docESCADA Tools of Fascination - SEASONAL
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ESCADA Tools of Fascination - SEASONAL
A View on Fashion 2.0 ESCADA Claudia Schiffer Heritage Cindy Crawford Naomi Campbell Cindy Crawford 2 10/25/2013 · Presentation Theme · Author A View on Fashion – July 2013 Naomi Campbell ESCADA Heritage Linda Evangelista Monica Bellucci Cindy Crawford 3 10/25/2013 · Presentation Theme · Author ESCADA 2013 ESCADA products value at retail level: EUR 700m p.a., thereof licenses EUR 250m p.a. Share of lines: ESCADA 70%, ESCADA SPORT 30% Current market presence: 80 countries with more than 1,050 POS Actual share of sales: EMEA 56%, Americas 24%, APAC 20%; 87% share of sales outside Germany Distribution channels: Own Retail 66%, Wholesale 34%; 188 Own Retail POS, 116 Franchise POS,750 doors multi-brand, E-Store Around 1,800 employees (FTE) worldwide 4 10/25/2013 · Presentation Theme · Author ESCADA Brand Values DISTINCTIVE VALUES CASUAL CHIC MODERN ELEGANCE RELAXED STYLES COOL GLAMOUR COMMON VALUES SENSUAL FEMINITY LOVE OF COLOUR DISTINCTIVE DETAILS PERFECT FIT 10/25/2013 · Presentation Theme · Author REFINED QUALITY Competitive Environment Couture/ Eveningwear DVF SPORT MAX C. HERRERA TORY BURCH Business- / Daywear RED VALENTINO MICHAEL MICHAEL KORS DKNY MONCLER ARMANI JEANS BURBERRY BRIT MAX MARA WEEKEND POLO RALPH LAUREN 6 10/25/2013 · Presentation Theme · Author DIOR CHANEL VALENTINO GIORGIO ARMANI CHANEL AKRIS MAX MARA DOLCE & GABBANA ARMANI COLLEZIONI Casualwear ESCADA Tools of Fascination - SEASONAL CAMPAIGNS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination - SEASONAL CAMPAIGNS VISUAL MERCHANDISING 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination - SEASONAL CAMPAIGNS VISUAL MERCHANDISING STORE EVENTS / TRUNK SHOWS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination - SEASONAL CAMPAIGNS VISUAL MERCHANDISING STORE EVENTS / TRUNK SHOWS PRESS DAYS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination - SEASONAL CAMPAIGNS VISUAL MERCHANDISING STORE EVENTS / TRUNK SHOWS PRESS DAYS EDITORIALS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS CELEBRITY DRESSING Jane Krakowski 10/25/2013 · Presentation Theme · Author Camila Alves ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS CELEBRITY DRESSING STORE DESIGN 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS CELEBRITY DRESSING STORE DESIGN FASHION STORIES/ SPECIALS 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS CELEBRITY DRESSING STORE DESIGN FASHION STORIES/ SPECIALS SPONSORING/ CHARITY 10/25/2013 · Presentation Theme · Author ESCADA Tools of Fascination – TRANS-SEASONAL IMAGE EVENTS CELEBRITY DRESSING STORE DESIGN FASHION STORIES/ SPECIALS SPONSORING/ CHARITY DIGITAL ENGAGEMENT 10/25/2013 · Presentation Theme · Author Luxury in the digital age IMAGE & DIGITAL? 44% 10/25/2013 · Presentation Theme · Author of total time spent per day with media is used for digital (USA) Luxury in the digital age IMAGE & DIGITAL? HERITAGE & DIGITAL? #2 10/25/2013 · Presentation Theme · Author search enginge worldwide after Google is Youtube Luxury in the digital age IMAGE & DIGITAL? HERITAGE & DIGITAL? EXCLUSIVITY & SOCIAL MEDIA? 56% 10/25/2013 · Presentation Theme · Author of fashionistas’ online purchases are influenced by social media Luxury in the digital age IMAGE & DIGITAL? HERITAGE & DIGITAL? EXCLUSIVITY & SOCIAL MEDIA? QUALITY & E-SHOPPING? 54% 10/25/2013 · Presentation Theme · Author of online luxury shoppers prefer to shop online in a brand e-store Luxury in the digital age IMAGE & DIGITAL? HERITAGE & DIGITAL? EXCLUSIVITY & SOCIAL MEDIA? QUALITY & E-SHOPPING? LUXURY & MULTICHANNEL 61% 10/25/2013 · Presentation Theme · Author of online luxury shoppers shop hybrid