August 2015 - Kentucky Tourism

Transcription

Website Design ● Interactive Marketing Agency
KENTUCKY
DEPARTMENT OF TRAVEL
Performance Tracking and Analysis
August 2015
Kentucky Department of Travel
August 2015
TABLE OF CONTENTS
Summary ......................................................................................................................... 3-4
Key Metrics ...................................................................................................................... 5
Performance Indicators .................................................................................................... 6
Campaign History ............................................................................................................ 7
Places to Stay .................................................................................................................. 8
Adventure Tourism .......................................................................................................... 9
Sales Leads (Exit Clicks) to Partner Sites ........................................................................ 10
Business Detail Clicks...................................................................................................... 11
Event Detail Clicks ........................................................................................................... 12
Home Page Promo Buttons ............................................................................................. 13
Trends ............................................................................................................................. 14
Social Network Referrals ................................................................................................. 15
International Visits ........................................................................................................... 16
Mobile Devices (Tablet/Mobile) ........................................................................................ 17-18
Traffic ............................................................................................................................. 19
All Pages / Landing Pages / All Traffic ............................................................................. 20
Geo Location ................................................................................................................... 21
City Drilldown – Kentucky ................................................................................................ 22
City Drilldown – OH, IN, IL, TN, GA, TX, MI, FL ............................................................... 23
Leisure E-new Open Rates / Subscribers ........................................................................ 24
Articles ............................................................................................................................. 25
Visitor’s Guide / Interactive Visitor’s Guide....................................................................... 26
PDF Views ....................................................................................................................... 27
Adventure Tourism .......................................................................................................... 28
Civil War Battles in Kentucky ........................................................................................... 29
Culinary Kentucky ............................................................................................................ 30
YouTube Videos .............................................................................................................. 31-33
Page 2
August 2015
SUMMARY
All Traffic (Sessions)
Sessions to KentuckyTourism.com have increased compared to Aug-14 (38.6%).
Mobile/Tablet
Sessions to KentuckyTourism.com via a mobile/tablet device reached 195,842 this month or 59% of all
traffic.
This chart shows mobile phone usage higher on the weekends as opposed to last month when mobile
phone usage was higher during the week too.
Sales Leads (Exit Links) to Partner Website-Social Site
Sales leads to partner sites (in the form of clicks off site to a partner) reached 75,282 total leads this month,
up from 59,990 including both website and mobile site in Aug-14.
Desktop traffic accounted for 37,219 clicks; mobile phones accounted for 28,652 clicks and tablets 9,411.
Sales Leads to Event Detail Page
Desktop traffic accounted for only 19,825 clicks to an event detail compared to 25,481 from a phone and
5,603 clicks from a tablet.
Sales Leads to Business Detail Page
Desktop traffic accounted for 68,916 clicks; mobile phones accounted for 52,908 clicks and tablets 19,198.
“Loretta Lynn’s Butcher Holler” had the most business detail clicks from Jan-Mar, but then “Big South Fork
Scenic Railway” moved into first place from Apr-Aug, followed closely by “Red River Gorge.”
I don’t know how much these are affected by the specific attraction being featured or in the top position of
the Attractions landing page.
Leisure E-newsletter
The Leisure E-newsletter drove 3,409 sessions to the site this month for a total of 227 goal conversions. Of
that total 2,286 (67%) were new visitors and 1,123 (33%) were returning visitors.
To-date in 2015, Leisure E-news has driven 25,265 sessions with new visitors accounting for 16,640 (66%)
and returning visitors 8,625 sessions or 34%.
There were 3 section links in the e-news back to the tourism site. The main link to “Get Your Food Fix at the
Kentucky State Fair” had 798 p/views from e-news followed by “Plan a Labor Day Picnic with These KY
Recipe” with 631 p/views.
Organic Search
Organic search traffic remains the top channel driving traffic and accounted for 253,641 sessions (76% of all
traffic) this month and also drove 42,498 unique conversions.
Page 3
August 2015
There have been 6 months to date this year with Organic Search accounting for over 70% of traffic:
Jan – 77.1% / Feb – 77.3% / Mar – 71.3% / Apr – 70.9% / July – 76.6% / Aug – 76.0%
MICRO SITES
Outdoor Adventure
Aug-15 sessions: 54,593 / 2015 Year-to-Date sessions: 393,224
Civil War Battles in Kentucky
Dining / redesign launched Oct-2014
Lincoln
Aug-14 sessions: 825 / 2014 Year-to-Date sessions: 6,499
Boone Trace / launched Jun-2014
Aug-15 sessions: 357 / 2015 Year-to-Date sessions: 3,208 with a peak in Mar-15 of 832 sessions
Aug-14 sessions: 445
Only One Kentucky / launched Oct-2014
International
Kentucky Artisan Center / launched June-2015
Aug-15: 2,653 sessions
Jul-15: 5,078 sessions
Articles
There were 8,976 sessions to all articles this month which was a drop from last month (15,253 sessions)
and a bigger drop compared to Aug-2014 at 22,787 sessions.
July-2015 featured several restaurant/dining articles with the largest one being “Lake Cumberland Fun” with
over 5,000 p/views. This article was promoted in e-news and in social as well.
Aug-2014 top article was the “New Outlet Mall” with over 12,000 p/views and at least 3 others all above
1,000 p/views.
Landing Pages
Landing Page
Weekend
Famous
GG
Sessions
2,227
38
11
Pages/Session
1.4
3.7
1.3
Session Duration
00:00:31
00:03:53
00:00:13
Bounce%
83.52%
52.63%
72.73%
Page 4
August 2015
KEY METRICS
Note: 2014 Responsive Site launched mid-October-2014
KentuckyTourism.com
Sessions
Aug-15
333,806
Aug-14
240,828
% Change
38.6%
KentuckyTourism.com
Users
Aug-15
272,599
Aug-14
202,013
% Change
34.9%
Year-to-Date
KentuckyTourism.com
3,000,000
2,641,100
2,500,000
2,000,000
2,159,159
1,920,652
1,605,889
1,500,000
1,000,000
500,000
0
Sessions
Jan-Aug-15
Users
Jan-Aug-14
DAILY TRAFFIC TRENDS
Leisure e-Newsletter sent Aug 13, 2015 with 13.08% open rate
Leisure e-Newsletter sent Aug 8, 2014 with 9.02% open rate
Page 5
August 2015
PERFORMANCE INDICATORS
CHANNEL
CHANNEL
Sessions
Bounce %
P/Session
Avg.
Session
Goal
Conversion
Goal
Completion
Organic Search
Direct
Referral
Paid Search
Leisure Email
Social
(Other)
Display
Email
253,641
36,956
20,755
17,418
3,409
1,595
23
7
2
34.28%
45.09%
32.22%
46.03%
74.01%
39.31%
95.65%
100.00%
100.00%
2.68
2.24
3.22
3.49
2.21
2.19
1.04
1
1
00:02:35
00:01:59
00:03:16
00:02:56
00:01:36
00:01:31
00:00:00
00:00:00
00:00:00
16.76%
13.05%
20.46%
15.61%
6.66%
8.03%
0.00%
0.00%
0.00%
42,498
4,821
4,247
2,719
227
128
0
0
0
(Other) Top 5
Sessions
Bounce %
P/Session
Avg.
Session
Goal
Conversion
Goal
Completion
7
6
6
3
1
85.71%
100.00%
100.00%
100.00%
100.00%
1.14
1
1
1
1
00:00:00
00:00:00
00:00:00
00:00:00
00:00:00
0.00%
0.00%
0.00%
0.00%
0.00%
0
0
0
0
0
CarbonTV
GardenGun
MaddenMedia
usatoday
endlessvacation
CONVERSIONS
2015
Jan-2015
Feb-2015
Mar-2015
Apr-2015
May-2015
Jun-2015
Jul-2015
Aug-2015
Sep-2015
Oct-2015
Nov-2015
Dec-2015
2015
Jan-2015
Feb-2015
Mar-2015
Apr-2015
May-2015
Jun-2015
Jul-2015
Aug-2015
Sep-2015
Oct-2015
Nov-2015
Dec-2015
Exit Link-Total
Clicks
Exit LinkUnique Clicks
Visitor
Guide
Interactive
V-Guide
Adventure
Guide
Contract
Us
PDF View
E-news
44,682
43,197
62,368
66,848
94,277
105,245
104,503
75,418
24,993
24,000
35,471
40,214
57,314
64,355
64,041
48,900
3,297
3,231
3,396
2,940
2,600
2,525
2,477
2,368
733
959
1,248
945
887
1,292
1,180
1,161
134
109
151
157
134
143
108
75
114
102
114
155
119
113
124
103
1,417
1,117
1,742
1,960
3,448
2,805
2,236
1,847
155
152
137
140
161
115
144
144
Business DetailTotal Clicks
Business DetailUnique Clicks
Event DetailTotal Clicks
Event DetailUnique Clicks
80,203
77,547
111,965
121,834
165,322
189,821
193,045
141,022
50,949
49,135
70,402
79,399
107,579
123,688
124,526
95,473
12,337
12,461
16,753
21,760
43,305
45,727
57,736
50,979
8,857
8,825
11,884
15,549
30,240
32,477
42,363
37,219
Page 6
August 2015
CAMPAIGN HISTORY

