We know great customers.

Let’s schedule
a time with our
Nutrition Coach.
We know great customers.
L I F E
T I M E
F I T N E S S
M E D I A
We’d like to introduce you to them.
For select brands, we build meaningful relationships with
great customers—one member at a time, with over 63
million visits per year.* You can, too. With Life Time Fitness
Media, you can take advantage of the strong relationships
we already have—gaining trust, credibility and mindshare
from the start.
With us, you’ll not only reach customers, you’ll surround
them.You’ll talk with them.You’ll forge the kind of links that
can lead to intense brand loyalty and a strong relationship.
All of this is achieved within a flexible range of media
platforms that relate to your kind of customer like others
can’t. Some of the world’s leading brands create and fortify
customer relationships with us every day.
See what we can do for yours.
OUR CLIENTS
TAILOR
PROGRAMS
USING A MIX
OF RELATED
MEDIA
PLATFORMS
TO DRIVE
RESULTS.
®
Experience Life Magazine
Out-of-Home
Sampling
Event Sponsorship
Other Opportunities
* Based on 2005 statistics Life Time Fitness has approximately 175,000 visitors daily, which is 63, 703, 450
visitors annually.This is based on 2,815 visits per club each day, using 62 clubs as our count. Our club
attendance is so high that we exceed the daily visits of other major organizations and destinations such
as the NBA (25,012,786; source: NBA.com attendance stats), Disneyland (30,600,000; source:
Amusement Park News), and NFL which (34,400,000; source: NFL.com stats.)
Over
63
million >
member visits per year
more than annual
visits to Disneyland,
the NBA or the NFL*
Our Media Platforms
Thousands of active, fitness-minded people choose to spend hours and hours with
us to improve themselves and their lives. Just as they look to us to help them do it,
they’ll look to you in the same way. With a variety of proven and effective media
platforms, you can build and strengthen relationships with them while they’re
attuned and receptive to what you have to say.
Life Time Fitness Network
Life Time Fitness Indoor Advertising
Get your brand in the mix. The Life Time Fitness
Network is our in-house television network —
a commanding medium that delivers your message
with power.
Relate face to face. Life Time Fitness Indoor Advertising
places poster-sized ads within our clubs. It delivers longlasting impressions and the repetition needed to
reinforce messages and deliver results.
The only form of music entertainment in our clubs and
the ambient sound throughout the club, Life Time Fitness
Network programming helps viewers enjoy and get the
most out of their workouts. More than 70 percent of
members say they watch the Life Time Fitness Network
all of the time, most of the time or some of the time
during their club visits.*
Posters in cherry wood frames are placed in high-traffic
areas — near locker room and fitness area entrances,
water fountains and other prime locations.With only
27 frames per club, they get high visibility. And with
more than 2,800 people visiting each club daily, the
medium offers serious repeat exposure to healthconscious consumers.
Messages from top brands play on vivid, 61-inch plasma
screens — more than 30 in each facility — with 25 percent
of all screens tuned to the Life Time Fitness Network. Ad
recall is greater than that of network television.*
Life Time Fitness Banners
*Nielsen Research 2004.
70
More than
%
of members say
they watch the
LIFE TIME FITNESS
NETWORK during
their club visits.
Position your brand larger than life.Towering overhead
in our basketball courts, standing tall in front entrances,
near childcare centers or staircases, they deliver a highprofile punch.
Brands like Jeep®,TYR®,Yoplait®, New Balance®, Quaker®
and Nike® have used them to build brand recognition
and launch new products
More than
200,000
unique visitors view
lifetimefitness.com
each month.
Related Opportunities
Sampling
Product Displays
Nothing beats real interaction for sparking
customer relationships.
Product displays can range from an automobile display
in front of our facility, to an interactive kiosk, to a static
display located in a high-traffic area within the club.
Sampling is a powerful complement to our other media
platforms. We can place your advertising in our magazine,
for example, and then cost-effectively deliver your
product to the very same audience.
With personal sampling, we hand your product to our
members — using our staff or yours as you prefer. And
our take-one sampling program allows members to select
products on their own from a strategically located display.
