2013 Cincinnati Social CEO Study
Transcription
2013 Cincinnati Social CEO Study
2013 cincinnati “social ceo” study study completed by: Vehr Communications, LLC (May 2013) table of contents page 1 introduction page 2 why we did this study and what we did page 3 what we learned page 4 cincinnati CEOs by the numbers page 6 cincinnati CEOs compared to Global Fortune 50® - “the world’s most reputable companies” page 7 cincinnati CEOs compared to Fortune 500® and Inc. 500 CEOs page 8 cincinnati CEOs on facebook, twitter, linkedin and google+ page 12 why it matters page 14 vehr communications' CEO guide to being "social" page 15 about vehr communications page 16 table 1: cincinnati companies (CEOs) page 18 table 2: key data categories of the study Vehr Communications, LLC (Cincinnati, OH) is proud to present this first-ever 2013 cincinnati “social ceo” study and we’re happy to share it with you. The involvement of Cincinnati-area CEOs in social media is fascinating when compared to some of the world’s largest and fastest growing companies. In this study, we present our findings and add a bit of commentary, but we mostly leave data interpretation up to you. Social media has forever changed the way businesses communicate. As communication is one of the primary responsibilities of today’s CEO, the impact, the opportunities and the value of social media cannot be overlooked — even from the top. pg.1 why we did this study We believe success in business requires leadership — it always has and it always will. Leadership is about managing relationships that are mission-critical. The CEO is “Chief Relationship Officer”— the crucial and strategic link between the inside and the outside of the enterprise. Social media has dramatically and forever changed how CEOs manage the relationships that can mean the difference between business success and failure. As professional communicators with an acute interest in social media engagement, Vehr Communications has created this report to produce a snapshot of CEO involvement in social media, with a focus on CEOs of Cincinnati-based companies. what we did We’ve taken great care to compare social media and online activity of the CEOs of Cincinnati’s largest public and private companies to that of the CEOs of the world’s “Most Reputable” companies (Fortune Global Top 50®), the world’s largest public companies (Fortune 500®) and the world’s fastest-growing companies (Inc. 500). From February 15 to March 18, 2013, staff of Vehr Communications collected data about the social media and online activity of 221 CEOs of Cincinnati companies and compared it to data collected in two other global studies (see box on right). We acknowledge in advance that there may be CEOs of Cincinnati companies with more involvement in social media than the ones from the two source lists we used and that there may be legitimate business reasons why some Cincinnati CEOs have very limited or no involvement in social media. We used the following sources to identify the Cincinnati companies included in this study: • 2012 Courier 250 list of the largest 250 companies and organizations • 2012 Deloitte Cincinnati USA 100 ranking of the top 100 private companies In each case, companies were ranked by annual revenues. Because of duplications, and the redaction of many national companies with offices in Cincinnati but whose CEO was not located in the region, the final list included 221 CEOs of 220 (one company had co-managing directors) Cincinnati-based public and private, for-profit, nonprofit and mutual companies (see Table 1). For the global company information, we used the following two studies: • “Socializing Your CEO II: From (Un)Social to Social” – Weber Shandwick and KRC Research, 2012 • “2012 Social CEO Showdown: Fortune 500® CEOs vs. Inc. 500 CEOs” – CEO.com, 2012 pg.2 what we learned We learned many interesting things from our study. We’re happy to share a few items that stood out as particularly insightful and informative. We encourage you to review the details and make your own conclusions. Our take: Cincinnati CEOs are decidedly in between: When comparing social media engagement of the 221 Cincinnati CEOs in our study with the CEOs of the public 2012 Fortune 500® and fastest-growing 2012 Inc. 500 companies, our business leaders fell in between. Cincinnati