Shreddies is a breakfast cereal sold in United
Transcription
Shreddies is a breakfast cereal sold in United
International Business Marketing Product Decision-Point Shreddies is a breakfast cereal sold in United Kingdom, Ireland, New Zealand and Canada produced by Post Cereals, consisting of malted squares of inter-woven whole grain wheat. Canadian Shreddies began production in Niagara Falls, Ontario in 1939. In January 2008. the company started a new ad campaign for “Diamond Shreddies” which is just a square Shreddie turned 45 degrees. Since the Shreddie hasnʼt changed in any way, the campaign could be described as a brand extension. The campaign has resulted in an increase of sales. The campaign won the 2008 Diamond Clio Award, one of the highest awards in the advertising world. New “Diamond” Shreddies Decision Point “old” Shreddies 1. Name three products and their product extensions. 2. Is the Ipod at a decision point or still in its growth stage? Why?