TWO-DAY COLOR EVENT!

BARNUM ®
Earn
CEUs!*
See back cover
for more details.
Sponsored in par t by
J oico ® | I S O ™ | Aq uag e ® | R U S K ® | I nspirin g C ha m pions ™
TWO-DAY COLOR EVENT!
[Pre s e nt atio ns and Hand s - O n]
A P R I L 11 –12 , 2 0 1 0
KALAHARI RESORT & CONVENTION CENTER | 7000 KALAHARI DR. | SANDUSKY, OH
No one under 16 is permitted to attend. *ceus for Ohio only. See back cover for details.
register today!
Contact your Sales Consultant, visit your
local CosmoProf ® store or call 1.800.362.3186.
presenters
Subject to change.
Pam Me zinger
Joico ®
Pam Mezinger is the owner of Michael Andrew
Color Concept Salon in the northwestern Ohio
area. She has over 20 years of industry experience
specializing in multi-dimensional hair color
techniques. Pam has an exceptional eye for
color and pays great attention to detail to
suit each client’s personal style. Pam received her
styling education from Joico® International. She has
taught salon education to stylists in both hair color
and cutting for over ten years.
DAVID DANIEL S
ISO™
David Daniels is a renowned style-maker, hair
guru, fashion-forward thinker, and salon owner.
One of the most celebrated stylists in the Detroit
Metro area, David’s approach to style is sexy,
fresh and uncomplic ated. With 20 year s of
experience, his works have been featured in
communit y maga zine s, new s ar tic le s and
fashion shows. He is also a salon educator and
community fundraiser.
shelly devlin
Ready
for a
Change?
NOW! Is the time to make it hap pen.
Get ins pired and discover the late s t
techniques, collec tions and styles from
the industry’s ground breakers. Together
we are commit ted to bringing you the
best produc ts and the latest ideas. Let
your creativity soar and YOUR clients will
leave the chair with gorgeous hair!
sunday admission:
Advanced Rate through April 10th
Advanced $59.95 | At-the-Door $75
class times: 10:00 AM TO 11:30 AM, 1:00 PM TO 2:30 PM,
AND 3:30 PM TO 5:00 PM (SUNDAY)
monday hands-on:
(In addition to admission price for Sunday)
One Session $75 | Two Sessions $125*
EACH SESSION IS THREE HOURS
SESSION 1: 9:00 am to 12:00 pm | SESSION 2: 1:00 pm to 4:00 pm
*No advanced rate is available for the hands-on portion.
Please see each class for a list of required tools.
W W W.COSM OPROFBE AU T Y.CO M
Aquage ®
2009 NAHA finalist for Avante Garde, Shelly Devlin
is an inspirational force in the professional salon
industry and incorporates a diverse range of
disciplines into her educational presentations. As a
salon owner, stylist and educator, she has nurtured
the growth of her salon from 300 sq. feet of floor
space to 3,000 sq. feet and employing a staff of 25.
Shelly possesses the unique ability to create
original hair designs that inspire the most seasoned
professional while translating easily to the salon.
chanell howard
Rusk ®
Passionate, inspired, and fiercely motivated,
Chanell Howard is a stylist in Durham, North
Carolina at Innovations Salon. “Through Rusk ®
cutting methods, one can explore their fullest
potential, while at the same time maintaining
consistency.” That is one secret she would like
to share with the world. “Inspiration as well as
education is the driving forces in my life.” Chanell
keeps herself surrounded by all of these things
by being a part of the Rusk ® Design Team.
tracE y watts
Get to know Rusk ® with Master Designer, Tracey
Watts! Tracey is an experienced educator whose
energetic presence will captivate and inspire
everyone she reaches. In her 8 years with Rusk ®,
she has experienced it all. From in salon education
to performing on stages coast to coast, Tracey also
runs an Education Department with the stylists at
her salon. She will take you to a level of complete
understanding with her contagious energy.
Inspiring Champions™
See page 7.
Model courtesy of Aquage ®.
ISO™ Metal Lux Collection
Pam Mezinger, Joico ® & David Daniels, ISO™
sunday
Making the Cut
monday
B.Glam
For 2010, ISO™ introduces metal.lux, an elegantly sumptuous study in
The i.Design Team worked within a theme of metal for its luster and
malleability. Gold, Silver, and Copper, because of their purity and rarity.
Precious metals reflec t the ideal luxur y and can be transformed into many
variations: metal as an accessory, as a liquid, and as a design medium. From
highly polished shapes to luminous fluid forms to rocked-out sculpture ,
the i.Design Team interprets metal as pure art . Three looks that feature all
new i.luminate/i.color application techniques, ISO™ waves foundational waving
ideas, and a three fresh cutting designs to increase your 2010 arsenal of services.
ISO ™ METAL LUX
10:00 am to 11:30 am
3:30 pm to 5:00 pm
JOICO ® LE GR APHIC
1:00 pm to 2:30 pm
Joico Le Graphic Volume Collection
HANDS-ON
luxury.
