Fall Issue - Origlio Beverage

Transcription

Fall 2016 | V.90
ORIGLIO BEVERAGE
A TALE OF TWO
SEASONALS
PUMPKIN-INSPIRED AND OKTOBERFEST BEERS
Retail Edge Seasonals The Beer Guy New Products Programs
1 5 T H I N G S A B O U T N A R R A G A N S E T T | F A L L S E L E C T I O N S | H A R V E S T, H A L L O W E E N & H A R D C I D E R
Letter toTHE TRADE
“WHEN THE EAGLES HIKE THE BALL, PEOPLE START
to forget about summer beers,” said my friend and
co-worker Ed Friedland. The Tampa Bay Buccaneers
are coming to town on the 11th of August to face
off against the Philadelphia Eagles in this year’s first
preseason game at Lincoln Financial Field. And I think
Ed is absolutely correct.
I’m a baseball guy, so I hate to think that we are
approaching the end of the MLB season, but as a
beer lover, I am ready to enjoy the beers of fall. And
so are your customers.
Our Heady Times cover story, A Tale of Two Seasonals,
presents some pretty interesting data which should
help you choose the best pumpkin and Oktoberfest beers to drive sales
and maximize your profits.
The article states that lead brands account for north of 90% of all the beer sold
in the pumpkin and Oktoberfest categories. And we quote Tony Magee, founder
of Lagunitas – a guy who always has his finger on the pulse of beer trends, who
believes that consumers are now experimenting less than they used to. Rather
than trying the new-new thing, he says that beer drinkers are going back to
brands they have already tried. By and large, these beers that Tony is talking
about are “lead brands” that consumers feel connected to for reasons of flavor,
emotion and price point.
So which lead pumpkin and Oktoberfest beers should you be carrying?
In no particular order, below are a few suggestions, although there are many
others. See pages 8-18 for our seasonal offerings.
Pumpkins
Oktoberfests
Dogfish Head Punkin Ale
Samuel Adams Octoberfest
Blue Moon Harvest Pumpkin Ale
Sierra Nevada Oktoberfest
Shipyard Pumpkinhead Ale
Yuengling Oktoberfest
UFO Pumpkin
Sly Fox Oktoberfest
Weyerbacher Imperial Pumpkin Ale
Great Lakes Oktoberfest
Samuel Adams 20 Pounds of Pumpkin
Paulaner Hacker-Pschorr
One more thing…. In my conversations with brewers from across the country,
most said that while they were looking forward to brewing their fall seasonals,
no one said that they were going to make more than they did in years
past. Please keep that in mind when placing your orders. You might not
have the opportunity to restock towards the end of the season.
In This
ISSUE
Cover Story�� 1
Brewer Highlight�� 2
Kunda Beverage�� 3
Maggio’s�� 4
New Products�� 5
Seasonal Selections�� 8
Available Year-Round
Perfect for the Season�� 19
Programs�� 20
Retail Edge�� 24
The Beer Guy�� 25
Web ordering is now available to
all Origlio Beverage customers.
To place your beer order online,
contact your Origlio sales rep today!
As always, thanks for making Origlio your partner in the beer business. Have a
successful summer!
®
Dominic Origlio
President
Heady Times is published five times a year, courtesy
of Origlio Beverage.
CoverSTORY
A Tale of Two Seasonals
It is “The Best of Times” for Pumpkin-inspired and Oktoberfest Beers
Note to Retail – Sell the Brand, Not the Style
M
ARK TWAIN ONCE QUIPPED THAT THE NEWS OF HIS DEATH “HAS
been greatly exaggerated”. The same can be said for consumers’
interest in pumpkin and Oktoberfest beers. There is no denying
that pumpkin beers, and other seasonals, didn’t fly off the shelves in
2015, as they have in the past, but in the interest of your “bottom line”
it is still imperative to offer your customers a well-curated selection of
these beers Right Now.
“Starting in August, interest in pumpkin beer and Oktoberfest seasonals
builds to a fevered pitch,” says Bart Watson of the Brewers Association.
“And as I look at annual data, I can tell you that consumer interest
in seasonal beers peaks in October, as do sales. So it is important
to sell as much of these [predominantly] high margin beers as you can
before the first of November.”
Seasonal beers remain the second most popular category within craft,
after IPAs. Fruit/Veggie/Spiced beers are a fast growing style, up 120%
in the past year. Fall seasonal styles, which are basically available for 13
weeks out of the year, account for more than 3% of overall craft volume.
(FYI: seasonals account for nearly 21% of total craft volume.)
“Last year was not as good a growth year for pumpkins, but the
category is still growing,” explains Watson. “Pumpkin beer is still the
undisputed heavyweight champion of the seasonal world. Brewers
are excited about making them and they still get people into the stores.”
Shifting his focus from pumpkin to Oktoberfest beers, Watson went on
record with a prediction that this year there will be an upswing in
lager sales. Oktoberfest beers are of course lagers, which are now
being rediscovered by consumers, who think they are cool again.
IRI’s Dan Wandell agrees that more sessionable beers [and other less
challenging styles] are gaining traction. Oktoberfest beers are always
sessionable lagers. He went on to point out that pumpkin beers and
Oktoberfests sit at the intersection of two mega trends, flavored and
sessionable. Says Wandell, “Craft beer is still growing at about 12% this
year… flavored craft, be it fruit, veggie or spiced, continues to grow.
The same is true for more sessionable craft beer. It’s attracting more
customers who drink them on more and more occasions.”
Sell the Brand, Not the Style
“A key component to the success of craft beer has been consumer trial
and sampling,” says Lagunitas founder Tony Magee. “Consumers are
still enthusiastic about craft, but now they are experimenting less, which
means they have moved towards beers they have sampled and are most
connected to, based on emotion, flavor and economic considerations.”