By Air, Land or Water Kentucky Adventure Sweepstakes. ..... May 6 – June 17, 2015

2015 Spring Online Banner Campaign (Agency) .................... March 2 – June 30, 2015

2014 Fall Online Banner Campaign (Agency) ........................ September 22 – November 2, 2014

2014 Spring Online Banner Campaign (Agency) .................... April 1 – June 30, 2014

Creatively Kentucky Story Contest ......................................... April 1 – May 9, 2014

Mark Kentucky on Your Calendar Campaign ......................... September 3 – October 1, 2013

2013 Fall Online Banner Campaign (Agency) ........................ September 3 – October 31, 2013

2013 Spring Online Banner Campaign (Agency) .................... April 1 – May 31, 2013

Find Your Own Kentucky Adventure Giveaway ...................... February 18 – March 29, 2013

2012 Fall Online Banner Campaign (Agency) ........................ September 1 – October 31, 2012

Create Your Own Road Trip Campaign .................................. April 2 – May 2, 2012

#OnlyOneKentucky Twitter Campaign ................................... October 19 – November 23, 2011

Scavenger Hunt Launch Campaign........................................ May 1 – July 20, 2010
Page 7
August 2015
DRILLDOWN – LODGING
/places_to_stay/
Sessions – Lodging Section Landing Pages
B&B
Cabins
Camgrounds
2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
1,178
1,130
1,398
1,383
1,502
1,564
1,755
1,356
6,041
5,765
6,714
6,454
7,572
8,911
8,268
5,826
2,539
2,530
4,287
5,055
7,739
7,613
6,598
5,064
Hotel-Motel
1,029
1,062
1,496
1,412
1,449
1,620
1,768
1,384
Houseboats
2,577
2,181
2,808
2,971
4,070
5,226
4,536
2,762
Resorts
2,139
2,046
2,685
2,522
3,076
3,721
3,597
2,484
RV
1,229
1,091
1,541
1,812
2,039
2,129
1,921
1,855
Unqiue
4,802
4,612
4,606
4,142
5,140
5,753
5,895
4,351
2015 SESSIONS – Lodging Section Landing Pages
15,000
14,000
13,000
12,000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan
B&B
Feb
Mar
Cabins
Apr
May
Campgrounds
Jun
Jul
Hotel-Motel
Aug
Houseboats
Sep
Oct
Resorts
Nov
RV
Dec
Unique
2014 SESSIONS – Lodging Section Landing Pages
15,000
14,000
13,000
12,000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan
B&B
Feb
Cabins
Mar
Apr
Campgrounds
May
Jun
Hotel-Motel
Jul
Aug
Houseboats
Sep
Resorts
Oct
Nov
RV
Dec
Unique
Page 8
August 2015
DRILLDOWN – ADVENTURE TOURISM
/outdoor-adventure/
Sessions – Adventure Tourism Sections / does not include detail pages
Trail Blazing
Adventures in Altitude
Water Adventures
Wildlife
2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
7,752
7,343
11,427
12,216
14,010
12,800
13,046
11,491
4,187
4,574
7,529
7,129
8,036
8,994
9,534
6,072
2,526
2,507
4,405
6,161
12,327
14,441
12,389
8,661
1,936
1,393
1,960
1,767
1,770
1,476
1,559
1,636
2015 SESSIONS – Adventure Tourism Sections
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Jan
Feb
Mar
Apr
May
Trail Blazing
Jun
Altitude
Jul
Aug
Water
Sep
Oct
Nov
Dec
Oct
Nov
Dec
Wildlife
2014 SESSIONS – Adventure Tourism Sections
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Jan
Feb
Mar
Apr
Trail Blazing
May
Jun
Altitude
Jul
Water
Aug
Sep
Wildlife
Page 9
August 2015
SALES LEADS (Exit Link Clicks) TO PARTNER WEBSITE/SOCIAL
Top 10 Sales Leads - 2015
Total
Events
Top 10 Sales Leads - 2014
Total
Events
Big South Fork Scenic Railway
Glier's Goettafest
Haunted Places
Mammoth Cave National Park
Chris Young Summer Concert
Red River Gorge
Ghost Tours
Natural Bridge State Resort Park
Green Turtle Bay Resort and Marina
Otter Creek Outdoor Recreation Area
1,898
855
592
465
438
426
385
323
305
305
Moors Resort and Marina
Lost River Cave
Big South Fork Scenic Railway
Mint Julep Tours & Transportation
Kentucky River Cottages
Wildwood Inn
Serenity Woods Cottage
Barton 1792 Distillery & Visitor Center
Buffalo Trace Distillery
Walnut Grove
419
394
390
260
251
249
248
244
231
227
Total Sales Leads per Month
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
2015
2014
44,682
43,197
62,368
66,848
94,277
105,245
104,503
75,282
31,558
33,288
47,397
44,720
60,983
73,210
73,650
48,892
51,016
50,051
28,247
27,495
Sep
Oct
Nov
Dec
120,000
100,000
80,000
60,000
40,000
20,000
0
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2012 25,247
Jan
26,834
34,915
35,607
48,787
45,713
48,262
40,005
32,920
29,029
15,617
14,474
2013 29,298
31,972
38,523
27,321
48,023
59,595
59,237
43,742
41,867
41,465
18,548
17,174
2014 31,558
33,288
47,397
44,720
60,983
73,210
73,650
48,892
51,016
50,051
28,247
27,495
2015 44,682
43,197
62,368
66,848
94,277 105,245 104,503 75,282
(added Mobile Site - 2014)
HISTORICAL DATA: EXIT LINKS MOBILE WEBSITE
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2013
1,738
1,922
2,991
3,929
4,271
5,311
5,890
4,392
4,295
1,852
778
1,304
2014
1,752
3,198
6,328
6,545
9,331
12,318 14,527 11,096 12,458
5,821
Page 10
August 2015