Event Sponsorship
Great customers attend our athletic events in droves as
participants and as spectators. Get in front of them and
you’ll associate your brand with other high-profile names
in a high-energy environment they already know
and trust.
For example, there’s the Life Time Fitness Triathlon.
It brings together the world’s elite men and women
triathletes for one of the largest purses in the sport.
It’s also part of the Life Time Fitness Triathlon Series,
comprised of world-class triathlons in Minneapolis,
New York, Chicago, Los Angeles and Dallas.
Many Life Time Fitness Media clients add event
sponsorships as a supporting element along with print
or indoor placements to supplement and strengthen
their overall brand presence.
Other Life Time Fitness events include:
Run Wild 5K
Torchlight Run
Life Time Fitness Indoor Triathlon®
Turkey Day 5K
Special Events
Special events can be initiated by clients or involve
sponsorship of one of the dozens of Life Time Fitness
special events held every year. For instance, you can
sponsor one of our Halloween parties or we can
help you produce your own event.
In-Club Sponsorships
Sponsoring a Life Time Fitness in-club activity, like our
T.E.A.M.TM Weight Loss group fitness program, is a great
way to increase exposure and connect with large
groups of people. As they achieve goals, your brand
will be associated with their success.
lifetimefitness.com
More than 200,000 unique visitors view our Web site
each month to check class schedules, learn more about
living a healthy way of life and to look for offers from our
partners. Clients also offer our members special rates on
products and services.
Research
Did the advertising work? Did it engage consumers? How
did it affect them? How long will it be before the results
are visible? We can answer all of these questions and
more with our Pre- and Post-Research Program.
Position your brand larger than life
with a Life Time Fitness gym banner.
(10'x14')
annual visitors trust brands advertised
within Life Time Fitness Media.
million
63
Over
Increase exposure through
in-club sponsorships.
Atrium/floor banner (2'x5')
Nothing beats real
interaction for sparking
customer
Achieve high-impact targeted exposure.
Floor banner (3'x7')
With over 2,800 club visits daily, Life Time Fitness
Indoor Advertising provides some serious visibility.
Messages from top brands play
on vivid, 61-inch plasma screens.
Experience Life Magazine
®
Our members are smar t, successful, highly motivated people who make informed decisions about
achieving their full personal potential. Reach them directly through Experience Life — the innovative
and deeply trusted healthy-way-of-life resource for a fast-growing, forward-thinking audience.
40 }
Median age of
subscribers:
Percentage of female subscribers
Percentage of male subscribers 34%
Experience Life readers
66%
College graduate:
68%
Home ownership:
77%
Median home value:
$320,116
Median household income:
$103,947
are selective, educated consumers on the
lookout for
the best.
Dynamic Growth
Unique Connection
Established in 2001, Experience Life has grown in frequency,
circulation and ad pages. Launched as a quarterly, it’s now
published 10 times a year. Over the past four years,
circulation has increased 25 percent.
According to independent reader research*, 84 percent of
Experience Life readers believe that maintaining
excellent physical health is important or very important to
them; 77 percent ascribe similar importance to personal
development and self-awareness.
Experience Life has become known for appealing design,
high production values and top-tier content.
Who Reads It?
Experience Life readers choose products in sync with
a healthy, satisfying way of life. And when they find
something they like, they’re the first to tell friends.
Trendsetters and label-readers, they support brands that
share their values, typically buying on quality over price.
They want substance and style. Passionate about good
food, fitness, the outdoors, and home and personal
improvement, they want ideas that help them enjoy their
lives to the fullest.
97%
of
subscribers consistently
read their issues of
Experience Life.*
41%
read no
other health and fitness
magazines.*
*2006 Redex Research
60%
share
Experience Life content
with friends.*
75%
retain
back issues for more
than three months.*
These are thoughtful, discerning consumers who are
committed to actively improving both themselves and their
lives. And they’re exactly the kinds of people that many
leading brands covet as customers — successful, educated,
health-motivated consumers with an average household
income of more than $100,000.