To comment on the subject, Heady Times reached out to Brandon
Danley, Regional Sales Manager for The Boston Beer Company, makers
of Sam Adams, Angry Orchard Cider, Twisted Tea, Traveler Beer, Coney
Island and Truly Spiked & Sparkling. Danley added that while consumer
brand loyalty has recently been at an all-time low, due to so many new
brand families/SKUs entering the market, he sees consumers returning
to lead brands of substance like Sam Adams Octoberfest, which
commands an impressive 27% of all
fall seasonal sales. Offering customers
too much variety has become an Achilles
Heel; all the variety is confusing them. An
overwhelmed consumer may buy less, or
nothing at all. To maximize profitability in
this peak beer selling period (IRI defines it
as August through September) you have
to get lead brands out fast and early,
placing them in prime real estate
locations where they are most visible to
your customers.
Danley recommends curating a reasonable
selection of ‘long tail brands’ for consumers
who are willing to walk to the back of the
store in search of them, but once again
he reminds us that, “Lead brand families
sell volume. You maximize profitability
by selling each category’s lead brands.
There are about five of them per category.
Then a limited selection of long tail brands
should round out your lineup. These keep
the more adventurous consumer satisfied.”
Danley said that pumpkin beers are the
best-selling specialty style by volume, and
that the top six, best-selling pumpkin
beers account for 94% of all pumpkin
beers sold. That’s what you call a
lead brand.
So what is a long tail brand and how do you
know which ones to carry? Fred Crudder of
Baltimore’s Heavy Seas says his Bourbon
barrel-aged pumpkin beer, The Great’er
Pumpkin (ABV 10%) is a case in point. “Our
consumer is less susceptible to flights of
fancy than other consumers. A retailer can
offer our beer with its high visual appeal and
a big OOOO-factor to capture the high-end
consumer, who wants to be more bold
and daring in their choices.”
Fall is the season that has beer written
all over it. Even though the temperature
is in the 90s, your customers will be
receptive to reminders that it’s time to
drink flavorful fall beer as a nice change of
pace from summer’s thirst quenchers. Let
them know that autumn’s finest offerings
await: seasonal specialties, solid standbys,
innovative American craft brands and
international ambassadors of these styles.
Just do it before the end of October.
www.origlio.com HeadyTimes v.90
1
BrewerHIGHLIGHT
15 Things You May Not Know
About Narragansett Beer
N
ARRAGANSETT, NEW ENGLAND’S OLDEST BREWERY, HAS A
long and storied past. Now, under the watchful eye of owner
Mark Hellendrung, a Rhode Island Native and former President of
Nantucket Nectars, the brewery with a 126-year legacy is a powerhouse
with a new brewery “campus” in the works!
1. The Narragansett Brewery was founded in 1890.
2. The brewery’s motto, “Made on Honor. Sold on Merit,” was coined in
1909 and greeted visitors to the original brewery.
3. Theodor Geisel (a.k.a. Dr. Seuss) created the Chief ‘Gansett image
and other advertising for the brewery in 1934.
4. Narragansett was the first official beer sponsor of a professional sports
team – first the Braves and eventually the Boston Red Sox, a partnership
that lasted 31 years.
5. Jack Reynolds coined the phrase, “Hi, Neighbor, Have a ‘Gansett”
in the 1950s. But it was made famous by legendary broadcaster Curt
Gowdy during every Boston Red Sox radio broadcast.
4. At its peak in 1965, Narragansett accounted for 65 percent of all
beer sold in New England.
5. That same year, Narragansett was sold to the Falstaff Brewing
Corporation which ended the baseball partnership, let sales people go and
changed the Lager recipe. Sadly, in 1983, the brewery closed its doors.
Mark Hellendrung, owner of Narragansett Beer
6. Along with other investors, Mark Hellendrung purchased Narragansett
Beer in 2005 and reconnected with former Brewmaster Bill Anderson to
re-create the original Narragansett Lager recipe.
12. Mark Hellendrung’s favorite beerinfused meal is Beer Can Chicken made
using Narragansett Lager tall boy cans.
7. Narragansett is now the 38th largest brewery in the United States.
13. His favorite food and beer pairing is
Narragansett Lager and seafood.
8. A new Narragansett brewery “campus” is currently being built in
Pawtucket, RI that will house the brewery, a tasting room, a gift shop, at
least one restaurant, a bike shop and a beer educational facility.
9. Each summer, to coincide with the Discovery Channel’s hit series
Shark Week, Narragansett releases their flagship Lager in “throwback
cans” that were actually “crushed by Quint” in the iconic movie, Jaws.
10. Narragansett’s Mash-up Series of beers including Del’s Shandy,
Autocrat Coffee Milk Stout, Have a Hefeweizen! and Allie’s Donuts are
made in collaboration with some of Rhode Island’s most iconic companies.
11. The newest Mash-Up beer, Hi Neighbor Have a Hefeweizen!,
was made in collaboration with Bananagrams, a tile word game that
originated in Pawtucket, RI.
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HeadyTimes v.90 www.origlio.com
14. The ‘Gansett Girls, a team of women
who conduct bar promotions and tastings,
are a nod to the past when the brewery
sponsored the “Miss Hi Neighbor” contest.
15. The brewery’s Lovecraft Series of beers,
that pays homage to horror story writer H.P.
Lovecraft, was the idea of a ‘Gansett Girl
who is also a librarian.
