the vita collection

the vita collection
wear the story
the story of livyora
Livyora brings together humankind’s love
of adornment and our fascination with stories.
Throughout time, humanity has been bound together
by stories. Stories help us express and share emotions,
bring texture to our lives and experiences, and aid in
shaping us and understanding others.
Combining modern craftsmanship with ancient techniques
and using precious metals and gemstones, we draw upon
stories from the world’s heritage in literature, art, music and
pop culture to create collections. Each piece brings alive a
particular story, privately delighting its wearer. A story
you probably already know but have never before
seen expressed in fine jewellery.
Livyora: wear the story. T
the story of our name
Our name, Livyora, celebrates the link
between adornment and human civilisation.
The oldest archaeological evidence for jewellery was
found in Qafzeh in modern-day Israel. In the form of
perforated shells with evidence of human wear. These date
back to the Middle Paleolithic era, anywhere from 30,000
to 300,000 years ago.
Our name is a creative portmanteau of two dazzling words – Livya,
Hebrew, meaning crown and Ora, Latin, meaning light.
An apt name for purveyors of fine jewellery, don’t you think?
the vita collection
Vita. Noun ‘vi:tə
e
This capsule collection, especially created for
Livyora’s launch in London, celebrates life.
“Vita brevis, ars longa”. Art is long, life is short, wrote
Hippocrates in his Aphorismi.
This capsule collection celebrates life through stories known to humans
through the centuries. Specifically we were inspired by characters in
philosophy, mythology, popular fiction, and comic books. We found these
stories in England, Greece, Finland, Kenya, Egypt, Japan and India.
We invite you to explore the collection. Take a moment to linger over the
jewellery, may be squint a little and you will likely recognise the inspiration
behind each piece.
These are stories familiar to us all. Presented here in previously
unseen forms, enabling you to see them with new eyes and
find a place for them in your own life.
See more at www.livyora.com
Tartarucha [Tart-a-roo-sha]
Ppendant set (earrings and pendant)
Tartarucha, from late Latin, literally means tortoise.
Conventional wisdom suggests that in a race between the
tortoise and almost any other creature, the slow-moving
tortoise is bound to lose.
But is convention always right?
Didn’t the Greek raconteur Aesop tell us about how the idle hare lost
an easily won race to the persevering tortoise? In “What The Tortoise
Said to Achilles”, written by the English logician and polymath Lewis
Carroll, the tortoise yet again turns convention on its head. Try
as he might, Achilles cannot get ahead of the tortoise.
Tartarucha is a homage to Carroll’s tortoise,
that is always ahead.
Duma [Due-ma]
ring
Duma is Swahili for cheetah.
We were moved tremendously by the
unusual love story between a cheetah
and her human carer.
Pippa came to author Joy Adamson in
Kenya as a 7-month old cheetah baby.
Adamson nurtured her and watched over her
cubs. Her account of their life together, The
Spotted Sphinx, is a beautiful celebration of love and
mutual trust between a human and a cheetah.
Duma pays homage to Pippa and Joy Adamson’s
circle of trust and love.
Pavoni [Pah-vo-nee]
chandelier earrings
Pavoni, from Greek via Italian, means Peacock.
The peacock has been synonymous with beauty,
splendour, royalty and renewal in many cultures, and
with immortality and longevity in others.
So little time, so many stories!
Kuan Yin, the female Bodhisattva, is often depicted with
a peacock; she could have become immortal but chose
to remain among the mortals to help them. Tertullian,
the Christian author from Carthage, wrote about
the immortality and the resurrection of the soul,
specifically Homer being born as a peacock.
Pavoni celebrates the peacock’s beauty
and its spirit of renewal.
Hachi [Huh-chee]
Eear cuffs, cuff bracelet and ring
Hachi is Japanese for bee.
Raise your hand if you have never had an annoying
colleague at work. What? No hands? Well, we feel for
you. As do Charmy Bee’s colleagues at the
detective agency he works for.
Bees signified royalty and power in Egyptian mythology.
Charmy Bee, from the manga series Sonic The Hedgehog, is
much more than that. He is playful, big-hearted and very
energetic. Sometimes, a bit annoying. But always valued
for his superior professional skills.
Hachi is an ode to Charmy Bee’s beauty
and playfulness.