Fully 97 percent of our subscribers consistently read their
issues of Experience Life (they typically spend an hour or
more with each issue), and 41 percent of them say they
read no other health and fitness magazines. Sixty percent
say they share Experience Life content with friends, and
more than 75 percent retain their back issues for more
than three months. Of those who do regularly read or
subscribe to other leading fitness publications, the vast
majority rate Experience Life content to be as good
or better.
3-4
Average
family size:
Feature Content
Special Opportunities
Health, Nutrition, Wellness
Achieving and maintaining a healthy weight; eating well;
supporting and optimizing the body’s natural processes;
natural beauty and body care
Experience Life Inserts
Inserts in Experience Life magazine are a great way to increase
awareness for print advertising, generate direct response and
build a prospect database. Inserts can be bound or blown-in,
and vary in size from 3" x 5" to a 16-page insert.
Athletics, Fitness, Exercise
Building strength, muscle, flexibility, endurance; developing
athletic ability, body confidence and physiological know how
Quality of Life
Deepening life wisdom; finding balance; sparking insight and
broadening perspectives; inspiring personal development;
supporting healthy life choices
Experience Life Special Ad Section
Special advertising sections in Experience Life include
important content that empowers the reader with more
information on subjects that matter.These special sections
offer advertisers increased exposure, logo on the section
cover and in-club events attended by more than 175,000
people. Special advertising sections will be published four
times in 2008.
Adventure Destinations,Travel,
Outdoor Experiences
Celebrating our health and hard-earned bodies by getting out
into exciting locations; seeing and doing extraordinary,
exhilarating things
Departments
LifeZone
• Calendar: Notable dates, events and seasonal to-dos
• Good to Know: Newsworthy bits for healthy living
BodyTalk
• Form and Function: Fitness education
• Fitness Fixes: Overcoming fitness obstacles
• Inside Out: Health, natural beauty and personal
care products
Healthy Eating
• Nutrients: Nutrition know-how
• Edibles: Cooking and food culture
• Inspired Kitchen: Ingredients and techniques
Skill Set
• Head Out: Active adventures and travel
• Full Speed:Triathlon and multi-sport training
• Equipped: Gear for healthy living
• Reading List: Suggested books and magazines
Navigations
• Life Balance:Time, priorities, choices
• Insight: Personal wisdom and introspection
• Renewal: Rejuvenation and stress management
• Success Stories: Profiles of real-life fitness breakthroughs
• Works for Me: Readers write
• Last Word: Closing quote
Bottom line:
These are thoughtful, discerning consumers
who are committed to actively improving both
themselves and their lives. And they’re exactly
the kinds of people that many leading brands
covet as customers.
2008 Editorial Calendar
JANUARY | FEBRUARY : “New Deal”
Making healthy changes; no-fail fitness-building approaches
to weight loss; ultra-simple (and slimming) eating advice;
resolution-support programs; time for self-care; conscious
money-management; creating an inspiring personal vision;
your first-5K training guide.
SEPTEMBER : “Family Pack”
Getting healthier together; the latest in kids’ fitness; kidfriendly foods worth eating; the busy-parent’s guide to
cooking; lunch-bag makeovers; recharge your relationship;
post-pregnancy slim-down; the feel-at-home house; kidsafe cleaners.
MARCH : “Get a Whole Life!”
Creating a healthy balance between work, fun, family and
“you” time; making space for relaxation/vacation; rekindling
creativity; learning to say “no”; fitness on the road; smallscale
spa escapes.
OCTOBER : “The Politics of Health”
Exploring the policies that are making us (and our kids) sick
and fat; behind-the-scenes forces that influence how we eat,
exercise and live; how healthy-seeking consumers are
changing the world; how to vote with your fork; health
savings accounts; socially responsible investing.
APRIL : “Move Forward”
Making real health and fitness progress; getting past obstacles;
creating momentum toward life goals; busting out of limiting
ruts; building confidence; the local-food movement.