Background: rendering of the new Narragansett Brewery campus
Off-PremiseSPOTLIGHT
Kunda Beverage
S
INCE 1920, KUNDA BEVERAGE HAS OFFERED GREAT PRODUCTS
and the highest level of customer service. Heady Times headed out
to King of Prussia and sat down with current purveyor Chris Kunda,
great grandson of founder Watson Kunda, to find out what has kept this
Delaware Valley beverage company going strong for almost a century.
HT: What sets Kunda Beverage apart from other beer retailers?
CK: Well, I’d say there are three things. One is our extensive beer
knowledge. In my opinion, it’s the best in the area. Second, and this
is so important, is customer service. There are three of us who run the
store. We are all well-read and “well drank,” if you will. We are vested
in our interest in the beer industry, which lets us offer suggestions and
alternatives to customers. It’s pretty hard to sell a $300
case of beer unless you can describe what it is! The third
part is the shopping experience we provide. I kept women
in mind when I modeled the store. A guy will come in and
buy a case of beer off a dirt floor, but a woman wants
to shop in a well-lit, temperature-controlled environment
where she feels safe and comfortable.
HT: What would your great-grandfather say about
Kunda Beverage today?
Chris Kunda, owner of Kunda Beverage
HT: How do you and
your staff acquire and
maintain such a high
level of beer expertise,
and how do you keep
up with rapidly changing
industry trends?
CK: It’s not the easiest thing
to stay on top of everything
CK: I don’t know if he ever could have envisioned what this
these days, but luckily I have
business would become. When he ran the store, it was a
guys working with me who
warehouse, maybe 1500 sq. feet, if that. He only dealt
know and care a lot about
with one brewery, distributed beer to bars within a two mile
this business. We really
radius and only did a little bit of retail business. We are now
hang our hats on having an
a 100% retail business. In 2007 we sold our wholesale
extensive selection and that
division. I’m also fairly certain that in the 1920s he couldn’t Chris Kunda’s great-grandfather in 1925
gets tougher by the day.
have imagined the craft revolution. And who knows where
But that’s a good thing! I
we will be in 20 more years! I’m very proud to be continuing
kind of think I sound like I’m complaining and
something he started 96 years ago.
I’m really not. It keeps things very interesting.
There are new breweries popping up almost
HT: What does customer service mean to you?
weekly at this point. We rely on things like
CK: I learned the importance of good service from my dad, who learned
trade publications, online resources and Beer
from his dad, who learned from his dad. Someone may only buy a $10 case
Advocate to stay up-to-date with new brands
of beer every three weeks, but you have to be just as pleasant to him as you
and industry trends. We talk to reps, and do
are to the guy who spends $600 a month. Everybody contributes to the pot.
basically anything we have to do to stay on top
Things are different today. Loyalty is gone. And loyalty is something that is
of things. It’s definitely not easy, but it’s fun.
so important in this business. It isn’t what it was, but it’s something that we,
with both the seller and the customer, try to keep sacred.
HT: How has the craft beer movement/scene changed the way you
do business?
CK: For one thing, we now carry a ridiculous selection. We really try to
have everything, which is tough to do because we are dealing with a
perishable product. The craft beer explosion has helped us manicure and
frame out a great selection, but at the same time it has actually reined
us in on some things too. It has helped us reevaluate our selection at
times, and now every couple of months I’ll go through everything and
say, “Alright, this one’s not working, so let’s change it up.” Of course
if we get a request for that product, we will get some back in for the
customer, but there are some brands that just don’t work.
Kundabev.com • 349 South Henderson Road, King of Prussia, PA • 610-265-3113
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On-PremiseSPOTLIGHT
Maggio’s
“I
WOULD LOVE TO BE STRANDED HERE DURING A SNOW STORM,”
exclaimed a patron sitting at the bar at Maggio’s on 2nd Street Pike in
Southampton. “Tremendous food, a great beer selection, an internet
café with coffee & desserts and even a stunning ballroom where we
could dance the night away!” Such unsolicited testimonials speak
volumes about the success of this family-owned business, which opened
its doors over 40 years ago. Thanks to the creativity and hard work of
the Schubert family, this dining “emporium” will continue to be a thriving
Bucks County hot spot for years to come.
Sam, Mike and Josh Schubert of Maggio’s
HT: Maggio’s is a true family business. Which family members work here?
“My wife, Gina and I, in addition to our two sons and one of our
daughters,” says Mike Schubert, the head of the household who opened
Maggio’s at a mere 21 years of age. “Sam manages the bar and does
the beer ordering, while Josh is in charge of the kitchen. My wife runs
our catering business and my daughter, Becky is responsible for all of
our graphic needs. It’s a family affair for sure. Our second daughter is a
casting director in New York. She won an Emmy for her work on the hit
show House of Cards!”
HT: Why did you choose to open a business in Southampton?
“When we opened in ’76, there was only one other restaurant in the
area, and they were always packed, so it seemed like the perfect spot,”
says Mike. “We moved to this location 10 years ago when my wife
thought we were missing out on a big opportunity. The larger space
allowed for a ballroom where we cater birthday parties, bar and bat
mitzvahs, weddings, christenings and other memorable events.”
HT: People absolutely rave about the food here. What sets you
apart from other restaurants?
“We are here every morning at 5AM, although we don’t open until 11AM,
because everything is prepared fresh,” Mike says proudly.
Josh chimes in, “Quality is everything to us. Our produce and seafood
are supplied fresh, daily and all of our food is made in house, including
soups, sauces, gravies and even rolls! Our burgers are some of the
finest around and we were recently nominated by USA Today for the best
cheesesteak in Philly! There were only 20 nominations in Pennsylvania,
so it was a huge honor.”