DRILLDOWN – BUSINESS DETAIL
Business Detail Page – Click
Big South Fork Scenic Railway (from See)
Red River Gorge
Shaker Village of Pleasant Hill
Loretta Lynn's Home place "Butcher Holler"
Hatfield - McCoy Family Feud Driving Tour
Amish Community
Diamond Lake Resort and Campground
Guntown Mountain
Newport Aquarium
Big South Fork Scenic Railway (from Do)
Total Click
3,245
2,525
1,132
1,078
869
858
750
738
705
632
Unique Click
2,724
2,143
978
876
763
702
569
609
614
547
Business Detail Page
– Total Clicks (Events)
Month
2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
80,203
77,547
111,965
121,834
165,322
189,821
193,045
141,022
Business Detail - Clicks
2014
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
55,855
52,911
250,000
200,000
150,000
100,000
50,000
0
TOP 10 – 2015 YTD – Business Detail Page – Click
Big South Fork Scenic Railway (from See)
Red River Gorge
Loretta Lynn's Home place "Butcher Holler"
Guntown Mountain
Shaker Village of Pleasant Hill
Newport Aquarium
Hatfield - McCoy Family Feud Driving Tour
Green Turtle Bay Resort and Marina
Cumberland Gap National Historical Park
Amish Community
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2014
Total Click
21,290
12,687
10,132
9,063
8,047
6,681
6,573
6,378
5,120
5,023
2015
Unique Click
17,629
10,742
8,560
7,918
7,000
5,817
5,811
5,606
4,456
3,997
Page 11
August 2015
DRILLDOWN – EVENT DETAIL
Event Detail Page – Click
Total Clicks
Glier's Goettafest
Kentucky Bourbon Festival
Trail of Tears Intertribal Pow Wow
127 Yard Sale
Grayson County Fair
SOKY Fair
Somernites Cruise Car Show
Lady of the Lake II Tours at Rough River Dam State Resort Park
Pioneer Days Festival
Unique Clicks
2,536
2,126
1,655
1,245
1,181
839
831
700
674
654
2,276
1,909
1,408
1,053
1,049
707
716
631
623
586
Event Detail Page
– Total Clicks (Events)
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
2014
12,337
12,461
16,753
21,760
43,305
45,727
57,736
50,909
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
16,722
15,816
Event Detail - Clicks
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Jan Feb Mar Apr May Jun
TOP 10 – 2015 YTD – Event Detail Page – Click
SOKY Fair
Hardin County Fair & Horse Show
2015 Citizens First Thunderfest Independence Day Celebration
Somernites Cruise Car Show
2015 Frankfort River Blast
My Old Kentucky Dinner Train’s North Pole Express
Scott County's Annual 4th of July Parade & Events
Kentucky Bourbon Festival
2014
Jul Aug Sep Oct Nov Dec
2015
Total Click
7,534
4,164
3,824
3,710
3,602
3,511
3,219
3,014
2,868
2,819
Unique Click
6,627
3,532
3,435
3,430
3,122
3,035
2,360
2,749
2,522
2,376
Page 12
August 2015
DRILLDOWN – HOME PAGE PROMO BUTTONS - Clicks
Main Page Promo – Click
2015 Kentucky State Fair
The Official Kentucky 2015 Visitor's Guide
Boating in Kentucky
Kentucky's Regions - the Gateway to Adventure
Shelbyville Horse Show
Total Clicks
478
295
170
110
3
Unique Clicks
463
281
163
105
3
Promo Buttons
– Total Clicks
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
2014
1,446
1,201
3,038
1,336
1,139
2,130
1,429
1,056
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
622
541
Promo Buttons - Total Clicks
3,500
3,000
2,500
2,000
1,500
1,000
500
0
2014
2015
Mar-15 & Jun-15 – VG
2015 YTD – Main Page Promo – Click
The Official Kentucky 2015 Visitor's Guide
Kentucky's Regions - the Gateway to Adventure
2015 Kentucky State Fair
Enter to Win!
2015 Kentucky Crafted: The Market
Kentucky Derby Festival
2015 National Farm Machinery Show
Boating in Kentucky
Newport Aquarium Canyon Falls Exhibit
Shelbyville Horse Show
Berea Festival of Learnshops
Frankfort River Blast
Kentucky Horse Park
National Culinary Month
Red Lick Valley Artisans Studio Tours
Christmas at the Galt House
Host a Derby Party
Unbridled Spring
Rolex Kentucky Three Day Event
Total Clicks
6,724
2,139
821
572
464
324
254
232
194
140
130
130
92
59
32
22
22
22
11
Unique Clicks
6,362
1,966
805
556
383
302
221
227
184
119
124
130
86
54
27
22
22
22
11
Page 13
August 2015
TRENDS
What Do Marketers Think of YouTube Data and Analytics?
YouTube to maintain biggest share of US video ad revenues through 2017
eMarketer.com
Despite an increasingly competitive environment in which established players and startups alike are
venturing headfirst into video content and advertising, YouTube has continued to deliver strong financial
results and robust usage stats. The Google-owned platform is poised for further success as marketers
continue to regard it as an essential element in their branded content and advertising campaigns,
according to a new eMarketer report, “YouTube Advertising: Why Google’s Platform Will Stay on Top.”
YouTube’s gross ad revenues worldwide will reach $9.50 billion this year, a 25.0% gain, eMarketer
estimates. (Google does not break out YouTube revenues separately.) YouTube’s global net ad