MAY : “All Clear”
Detoxing your body; simplifying your life; the clean-eats
pantry; the non-toxic medicine cabinet; speaking with clarity;
health-club etiquette; ending junk-food addiction; letting go of
emotional garbage; highly effective fitness techniques.
JUNE : “Stretch Yourself”
The flexible body; five unusual foods to try; your next fitness
challenge; taking risks; life-skill assessment; taking your
relationships to the next level; eco and adventure travel;
top-rated time-savers.
NOVEMBER : “Reflect and Restore”
Taking time to think, center and rejuvenate; getting a handle
on your health and fitness values; relaxation and stressreduction for the rushed; fitness-recovery 101; conscious
eating; mind-body exercise techniques; stopping illness before
it starts; creating sacred space.
DECEMBER : “Ah, Abundance!”
Celebrating the feeling of plenty — plenty of time, energy,
resources and help; healthy food that satisfies; counting your
body blessings; scarcity-thoughts that hold you back; how to
start saving; being emotionally generous; feel-great exercise;
feed your senses; enjoying everyday beauty.
JULY | AUGUST : “Fit for Life”
Feeling fabulous at every age; how to avoid the bad habits
that prematurely age you; get-in-shape tactics for your 40s,
50s, 60s and beyond; antioxidants on tap; skin-saving strategies;
three Boomers who can kick your butt; 10 ways to get
better with age.
84% of Experience Life readers believe that maintaining excellent physical health is important.
77% ascribe similar importance to personal development and self-awareness.
Client Success Stories
Our members trust us to help them live better, healthier lives. So it’s no wonder that
they’re willing to extend that trust to the brands with which we partner. Here’s just a
sampling of how it works with demonstrable ROI.
Jeep
Background. Jeep, a division of Daimler Chrysler, has introduced a number of new models
(Commander, Patriot and Compass), and re-introduced some brand icons (Cherokee and
Wrangler) over the past three years.
Program Detail. Jeep continued a three-year run with Life Time Fitness Media using a truly
integrated media program.The media platforms include Experience Life magazine, in-club
television, signage and banners, in-club sponsorship of rock climbing walls, event sponsorship,
online and one-on-one marketing.
Results. As a result of this strong media program, the Life Time Fitness audience indexes at
an amazing 505 for Jeep purchases in model year 2006. Advertising is about driving sales, and
Jeep’s Life Time Fitness 2006 program generated more than $120,000,000 in Jeep purchases.
Source: 2006 Model Year Equifax Marketshare Automotive Research Study
Wish-Bone Salad Dressing
Background. Wish-Bone Salad Spritzers, a division of Unilever, launched in Q4 2006.
The product provides great taste with fewer calories because the dressing is sprayed instead
of poured.
Program Detail. During the initial product launch, Wish-Bone ran a small media test with
Life Time Fitness that proved successful. In Q1 2007, Wish-Bone increased its presence with a
variety of Life Time Fitness Media platforms to introduce some new flavors and drive trial of the
entire line. Media utilized included Experience Life advertising and advertorial as well as in-club
television, signage and sampling.
Results. During a weekend sampling, more than 40,000 Life Time Fitness members trialed
four different Salad Spritzer flavors. Based on the advertising and sampling, more than
88 percent said that they would purchase Salad Spritzers.
Source: Questus Research April 2007
More than 88% said they’d
purchase Salad Spritzers.
{
More than $120,000,000 in Jeep
purchases were generated.
}
More than 51% said they
would visit the PodFitness Web site.
{
}
After five months, 22% of the Life Time Fitness
audience had purchased EAS products.
PodFitness
Background. PodFitness provides downloadable personal training instruction for use during
workouts in the club, at home or outdoors.
Program Detail. A staggering 91 percent of the Life Time Fitness audience is online daily and
60 percent use and iPod or MP3 player. PodFitness used an integrated media program relying
heavily on Experience Life magazine, in-club television and signage, event sponsorship and online
tactics over a six-month period.
Results. More than 51 percent of the Life Time Fitness audience said that they would visit
the PodFitness Web site. PodFitness was impressed with the conversion rate of Life Time Fitness
members to PodFitness customers. When Life Time Fitness members visited the PodFitness
Web site, they converted at a much higher rate than others.