CEOs ran the table on Facebook, Twitter, LinkedIn and Google+ when comparing engagement to the CEOs of the world’s largest public companies. However, Cincinnati CEOs are less engaged than their counterparts in the world’s fastest-growing companies. University presidents rock social media: University of Cincinnati President Santa Ono has more Facebook “friends” and Twitter “followers” than the other 220 Cincinnati CEOs in our study. Of the Top 5 Cincinnati “Social CEOs” on Twitter, three were area university presidents (Ono – UC, David Hodge – Miami, Geoffrey Mearns – NKU). Consider that these three local Twitter CEO rock stars run business enterprises that collectively employ more than 21,000 people and spend nearly $2 billion annually (2012) to provide an invaluable service (education). American society often looks to its universities to determine the leading edges of technology application. Our area seems to be well-served by its university CEOs. Less tenure means more activity online: Cincinnati CEOs with fewer than 10 years of tenure in their roles appear to be more active online and in social media. They are nearly twice as likely to leverage their companies’ websites (65% v. 43%), about 15% more likely to use LinkedIn (63% v. 55%) and 50% more likely to use Twitter (15% v. 10%). Admittedly, this could be influenced by age (assuming less tenure means younger, which we could not determine) rather than tenure. Regardless, we found this to be interesting. Size matters and smaller means more: Cincinnati CEOs with fewer than 500 employees are 1.4 times more active in social media platforms (Facebook, Twitter, LinkedIn and Google+) than larger company CEOs. Cincinnati CEOs of companies with revenues fewer than $100 million are twice as likely to post videos on their website (10% v. 5%), post a video on YouTube (22% v. 11%) and contribute to a personal or company blog (14% v. 6%) than CEOs with company revenue more than $100 million. Smaller may be interpreted as more aggressive or innovative. Smaller may select out the larger public companies that may have regulatory restrictions on their involvement in social media. Whatever the reason, the numbers tell the story that when it comes to social media, size matters and smaller means more. There’s “engagement,” then there’s engagement: We compared Cincinnati CEOs to two other studies that defined “engagement” to include, among other items, simply having a CEO’s name on a website. We worked hard to enable data comparison, but listing a CEO’s name on a website should hardly be considered as online engagement. Keeping that in mind, we found that 88% (nearly nine out of 10) of Cincinnati CEOs either “engaged” online (website listings, biographies or videos) or in social media (Facebook, LinkedIn, Twitter or Google+). What that really means is 12% (more than one out of 10) didn’t do ANY of those things. We find that to be remarkable (in a bad kind of way). Again, we hope you will get into the details and determine for yourself what is most interesting and informative. pg.3 cincinnati CEOs by the numbers The 2013 Cincinnati “Social CEO” Study included: 72% - 158 private companies 16% - 35 public companies 11% - 25 nonprofit organizations 1% - 2 mutual companies 58% - 127 companies who sell their products or services to other businesses 34% - 75 companies who sell their products or services directly to consumers 8% - 18 companies who sell their products and services to other businesses and consumers 71% - 148 companies with fewer than $300 million in revenues 29% - 59 companies with revenues of more than $300 million *13 companies did not disclose revenues 51% - 111 companies with more than 1,000 employees 49% - 109 companies with fewer than 1,000 employees pg.4 88% 194 engaged online Of the 221 Cincinnati “Social CEOs” we studied, 194 – nearly 9 of 10 – are engaged either online (website listings, biographies or videos) or in social media (Facebook, LinkedIn, Twitter or Google+). 63% 59% Of the 221 Cincinnati “Social CEOs” we studied, 140 – more than 6 of 10 – are engaged on one or more social media platforms (Facebook, LinkedIn, Twitter or Google+). 130 are on linkedin 59% (130) have a LinkedIn account. Of the 130, 22 have more than 500 connections. The average number of LinkedIn connections is 125. 