“Don’t forget the pizza,” says Sam. “People come from all over to try it,
and my dad is the only one who’s allowed to spice it.”
“I’ve never taken a vacation day,” Mike laughs. “Who would spice the sauce?”
HT: How do you promote your beer
selection?
“The bartenders and wait staff sample
all new beers we put on draught during
our pre-shift meetings,” says Sam. “We
also offer our guests a beer menu that is
updated weekly. It includes descriptions of
all available beers, as well as the draughts
that are ‘on deck’. And we offer beer
flights; any three beers [5 oz. pours] for
$5.00. If the customer then purchases a
full glass of one they’ve sampled, we take
$1.00 off the price of that pint.”
HT: Your customer service is top-notch!
With so many moving parts to this
business, how do you keep your staff on
top of it all?
Mike answers, “My wife always says, ‘you
can overcome a fair meal with phenomenal
service, but you can’t overcome bad service’.
We have a rigorous circuit training program
that we put all of our new hires through.
They learn each part of the business and it
has proved to be very successful.”
HT: How has your draught lineup changed over the years?
“Until seven years ago, we only offered 12 draughts,” says Sam. “I
knew that wasn’t gonna cut it, so we upped it to 20 taps, which gives
us a chance to offer a variety of styles and seasonals, while maintaining
some permanent lines for domestics, imports and crafts that sell well,
like Dogfish Head 60 Minute. No surprise, IPAs and locals sell really well
here, but one of the most popular beers on draught is Franziskaner Hefe
Weisse – our customers can’t get enough of it.”
Maggiosrestaurant.com • 400 2nd St. Pike “Hampton Square”, Southampton, PA • 215-322-7272
4
NewPRODUCTS
White Claw Hard Seltzer
All-natural sparkling seltzer water with 5% alcohol and a
hint of honest-to-goodness fruit, White Claw Hard Seltzer
is dry, hard and refreshingly drinkable. No additives. No
funny business, just 110 calories of good, clean fun with
a kick. Available in Natural Lime, Ruby Grapefruit and
Black Cherry flavors, these hard seltzers pair perfectly
with good times and even better company. Whether
you’re beach-bound, out blazing trails or simply
chillin’, you can count on one deliciously crisp
sip after another.
White Claw Natural Lime
Natural Lime is a crisp, clean, spiked sparkling
water with notes of natural lime juiciness for
a taste that’s timelessly refreshing.
ABV: 5% Package: 12 oz. slim cans
only Availability: Now, year-round
White Claw
Ruby Grapefruit
A dry, yet refreshing hard seltzer meets
tangy, but sweet grapefruit in a feat of
delicious balance. Simply crisp, clean,
spiked sparkling water, kissed with true
ruby grapefruit. ABV: 5% Package: 12 oz.
slim cans only Availability: Now,
year‑round
White Claw Black Cherry
An unmistakable cherry aroma leads to
an incredibly refreshing, dry, hard seltzer.
Crisp and clean, a fresh and juicy black
cherry taste shines through the
clean seltzer base with just the right
amount of carbonation. ABV: 5%
Package: 12 oz. slim cans only
Availability: Now, year-round
White Claw
Hard Seltzer Variety Pack
Get all three flavors (Natural Lime, Black Cherry and
Ruby Grapefruit) of the refreshing, spiked, sparkling
water with a hint of natural fruit in one convenient mix
pack! Availability: Now, year-round
Truly Spiked & Sparkling
Bottle and Can Variety Packs
Clean, crisp and refreshing, each
flavor of Truly Spiked & Sparkling is
lively and effervescent with a hint
of fruit, just like sparkling water,
but with 5% alcohol. And now,
all three styles are available in
two convenient mix packs – cans
and bottles! The Truly Spiked &
Sparkling variety packs include: Colima
Lime, slightly tart with a
crisp, but subtle sweetness;
Pomegranate, crisp and
refreshing with a hint of
the juicy super fruit and
Grapefruit & Pomelo,
citrusy on the nose,
followed by tart and tangy
notes. Availability: Now,
year‑round
Angry Orchard Orchard’s Edge
Angry Orchard’s cider makers are excited to continue
expanding the idea of what American cider can
be. Orchard’s Edge is their innovative line of ciders
developed at the orchard.
Angry Orchard Knotty Pear
Knotty Pear’s main ingredient is juice from
American apples, and also features pear juice,
which adds a new dimension to the cider,
creating a pleasantly dry flavor. Cardamom
imparts a slight spicy flavor with subtle notes of
citrus and mint. This hard cider showcases fresh
acidity, lasting tannin and a pleasantly dry finish
from oak aging. ABV: 6.5% Package: 12 oz.
bottles only Availability: Year-round, beginning
in September
Angry Orchard
The Old Fashioned
The Old Fashioned is made with a blend of
American apples and is aged on oak with dried
tart cherries, California-grown navel orange
peel and charred bourbon barrel staves,
offering citrus and cherry aromas with a bright
apple flavor and slight vanilla notes. It has
lasting tannins and a full, round mouth feel.
ABV: 6.5% Package: 12 oz. bottles only
Availability: Year‑round, beginning in September
5
NewPRODUCTS
Oskar Blues Priscilla
Priscilla is an AmeriCAN take on the
Belgian classic wit, featuring orange peel
and coriander spice. Zesty citrus and light,
freshly baked bread aromas mix up with
spicy, fruity fermentation. Light-bodied
with a subtle, savory spice accent, Priscilla
has a dry, lightly tart finish. ABV: 5.2%
Packages: 12 oz. cans and draught
Availability: Now, year-round
1911 Hopped IPC
Hard Cider
Hopped IPC Hard Cider is made with New York
State apples and five fruity West Coast hops,
fermented together to create aromas of
nectarine, lavender and pine. This semi-dry,
effervescent cider has pronounced flavors
of ripe peaches, cherries and black strap
molasses with hints of juniper berries. The
result is a light-bodied, bittersweet treat.