Source: Questus Research April 2007
EAS
Background. A division of Abbott Laboratories, EAS produces a variety of nutritional
supplements including energy bars, shakes, powders and ready-to-drink products.
Program Detail. A crowded, competitive field, sports nutrition also tends to be confusing to
consumers who say they need solid information to make informed purchases. EAS used an
integrated media program that included Experience Life magazine, in-club television and signage,
sampling and event sponsorship.
Results. At month five of a 12-month program in progress, 22 percent of the Life Time Fitness
audience had purchased EAS products, with 12 percent perceiving EAS products more favorably.
Source: Questus Research June 2007
Ameriprise Financial Services
Background. The newly renamed Ameriprise Financial Services provides financial planning and
strategies — an incredibly competitive field with many established companies.
Program Detail. Ameriprise Financial Services adopted an aggressive media strategy. Using an
integrated media program including Experience Life magazine, in-club television, one-on-one
marketing and event sponsorship, Ameriprise Financial Services grew market share while adding
hundreds of new customers.
Results. Using traditional and non-traditional media along with numerous one-on-one marketing
opportunities has paid off. Even though some of its competitors are among the most well-known
name brands in the country, Ameriprise ranked third for brand awareness among 27 competitors.
Source: Questus Research February 2007
Media Rate and Specifications
Print
Experience Life
Full Page
1/3 Page
Cover 2
Cover 3
Cover 4
Full Spreads
1/2 Spreads
1x
$20,490
$8,200
$23,565
$22,530
$24,580
$40,980
$20,490
3x
$19,260
$7,710
$22,150
$21,175
$23,100
$38,520
$19,260
6x
$18,030
$7,215
$20,735
$19,825
$21,630
$36,060
$18,030
10x
$15,365
$6,150
$17,675
$16,895
$18,435
$30,730
$15,365
– Regional editions available
– Ad rates are commissionable to recognized advertising agencies at 15% of the earned rate
Out-Of-Home Media
Full Board
1x
$250
3x
$220
6x
$205
12x
$195
1x
$2,400
$1,700
$1,500
3x
$2,100
$1,550
$1,350
6x
$1,700
$1,360
$1,200
12x
$1,500
$1,100
$1,000
1 Week
$13,650
1 Month
$58,500
1 Quarter
$122,850
1 Year
$421,200
Banners
10' x 14' (Gym)
4' x 8'
3' x 7'
Life Time Fitness Network
:30 Spot
Rates quoted are for six spots per day, a total of 390 spots per day
Rates for 12 and 24 spots per day also available
Rates available for :10, :15, :60 second spots
Regional rates available
Sampling
Hand-to-hand: $400 for a six-hour period
Take-on: Rates based on number of samples distributed
EXPERIENCE LIFE
For FTP Transfers
Mechanical Specifications
Connect to: ftp.lifetimefitness.com
User: md
Password: ilandens
Full-Page Ad:
8.375" x 10.75" (bleed)
8.125" x 10.5" (trim)
7.625" x 10" (live area)
Spread Ad:
16.5" 10.75" (bleed)
16.25" x 10.5" (trim)
15.75" x 10" (live area)
*Spread ad should allow 0.5" total gutter space for
crossover text.
1/3-Page Ad:
2.125" x 9.5" (non-bleed only)
Please make sure document dimensions are correct. Build
pages to trim size and extend bleed, if applicable, beyond
page edge by a minimum of 1/8". Keep live matter 1/4"
from trim size.
