Hatco, inc. - Propel Group

Retail Mark eting: P r o d uc t Pa c ka gi n g
Overview
Impact
We’d like to tip our hat to great client and a household
name—Stetson Hats, as well as Resistol and Dobbs, who
needed new packaging concepts to minimize losses due to
dealer-returned damaged goods which plagued their
industry. Additionally, Stetson had expanded into the
baseball cap arena and needed new product development as
well as point-of-sale materials. Another revenue enhancer
idea came from Propel — “hat-in-a-box” gift cards.
Across-the-board revenue increases have been enjoyed by
both the manufacturer and the retailers.
Solution
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Propel Group researched and engineering concepts for
crush-proof, corrugated boxes to reduce returns by 88%.
Propel also developed designs for a baseball cap product
line and point-of-sale displays to launch the new item.
Pictured here are “first-time” gift card/boxes for which
dealers have claimed to be a big hit for additional sales
revenue making it easy to give a custom-made hat as a gift.
Tar ge te d Su c c e ss e s Pro pel G ro u p, I nc .
H at co, Inc.
R etail Mark eting: Po i n t o f Pur cha s e
Overview
Hatco, Inc., makers of fine western wear under several
different well-known names, were in need of retail marketing
and point-of-sale collateral.
Solution
Propel Group brought to the table excellent art direction skills
and coordinating abilities to conduct photo shoots with famous
celebrities, professional photographers and security personnel
with impressive advertising and point-of-sale collateral.
Impact
Designed to have a long standing shelf life, Hatco, Inc.
continues to successfully market to their audiences with
household names like Stetson, Dobbs and Resistol, using
Propel’s creative genius.
Tar ge te d Su c c e ss e s Pro pel G ro u p, I nc .
H at co, Inc.
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Retail Mark eting: A d ve rt i s i n g
Overview
Hatco’s (Resistol, Stetson) audiences frequent the rodeo. It’s a
known fact. The client wanted their name to be synonomous.
Solution
Using brightly colored graphics and headlines that had some
guts to them proved to be the winning concept direction.
Impact
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Both Resistol and Stetson are major sponsors of rodeos
worldwide. Banners hang throughout stadiums everywhere.
All program advertising was converted to this recognizable
format. Stetson and Resistol remain household names and
continue to dominate the western wear hat industry.
Tar ge te d Su c c e ss e s Pro pel G ro u p, I nc .
H at co, Inc.
Retail Mark eting: p o i n t o f p u rc h a se
Overview
National maker/distributor of ethnic dress hats had always
relied on merhants to sell ethnic line of hats. Because of
sluggish sales company decided to direct market product
through a series of retail stores branded by the manufacturer.
Solution
Obtain a celebrity endorsement, create new product
packaging and point-of-purchase materials, then roll out
with new store designs and direct mail programs.
Impact
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Brand revenue increased by 67% throughout ethnic audiences.
Tar ge te d Su c c e ss e s Pro pel G ro u p, I nc .
D o b bs — Th e H at St o r e