ABV: 6.9% Packages: 12 oz. bottles and
draught Availability: Year-round, beginning
in September
1911 Grapefruit Hard Cider
This semi-dry, sparkling cider boasts
a refreshing burst of grapefruit
and transforms the paradigm
of fruit ciders. ABV: 5.5%
Packages: 12 oz.
bottles and draught
Availability: Year-round,
beginning in September
Arrogant Bastard
Who You Callin’ WUSSIE
This hop-forward pilsner exemplifies bold,
aggressive flavor… perfectly suited (and
almost always expected) for Arrogant
Brewing. ABV: 5.8% Packages: 16 oz.
cans and draught Availability: Now,
year‑round
Lagunitas 12th of Never
This beer is a blend of Old and New School
hops that play bright citrus and rich tropical
flavors, all on a solid stage of English
puffed wheat. Light, yet full-bodied, 12th of
Never is everything Lagunitas has learned
about making hop-forward beer expressed
in a moderate voice. Pale, cold, slightly
alcoholic and bitter… it’s all they know.
ABV: 5.5% Packages: 12 oz. cans and
draught Availability: Year-round beginning
in August
Shiner Family Reunion
Variety Pack
The Shiner Family Reunion
variety pack now includes
new brands and new
graphics! Inside this yearround mix pack, you’ll find
six different Shiner selections
including: Bock, Ruby
Redbird, Wicked Ram, Light
Blonde, Kosmos Reserve
and a Brewer’s Pride selection.
Availability: Year-round, beginning
in August
Wells Banana Bread Cans
In addition to 11.2 oz. bottles and draught, Wells Banana Bread is now available in
11.2 oz. 6-pack cans! Inspired by the aroma of freshly baked banana bread, this
unique brew combines all the traditional qualities and style of a Charles Wells beer
with the subtle flavor of banana. Pale ale and crystal malt are blended
with traditional English hops and fair trade bananas to create the
original British Banana Beer. Tempting “banoffee” aromas, tempered
by a fresh, fruity nose, lead to a finely balanced, flavorful and truly
refreshing beer. ABV: 5.2% Availability: Now, year-round
6
NewPRODUCTS
Saranac
Cold Brew Coffee Lager
Cold brew coffee is brewed cold (as
opposed to being brewed hot and
then iced). As a result of this process,
different flavors are leached from the
coffee beans, creating a new chemical
profile. Most notably, cold brewed coffee
is less acidic. A lower acidity coffee + a
lower acidity beer (lager) = an easy
drinking flavor profile. ABV: 5.2% Packages: 12 oz.
cans and draught Availability: Yearround, beginning in September
Sapporo Premium Black
Since 1876 when Japan’s first
German-trained Brewmaster, Seibei
Nakagawa combined German brewing
traditions with a passion for Japanese
craftsmanship, Sapporo has been
brewing beer that is enjoyed the world
over. Sapporo first came to America
in 1964 and has grown to become
the #1 selling Asian beer brand in the
country. Now, Sapporo Premium Black
is joining the brewery’s lineup of world
class beers! The new black lager is
brewed with roasted dark malts for
a robust flavor that complements its
clean finish. Bold, smooth and delicious,
this is the world-class dark lager that beer lovers have
been waiting for. Try it with spicy food, blackened meats
or fresh fruit and nuts. ABV: 5% Package: 22 oz. cans
only Availability: Year-round, beginning in August
Früh Kölsh 11.2 oz. Bottles
Green Flash Soul Style IPA Cans
Previously available in 12 oz. bottles
and draught only, Soul Style IPA will
soon be available in cans as well!
Soul Style is an effortless and pure
manifestation of the single IPA. Citra,
Simcoe and Cascade hops are layered,
allowing bright, tropical waves of
flavorful citrus and sour notes to
break gently on the palate. Get
stoked on a laid back single
and ride a wave to soothe
your soul. ABV: 6.5%
Availability: Year-round,
Früh Kölsh is now available in 11.2 oz.
bottles, which will replace 16.9 oz. bottles!
A style distinctive to Cologne, the name
Kölsch is protected by law so that only
beers that meet a certain criteria can
bear the name. Kölsch beers must
be brewed in the metropolitan area
of Cologne, be pale in color, topfermented, hop-accented and filtered.
Früh Kölsch is an extremely drinkable
beer with an unsurpassed balance of
malt and soft, delicate hops. Pale gold
in color with a lasting head, the beer
has a hoppy, dry finish from the use of
Hallertau and Tettnag hops. ABV: 4.9%
Availability: Now, year‑round
Smirnoff Ice Electric Watermelon
The newest flavor to join the Smirnoff Ice Electric lineup is Watermelon! Designed to be the perfect drink
for an exciting day or night, Smirnoff Ice Electric beverages are packaged for portability in re-closable
‘grab and go’ bottles. Electric Watermelon has a juicy, smooth and light watermelon aroma and taste
with hints of fresh melon flavor. Enjoy it at house parties, music festivals, concerts, the beach, tailgates
or wherever get-togethers with friends might take you. ABV: 5%
Package: 16 oz. plastic bottles only Availability: Year-round,
7
SeasonalSELECTIONS
When Demand Exceeds Supply
Many of our craft seasonal and specialty releases are
available in limited or extremely limited quantities.
Breweries only produce a certain amount of their
specialty beers and Origlio does all they can to get as
much product as possible. In addition, this publication
is compiled months prior to the decision made by the
brewery to allocate their products to the wholesaler.
