Ybrant Digital Limited

Ybrant Digital Limited
Investor Presentation
Q1 FY 2014 ‐ 2015
What’s Inside
• Quarter 1 FY2014-2015
Financials
• Key Ratios
• Business Update
• Industry Update
2
FY Q1 2014‐15 Financials
Particulars
Income from Operations
(a)Net Sales/ Income from Operations
(b) Other Operating Income
Total Income from Operations(net)
Expenditure
a) Cost of Goods/Services c) Employee benefit expenses
d) Depreciation & Amortization Expense
e) Other expenses
f) Total Expenses
Profit from Operations before Other Income, Finance costs and Exceptional Items
Other Income Other Income Foreign Exchange Fluctuation gain/ (Loss)
Profit from ordinary activities before Finance Costs and Exceptional Items Finance Costs Profit from ordinary activities after Finance costs but before Exceptional Items
Profit (+)/Loss(‐) from Ordinary Activities before tax
Tax Expense (Included Deferred Tax)
Net Profit (+) /Loss(‐) for the period 3 Months ended 30th June 2014
(Unaudited)
Year Ended 31st March 2014
(Audited)
45,626.27 ‐
45,626.27 1,67,337.38 ‐
1,67,337.38 26,749.52 2,186.57 775.18 3,182.68 32,893.95 99,704.45 12,775.47 6,883.36 18,142.37 1,37,505.65 12,732.32 29,831.73 35.79 77.63 612.95 (463.05)
12,845.74 575.94 12,269.80 29,981.63 2,694.40 27,287.23 12,269.80 3,915.91 8,353.89 27,287.23 5,190.95 22,096.28 Key Ratios for Q1 FY2015
Price & Volume
Valuation
Recent Price Rs
31.80
Market Cap. (Crs) Rs
1514.7
52 Week High Rs
36.40
Trailing EPS
5.09
52 Week Low Rs
2.53
Trailing P/E
6.24
Profitability
Gross Margin %
41%
EBIT Margin %
28%
Profit Margin %
18%
As on August 20, 2014
Update
Business:
 Lycos News was launched this quarter.
 Signed up with CNN and Reuters to power Lycos News. Only News and Entertainment sections have been launched till now.
 Added a new consumer electronics client from the US.
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We are also working on a new video delivery system.
Industry:
 Social media sites produced 1.6% of all sites visits in Q2. Facebook continues to lead the way with 51%.
 Advertiser spending on Google Product Listing Ads (PLAs) and Bing Product Ads rose 72% Y/Y.
 Smartphones generated 19% of paid search clicks and 9% of search spend, while tablets produced 18% of clicks and 19% of spend. Smartphone clicks rose 47% Y/Y, compared to a 43% increase for tablets and a 2% decline for desktop.
Business Offering
Products - SEARCH
Lycos Search
A comprehensive suite of tools that helps millions of people find whatever
they're looking for, from traditional web results to video, images, shopping
deals, and more.
Find people, local business listings, business phone number and address,
and driving directions for free.
Who Where
A quick and easy search tool for finding the best content, images, video and
news on the web.
HotBot
Products - GAMES
Play free games with — and against — other people to win real cash and
other prizes. Find our games at Gamesville.com or on Facebook!
Play thousands of great games from a variety of genres including action,
puzzles, strategy and more.
Products – WEBSITE TOOLS
Whether it's for a small business, organization, or personal website,
Tripod provides the tools you need to easily build the website you
want.
A premiere destination for people who want to build free websites for
their personal passions, small businesses, or anything else under the sun.
Zeblio :Our homegrown website builder that helps members effortlessly
create and manage their websites.
Lycos Domains makes it easy and affordable for anyone to have his
or her own unique web address.
Web Services
Lycos News : Stay up-to-date with the latest U.S. or World news, and in
categories like business, technology, science, or health.
Lycos Mail: Lycos Mail is a premium web-based email service that offers 5 GB
of storage, POP3/IMAP access, advanced spam filtering, and domain and
address blocking.
Weather Zombie: Get your detailed weather updates from monstrously
handsome zombie forecasters and deliciously deranged weather icons via the
web or iPhone app.
Analysis
Supply side Demand side
A Technology‐controlled Buying platform
Proprietary Optimization Technology
• Auto‐optimization engine
Advanced
Transparen
targeting
• Advanced semantic targeting
t reporting
• Automatic campaign definition Optimizati
Proprietary publisher enhancement
on
technolog
• Enable multiple demand partners y
• Auto pub optimization • Sophisticated pub targeting Campaign Management
Wide Media Buying
• User exposure to banners
Methodologies
• Landing Page effectiveness
• Time passed (Impression Click Conversion)
• In Nov 13 Ybrant represented 2.15% of the US video market
• In Dec 13 Ybrant represented 6% of the US video market
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Multiple sizes:
• Big player Pre‐roll
• Expandable 300x250
• 300 x 250
Auto Play
Auto / Mouse‐Over
Better results:
• View Through Rate of 70%
• Optimized CTR and VTR
We provide content
Only Relevant Sites
Media Transparency
Your Ad Here 
‐ We deliver social performance
Pangea – proprietary FB optimization system
Leverage user data to create and optimize social ads
John Smith
Exclusive Capabilities:
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Multiple Versions
Auto‐optimization
Data mining
Pixel Tracking
Day‐Parting
Page Analysis
Rich Reports
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Performance based mobile network
Premium Inventory of Smartphone and Feature‐phone Users
Pixel tracking with conversion reporting
Real‐time Optimization
App Downloads tracking
Targeting capabilities: ‐ Location‐based
‐ Device/OS
‐ Contextual/Behavioral
‐ Demographic
‐ Mobile to Social • Experienced team specialized in global search marketing
• Advanced Tools & Technologies
• Worldwide activity with brands
• Measure & improve success using advanced methods
• Setup and ongoing
maintenance of SEM and SEO campaigns Thank You