®
For 2010, inspired by the marriage of bold, graphic detail with otherworldly,
dreamy elements, our art directors have crafted a collection of haircuts and
colors that configure classic salonware principles in concert with artistic
virtuosity for a collec tion that is both expressive and marketable. Bold
lines and the juxtaposition of dark against light create a bold framework for
elegant and vivid color. This year, our collec tion is presented in two
volumes. Volume 1 is our first release featuring two original looks that feature
challenging cutting techniques combined with artful color executed with Vero
K-PAK® Color and expertly finished with Joico ® Design Collection products.
W W W.COSM OPROFBE AU T Y.CO M
ISO ™ METAL LUX
9:00 am to 12:00 pm
JOICO ® LE GR APHIC
1:00 pm to 4:00 pm
HANDS-ON TOOLS:
Please bring: blow dr yer with
direc tional & dif fuser, regular
and texturizing shears, combs,
highlighting comb, brushes, hair
clips, water spray bottle.
®
aquage®. sold only to independent salons, no
national chains or retail stores
Join Aquage ® as they share their secrets for creating Aquage ® signature updos
with maximum speed and proficiency. They’ll teach you to take these
signature looks and utilize innovative thermal setting techniques to achieve
virtually any texture to build dramatic shapes and forms. Learn Disconnection &
Diffusion cutting system to control weight-balance distribution and how to cut
diffusion within structure to achieve complete fluidity in your haircuts.
Join Aquage ® as the new B.Glam collection is unveiled. Learn the techniques
and secrets behind structural backcombing, stacking, shifting which will allow
you to expand form, connect shapes along with transitioning between maximum
and diminished volume along with other signature backcombing techniques.
These high level dresswork techniques will be a rewarding addition to your
creative repertoire; allowing you to easily create red carpet glamour
in your salon.
Free Forms Cutting System
Join as Aquage ® shares with you Free Forms and the science and the
secrets to adding dif fusion to any length while retaining your haircut’s
underlying structure. Diffusion gives any style a raw, modern edge, while
respec ting and maintaining the haircut’s geometr y, making your styles last
longer and look great from haircut to haircut.
Shelly Devlin
sunday
MAKING THE CUT
10:00 am to 11:30 am
1:00 pm to 2:30 pm
3:30 pm to 5:00 pm
monday
HANDS-ON
B.GL AM
9:00 am to 12:00 pm
FREE FORMS
CUT TING SYSTEM
1:00 pm to 4:00 pm
HANDS-ON TOOLS:
Please bring: blow dr yer with
directional & diffuser, ceramic flat
iron, regular and texturizing shears,
cutting razor, combs, highlighting
comb, smoothing and detailing
brushes, hair clips, water spray
bottle, clippies, & bobby pins, hair
pins, large rubbers, & small clear
rubber bands all for long hair only.
Model courtesy of Rusk ®.
business-building
[monday only]
Inspiring Champions
™
Osc ar Valencia, Jr.
Playing & Winning the New Client Game!
Gaining Ideal Clients on a Limited Budget & More
monday
Did yo u k n ow t ha t b uild i ng a c lie n te l e
i s o n e of t h e big g e s t c hall e ng e s m o s t
individuals will face in their business?
PLAYING & WINNING
Good news, "It can be fast, easy and
THE NEW-CLIENT GAME!
fun when you know how!" Are you tired 9:00 am to 12:00 pm
of not making enough money, not having
enough clients, having too many of the wrong kind of clients and a lack
of systems to help new or existing employees build a clientele? Learn
how to reinvent your business in any economy, 3 ways to gain
new and ideal clients into your business, how to creatively market and
promote your business with little or no money and how to get your
existing clients to become your extended sales force. If you are seeking
new and ideal clients then this dynamic program is for YOU!
How to Thrive During Any Economy
What You Need to Know... What You Need To Do
monday
Chanell Howard and Tracey Watts
Twisted Glam
Fashion is cyclical. This collection takes classic glamorous shapes from the 20’s and 40’s and combines them
with some textures from the 80’s creating a modern twist on classic glamour. Big hair, big jewelry,
lots of color and layering of clothing and accessories are re-emerging styles. You will see this inspiration in
the costumes and makeup as well as in the dramatic re-styling portion of our collection.
®
The Conviction of Deepshine : Corrective Hands-On Color
Roll up your sleeves and immerse yourself in the newest technology in professional hair color. Join
the Rusk ® Design Team in a Deepshine ® Color correc tive hands-on experience. This class is designed
to expand on the knowledge gained from previous classes with a focus on the correc tive aspec ts
of Rusk ® Deepshine ® Pure Pigments Conditioning Cream Color, Deepshine ® Demi Ammonia-Free
Tone-on-Tone Cream Color and Elimin8 ™. Join Rusk ® and indulge yourself in Deepshine ® Color…
the next evolution in shine.