Variations in production for some of these limited
release offerings will fluctuate, resulting in lower
quantities than anticipated.
If you are interested in something you see in this
publication and it is out of stock when you place your
order, please contact your Origlio Sales Representative
to discuss a similar option.
Origlio also sends out an email blast weekly to inform
customers of seasonal offerings that are widely available
to you, immediately.
If you are interested in receiving the weekly email blast,
please send your email address to [email protected].
Blue Moon Harvest Pumpkin Ale
Harvest Pumpkin Ale is crafted with pumpkin
and fall spices including cinnamon, nutmeg,
cloves and allspice. It boasts a taste that
starts with assertive malty notes and is
quickly balanced with the right amount
of harvest spices. There is also a small
amount of bitterness to keep the malt
sweetness from building up. It has a deep
amber color with brilliant clarity. ABV: 5.7%
Packages: 12 oz. bottles and draught (and
in the Blue Moon Fall Brewmaster Sampler)
Availability: August
Blue Moon
Fall Brewmaster Sampler
The Fall Brewmaster Sampler
features four different Blue Moon
brews, perfect for the season:
Harvest Pumpkin Ale, brewed
with pumpkin and spices of
cinnamon, nutmeg, cloves and
allspice; Cinnamon Horchata
Ale, crafted with natural long-grain
rice and a taste of cinnamon for a
subtle sweetness and a smooth, creamy
finish; Belgian White, an unfiltered, Belgian-style,
medium-bodied wheat ale, gently infused with coriander
& orange peel and Chai Spiced Ale, brewed with a
special blend of chai spices for a bold, spiced character.
8
Redd’s Ginger Apple Ale
Redd’s Ginger Apple Ale delivers the fresh taste
of ginger with hints of crisp apple, providing just
the right amount of spiciness and sweetness.
ABV: 5% Packages: 12 oz. bottles and 16 oz.
cans (also in the Redd’s Fall Variety Pack)
Availability: September
Redd’s Wicked Blood Orange
Redd’s Wicked Blood Orange brings a unique
flavor profile – orange with a kick. Blood
oranges taste similar to regular oranges, but
slightly more bitter and less acidic. Wicked
Blood Orange includes a slight hint of bitters,
making it the perfect drink to transition into
fall. ABV: 8% Packages: 10 and 24 oz. cans
Redd’s Fall/Winter
Pick Different Pack
Redd’s Fall/Winter Variety
Pack includes: Apple Ale,
featuring a natural apple flavor
– crisp with a clean finish;
Strawberry Ale, boasting a
sweet strawberry aroma &
taste with a hint of apple and
Ginger Apple Ale, delivering the
fresh taste of ginger with hints of crisp apple.
Woodchuck Fall Harvest
The fall harvest brings farmers
and communities together to
celebrate another year
of fruitful labor. It is a
time of shorter days,
cooler nights and great
apples. This cider has a complex
and elegant character full of apple,
cinnamon and nutmeg balanced out with a hint
of American white oak. This cider is a true taste of
the season. ABV: 5% Packages: 12 oz. bottles and
draught Availability: August
Woodchuck
Out on a Limb Ginger Lovin’
Sugar and spice and everything… well, lots of
spice. Like our favorite redheads, ginger adds
a feisty bite to this cider. With zesty citrus
undertones, the root and apple pair to Ginger
Lovin’ perfection. ABV: 5.5% Package: 12 oz.
bottles only Availability: August
SeasonalSELECTIONS
Paulaner Oktoberfest Märzen
This authentic Oktoberfest is full-bodied with a
rich malt flavor and dark toffee notes, revealed
by an underlying fruitiness and masterful
hop balance. It will instantly turn your four
walls into an Oktoberfest tent! ABV: 5.8%
Packages: 11.2 oz. bottles and draught
Availability: Bottles in August, draught available
year-round
Paulaner
Oktoberfest Wiesn
Brewed only once a year in anticipation of the
big festival, Paulaner Oktoberfest Wiesn is the
pinnacle of German brewing. Deep golden in
color, this full-bodied seasonal is wonderfully
mellow with a balanced, harmonious taste
and a pleasant aroma of hops. ABV: 6%
Packages: 11.2 oz. bottles, draught and
1 liter can/mug set (5) Availability: August
Ayinger Oktober Fest-Märzen
This authentic Märzen lager is the
global benchmark for this inviting,
hearty, beloved style. For decades,
this fall seasonal has earned
the highest accolades from beer
writers, chefs and consumers – all
for good reason: Oktober FestMärzen offers a rich, golden color,
a lightly sweet, malty nose and
flavors that are a bushel of barley
malt, refined through the skill of the
brewers at Ayinger, with some help from their wonderful
brewing yeast strain. Medium to big in body with some
warmth in the finish, Ayinger Oktober Fest-Märzen
has a soft dryness from long maturation. ABV: 5.8%
Packages: 11.2 and 16.9 oz. bottles and draught
Dinkelacker Oktobefest Märzen
Amber in color, this beer has a strong, dense
white head with great retention. You will detect
pleasant aromas of caramel and honey with
a good balance of malt and fruity notes.
Oktoberfest Märzen has a rich, textured
palate with an underlying sweetness, true
to tradition. Extremely smooth and easy to
drink, this is a great beer for celebrating.
Brewed according to the German Purity Law,
all connoisseurs and lovers of unusual beers
will enjoy Dinkelacker Oktoberfest Märzen.