2008 Experience Life Closing Dates
Issue Due
Jan/Feb
March
April
May
June
July/August
September
October
November
December
Jan/Feb 2009
Confirmed By Digital Files
Nov. 12, 2007
Nov. 16, 2007
Jan. 4
Jan. 10
Feb. 5
Feb.12
Mar. 7
Mar. 14
April 8
April 15
May 7
May 14
July 3
July 10
Aug. 8
Aug. 15
Sept. 9
Sept. 16
Oct. 9
Oct. 16
Nov. 10
Nov. 17
Delivery of Materials
Please forward all advertising material to:
Danielle Long
Production Manager
Life Time Fitness Media
6442 City West Parkway
Eden Prairie, MN 55344
952-229-7659
[email protected]
Notify Life Time Fitness of any files that have been posted by
sending an email to [email protected]
Digital Specifications
Ads must be submitted in a digital format along with a color
proof. Ads submitted incorrectly, including incorrectly sized
ads, will incur additional production charges to correct the
files. Production charges are in addition to space rate and are
non-negotiable. Production is billed at $65 per hour with a
minimum of $20 for type changes, resizing, color changes, etc.
These prices should be used as a guideline only. Additional
charges may apply. Ads received after deadline are subject to
a $50 late fee. Ad materials are stored for 12 months and
then destroyed unless otherwise specified.
Acceptable file formats: QuarkXPress (preferred) or Adobe
InDesign; Illustrator (remove spot colors and layers);
Photoshop (remove ICC profiles and LZW compression); or
PDF/X. Files must be sent in Macintosh format only.
Images/scans: 300 dpi TIFF or EPS files only. Files saved as low
resolution GIF, JPEG or PICT (e.g., those pulled from a Web
site) are not intended for print use and will not be accepted.
No Pantone/PMS or RGB colors. All images must be in
CMYK format and color corrected. We are not responsible
for color on RGB or PMS files that must be converted to
CMYK. B/W scans should be saved as grayscale or bitmap.
Logos/artwork: EPS files preferred. Avoid scaling, rotation and
cropping of images in layout program. Do not nest EPS files
within other EPS files.
Fonts: All printer and screen fonts must be included.
PostScript Type 1 or Type 3 fonts only. Avoid using TrueType
fonts. Use stylized fonts and do not use menu-styled fonts for
bold, italic or bold italic type. All fonts used in art files must be
converted to outlines.
Media Rate and Specifications
INDOOR ADVERTISING
BANNER ADVERTISING
Mechanical Specifications
Mechanical Specifications
17" x 22" trim, no bleed. 17" x 21.875" live area.
Freestanding 4': 4' (48") w x 8' (96") h
Freestanding 3': 3' (36") w x 7' (84") h
Gymnasium Banner: 10.5' (126") w x 14' (168”) h
2008 Life Time Fitness Indoor Deadlines
Date
January
February
March
April
May
June
July
August
September
October
November
December
January 2009
Reservation
Dec. 3, 2007
Jan. 1
Feb. 1
Mar. 3
April 1
May 1
June 2
July 1
Aug. 1
Sept. 1
Oct. 1
Nov. 1
Dec. 1
Deadline
Dec. 10, 2007
Jan. 10
Feb. 11
Mar. 10
April 10
May 9
June 10
July 10
Aug. 11
Sept. 10
Oct. 10
Nov. 10
Dec. 10
Digital Specifications
Adobe Photoshop CS3, Adobe Illustrator CS3, InDesign CS3,
Quark 6.5
All black text and black background fills must be four-color
process (c:50 m:50 y:50 k:100). Photoshop files should be
created in RGB. Layouts must be proportionate to the final
output size.Visual Impact will add bleed. If client adds bleed,
please specify how much was added and where. Change text
to shapes or include fonts.
Proofs
*Ads will be installed between the first and third of each month.
Please provide a hard copy print for color matches or
PMS colors.
Digital Specifications
Delivery of Materials
QuarkXPress: Collect for output, including fonts and any
support files. Adobe Illustrator EPS or AI: Convert fonts to
outlines or send all fonts, including fonts from embedded
images. Adobe Photoshop PSD,TIFF, JPEG or EPS: Set resolution
to 150 ppi at final size. Adobe InDesign: Include all fonts and
images used. Adobe PDF: Save PDF files in the highest
resolution possible with minimal compression. If color
correction is required for any of the above formats, a colorcorrect physical proof must be provided for reference.
All materials under 10 MG:
Please forward to [email protected]
All materials over 10 MG:
Please save to Zip disk 100 MB, CD-ROM
or DVD-ROM and forward to:
Visual Impact Signs, Inc.