revenues—a figure derived after subtracting the company’s traffic and content acquisition costs—will
reach $4.28 billion in 2015, up 40.6%. This means that YouTube’s net-to-gross margin will have improved
steadily over the forecast period, indicating increased efficiency in its advertising operations.
Growth in YouTube’s net US video ad revenues will drop to 6.2% in 2017. During this time, YouTube’s
share of the video ad market will also recede. These decreases reflect growing competition in the space
as Facebook, Twitter, Yahoo, Vimeo and others push further into ad-supported video. However, even at a
17.7% share of total video ad revenues in 2017, YouTube will remain the biggest player in this area.
Page 14
August 2015
SOCIAL NETWORKING REFERRALS
Social Networking Referrals
MONTH
Aug-15
Jul-15
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Facebook
Pinterest
Trip Advisor
Twitter
1,139
6,268
5,298
6,516
948
735
841
824
740
500
1,496
842
961
257
291
292
311
355
207
158
150
64
47
70
46
78
64
77
50
57
65
42
42
43
22
25
30
23
22
67
21
19
82
55
14
14
24
12
59
79
23
21
May-Jun-15: Air-Land-Water sweeps FB referrals / FB referrals to Events
July-15: Article Lake Cumberland, Dining Trips
All Social Referrals by Day
Facebook Drilldown
Facebook / Top 5
Home Page
Events
Outdoor Adventure Games
Stanford, Ky's 14th Annual Arts and Music Festival
Sessions
P/Views
Avg.
Session
127
106
100
66
54
332
351
136
87
59
00:01:28
00:02:47
00:00:59
00:00:36
00:00:10
2015 To-Date: All Social Referrals by Week
Page 15
August 2015
INTERNATIONAL VISITS
Conversions
All International
 Canada
 UK
 Japan
 Australia
Month
Aug-15
Jul-15
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
Total Int’l.
9,344
9,816
11,192
11,381
11,769
10,850
8,446
9,234
6,942
7,738
8,233
8,298
8,013
Exit Link –
Total Clicks
Exit Link –
Unique Clicks
Vacation
Guide
Interactive
V-Guide
Adventure
Guide
Contact
Us
PDF View
Unique
E-news
946
442
160
13
53
530
231
85
8
34
65
49
2
0
0
69
15
21
1
4
1
0
0
0
0
15
0
2
0
1
52
10
11
2
3
7
1
3
0
1
Canada
2,633
2,642
2,760
2,759
2,667
3,463
2,368
2,517
1,630
1,619
1,852
1,963
2,244
UK
1,194
1,100
1,203
1,372
1,101
1,243
1,265
1,307
871
989
1,101
910
972
Germany
413
451
505
536
495
423
474
610
477
485
441
386
441
France
194
215
268
460
535
240
250
207
142
273
232
192
200
Japan
208
230
244
210
212
221
204
214
184
182
189
169
194
Australia
521
473
550
573
490
453
432
466
359
436
361
396
436
China
32
42
44
45
34
65
25
19
30
26
19
29
33
International Sessions
13,000
12,000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2012
5,669
6,065
6,105
7,045
6,619
6,166
5,977
5,497
5,390
6,373
5,454
5,163
2013
8,152
8,084
9,186
7,224
7,825
7,211
7,017
6,638
7,061
6,877
6,197
5,870
2014
8,684
7,457
9,221
8,862
8,332
7,591
8,081
8,013
8,298
8,233
7,738
6,942
2015
9,234
8,446
10,850
11,769
11,381
11,192
9,816
9,344
Top 5 International Referrers
google / organic
(direct) / (none)
google / cpc
yahoo / organic
bing / organic
Sessions
5,633
1,518
727
312
210
Bounce %
P/Session
Avg. Session
Duration
50.45%
60.47%
59.28%
48.08%
43.81%
2.52
2.18
2.52
2.3
3.13
00:02:21
00:02:01
00:02:11
00:02:12
00:02:47
Page 16
August 2015
MOBILE/TABLET
Sessions Referred per Month
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
96,176
90,968
148,592
170,953
254,459
291,971
249,873
195,842
2014
51,442
44,999
64,662
101,088
102,634
104,748
114,323
95,030
85,782
113,330
78,409
77,707
2013
23,404
25,543
36,559
53,816
75,707
75,593
76,251
63,948
98,091
88,654
39,086
37,336
Sessions-Tablet/Mobile Year-to-Date
2012
12,604
13,619
21,556
27,007
36,227
34,870
34,721
30,240
41,212
40,942
14,413
14,677
1,400,000
1,200,000
1,000,000
678,926
800,000
600,000
430,821
400,000
200,000
0
Jan-Aug-15
Sessions Referred per Month per Operating System
Jan
Feb
Mar
Apr
May
2015
iOS
Android
1,498,834
1,600,000
Jun
Jul
Aug
Jan-Aug-14
Sep
54,913
51,397
84,334
95,257
145,022
166,072
141,324
110,640
36,945
35,452
58,065
68,651
100,319
115,694
99,624
78,421
Oct
Jan-Aug-13
Nov
Dec
Conversions
Conversions
MOBILE
TABLET
Exit Link –
Total Clicks
Exit Link –
Unique Clicks
Vacation
Guide
Interactive
V-Guide
Adventure
Guide
Contact
Us
PDF View
Unique
E-news
28,652
9,411
21,610
6,173
436
345
179
172
20
5
5
2
707
165
21
35
Percentage of Traffic from Mobile/Tablet
Mobile/Tablet
2015
2014
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
50%
49%
53%
53%
57%
62%
61%
59%
33%
30%
32%
37%
33%
36%
39%
39%
Sep
Oct
Nov
Dec
36%
42%
50%
52%
Page 17
August 2015
MOBILE/TABLET
All Mobile – Top Pages
Total Page
Views
(Unique
P/Views)
Avg. Time on
Page
Entrance
Bounce %
46,784
14,366
12,424
10,413
7,018
6,667
5,487
5,266
5,223
4,897
22,620
8,653
9,322
6,163
3,707
3,250
2,389
2,372
2,387
3,842
00:01:19
00:01:18
00:01:05
00:01:17
00:01:08
00:01:21
00:01:35
00:01:53
00:01:34
00:02:43
12,216
4,224
6,709
1,411
714
2,422
1,694
2,251
2,089
3,325
39.20%
53.90%