ABV: 5.7% Packages: 11.2 oz. bottles and
Shiner Oktoberfest
This award-winning Oktoberfest beer is made
with the highest quality 2-row barley, Munich
and caramel malts, along with German-grown
Hallertau Tradition and Hersbrucker
hops. It’s Shiner’s way of honoring
their ancestors and the beer they
loved to celebrate with. So raise
your stein to tradition and enjoy
this classic brew. Prosit! ABV: 5.7%
Packages: 12 oz. bottles, 12 oz. cans
and draught Availability: August
Dogfish Head Punkin Ale
The granddaddy of pumpkin beers is back! This
full-bodied brown ale is brewed with real pumpkin
meat, brown sugar, allspice, cinnamon and nutmeg.
The OG of pumpkin beers, this fall favorite is
perfect to warm up with when the leaves start
to change. This year’s packaging (label, carriers,
and cartons) features illustrations from Dogfish
Head’s 2016 seasonal artist, Drew Millward.
ABV: 7% Packages: 12 oz. bottles and draught
Hacker-Pschorr
Original Oktoberfest
Yuengling Oktoberfest
Joseph Pschorr captured the spirit of the first
Oktoberfest with a rich, full-bodied amber lager
that has come to be imitated around the world.
Hacker-Pschorr Original Oktoberfest has a nose
of black currants and earth with a malt-driven
flavor, expertly balanced by Hallertau hops.
ABV: 5.8% Packages: 11.2 oz. bottles and
A true representation of the style, Yuengling
Oktoberfest is a blend of Tettnang and Hallertau
hops that pairs well with traditional German
cuisine. Copper in color, this mediumbodied beer serves up a slightly sweet,
toasted character with mild herbal bitterness.
9
SeasonalSELECTIONS
Samuel Adams OctoberFest
Angry Orchard Cinnful Apple
Sam Adams’ version of this classic style blends
hearty malts for a deep, smooth flavor with
notes of caramel, creating a brew that’s perfect
for the season, or whatever you’re celebrating.
ABV: 5.3% Packages: 12 oz. bottles, 12 and
16 oz. cans and draught Availability: August
Cinnful Apple is sweet with a slight heat. The
juicy apple notes up front are complemented
by cinnamon spice for a cider that is
refreshing and smooth, yet warming. It’s the
perfect complement to the colder months
and holiday drinking occasions ahead.
ABV: 5% Package: 12 oz. bottles only
Samuel Adams 20
Pounds of Pumpkin
Real pumpkin – about 20 pounds per barrel
– and roasted malts give this beer body and
sweetness, a rich, smooth character and
deep amber color, while spices like clove,
cinnamon, ginger and nutmeg add a subtle
warmth. ABV: 5.7% Packages: 12 oz.
bottles and draught Availability: August
Samuel Adams Fall Variety
This year’s fall variety pack includes: Boston Lager, a
flavorful and complex amber-style lager; Octoberfest,
a deep, smooth brew with notes of caramel; Bonfire
Blonde, a lightly sweet and doughy blonde beer with
hints of smoke; Hoppy Red, a smooth and resinous
amber ale; Maple Ale, a deep red ale with a smooth
maple character and notes of caramel & vanilla and
Toasted Caramel Bock, a toasty,
flavorful bock brewed
with pale & caramel
malts and a hint of
blackstrap molasses.
Jack-O Traveler
Jack-O Traveler is an alluring wheat beer
illuminated by the tastes of fall. It strikes a
perfect balance between bright refreshment
and seasonal spice. Jack-O is made with
real pumpkin for a deliciously
dark-hued, shandyinspired beer. ABV: 4.4%
Packages: 12 oz.
bottles and draught
10 HeadyTimes v.90 www.origlio.com
Angry Orchard Fall Sampler
Great for any drinking occasion, the Fall Orchard
Sampler includes six different Angry Orchard
styles: Crisp Apple, bright and
balanced, like biting into a fresh
apple; Green Apple, slightly
tart with balanced sweetness;
Hop’n Mad Apple, hopped cider
without the bitterness; Stone
Dry, balanced and dry with a
slightly puckering finish; Cinnful
Apple, refreshing and smooth
with a cinnamon bite and new Easy
Apple, less sweet, easy-to-drink and madly refreshing.
Availability: Mid-August
Coney Island Fall Variety Pack
The Coney Island Fall Variety Pack
will thrill your taste buds! The mix
includes three bottles each of:
Mermaid Pilsner, a light-bodied,
crisp, hopped lager with a heavyhanded addition of rye malt; 1609
Amber Ale, bold and deep with a
full malt, slightly nutty character and
strong citrus hop nose; Overpass
IPA, a richly aromatic IPA with crisp bitterness and
big, juicy, citrus & hop aromas and Freaktoberfest, a
pumpkin and espresso ale. Availability: August
Fall Travelers Variety Pack
The Fall Travelers Variety Pack includes: Traveler
Grapefruit Shandy, a deceptively delicious wheat beer
brewed with real grapefruit; Traveler IPA Shandy, a
wheat ale brewed with citrusy
hops and grapefruit; Jack-O
Traveler, an alluring wheat
beer made with real pumpkin
& spices and new Count
Traveler, a captivating citrus
wheat beer bewitched by the
taste of real blood oranges.
SeasonalSELECTIONS
Sierra Nevada Fall Pack
Fall is a season defined by
change, so Sierra Nevada’s
fall variety pack covers
whatever the weather
may bring. Highlighting a
range of flavors including
tangy wheat, citrusy hops
and robust roasted malt,
consider these beers their version of
fall foliage: Pale Ale, Tumbler, Vienna Lager and
Hoppy Wheat. Availability: August
Sierra Nevada Oktoberfest
Sierra Nevada is exploring the roots
of Germany’s famous Oktoberfest
beers. Each year, they partner
with a different German brewer
to explore a unique approach to
the style. This year they’re working
with Bamberg, Germany’s Mahrs
Bräu on a new version of the classic
style. This authentic version of the
festival beer is deep golden in color with a rich malt
complexity, but with a noticeable spicy hop character
from the use of the nearly forgotten Record hop varietal.