8732 W 35W Service Drive NE
Blaine, MN 55449-6744
763-783-9411
Proofs
ftp.visualimpactsigns.com
User ID: visignsftp
Password: GrelIsyi
If submitting materials on a disk, please include a color hard
copy as a proof. If sending files electronically, please include a
PDF proof.
(Please note: Password is spelled using a lowercase “l” and uppercase “I”).
Delivery of Materials
Deadline
Electronically: Submit materials to Spectra Images at
spectraimages.com. Select the “send file” button. Mac
users should use StuffIt to archive all files while PC users should
use PKzip. In the “additional details” box, please include “Indoor
Advertising/Your Business Name.” By mail, send files on a disk
or CD to:
Spectra Images
Attn: Life Time Fitness Ad
921 Washington Ave. North
Minneapolis, MN 55401
Same as Indoor deadlines.
EXPERIENCE LIFE
For FTP Transfers
Mechanical Specifications
Connect to: ftp.lifetimefitness.com
User: md
Password: ilandens
Full-Page Ad:
8.375" x 10.75" (bleed)
8.125" x 10.5" (trim)
7.625" x 10" (live area)
Spread Ad:
16.5" 10.75" (bleed)
16.25" x 10.5" (trim)
15.75" x 10" (live area)
*Spread ad should allow 0.5" total gutter space for
crossover text.
1/3-Page Ad:
2.125" x 9.5" (non-bleed only)
Please make sure document dimensions are correct. Build
pages to trim size and extend bleed, if applicable, beyond
page edge by a minimum of 1/8". Keep live matter 1/4"
from trim size.
2008 Experience Life Closing Dates
Issue Due
Jan/Feb
March
April
May
June
July/August
September
October
November
December
Jan/Feb 2009
Confirmed By Digital Files
Nov. 12, 2007
Nov. 16, 2007
Jan. 4
Jan. 10
Feb. 5
Feb.12
Mar. 7
Mar. 14
April 8
April 15
May 7
May 14
July 3
July 10
Aug. 8
Aug. 15
Sept. 9
Sept. 16
Oct. 9
Oct. 16
Nov. 10
Nov. 17
Delivery of Materials
Please forward all advertising material to:
Danielle Long
Production Manager
Life Time Fitness Media
6442 City West Parkway
Eden Prairie, MN 55344
952-229-7569
[email protected]
Notify Life Time Fitness of any files that have been posted by
sending an email to [email protected]
Digital Specifications
Ads must be submitted in a digital format along with a color
proof. Ads submitted incorrectly, including incorrectly sized
ads, will incur additional production charges to correct the
files. Production charges are in addition to space rate and are
non-negotiable. Production is billed at $65 per hour with a
minimum of $20 for type changes, resizing, color changes, etc.
These prices should be used as a guideline only. Additional
charges may apply. Ads received after deadline are subject to
a $50 late fee. Ad materials are stored for 12 months and
then destroyed unless otherwise specified.
Acceptable file formats: QuarkXPress (preferred) or Adobe
InDesign; Illustrator (remove spot colors and layers);
Photoshop (remove ICC profiles and LZW compression); or
PDF/X. Files must be sent in Macintosh format only.
Images/scans: 300 dpi TIFF or EPS files only. Files saved as low
resolution GIF, JPEG or PICT (e.g., those pulled from a Web
site) are not intended for print use and will not be accepted.
No Pantone/PMS or RGB colors. All images must be in
CMYK format and color corrected. We are not responsible
for color on RGB or PMS files that must be converted to
CMYK. B/W scans should be saved as grayscale or bitmap.
Logos/artwork: EPS files preferred. Avoid scaling, rotation and
cropping of images in layout program. Do not nest EPS files
within other EPS files.
Fonts: All printer and screen fonts must be included.
PostScript Type 1 or Type 3 fonts only. Avoid using TrueType
fonts. Use stylized fonts and do not use menu-styled fonts for
bold, italic or bold italic type. All fonts used in art files must
be converted to outlines.