21% 12% 140 engaged socially 46 are on facebook 21% (46) of Cincinnati CEOs are active on Facebook. 71% (33) of these have less than 500 “friends.” The average number of Facebook “friends” is 385. 27 are on twitter 12% (27) of Cincinnati CEOs have Twitter accounts. 85% (23) of these have tweeted at least once. The average number of Twitter “followers” is 133. CEOs: Less Tenure Means More Activity Online: Cincinnati CEOs with less than 10 years of tenure in their role appear to be more active online and in social media. They are: • Nearly twice as likely than CEOs with longer tenure to leverage their company’s website (65% v. 43%) • About as active on Facebook (21% v. 20%) • About 15% more likely to use LinkedIn (63% v. 55%) • 50% more likely to use Twitter (15% v. 10%) CEOs: Size Matters and Smaller Means More: • Cincinnati CEOs with fewer than 500 employees are 1.4 times more active in social media platforms (Facebook, Twitter, LinkedIn and Google+) than larger company CEOs. • Cincinnati CEOs of companies with revenues fewer than $100 million are twice as likely to post videos on their website (10% v. 5%), post a video on YouTube (22% v. 11%) and contribute to a personal or company blog (14% v. 6%) than CEOs of companies with revenues more than $100 million. pg.5 cincinnati CEOs compared to Fortune Global Top 50® - “the world’s most reputable companies” Cincinnati CEOs WEB * SITE Fortune Global Top 50® 41% 50% 21% 10% 59% 6% 12% 2% 4% 2% 16% 24% *CEOs with more than just a name listed on a company website (e.g., letter, biography, video) pg.6 cincinnati CEOs compared to Fortune 500® and Inc. 500 CEOs US Population Inc 500 18% 12% 4% 1% GOOGLE+ 22% 78% 59% 26% 45% LINKEDIN Cincinnati CEOs Fortune 500 US Population Inc 500 Cincinnati CEOs Fortune 500 US Population Inc 500 29% 12% TWITTER 4% 53% 40% 21% 8% FACEBOOK Cincinnati CEOs Fortune 500 US Population Inc 500 Cincinnati CEOs Fortune 500 When comparing CEO usage on Facebook, Twitter, LinkedIn and Google+, Cincinnati CEOs are decidedly in the middle of the pack. Cincinnati CEOs are ahead of CEOs of the very large and publicly traded companies (Fortune 500®) and behind the CEOs of the fastest-growing Inc. 500 companies. Comparing Cincinnati CEOs of Public Companies: We very much wanted to compare social media activity of CEOs of Cincinnati’s public companies to that of Fortune 500® CEOs. Unfortunately, the sample size of Cincinnati CEOs from publicly traded companies was too small (35) to draw any valid comparisons. It is worth noting, however, that of the 35 CEOs of Cincinnati’s public companies in our study: • Only two had Facebook accounts • Only one had a Twitter account • 16 had LinkedIn accounts pg.7 cincinnati CEOs on facebook Cincinnati’s CEOs were about three times as active on Facebook (21%) as Fortune 500® CEOs (7.6%) and about half as active as the fastest-growing Inc. 500 CEOs (40.4%). Of the Top 5 Cincinnati “Social CEOs” on Facebook, the CEO with the most friends runs an enterprise that is one of the region’s largest employers and provides services (education) directly to consumers (students), two run companies that sell products (cars and bedroom accessories) directly to consumers and two sell services (media buying/planning and legal) to other businesses. 8% Fortune 500 21% Cincinnati CEOs 40% Inc 500 45% US Population Cincinnati CEOs with the most “friends” on Facebook* Santa Ono Jeff Wyler Chris Cicchinelli Jim Price George Vincent President University of Cincinnati 4,998 Friends CEO Jeff Wyler Automotive 3,345 Friends CEO Pure Romance 2,758 Friends CEO & President Empower MediaMarketing 770 Friends Managing Partner Dinsmore & Shohl 677 Friends *As of the data collection period (February 15 to March 18, 2013). Profile pictures taken from CEO Facebook page at time of publication. pg.8 cincinnati CEOs on twitter Cincinnati’s CEOs were more than three times as active on Twitter (12%) as Fortune 500® CEOs (3.8%) and slightly more than one-third as active as the fastest-growing Inc. 500 CEOs (29.1%). Of the Top 5 Cincinnati “Social CEOs” on Twitter, three run enterprises that provide services (education) directly to consumers (students) and the remaining two provide technology-driven services (business software and service, multimedia and ecommerce, media buying/planning) primarily to other businesses. 