famous and
prestigious bars in the world, an icon in the cocktail industry.
Gran Meliá Rome also has an exceptional partner: the Italian chef
Alfonso Iaccarino (2 Michelin Stars), with his Vivavoce restaurant.
ME has also partnered with star players on the international
nightlife scene providing exclusive cuisine. A good example is the
exceptional dinning offer at the ME London hotel, with the American steakhouse “STK”, who are celebrated for their lively vibe,
and Cucina Asellina for a contemporary take on rustic Italian
food.
Exotic cuisine has a special position at Paradisus resorts, where
guests can sample the best of top quality international cuisine. In
2012, coinciding with the opening of Paradisus Playa del Carmen
(Mexico), the company signed a partnership with award-winning
Spanish chef Martin Berasategui, who has already opened three
restaurants in three Paradisus resorts.
The Meliá brand has also attached great importance to Food
and Beverage options, and an evidence is its partnership with
the chefs Javier and Sergio Torres at their Dos Cielos (1 Michelin
Star) restaurant, located on the 24th floor of the Meliá Barcelona Sky. The brand has also developed several concepts over the
years such as UNO, inspired by Dani García and combining a bar,
snack bar and a la carte restaurant in one unique space; Quatre,
another dining space bringing together four different concepts in
one (Sushi Bar, Tepanyaki, Lounge bar and continental and seasonal cuisine); the Gabi Club, a chill out bar with a stimulating
ambience; and Q Lounge, an afterwork venue.
At Sol hotels families can enjoy excellent cuisine at the theme buffets called Fun Food, blending a great time with attractive dishes
for both parents and kids.
Paradisus
PlayaPress
del Carmen
- La
Esmeralda
- Passion by Martin Berasategui Restaurant | Mexico
36
Kit Meliá
Hotels
International
37
Sustainable Development
Meliá Hotels International is firmly committed to Sustainable
Development, as witnessed by its preferential position in the
Strategic Plan 2008-2010, designed to frame the growth of the
company not only from a financial point of view, but also from an
environmental and socio-cultural perspective.
Alliance with UNICEF
At the end of 2010 the company signed a strategic alliance with
UNICEF for child protection. The agreement means that the
Company will prioritise initiatives related to children within its
social responsibility activities.
This involves highlighting internal awareness, interacting with
stakeholders and, in particular, applying respectful management
procedures with regard to our tourist destinations where biodiversity, cultural heritage and people define our vision. The company recognises the need to integrate the socio-cultural nature
and wealth of destinations and ensure that this fundamental asset
helps contribute to the economic development of both the company and the communities in which we operate.
Meliá Hotels International will be collaborating with the United
Nations organisation in such major issues as education and child
protection that includes the fight against sexual abuse and slavery. Besides contributing economically, the hotel company will
be working at every hotel to make guests and staff aware of
education and fundamental rights of children.
The hotel company is a signatory of the UN Global Compact
and the first member company of the system of voluntary commitment to reduce emissions and maintain agreements with well
known organisations in the protection of biodiversity, children’s
rights, fair trade and the fight against sexual exploitation. Furthermore, it is the only company included in the FTSE4Good Ibex,
the responsible index of the Spanish stock exchange.
In 2011, the hotel company announced its commitment to the
Global Sustainable Tourism Council, an international organisation
dedicated to the promotion of sustainable tourism and which
advocates a universal set of principles– called Global Sustainable
Tourism Criteria– to ensure responsible management of tourist
destinations.
Meliá Hotels International, as an industry leader:
- Increase public awareness
- Promote solidarity activities of customers and employees.
- Push organizations and governments to take measures to promote sustainable tourism.
- Raise awareness among employees, contributing to the pride
of belonging.
-Encourage voluntary actions among employees.
As a result of its efforts, Meliá Hotels International was certificated as the first “Biosphere Hotel Chain” (renewal in 2011
and 2012), an award given by the Responsible Tourism Institute,
backed by UNESCO. The value of this resides in environmental,
social and cultural commitments.
Energy
efficiency
at Hotels
ME Madrid
Reina Victoria | Spain
38 saving and
Press
Kit Meliá
International
Environmental Management
Environmental management forms an integral part of Meliá Hotels International strategy through its inclusion in the Global Sustainability Policy, from which are drawn a number of activities and
principles which must be adhered to by all company hotels and
corporate offices, and define the criteria for performance with
regard to social, environmental and cultural issues.
Sustainable Development Manual and Design and Construction
Manual include environmental criteria to be applied during the
operation and construction stages, respectively.The SAVE project
is focused on energy savings and efficiency in hotels.
Meliá Hotels International operates hotels which have achieved
four different types of certification, which confer greater credibility and transparency on the activities carried out by them: ISO
14000, EMAS European regulations, Earth Check (previously
Green Globe) and Biosphere Hotel.
Dialogue with Stakeholders
Meliá Hotels International has developed its own model of relationship and dialogue with its stakeholders, named CERCA
(means “NEAR”). The acronym CERCA in Spanish stands for the
equivalent of “Knows”, “Listens”, “Responds” and “Changes”. The
main source of active listening is called the “Panel of Experts”,
in which the company meets its stakeholders to discuss their
expectations and integrate them into the policies and activities
of the hotel chain.
39
Chairmanship
GABRIEL ESCARRER JULIA
Founder and Chairman
In 1956, Gabriel Escarrer Juliá was only 21 years old when he
founded what was later to become Meliá Hotels International,
acquiring and managing a 60-room hotel on the island of Majorca,
the location from which he still presides over one of the largest
hotel companies in the world. Even before that, for six years he
had been working in the tour operator business, a period during
which he saw that he could rent hotels and fill them with tour
operator customers without having to become a hotel owner
and taking on bigger financial risks.