Pony-Up! Control the Chaos
Fast-forward to future trends. Indulge yourself in the advanced application of Rusk ® cutting techniques.
Diversify your cutting repertoire and gear up for the latest looks to hit the streets. These techniques offer a
very unique approach to the modern layered shapes of today, and the flexibility of this method provides
incredibly diverse and creative freedom. This class is geared toward those who have a basic
understanding of Rusk ® cut ting techniques and are ready to expand their creative vision.
W W W.COSM OPROFBE AU T Y.CO M
sunday
T WISTED GL AM
10:00 am to 11:30 am
1:00 pm to 2:30 pm
3:30 pm to 5:00 pm
monday
HANDS-ON
THE CONVICTION
OF DEEPSHINE
9:00 am to 12:00 pm
PONY-UP!
CONTROL THE CHAOS
1:00 pm to 4:00 pm
HANDS-ON TOOLS:
Plea s e br ing: blow d r yer w i t h
d i r e c t i o n a l a n d d i f f u s e r, f l a t
iron, Rusk ® shears, regular and
texturizing, combs, vent brushes,
hair clips, water spray bot tle,
color timer, and two towels.
Would you like to double your income
WITHOUT raising your prices, working
m o r e h o u r s o r s e e i n g m o r e c l i e n t s?
HO W TO THRIV E
You could possibly ”double or even
triple your sales by following the DURING ANY ECONOMY
1:00 pm to 4:00 pm
prac tical and proven strategies in this
dynamic program!” You will learn three proven ways that could increase
your income $10K to $30K, a success formula for each technician to
potentially gross $100K per year, a proven system to get your clients
in 2 to 3 extra visits per year, a 5-step system on how to possibly double
your service sales without raising your prices or seeing more clients.
This workshop is a must for owners and managers who want to grow
their team and for technicians who seek to double their income. You will
receive proven tools that you can implement immediately to potentially
increase your income and sales now!
Oscar Valencia, Jr.
Business Trainer, Success Coach and
Vice President of Inspiring Champions™
Oscar has mastered how to work smart—not hard. During his
career, he averaged $500 to $600 per day in service sales
with only four clients and a haircut price of $35. His average
service ticket was consistently $135 to $142—putting him in
the top 1 percent nationally based on Industry Performance
Standards. As a hair designer, color educator, business
trainer and success coach, Oscar ‘owns’ what it takes to
create a $100,000 business behind the chair—and he can’t
wait to show you how to do the same.
Earn
CEUs!
where to stay
Kalahari Resort
and Convention Center
Please read if you plan to
7000 Kalahari Drive
Sandusky, OH 44870
(419) 433-7759
Rates: $144 Single/Double
Rates effective until: 3/19/2010
Reservation Code: Color Evolve
obtain Ohio CEU accreditation:
• Absolutely NO admittance
to any clas s once the clas s is in
session, so please plan your classes
and times accordingly.
• CEU credit will only be given
to attendees whose name and
information is written on the
sign-in sheet.
PLEASE NOTE: in order to book under this rate, you
must provide reservations with your wristband #.
www.kalahariresorts.com/oh/
• CEU credit will only be given
to at tendee s w ho f ully complete
the class. Attendees departing early
from a class receive no credit.
admission
• No CEU credit will be given
for attending a duplicate class of
any manufacturer.
sunday admission:
Ohio Attendees:
(Advanced rate available though April 10th)
All attendees are required to sign
into each class prior to class start
time. Sign-in sheet must be used
for Ohio certification.
All attendees are required to sign
in by printing their name, license
number and address on the class
sign-in sheet.
All attendees are required to be
present for the entire class to
receive credit.
All attendees will obtain a certificate
of attendance at the completion
of the class and mus t retain the
certificate(s) for the renewal period
as proof of attendance.
Advanced $59.95 | At the Door $75
10:00 AM TO 11:30 AM, 1:00 PM TO 2:30 PM,
class times: AND
3:30 PM TO 5:00 PM (SUNDAY)
monday hands-on:
(In addition to Advanced Rate for Sunday)
One Session $75 | Two Sessions $125
Sunday classes are worth 1 CEU hour
per class. Monday hands-on classes
are worth 3 CEU hours per class.
save $15
*
REGISTER BY
A PR I L 10, 2 010
*Maximum Savings Calculated Off the At-the-Door Price of $75.
ED_002972
each session is three hours
SESSION 1: 9 am to 12 pm | SESSION 2: 1 pm to 4 pm
*No advanced rate is available for the hands-on portion.
Please see each class for a list of required tools.
register
TODAY!
Contac t your Sales Consultant,
visit your local CosmoProf ® store
or call 1.800.362.3186.
w w w.c o s m o p r o f b e a u t y. c o m
To Find the Store Nearest You, Call 1.888.912.3463.