4% Fortune 500 12% Cincinnati CEOs 29% Inc 500 45% US Population Cincinnati CEOs with the most “followers” on Twitter* Santa Ono David Hodge David Nussbaum Jim Price Geoffrey Mearns @PrezOno President University of Cincinnati 14,929 Followers @PresHodge President Miami University 4,292 Followers @Dnussbaum CEO F+W Media 1,566 Followers @CincinnatiJim CEO & President Empower MediaMarketing 976 Followers @PresidentMearns President Northern Kentucky University 914 Followers *As of the data collection period (February 15 to March 18, 2013). Profile pictures taken from CEO Twitter page at time of publication. pg.9 cincinnati CEOs on linkedin Cincinnati’s CEOs were nearly twice as active on LinkedIn (59%) as Fortune 500® CEOs (25.9%) and somewhat behind the fastest-growing Inc. 500 CEOs (77.6%). LinkedIn indicates the number of “connections” for each account up to 500 and then indicates when an account has “more than 500 connections.” Twenty-two Cincinnati CEOs had more than 500 connections on LinkedIn. Of the 22 companies they lead, 15 are privately held, four are nonprofits, two are publicly traded and one is a mutual company. They are generally split evenly between selling products or services directly to consumers or to other businesses. 26% Fortune 500 59% Cincinnati CEOs 78% Inc 500 22% US Population Cincinnati CEOs with more than 500 “connections” on LinkedIn* (in alphabetical order): Stuart Aitken John Barrett Suzanne Burke James Buse Jr. Michael Carrel Thomas Daulton Lesa Francis Ben Johansen Mike Keating Stephen Kent Michael LaRosa DunnhumbyUSA Western & Southern Financial Group Inc. Council on Aging of Southwestern Ohio Loth Inc. AtriCure Inc. Devicor Medical Products Inc. Staffmark Holdings Inc. Senco Brands Inc. The Christ Hospital New Track Media LLC LaRosa’s Inc. Daniel Neyer David Nussbaum Santa Ono Jim Price Robert Reifsnyder Carl Satterwhite Bill Toler Paul Verst George Vincent Daniel Wachter Robert Watson Neyer Properties F&W Media University of Cincinnati Empower MediaMarketing United Way of Greater Cincinnati RCF Group LLC AdvancePierre Foods Verst Logistics Dinsmore & Shohl Storopack Streamline Health Solutions Inc. *As of the data collection period (February 15 to March 18, 2013) pg.10 cincinnati CEOs on google+ Cincinnati CEOs were four times more active on Google+ (4%) than Fortune 500® CEOs (.8%) and about one-third as involved as the fastest-growing Inc. 500 CEOs (12%). As the involvement on Google+ overall was so low, we do not place significant emphasis on this comparison in our study nor do we highlight the involvement of Cincinnati CEOs. 1% Fortune 500 4% Cincinnati CEOs 12% Inc 500 18% US Population pg.11 why it matters CEOs have awesome responsibilities. They make critical decisions and are charged with positioning their companies or organizations to win — however they define winning. They serve as the connection between the inside and the outside of the enterprise. They wisely discern between fads and trends. Social media is no fad. More than one billion people use Facebook. Twitter has 500 million active users, Google+ has 343 million and LinkedIn reports 200 million. By the time you read this, the numbers will have gone up. The average American internet user watches 30 minutes of video online per day and spends 32 hours online every month. As society becomes increasingly reliant upon social media for information to make purchase decisions and shape opinions, CEO engagement in social media is a question of when or how often, not if. Social media is fast becoming part of doing business. To underscore, on April 3, 2013, the Securities and Exchange Commission ruled that for public companies sharing market-moving information, social media sites such as Facebook and Twitter are just as good as news releases and company websites as long as the companies have told investors which outlets they intend to use. In a Cincinnati Enquirer article on April 4, 2013, a P&G spokesperson was quoted as saying that, “...social media currently helps us amplify messages shared with investors through traditional methods such as press releases, 8-K filings and the company website at pg.com.” 256% A study released by IBM (Leading Through Connections: Insights from The 2012 Global CEO Study, IBM) found that, “CEOs predict (social