As a result of his long and varied experience in the tourism industry, Gabriel Escarrer Juliá has received numerous awards for
his important contribution to the Spanish and international hotel
industry. One of the most significant for the founder of Meliá Hotels International was his appointment as a Doctor Honoris Causa by the University of the Balearic Islands in December 1988. In
1998 he was named “Tourism Personality of the Century” after
receiving a large majority of the votes from a survey of 300 professionals in the industry.
In 1999, he received three prestigious awards: “Best Entrepreneur
in Construction and Real Estate”, from the Masters in Management for Construction and Real Estate and the magazine “Actualidad Económica”; “Corporate Hotelier of the World” from the
US magazine “Hotels” and a “Lifetime Achievement” award from
the International Hotel Investment Forum.
More recently Gabriel Escarrer has received an award for his
career from the Iberoamerican Conference of Tourism Ministers
and Entrepreneurs.
In 2006, the year of the Company’s 50th anniversary, its Chairman and Founder was awarded the Balearic Islands Medal for
his career, the highest award conferred by the local authorities,
and a Medal from the Mallorca, Ibiza and Formentera Chamber
of Commerce. In 2011, Gabriel Escarrer received the “Lifetime
Achievement” from the European Hospitality Awards in London.
He received the same award in 2012 at the Wolrdwide Hospitality Awards and also received the prestigious “Ulysses” UNWTO
award.
While keeping its whole commitment and energy, some years ago
the founder of Meliá Hotels International set in motion a process
to gradually transfer his know-how and executive functions. His
son Gabriel Escarrer is now Vice Chairman and CEO. Gabriel
Escarrer Juliá has thus achieved one of his greatest ambitions, to
leave the grand project he has worked on most of his life in the
best possible hands, guaranteeing the continuity of Meliá Hotels
International and the entrepreneurial spirit that has characterised
the business for more than 55 years.
In May 2001, Gabriel Escarrer Juliá was chosen as a member of
the exclusive “Hall of Fame” of the British Travel Industry, being
selected as a candidate by some of the most important figures in
the tourism industry as well as outstanding members of the “Hall
of Fame” such as Martin Brackenbury (Federation of Tour Operators and Airtours), Richard Branson (Virgin), Michael Bishop
(British Midland) and David Crossland (Airtours).
That same year, the Chairman of Meliá Hotels International was
also named a member of the exclusive “Hall of Honour” of the
Conrad N. Hilton School of Hotel Management at the University
of Houston (USA), sharing honours with Lynn & Ed Hogan (Pleasant Holidays), Alice Sheets Marriott (Marriott Corporation) and
Marilyn Carlson Nelson (Carlson Companies).
In 2002, the company reached an agreement with the University
of the Balearic Islands to create the “Sol Meliá Chair in Tourism
Studies” which, amongst many other things, includes the annual
award of the “Gabriel Escarrer Award for Tourism Research”.
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41
Chairmanship
GABRIEL ESCARRER JAUME
Vicechairman and CEO
In 1993, Gabriel Escarrer Jaume graduated from the Wharton
School, University of Pennsylvania (USA), where he specialized in
“Finance & Business Management”. He then studied a personalised Postgraduate degree at ESADE, one of the top ten business
schools in Europe.
national, holding the positions of Vice Chairman and CEO. He has
led the company’s effective response against the international crisis, which has been characterized by an internal strengthening, a
leading financial consolidation, and a steady growth of its brands,
both in their traditional and new markets.
Prior to joining Meliá Hotels International he worked for more
than three years in the Corporate Finance Department of the
investment bank Salomon Brothers in New York.
At this stage, Sol Meliá changed its name to Meliá Hotels International: a new corporate name to mark the start of a new
future for the company which has emerged from the economic
crisis even stronger than before and now embarks on a journey
to achieve unprecedented globalisation on a par with the most
important multinational hotel chains.
During this period he focused on privatisations, mergers, acquisitions and bond issues, particularly in Spanish-speaking countries
such as Argentina, Brazil, Mexico, Panama and Venezuela.
After taking part in the Company’s IPO in July 1996, Gabriel
Escarrer was named Assistant to the Vice Chairman at Inmotel
Inversiones S.A., the company devoted to the management of
Meliá Hotels International’s real estate assets. In January 1997 he
became the Chief Executive Officer of Inmotel Inversiones S.A.
Due to the situation in the international travel market of the
time, with considerable merger activity, a strategic decision was
made to integrate the hotel management and ownership businesses, leading to a buyout in June 1999 of Meliá Inversiones
Americanas (MIA) and its merger with Inmotel Inversiones.
Gabriel Escarrer Jaume played a key role in this operation, providing a strong impulse to the growth of the company and greater
financial strength for Meliá Hotels International, and at the same
time opening the doors to the technological transformation of
the company.
In December 1999 Escarrer was named CEO of the hotel chain,
a position from which he successfully launched an ambitious hotel renovation programme. His main concerns are keeping up
with the latest hotel trends, research and development, and a
focus on placing customers at the very heart of the organisation
as he strives to maintain Meliá Hotels International’s position as a
leading company in the hotel industry.
His concerns also extend to other areas such as finance, and
in 2010 he was appointed Chairman of the Advisory Board of
BBVA - Levante region.
After a period of reorganization within the company, Gabriel Escarrer Jaume is currently the top executive at Meliá Hotels Inter42
43
Communication Deparment:
Tel.: (34) 971 22 44 64
Fax: (34) 971 22 44 96
[email protected]
http://prensa.melia.com
Gremio Toneleros, 24.
Polígono de Son Castelló.
07009 Palma de Mallorca.
Islas Baleares.
Spain
44

Press Kit - Meliá Hotels International

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