39.52%
52.23%
46.98%
42.57%
39.10%
45.65%
36.19%
72.23%
Events
Do
Home Page
Attractions
Stay
Featured Evens
Cabins
ATV Trails & OHV Parks
Campgrounds
Bourbon Country
All Mobile – Top Referrers
Sessions
google / organic
(direct) / (none)
yahoo / organic
bing / organic
google / cpc
tracking.kytourism.com / referral
parks.ky.gov / referral
m.facebook.com / referral
bing.com / referral
ask / organic
Desktop vs. Mobile vs. Tablet
Desktop
Mobile
2015
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
97,932
94,738
130,672
149,150
189,036
181,371
161,403
137,964
67,382
64,745
106,793
126,099
190,966
222,045
194,091
150,247
Bounce %
Avg. Session
Duration
Goal
Goal
Conversion
Completion
37.17%
40.97%
34.21%
35.98%
54.63%
80.49%
16.95%
38.03%
27.03%
30.39%
00:02:05
00:01:56
00:02:13
00:02:25
00:02:11
00:00:52
00:03:18
00:00:54
00:03:52
00:02:01
15.53%
14.13%
16.46%
17.37%
10.75%
0.88%
36.38%
4.93%
19.24%
17.65%
20,808
4,068
2,021
1,154
617
13
322
34
121
36
134,007
28,786
12,278
6,642
5,740
1,481
885
689
629
204
Tablet
28,794
26,223
41,799
44,854
63,493
69,926
55,782
45,595
Desktop vs. Mobile vs. Tablet Sessions - 2015
250,000
200,000
150,000
100,000
50,000
0
Desktop
Mobile
Tablet
Desktop vs. Mobile vs. Tablet Sessions - 2014
250,000
200,000
150,000
100,000
50,000
0
Desktop
Mobile
Tablet
Page 18
August 2015
TRAFFIC
Traffic Reports
Sessions
Aug-15
Jul-15
Jun-15
May-15
Apr-15
Mar-15
Feb-15
Jan-15
Dec-14
Nov-14
Oct-14
Sep-14
Aug-14
333,806
411,276
473,342
443,495
320,103
279,264
185,706
194,108
148,557
156,787
269,807
237,209
240,828
Users
272,599
333,482
375,282
357,241
266,806
234,169
156,082
163,498
126,775
133,351
220,755
197,516
202,013
New Visitor
244,614
302,165
345,668
334,820
249,813
221,763
146,060
154,111
117,848
121,233
201,078
178,269
182,043
Return Visitor
89,192
109,111
127,674
108,675
70,290
57,501
39,646
39,997
30,709
35,554
68,729
58,940
58,785
Avg. Session
00:02:34
00:02:42
00:02:27
00:02:32
00:02:32
00:02:42
00:02:53
00:02:52
00:02:17
00:02:16
00:02:29
00:02:55
00:02:53
Page Views
900,204
1,174,946
1,257,481
1,210,253
877,051
1,057,771
841,382
572,786
390,561
408,838
813,490
866,656
843,214
Bounce Rate
36.40%
35.53%
42.41%
42.32%
43.95%
29.35%
17.62%
39.59%
41.61%
42.56%
50.48%
52.15%
51.96%
SESSIONS:
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2011 90,144 108,162 141,355 147,522 175,673 176,938 147,549 121,198 123,177 111,946 76,258 69,744
2012 100,323 108,974 139,208 165,966 201,198 188,708 172,635 156,775 176,137 170,098 85,137 79,116
2013 130,370 144,368 203,784 219,284 275,149 256,443 251,325 207,622 276,715 245,173 122,445 109,777
2014 157,292 149,271 203,961 275,496 307,224 290,442 296,138 240,828 237,209 269,807 156,787 148,557
2015 194,108 185,706 279,264 320,103 443,495 473,342 411,276 333,806
Page 19
August 2015
ALL PAGES / LANDING PAGES / ALL TRAFFIC
ALL PAGES
Total Page
Views
Unique
P/Views
Avg. Time
on Page
Entrance
Bounce %
94,300
29,463
21,592
18,966
13,249
12,329
11,850
11,173
9,802
9,404
39,542
22,232
12,995
11,164
5,762
5,165
6,252
4,977
7,417
3,923
00:01:11
00:01:13
00:01:18
00:01:11
00:01:26
00:01:09
00:01:07
00:01:23
00:02:22
00:01:34
19,441
16,753
6,888
2,329
3,223
3,780
1,226
3,815
5,553
3,361
34.04%
37.38%
46.00%
45.14%
35.71%
39.46%
44.22%
33.06%
65.18%
42.14%
Events
Home Page
Do
Attractions
Cabins
Featured Events
Stay
Campgrounds
Bourbon Country
LANDING PAGES
Events
Home Page
Do
Other Maps
Bourbon Country
Distilleries & Attractions
Campgrounds
Featured Events
Unique Lodging
ALL TRAFFIC / Sessions
google / organic
(direct) / (none)
yahoo / organic
google / cpc
bing / organic
bing.com / referral
tracking.kytourism.com / referral
parks.ky.gov / referral
aol / organic
ask / organic
Sessions
New Users
Bounce %
P/Session
Avg. Session
Duration
19,441
16,753
6,888
6,775
5,553
4,193
3,815
3,780
3,426
3,361
12,539
12,145
5,127
5,738
4,427
3,503
2,807
2,600
2,656
2,442
34.03%
37.38%
46.01%
71.11%
65.23%
43.76%
33.08%
39.47%
38.94%
42.19%
4.75
4.63
3.85
1.68
2.38
3.15
4.85
4.18
3.94
3.32
00:04:37
00:04:40
00:03:51
00:01:08
00:02:20
00:02:59
00:05:37
00:03:56
00:04:26
00:03:43
Sessions
209,551
36,956
25,444
17,403
15,777
6,160
3,059
2,081
1,709
969
Bounce %
P/Session
Avg. Session
Duration
Goal
Goal
Conversion
Completion
35.14%
45.09%
29.84%
46.00%
31.47%
26.96%
77.80%
14.70%
25.22%
28.38%
2.61
2.24
2.91
3.49
3.09
3.69
1.71
3.14
2.83
3.21
00:02:31
00:01:59
00:03:01
00:02:56
00:02:53
00:03:43
00:01:01
00:04:08
00:02:42
00:02:49
16.33%
13.05%
18.98%
15.62%
18.09%
21.27%
2.03%
38.97%
21.65%
20.95%
34,220
4,821
4,828
2,719
2,854
1,310
62
811
370
203
Page 20
August 2015
GEO LOCATION
State - Sessions
Kentucky
Ohio
Indiana
Tennessee
South Carolina
Illinois
North Carolina
Georgia
Michigan
Texas
California
Florida
Missouri
Pennsylvania
New York
Wisconsin
Virginia
West Virginia
District of Columbia
Alabama
Not Set
New Jersey