media) will push past websites, call centers and channel partners, and become the number-two way (after face-to-face, sales force and institutional representatives) to engage customers within the next five years.” The study further reported that these same CEOs expect a 256% increase in social media usage for customer interaction in the next three to five years. pg.12 why it matters What all this means to us as professional communicators is that social media has forever changed the way CEOs — the “Chief Relationship Officers” who are the critical link between the inside and outside of today’s leading enterprises — communicate to and with audiences that are key to business success and failure. If today’s CEO isn’t paying attention to the changes being driven by social media, they should, regardless of the type of business they’re in. We developed the Vehr Communications CEO Guide to Being “Social” because we know that no responsible CEO invests company assets (time, intellectual property or cash) to any business endeavour without considering what it means for shareholders and investors. Put differently, for social media, just as for any operational area of their enterprise, CEOs need a policy, a plan and a system of accountability for ongoing implementation with consistency and excellence. That’s why we did this first-ever 2013 Cincinnati “Social CEO” Study. That’s why we’re sharing our CEO Guide to Being Social. That’s why it matters. In the 2013 BRANDfog CEO, Social Media and Leadership Survey of 800 U.S. and U.K. employees from companies ranging from start-ups to Fortune 1000 companies, respondents determined CEO use of social media to be: 87.5%: effective or very effective in raising the profile of the corporate brand 82.5%: somewhat or very effective in communicating company mission or values 80.9%: somewhat or very effective in attracting new talent and implementing employment branding 83.9%: somewhat or very effective in increasing brand loyalty 80.8%: somewhat or very effective in increasing purchase intent Global PR firm Weber Shandwick reports that: • 49% of a company’s reputation is attributed to the CEO’s reputation, and • 60% of a company’s market value is attributed to its reputation pg.13 vehr communications’ CEO guide to being “social” Today’s CEOs know all too well the value of corporate reputations and the roles they play as the leader to shape and maintain them. Increasingly, they also are becoming keenly aware of the influence social media has on positive perception — and the power it has to damage or destroy it. In addition, CEOs know that to allocate scarce corporate resources (time, energy, intellectual property, etc.) they need to do so wisely and responsibly. Yes, the smart ones know they need a plan. Vehr Communications’ CEO Guide to Being “Social” outlines some tips and best practices for today’s CEO to maximize social media engagement. 1. Have a Policy: CEOs should require the development of a corporate social media policy about which every employee is aware and for which each employee is accountable. A good policy will protect employees and CEOs in online conversations, set expectations and rules for corporate engagement and demonstrate awareness and appreciation of the power and influence of social media. 5. Be Prepared to Listen and Engage: CEOs need to remember that social media is, well, social. By becoming involved, they need to commit themselves to an online relationship, a dialogue in which it is just as important to listen and contribute as it is to be an expert. Monitoring and participating in online conversations provides insights and learning. It can be time-consuming. It also can be invaluable. 2. Have a Strategy: CEOs need to be engaged in online conversations in just the right way. They may not need to lead them; they certainly want to monitor them. Their voice, as measured and cautious as it may be, will be noticed and appreciated. 6. Be Authentic: Being involved in social media is a lot like being in the classroom, the locker room, the lunch room or the board room. It’s easier to make friends and be a part of that “community” when relaxed, natural and honest. CEOs should let their personalities show in their online activity. Remember, if CEOs walk before they run and use videos or simple posts that are carefully considered, they can be themselves and still feel in control. 