Demographic Information
Weighted
% Comp
Adults
2700
100.00
Men
Women
Parents
RPC
910
1790
1407
5
33.70
66.30
52.08
1832
534
282
53
684
335
67.84
19.75
10.44
1.97
25.31
12.41
Education
Graduated college plus
Attended college
Graduated high school
Did not graduate HS
Post graduate
No college
Weighted
% Comp
721
1289
306
201
65
2316
2517
2582
2633
$103,947
26.70
47.73
11.33
7.44
2.40
85.75
93.19
95.59
97.49
2467
234
91.33
8.67
1381
833
422
65
51.12
30.83
15.63
2.42
588
1988
125
99
21.77
73.62
4.61
3.65
201
783
1324
394
3.8
7.45
28.97
49.00
14.58
2073
479
1050
506
$320,116
76.75
17.75
38.87
18.73
2354
108
36
106
107
87.14
4.00
1.33
3.92
3.96
Household Income
$150,000+
$75-149,999
$60-74,999
$50-59,999
$40-49,999
$60,000+
$50,000+
$40,000+
$30,000+
Median HHI
CBSA
Age
18-24
25-34
35-44
45-54
55-64
65+
Median age
175
857
959
488
212
11
40.0
6.46
31.72
35.49
18.05
7.85
0.42
2046
345
310
75.75
12.79
11.46
863
31.96
608
516
22.51
19.09
32
372
1.20
13.78
1483
381
770
332
2.5
54.92
14.10
28.53
12.29
Employment
Working full time
Working part time
Not working
Metropolitan CBSA
Micropolitan CBSA/unassigned
County Size
A
B
C
D
Marital Status
Never married
Now married
Separated/widowed/divorced
Engaged
Occupation
Professional and related occupations
Management, business and
financial operations
Sales and office occupations
Natural resources, construction
and maintenance occup
Other employed
1
2
3-4
5+
Median number of people in HH
Home Ownership
Children in Household
Any
1
2
3+
Median number of children in HH
Household Size
Home owned
Home value: $500,000+
Home value: $200-499,000
Home value: $100,000-199,999
Med of value of owned home
Race
White
Black/African American
American Indian or Alaska Native
Asian
Other
Source: 2007 Spring Mediamark Research Inc.
Fitness Center Locations with Media Opportunities*
Arizona – Phoenix
Gilbert
Palm Valley
Scottsdale
Tempe
Colorado – Denver
Parker
Florida
Boca Life Time Athletic
Georgia – Atlanta
Alpharetta
Johns Creek (opening in 2008)
Sugarloaf
Illinois – Chicago
Algonquin
Bloomingdale
Burr Ridge
Old Orchard
Orland Park
Romeoville
Schaumburg
Vernon Hills (opening in 2008)
Warrenville
Indiana
Indianapolis
Kansas – Kansas City
Overland Park
Maryland – Baltimore
Columbia
* More locations scheduled to be opened in 2008.
Michigan – Detroit
Canton Township
Commerce Township
Novi
Rochester Hills
Shelby Township
Troy
Minnesota – Minneapolis/St. Paul
98th Street
Arena
Bloomington
Champlin
Chanhassen
Coon Rapids
Crosstown
Eagan
Highland Park
Lakeville
Maple Grove
Moore Lake
New Hope
Plymouth
Savage
St. Louis Park
Woodbury
Ohio – Cincinnati
Deerfield Township
Ohio – Columbus
Columbus
Dublin
Texas – Austin
Austin
South Austin
Texas – Dallas
Allen-McKinney
Colleyville
Flower Mound
Garland
North Dallas
Plano
Texas – Houston
Cinco Ranch
City Center (opening in 2008)
Sugar Land
Willowbrook
Missouri – St. Louis
West County (opening in 2008)
Texas – San Antonio
San Antonio
San Antonio at The Rim
(opening in 2008)
Nebraska
Omaha
Utah – Salt Lake City
South Valley
North Carolina – Raleigh/Durham
Cary
Virginia
Centreville
Fairfax