Colorado
Minnesota
Maryland
Massachusetts
AUGUST 2015
Aug-2015
121,705
28,867
18,739
15,738
14,782
14,538
13,530
11,600
11,122
9,166
6,772
5,870
4,949
4,704
4,508
4,078
3,569
2,736
2,503
2,453
2,289
1,690
1,624
1,560
1,220
1,176
Aug-2014
94,587
22,175
16,602
11,604
1,978
10,257
3,560
6,762
6,960
4,965
4,804
4,670
3,897
3,675
3,519
4,271
3,943
2,461
674
2,243
483
1,424
1,137
1,531
1,181
1,207
State - Sessions
Iowa
Kansas
Washington
Arizona
Louisiana
Arkansas
Mississippi
Oklahoma
Oregon
Connecticut
Nebraska
Maine
Nevada
Utah
New Hampshire
New Mexico
Hawaii
Rhode Island
Delaware
Idaho
North Dakota
South Dakota
Montana
Wyoming
Alaska
Vermont
Aug-2015
1,080
1,018
1,016
939
924
881
879
793
709
592
494
422
366
294
254
218
159
152
149
143
117
113
109
109
105
66
Aug-2014
830
2,713
779
810
956
759
814
632
704
542
415
170
269
281
219
176
137
147
207
133
97
96
106
62
99
92
AUGUST 2014
Page 21
August 2015
CITY DRILLDOWN – KENTUCKY
CITY
Sessions Aug-2015
TOTAL
Louisville
Lexington
Elizabethtown
Glasgow
Frankfort
Bowling Green
London
Florence
Owensboro
Richmond
Georgetown
Bardstown
Paducah
Covington
Winchester
Pikeville
Ashland
Somerset
Independence
Danville
Hopkinsville
Corbin
Morehead
Shelbyville
Fort Thomas
121,705
26,357
16,389
6,470
5,969
4,263
4,164
3,479
3,391
2,988
2,656
2,371
1,599
1,584
1,550
1,486
1,353
1,347
1,277
1,151
1,111
1,102
970
931
865
824
CITY
Sessions Aug-2014
TOTAL
Louisville
Bowling Green
Lexington
Elizabethtown
Frankfort
Glasgow
London
Florence
Richmond
Owensboro
Georgetown
Nicholasville
Pikeville
Paducah
Covington
Bardstown
Ashland
Madisonville
Morehead
Somerset
Danville
Winchester
Independence
Shepherdsville
Shelbyville
TOP U.S METRO Driving Traffic
Lexington KY
Louisville KY
Bowling Green KY
Cincinnati OH
Evansville IN
Charleston-Huntington WV
Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL
Nashville TN
Knoxville TN
Tri-Cities TN-VA
Aug-15
43,853
40,695
10,466
9,235
5,050
4,440
3,428
2,784
702
514
94,587
16,688
12,349
11,312
4,036
3,929
2,879
2,662
2,369
2,345
1,998
1,561
1,479
1,238
1,178
1,141
1,055
1,054
979
902
848
789
722
674
662
637
Aug-14
32,151
27,614
15,425
6,928
3,791
3,300
2,557
1,833
417
317
Var.
36.4%
47.4%
-32.2%
33.3%
33.2%
34.6%
34.1%
51.9%
68.4%
62.2%
Page 22
August 2015
CITY DRILLDOWN – OH, IN, IL, TN, GA, TX, MI, MO
OHIO
TOTAL
Cincinnati
Columbus
Beckett Ridge
Toledo
Fairfield
Mason
Loveland
Dayton
Cleveland
ILLINOIS
TOTAL
Chicago
Rockford
Carbondale
Bloomington
Marion
Springfield
Peoria
Edwardsville
Naperville
GEORGIA
TOTAL
Atlanta
(not set)
Sandy Springs
Augusta
Macon
Marietta
Johns Creek
Lawrenceville
Savannah
MICHIGAN
TOTAL
Detroit
Ann Arbor
Buena Vista charter Township
Troy
Grand Rapids
Westland
Dearborn
Livonia
Warren
Aug-15
28,867
5,744
2,621
2,091
1,838
550
515
443
373
368
INDIANA
Aug-15
14,538
6,436
313
307
290
283
187
153
151
130
TENNESSEE
Aug-15
11,600
7,905
418
178
167
112
92
79
73
71
TEXAS
Aug-15
11,122
2,702
852
662
660
546
323
178
118
118
MISSSOURI
TOTAL
Indianapolis
Evansville
Jeffersonville
Lebanon
New Albany
Fort Wayne
Bloomington
Orleans
Columbus
TOTAL
Nashville
Clarksville
Memphis
Knoxville
Franklin
Cookeville
Murfreesboro
Chattanooga
Gallatin
TOTAL
Houston
Dallas
San Antonio
Austin
Fort Worth
Midland
Richardson
Plano
Irving
TOTAL
St. Louis
Kansas City
Springfield
St. Peters
Maryland Heights
Chesterfield
Columbia
Cape Girardeau
Branson
Aug-15
18,739
5,246
1,990
716
531
507
480
404
387
327
Aug-15
15,738
5,907
1,120
788
702
342
324
282
276
243
Aug-15
9,166
2,027
1,878
1,758
403
312
186
143
110
101
Aug-15
4,949
1,315
406
176
140
130
127
123
96
95
Page 23
August 2015
E-NEWS OPEN RATES – Leisure
August 13, 2015 – Leisure / Here's your August travel e-newsletter
Sent
Delivered
Total Opens
Open Rate
Unique Opens
Unique Open %
Total Click-through
214,421
212,417
27,787
13.08%
19,059
8.97%
4,811
SUBSCRIBERS – Leisure Sent
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Leisure E-news Subscribers
2015
2014
2013
195,910
195,842
196,611
204,834
204,851
204,644
203,829
214,421
183,550
201,472
203,674
204,011
201,838
203,978
203,674
205,020
190,764
194,344
195,142
195,700
183,250
181,336
184,101
194,978
193,434
193,126
193,120
190,889
196,566
200,630
200,603
198,775
2014
12.86%
12.52%
13.51%
11.95%
9.68%
11.95%
10.64%
9.02%
14.25%
12.03%
11.41%
12.43%
2013
12.01%
12.48%
11.46%
13.25%
13.57%
12.35%
11.83%
12.22%
10.95%
13.08%
9.64%
10.40%
220,000
210,000
200,000
190,000
180,000
170,000
160,000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2013
List culled Sep-2014
2014
2015
OPEN RATES
2015
12.65%
12.21%
13.44%
12.13%
13.03%
13.41%
13.75%
13.08%
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Monthly Opens by Device
14,000
12,000
11,789
10,000
8,495
8,000
6,000
4,000
3,960
3,532
Tablet
Unknown
2,000
0
Desktop
Phones
Monthly Signup / List Imports
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Jan