3. Listen to the Experts: CEOs are used to being the expert and being in charge. Chances are, though, CEOs may not be the most informed in the room when it comes to social media. They should listen to the experts (whether from inside or outside the company) and move into this new area of engagement with care and caution. 4. Walk Before You Run: CEO involvement in social media doesn’t mean daily posting on Twitter, Facebook, LinkedIn and Google+. Being visible on the company website, perhaps only with video messages, may be enough (at least for now) if that is comfortable and feels natural. At the same time, CEOs didn’t become CEOs because they shied away from learning new things and taking measured and calculated risks. That same caution should be applied to a CEO’s social media engagement. 7. Maximize the Use of Video The CEO can have videos scripted and shot just for the company website and/or the company YouTube channel. The company also can capture and edit footage of the CEO “walking the floor,” chatting with employees or shareholders, or meeting with government leaders. Videos can show emotion and nuance and can also be controlled. 8. Empower Colleagues to Join In – Make It Part of the Corporate Culture: CEOs who share the love and encourage other company leaders to contribute blog posts, share company news, recognize community involvement and celebrate employee successes demonstrate a commitment to social media. pg.14 about vehr communications Vehr Communications, LLC seeks to be a strategic partner with its clients to help them manage their reputations, build valued relationships and deliver meaningful results. We offer our clients: Refreshing Attitude: We partner, we listen, we challenge. We learn. We work hard. We make a difference. And we have fun in the process. Resourceful Approach: We approach each client opportunity with creativity, energy and discipline to build relationships that matter. Global Reach: We’re an IPREX partner ... 75 communications agencies with 1,500 staff and 100 offices from 33 countries working as one to support global communications programs for our clients. To learn more about how we think, visit us at www.vehrcommunications.com. While you’re there, please read our blog at www.vehrcommunications.com/blog. Connect with us at: www.facebook.com/VehrCommunications www.twitter.com/VehrComm www.linkedin.com/company/vehr-communications https://plus.google.com/106750667381021793541 Vehr Communications LLC 700 Walnut Street, Suite 450 Cincinnati, OH 45202 513.381.8347 www.vehrcommunications.com pg.15 table 1 Cincinnati Companies (CEOs) AAA Allied Group (James Pease III) AdvancePierre Foods (William Toler) Air Transport Services Group Inc. (Joseph Hete) AK Steel Holding Corp. (James Wainscott) Al Neyer Inc. (Christian Nielsen) American Financial Group Inc. (Carl Linder III) Amp Holding Inc. (James Taylor) Ampac Packing LLC (John Baumann) Archdiocese of Cincinnati (Rev. Dennis Schnurr) Ashland Inc. (James O'Brien) AtriCure Inc. (Michael Carrel) Atrium Medical Center (Carol Turner) Aurora Casket Co. Inc. (William Backman III) Baker Concrete Construction Inc. (Daniel Baker) Bank of Kentucky Financial Corp. (Bob Zapp) Beechmont Automotive Group (Bill Woeste) Belcan Corp. (Michael McCraw) Berenfeld Containers Inc. (Leonard Berenfield) BioRx (Philip Rielly) Bistro Group Inc. (Jeff Ritson) BlueStar Inc. (Stephen Cuntz) BMW Store and Cincinnati Mini (Tom Schwartz) Bob Sumerel Tire Co. Inc. (Bob Sumerel) Bryan Equipment Sales Inc. (Rick Bryan IV) Budco Group Inc. (Otto Budig Jr.) Buffalo Wings & Rings (Roger David) CarePoint Partners LLC (Dana Soper) Castellini Group of Cos. (William Schuler) Catholic Healthcare Partners (Michael Connelly) CBT Co. (James Stahl Jr.) CECO Environmental Corp. (Jeffrey Lang) Champion Window Mfg. & Supply Co. LLC (Jim Mishler) Chemed Corp. (Kevin McNamara) Cheviot Financial Corp. (Thomas Linneman) Christ Hospital (Mike Keating) Cincinnati Bell Inc. (Theodore Torbeck) Cincinnati Bengals (Mike Brown) Cincinnati Children's Hospital Medical Center (Michael Fisher) Cincinnati Financial Group Inc. (Steven Johnston) Cincinnati Reds (Bob Castellini) Cincinnati State Technical & Community College (O'dell Owens) Cincinnati Symphony Orchestra (Trey Devey) Cincom Systems Inc. (Tom Nies) Cintas Corp. (Scott Farmer) Clarke Power Services Inc. (Mark Andreae) CNG Financial Corp. (David Davis) Cohen Bros. Inc. (Wilbur Cohen) College of Mount St. Joseph (Tony Aretz) Columbia Sussex Corp. (William Yung III) Connector Manufacturing Co. (Joe Klenk) Contech Construction Products Inc. (Ronald Keating) Convergys Corp. (Andrea Ayers) Corporex Cos. Inc. (William Butler) Council on Aging of Southwestern Ohio (Suzanne Burke) Dearborn County Hospital (Roger Howard) Dental Care Plus Group (Anthony Cook) Devicor Medical Products Inc. (Thomas Daulton) Dinsmore & Shohl LLP (George Vincent) Disabled American Veterans (John Marc Burgess) Dittman-Adams Co. (Ryan Smith) Diversified Ophthalmics Inc. (Dr. Ronald Cooke) Divisions Inc. (Gary Mitchell) Downlite (James Lape) Drees Co. (David Drees) Dugan & Meyers Construction Co. (Jerome Meyers Jr.) DunnhumbyUSA (Stuart Aitken) Duro Bag Manufacturing Co. (Charles Shor) E.W. Scripps (Richard Boehne) Emerald International Corp. (Jack Wells) Employers Choice Plus (John Cacaro) Empower MediaMarketing (Jim Price) Enerfab Inc. (Wendell Bell) F&M Mafco (Dan McKenna) F&W Media Inc. (David Nussbaum) Fath Properties (Harry Fath) Federal Home Loan Bank of Cincinnati (Andrew Howell) Ferno-Washington Inc. (Joseph Bourgraf) Fifth Third Bancorp (Kevin Kabat) First Financial Corp. (Claude Davis) Fischer Group (Henry Fischer) Fischer Homes (Robert Hawksley) Frisch's Restaurants Inc. (Craig Maier) Frost Brown Todd LLC (George Yund) G&J Pepsi-Cola Bottlers Inc. (Thomas Gross Jr.) G&J Pepsi-Cola Bottlers Inc. (Steven Kaplan) Galerie (Richard Ross) General Cable Corp. (George Kenny) General Data Co. (Peter Wenzel) Gilligan Oil Co. (Pat Gilligan) Gold Medal Products Co. (Daniel Kroeger) Gold Star Chili (Mike Rohrkemper) Government Acquisitions Inc. (Dennis Obial) Greater Cincinnati Foundation (Kathryn Merchant) Habegger Corp. (John Dorr) Hawkstone Associates Inc. (Ronald Wittekind) Hickman, Williams & Co. (William Snyder) Hightowers Petroleum Co. (Stephen Hightower) Hillenbrand Inc. (Kenneth Camp) Hillman Group Inc. (Max Hillman) Hill-Rom Holdings Inc. (John Greisch) Hills Communities Inc./Inverness Homes (Stephen Guttman) Holman Motors (Greg Holman) Home City Ice Co. (Thomas Sedler) ILSCO (David FitzGibbon) Intelligrated Inc. (Christopher Cole) Jake Sweeney Automotive Group (Jacob Sweeney Jr.) Jeff Wyler Automotive Family Inc. (Jeff Wyler) Jeffrey R. Anderson Real Estate (Jeffrey Anderson) pg.16 Cincinnati Companies (CEOs) cont. John R. Jurgensen Cos. (James Jurgensen Sr.) Joseph Auto Group (Ronald Joseph) JTM Food Group (Tony Maas) Jungle Jim's (Jim Bonaminio) Kaeser & Blair Inc. (Kurt Kaeser) Kenwood Dealer Group Inc. (Robert Reichert) Klosterman Baking Co. Inc. (Kimberly Klosterman) KOST USA (Tom Overdeck) Kroger Co. (David Dillon) LaRosa's Inc. (Michael LaRosa) LCA-Vision Inc. (Michael Celebrezze) LCNB Corp. (Stephen Wilson) Lorinn Williams Auto Group (Mark Williams) Loth Inc. (James Buse Jr.) LPK (Jerry Kathman) LSI Industries Inc. (Robert Ready) Lykins Cos. (Jeff Lykins) Macy's Inc. (Terry Lundgren) Malhotra Group (Ramesh Malhotra) Maple Knoll Communities (James Formal) Marshall Auto Group (Rob Marshall) Masters Pharmaceutical Inc. (Dennis Smith) Matthew 25: Ministries Inc. (Tim Mettey) McCluskey Chevrolet Inc. (Keith McCluskey) McCullough-Hyde Memorial Hospital (Bryan Hehemann) Medpace Inc. (August Troendle) Meridian Bioscience Inc. (John Kraeutler) Messer Construction Co. (Thomas Keckeis) Meyer Tool Inc. (Arlyn Easton) Miami University (David Hodge) Miami-Luken Inc. (Anthony Rattini) Michelman Inc. (Steve Shifman) Mike Castrucci Automotive (Mike Castrucci) Milacron LLC (Tom Goeke) Monarch Construction Co. (Ronald Koetters) Multi-Color Corp. (Nigel Vinecombe) NB&T Financial Group Inc. (John Limbert) New Track Media LLC (Stephen Kent) Neyer Properties (Daniel Neyer) North American Properties (Tom Williams) Northern Kentucky University (Geoffrey Mearns) O.K.I. Supply Co. (Joseph Dillhoff Jr.) Ohio National Financial Services Inc. (Gary Huffman) OKI Bering (William Rice) Omnicare Inc. (John Workman) Oswald Co. (Ken Oswald) Pacholder High Yield Fund Inc. (William Morgan) Parkway Products Inc. (Joe Klunk) Paycor Inc. (Robert Coughlin) Penn Station Inc. (Jeff Osterfeld) Performance