Leijona [Lee-o-na]
ring
Leijona, with Latinate and Finnish links, means lion.
Remember the lazy holiday afternoons of our childhoods?
Many of them were spent immersed in the fantasy land of
Narnia, CS Lewis’s classic of English literature. Just like millions
of others, we have always been awestruck by Aslan,
Narnia’s leonine guardian and saviour, the talking lion,
the majestic king of the beasts.
Aslan is at once wise, compassionate and gentle, as well as
powerful and potentially dangerous. We were drawn
to its temporal and spiritual authority.
In creating Leijona, we pay homage to
Aslan and its undeniable authority.
Mustekala [Moose-tay-cala]
ear cuffs and two-f inger ring
Mustekala is Finnish for octopus.
“I am woman, hear me roar”. But, only when the time is right!
A bit like Kraken, portrayed in film and fiction as a monstrous
creature sleeping at the bottom of the oceans for eternity
and waking slowly, only in an apocalypse.
With eight arms, Kraken is powerful and capable. It chooses to
slumber at the bottom of the sea. Why?
Well, we like to think it is about wisdom. The wisdom that says one
doesn’t need a sledgehammer, when a nutcracker will do. Also the
wisdom that says sometimes only a sledgehammer will do.
Mustekala nods to Kraken’s power and wisdom.
Bagha [Ba-ga]
duo set (necklet and earrings)
Bagha is Hindi for tiger.
Who doesn’t know Tigger? AA Milne’s inspiring creation,
Tigger sees himself bigger than he is – a sign of utter selfconfidence. Tigger can swim, jump and fly; he is cheerful, outgoing,
competitive but friendly. No matter what, Tigger does not get lost,
for he has an amazing sense of direction.
But he is also a tiny bit flawed – he cannot really climb a tree!
Which endears him so much more to us. And as we all know,
Tiggers don’t jump, they bounce!
Bagha embodies Tigger’s warmth, energy and friendliness.
Duma and Leijona
cufffllinks for him and her
Duma is inspired by trust and love. Leijona embodies
Aslan’s spiritual and temporal authority. These are qualities
that are not limited to any gender.
These beautiful cufflinks nod to that embodiment and are offered
as products with universal appeal. For women. And for men.
The understated elegance of these cufflinks helps you make
a powerful statement of authority and trust.
Mr Chirdeep Singh Chhabra
is the founding CEO of Livyora
Limited. He is an entrepreneur,
investor, mentor and business
technology professional with
over a decade of commercial
experience in building great
products, passionate teams and
profitable businesses.
Chirdeep leads with design
thinking and a solid grasp of
technology as an enabler of
business. His design inspiration
comes from having lived in
various cultures, with most of his
spare time spent in nature as a
keen hiker.
Chirdeep lives and works
between the United Kingdom,
India and Switzerland.
Dr Shefaly Yogendra is the
founding COO of Livyora
Limited. She has two decades
of experience of working in
corporate venturing; and investor
advisory on risk assessment and
due diligence.
Shefaly’s design inspiration
comes from the culture, history,
literature and architecture of
the many cities she has lived in
around India, and subsequently
in different countries. She has
a PhD in decision making from
the University of Cambridge,
and an MBA from Indian Institute
of Management Ahmedabad in
India. She is also a GIA Accredited
Jewellery Professional.
Shefaly lives and works in the
United Kingdom and India. Ms Tarudeep Vaid is the
Managing Director of Livyora India
Private Limited. She is a gemologist
and jewellery designer with over
a decade of rich experience in
the industry. As the India head
of Gemology Headquarters
International, she built their
training academy and gemology
laboratory. Earlier at International
Gemological Institute (IGI), she
worked extensively in diamond
testing and grading.
Tarudeep draws inspiration from
nature’s verdant beauty and water.
Tarudeep lives and works in
Mumbai, working seamlessly with
Livyora’s suppliers, accessing
craftsmen and craftswomen around
the country, and reaching easily
Livyora’s customers based in India.
The name “Livyora” and the Livyora logo are
registered trademarks of Livyora Limited.
Livyora Limited retains all copyright in the designs,
graphic images and text presented in this lookbook.
livyora limited
78 Pall Mall
London SW1Y 5ES
The United Kingdom
www.livyora.com