Feb
Mar
Apr
May
2015
Jun
2014
Jul
Aug
Sep
Oct
Nov
Dec
2013
Page 24
August 2015
TOP ARTICLES
TOP 10 ARTICLES – Page Views
P/Views
Scenic Byways Reveal Kentucky Insights
New Outlet Mall in Kentucky has it All
Lake Cumberland Fun in Somerset & Pulaski County
Bikers Find Back Roads Lead to Unspoiled Kentucky
Fall Color Invites Exploration in Kentucky
Food on the Fairway
Explore Kentucky’s Brewgrass Trail
Top Crafts Festivals in Kentucky
General George Patton Museum - Fort Knox, Kentucky
Kentucky Wine Trails
852
837
638
587
584
523
509
486
356
291
Unique
P/Views
761
754
510
531
546
424
470
445
296
235
Entrance
694
676
430
499
467
15
413
390
261
222
/articles/
TOP 5 ARTICLES – Year-to-Date
P/Views
Lake Cumberland Fun in Somerset & Pulaski County
New Outlet Mall in Kentucky has it All
Scenic Byways Reveal Kentucky Insights
General George Patton Museum - Fort Knox, Kentucky
Bikers Find Back Roads Lead to Unspoiled Kentucky
9,569
7,552
5,447
3,653
3,639
Unique
P/Views
7,608
6,118
4,509
2,797
3,085
Entrance
6,911
5,358
4,146
2,443
2,917
Articles / Sessions
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
4,217
4,110
6,189
6,491
7,717
8,450
15,253
8,976
2014
6,510
6,176
9,673
9,113
11,413
13,572
16,830
22,787
12,941
9,259
3,969
3,629
2013
647
667
1,102
1,378
4,679
5,842
6,582
6,602
8,791
11,175
4,451
3,647
Sessions All Articles
25,000
20,000
15,000
10,000
5,000
0
2013
2014
2015
Segment: Articles ALL
Page 25
August 2015
VISITORS GUIDE / INTERACTIVE VISITOR GUIDE
Printed Visitors Guide
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
3,297
3,231
3,396
2,940
2,600
2,525
2,477
2,368
2014
3,857
3,276
3,643
3,075
3,223
3,331
3,020
2,587
1,980
1,382
1,062
1,060
2013
4,140
3,684
3,731
3,978
3,647
3,353
3,121
2,456
1,934
1,531
1,070
1,182
Visitor Guide Requests
5,000
4,000
3,000
2,000
1,000
0
2013
2014
2015
Clicks to Interactive Visitor Guide
Tracking began with Responsive Site
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
733
959
1,314
945
887
1,292
1,180
1,161
2014
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
125
279
275
Clicks to Interactive Visitor Guide
1,400
1,200
1,000
800
600
400
200
0
2014
2015
Goal: Apr-15 forward
Sessions to Interactive Visitor Guide
Reports from Miles – began Apr-2015
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
n/a
n/a
n/a
1,048
934
1,397
1,280
1,172
2014
2,974
2,445
3,512
3,093
3,956
4,478
4,227
3,075
2,503
1,494
n/a
n/a
Sessions to Interactive Visitor Guide
5,000
4,000
3,000
2,000
1,000
0
2014
2015
Page 26
August 2015
PDF VIEWS
Top PDF Views
Kentucky’s Civil War Heritage Map
Kentucky Civil War Heritage Trails Sites – Western Waterlands
Curtis Gates Lloyd Wildlife Management Area
Battle of Blue Licks Commemoration
http://fw.ky.gov/pdf/lakecarnico.pdf / showing a 404 page now
Kentucky’s Civil War Heritage Guide – Sesquicentennial
Economic Impact of KY Travel & Tourism – 2013 and 2014
http://fw.ky.gov/pdf/williamstownlake.pdf / showing a 404 page now
Miller Welch – Central KY Wildlife Management Area
http://fw.ky.gov/pdf/beaverlake.pdf / showing a 404 page now
Total
Events
Unique
Events
487
103
91
71
63
60
53
50
48
42
430
91
85
61
50
56
48
36
41
31
PDF Total Events (Views)
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
2014
2013
1,838
2,249
3,182
2,591
4,556
3,751
3,043
2,399
2,403
2,051
2,133
1,887
2,599
2,395
2,438
1,984
1,750
1,484
1,502
1,301
n/a
n/a
n/a
3,372
4,102
3,783
3,838
2,890
2,537
2,267
1,140
1,110
PDF Views
5,000
4,000
3,000
2,000
1,000
0
2013
2014
2015
Page 27
August 2015
OUTDOOR-ADVENTURE
Traffic Reports
Aug-15
Aug-14
Sessions
Users
New Visitor
Returning
Visitor
Avg. Session
Duration
Overall
Bounce Rate
54,593
34,761
46,644
30,703
38,883
25,655
15,710
9,106
00:03:18
00:03:30
50.23%
45.39%
Visits to Adventure Tourism Section / New section launched in September 2012
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
2012 11,387 12,367 22,271 31,824 38,282 31,151 28,511 26,746 11,296 13,792 9,746
Dec
7,698
2013 14,218 14,024 20,300 22,551 26,994 31,320 34,381 28,384 24,459 24,297 14,330 13,400
2014 22,453 21,392 32,301 36,596 43,652 44,945 46,526 34,761 31,475 30,765 21,155 20,252
2015 28,852 26,629 40,982 47,942 65,106 66,128 65,801 54,593
ALL PAGES
Total Page
Views
Unique
P/Views
Avg. Time
on Page
Entrance
Bounce %
9,404
9,397
7,428
5,262
4,944
4,680
4,594
4,235
2,902
2,653
3,923
4,315
3,246
2,438
1,983
2,234
1,693
2,803
1,698
2,145
00:01:34
00:01:32
00:01:22
00:01:27
00:01:19
00:01:22
00:01:14
00:01:43
00:01:39
00:01:17
3,361
3,317
2,131
1,548
1,466
1,308
1,004
1,930
1,023
495
42.14%
47.62%
41.94%
43.19%
48.29%
50.84%
44.54%
58.34%
49.56%
56.57%
Paddling
Hiking
Horseback Riding
Fishing
Boating
Campgrounds
Caves & Caverns
Zip Line Vacations
Outdoor Adventure Landing Page
/outdoor-adventure/
AdventureBlog.KentuckyTourism.com: Sessions
Sessions
Aug
2015