Automotive Network (Michael Dever) Phillips Edison & Co. (Robert Myers) Pilot Chemical Co. (Paul Morrisroe) Planes Cos. (John Planes) Pomeroy (Christopher Froman) PowerNet Global Communications (Bernie Stevens) Presto Foods (Jeff Schrand) Pro Mach Inc. (Mark Anderson) Procter & Gamble Co. (Bob McDonald) Profill Holdings (Richard Mouty) Pure Romance (Chris Cicchinelli) RCF Group LLC (Carl Satterwhite) Reach USA (Robert Slattery) Reece-Campbell Inc. (Peter Chronis) Remke Markets Inc. (Bill Remke) Republic Wire Inc. (Ron Rosenbeck) Richards Electric Supply Co. (Mike Misrach) Rumpke Consolidated Cos. Inc. (William Rumpke Sr.) Senco Brands Inc. (Ben Johansen) Sheakley Group of Cos. (Larry Sheakley) Sibcy Cline Inc. and Affiliates (Robert Sibcy) Skyline Chili (Kevin McDonnell) St. Elizabeth Healthcare (John Dubis) Staffmark Holdings Inc. (Lesa Francis) Stagnaro Distributing (Michael Stagnaro) Stand Energy Corp. (Judith Phillips) Standard Textile Co. (Gary Heiman) Storopack (Daniel Wachter) Streamline Health Solutions Inc. (Robert Watson) Sunny Delight Beverages Co. (Billy Cyr) Syrgis Inc. (Andy Harris) Talbert House (Neil Tilow) The F.D. Lawrence Electric Co. (Dennis O'Leary) The Harper Co. (Mike Shayeson) Thomas J. Dyer Co. (James Potts) Thomson MacConnell Cadillac Inc. (Chris MacConnell) Topicz Inc. (Marvin Schwartz) Total Quality Logistics Inc. (Ken Oaks) Totes-Isotoner Corp. (Douglas Gernert) Towne Properties LLC (Neil Bortz) TP Mechanical Contractors (Scott Teepe Sr.) TriHealth Inc. (John Prout) Triplefin (Gregory LaLonde) TriVersity Construction (Mel Gravely) Trustaff (Sean Loring) UC Health (James Kingsbury) Unifund Corp. (David Rosenberg) Union Savings Bank (Harry Yeaggy) United Dairy Farmers (Robert Lindner) United Way of Greater Cincinnati (Robert Reifsynder) Unity Financial Life Insurance Co. (Tom Hardy) Universal Trail Corp. (Terry Carlson) University of Cincinnati (Santa Ono) Valley Forge Composite Technologies Inc. (Louis Brothers) Vantiv Inc. (Charles Drucker) Verst Group Logistics Inc. (Paul Verst) Vora Group (Mahendra Vora) West Chester Holdings (Tim Fogarty) Western & Southern Financial Group Inc. (John Barrett) Wornick Co. (Jon Geisler) Xavier University (Michael Graham) Xtek Inc. (Kyle Seymour) Zumbiel Packaging (Robert Zumbiel) pg.17 table 2 Key Data Categories of the Study categories criteria data collected Profile page includes CEO’s picture and accurate biographical information. Account (Y/N) Posts and content determined, by Vehr staff, to be those of the CEO. Profile page includes CEO’s picture and accurate profile description. Average number of friends (note: due to the privacy settings on Facebook accounts, six CEOs did not disclose number of friends) Account (Y/N) Average number of followers Tweets and accounts followed determined, by Vehr Staff, to be those of the CEO. CEO is featured in a video on company’s corporate YouTube channel. At least 1 video/podcast on YouTube channel (Y/N) Number of videos on corporate YouTube channel. Profile contains accurate information and current position at company. Account (Y/N) Number of CEOs with more than 500 connections Average number of connections BLOG WEB SITE Profile has CEO’s picture, accurate position and an additional piece of biographical information. Account (Y/N) External blog authored under CEO’s name visible through Google search. Number of CEOs who maintain blogs Internal blog authored under CEO’s name present on company’s website. Number of circles Number of CEOs who contribute to company’s affiliated blogs CEO name listed. Number of CEOs with name listed CEO has a letter/message posted. Number of CEOs who have posted letter/message CEO is featured in posted video. Number of CEOs who have posted a video In addition, Vehr Communications collected the following information on Cincinnati CEOs and their companies: • 2012 revenue • CEO age* • Number of employees • CEO salary* • Company market (B2B, B2C, or B2BC) • CEO tenure** • Company structure (public or private) Note: data collected reflects current CEOs/top leaders during the time of survey research, not at the time of publication of the 2012 Courier 250 and 2012 Deloitte Cincinnati USA 100 lists. *Data on CEO age and salary only available for CEOs of public companies. **CEO tenure was reported in years and is rounded up. pg.18