2014
% of Change
501
631
-20.6%
Note: Traffic for Adventure Blog began tracking again on Feb 23, 2015
Page 28
August 2015
CIVIL WAR BATTLES IN KENTUCKY
Traffic Reports
Aug-15
Aug-14
CHANNEL
Sessions
Users
Avg. Session
Duration
Overall
Bounce Rate
3,092
2,598
2,747
2,297
00:05:45
00:05:22
32.28%
35.64%
Sessions
Bounce %
P/Session
Avg.
Session
Goal
Conversion
Goal
Completion
2,499
279
226
71
11
6
32.65%
41.94%
26.11%
0.00%
54.55%
0.00%
5.23
3.82
8.22
15.79
8.82
5
00:05:19
00:03:54
00:08:34
00:18:36
00:09:01
00:06:23
18.37%
12.19%
24.78%
46.48%
27.27%
0.00%
459
34
56
33
3
0
Organic Search
Direct
Referral
Paid Search
Social
Leisure Email
SESSIONS
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
1,746
1,880
2,531
3,295
3,783
4,170
3,849
3,092
2014
1,195
1,186
1,794
2,307
2,328
2,396
3,263
2,598
2,183
2,178
1,380
1,175
2013
1,201
1,164
1,506
1,878
2,017
2,051
2,119
1,761
1,818
1,819
1,071
947
VISITS - KY Civil War
4,500
4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
0
Jan
Feb
Mar
Apr
2012
May
Jun
2013
Jul
Aug
2014
Sep
Oct
Nov
Dec
2015
Page 29
August 2015
CULINARY KENTUCKY
New Micro Site launched 2015
Traffic Reports
Sessions
Aug-15
Users
6,422
Avg. Session
Duration
Overall
Bounce Rate
00:07:25
19.12%
5,829
Sessions: Culinary Kentucky
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
2013
1,587
1,670
2,042
2,376
2,631
2,399
2,407
1,981
1,836
1,885
1,148
851
2014
1,334
1,270
1,803
2,010
2,395
2,165
2,152
1,597
1,923
3,990
2,884
3,241
2015
3,764
3,421
4,738
5,547
5,967
5,610
7,507
6,422
ALL PAGES
Dining Landing Page
Restaurants
Recipes
Dining Festivals & Events
Article – Food on the Fairway
Explore Kentucky Food
Kentucky Bourbon Trail
Kentucky Flavorites
Article – Gourmet Garden
Vineyards & Wineries
CHANNEL
Organic Search
Paid Search
Direct
Referral
Social
Leisure Email
Dec
Total Page
Views
Unique
P/Views
Avg. Time
on Page
Entrance
Bounce %
5,577
2,810
2,093
1,946
514
488
442
351
255
255
4,208
638
409
781
416
181
282
203
227
111
00:00:45
00:00:58
00:00:41
00:00:57
00:00:51
00:00:46
00:01:26
00:00:31
00:00:47
00:01:09
481
53
160
114
7
41
37
10
2
5
54.72%
54.72%
35.62%
47.37%
0.00%
58.54%
56.76%
70.00%
0.00%
0.00%
Sessions
Bounce %
P/Session
Avg.
Session
Goal
Conversion
Goal
Completion
4,506
705
554
449
115
93
18.77%
22.70%
22.92%
8.24%
48.70%
2.15%
7.54
8.34
7.01
9.7
4.7
11.12
00:07:22
00:07:21
00:06:49
00:09:14
00:03:04
00:10:35
18.82%
19.01%
14.44%
21.60%
8.70%
21.51%
848
134
80
97
10
20
Page 30
August 2015
YOUTUBE: KENTUCKYTOURISM.COM
TOP VIDEOS
Est. Minutes
Watched
Views
Best Weekend Getaways - Weekend Getaway in Kentucky - KDT
Lake Cumberland, KY - Houseboat Capital of the World
Kentucky's Infamous "Hot Brown" - Dining at The Blue Raven
The Civil War in Kentucky
Kentucky Tourism - Kentucky Vacations - Visit Kentucky
Kentucky Bourbon - Bourbon Country - Visit Kentucky
Kentucky Horses - Kentucky Horse Farms - Visit Kentucky
Lexington, KY
Kentucky's Western Waterlands
DEVICE TYPE
Computer
Mobile phone
Tablet
TV
Game console
Unknown
Views
326 (11%)
324 (11%)
264 (8.9%)
259 (8.7%)
243 (8.2%)
131 (4.4%)
123 (4.1%)
105 (3.5%)
70 (2.4%)
67 (2.3%)
148 (3.0%)
550 (11%)
385 (7.9%)
1,206 (25%)
460 (9.4%)
54 (1.1%)
82 (1.7%)
74 (1.5%)
172 (3.5%)
146 (3.0%)
Est. Minutes Watched
1,632 (55%)
804 (27%)
373 (13%)
97 (3.3%)
34 (1.1%)
27 (0.9%)
2,502 (51%)
1,435 (30%)
600 (12%)
190 (3.9%)
79 (1.6%)
66 (1.4%)
LIFETIME STATS (http://www.youtube.com/kentuckytourism)
Month
Video Uploads (Lifetime)
Video Views (Lifetime)
Subscribers (Lifetime)
109
168,600
374
Aug-15
Views-Monthly
Month
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2015
2,283
2,103
3,601
3,138
4,828
4,315
4,533
2,967
2014
1,666
1,929
2,655
18,454
2,426
2,656
3,232
18,696
2,076
2,496
1,735
1,636
Video Views
20,000
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
2,000
0
Jan
Feb
Mar
Apr
May
Jun
2014
Jul
Aug
Sep
Oct
Nov
Dec
2015
Apr-14 – Creatively KY video
Aug-14 - PPC Video Campaign
Page 31
August 2015
DEMOGRAPHICS CY-2015
80%
60%
40%
20%
0%
Jan
Feb
Mar
Apr
May
Jun
Female
Jul
Aug
Sep
Oct
Nov
Dec
Male
YTD-2015 - TOP 5 VIDEOS
Adventure Vacations - Kentucky Outdoors - Visit Kentucky
Best Weekend Getaways - Weekend Getaway in Kentucky - KDT
The Civil War in Kentucky
CY-2014 - TOP 5 VIDEOS
The Creatively Kentucky Story Contest
Kentucky Events - Kentucky Festivals - Visit Kentucky
Lexington, KY
Views
2,893 (10%)
2,464 (8.9%)
2,390 (8.6%)
1,838 (6.6%)
1,827 (6.6%)
Views
16,279 (30%)
8,474 (15%)
2,540 (4.6%)
2,248 (4.1%)
2,002 (3.6%)
Est. Minutes
Watched
2,574 (6.0%)
4,595 (11%)
4,432 (10%)
962 (2.2%)
8,369 (20%)
Est. Minutes
Watched
11,745 (19%)
3,435 (5.5%)
4,699 (7.5%)
1,998 (3.2%)
1,362 (2.2%)
Page 32
August 2015
2015: Year-To-Date
Page 33

August 2015 - Kentucky Tourism

Transcription

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KENTUCKY DEPARTMENT OF TRAVEL AND TOURISM