Sierra Nevada Estate
Homegrown IPA
This remarkable, 100 percent estate-grown,
organic, non-GMO wet hop IPA comes
from the sun-drenched fields of California’s
North Valley. It’s rich with the flavors of
Sierra Nevada’s home – hops with earthy,
grapefruit-like flavors and layered spicy
aromas, and barley with mild sweetness
and smooth, toasted flavors. ABV: 6.7%
Packages: 25 oz. bottles and draught
Availability: Late September
Sierra Nevada Northern
Hemisphere Harvest
Northern Hemisphere Harvest features hops
from Yakima, WA, picked and shipped to the
Sierra Nevada brewery within 24 hours to
capture hop aroma and flavor when they’re
most profound. Northern Hemisphere is
loaded with complex earthy, green flavors and
notes of rose, grapefruit and pine. ABV: 6.7%
Availability: Late October
Sierra Nevada
Narwhal Imperial Stout
Narwhal Imperial Stout is inspired by the
mysterious creature that thrives in the
deepest fathoms of the frigid Arctic Ocean.
Featuring incredible depth of malt flavor,
rich with notes of espresso, baker’s
cocoa, roasted grain and a light hint of
smoke, Narwhal is a massive malt-forward
monster. Aggressive but refined with a
velvety smooth body and decadent finish,
Narwhal will age in the bottle for years to
come. ABV: 10.2% Packages: 12 oz.
bottles and draught Availability: August
Narragansett
Lovecraft White IPA
Brewed in collaboration with Revival
Brewing, White IPA, the 5th release in
Narragansett’s Lovecraft series, is a
Belgian-style IPA made with four different
types of Belgian and American malts. A
crisp IPA character with a creamy Belgian
yeast profile make this a delicious worldclass beer that blurs style guidelines. El
Dorado and Mandarina Bavarian hops
impart a tangerine flavor associated with
white ales. It is dry-hopped with El Dorado to enhance
the mildly fruity aromatics. ABV: 6.8% Package: 16 oz.
cans only Availability: Now, in limited quantities
Narragansett
Have a Hefeweizen!
Part of Narragansett’s Mash-Up
Series, Have a Hefeweizen! is made in
collaboration with Bananagrams, the
addictive tile word game that originated
in Pawtucket, RI. Bananagrams were
conceived by Abe Nathanson and family
in Rhode Island after testing many
permutations of various word games. Once
perfected, Abe proclaimed, “This anagram
game will drive you bananas”, and the
game was thusly named. Hefeweizens are known for
their banana notes, making Bananagrams a perfect
Mash-Up partner for ‘Gansett. This traditional un-filtered
wheat beer was brewed with 40% wheat malt, and left
unfiltered to give it a complex, yeast driven character
that is true to style, and produces a mild banana flavor.
El Dorado hops give it a slight orange aroma and finish.
ABV: 5% Package: 16 oz. cans only Availability: Now,
in limited quantities
www.origlio.com HeadyTimes v.90 11
SeasonalSELECTIONS
Harpoon Flannel Friday
T he sun is bright but the air is crisp – it’s time to
add another layer. Fall is here! Be ready for that
first chill with the malt sweetness and hoppy citrus
notes in this new amber ale – Harpoon’s first
new fall seasonal in 27 years! This hoppy amber
ale is the brewery’s tribute to the quintessential
season of change. The bright hop aroma from
late hop additions plays with a strong malt
backbone. ABV: 5.7% Packages: 12 oz. bottles,
12 oz. cans and draught Availability: August
Harpoon Octoberfest
Brewed in the spirit of celebration,
Harpoon Octoberfest is a malty
tribute to fall, balanced by a gentle
hop bitterness. In keeping with
tradition, it is a Marzen-style beer,
brewed with abundant quantities of
Munich, chocolate and pale malts.
Those malts provide a solid, full
body and create the beer’s deep
color. ABV: 5.3% Packages: 12 oz. bottles, 12 oz.
cans and draught Availability: September
Harpoon Tailgater Mix Pack
Fall is loaded with football,
concerts, foliage and more
football. These were the occasions
Harpoon had in mind when they
created the Tailgater Mix Pack,
featuring: Harpoon IPA, new
Flannel Friday, Octoberfest and
Sweet Spot. It combines the best
offerings of fall and pairs perfectly
with any tailgate! Availability: August
UFO Pumpkin
Imagine a pumpkin vine wound its way in a field of
barley, and a brewer harvested it all to make a
beer. Add Northwestern hops and a blend of
spices, and you’ve got UFO Pumpkin. The
malt combination provides a smooth body
and slightly sweet flavor, which balances
perfectly with the earthy
notes derived from the pure
pumpkin. And like all UFO
beers, UFO Pumpkin is
UnFiltered. ABV: 5.9%
Packages: 12 oz.
bottles, 12 oz. cans and
UFO Fall Explorer Pack
There’s nothing like a fall beer
adventure. This new autumnal UFO
can mix includes: the delightfully
citrusy UFO White; the seasonally
spiced UFO Pumpkin; the all-natural
raspberry stylings of UFO R.A.Z. and
the lip-smacking goodness of UFO
Hefeweizen. Happy fall exploring!
Heavy Seas TreasureFest
Prosit! It’s time to celebrate the tradition of lager.
TreasureFest is an American spin on the classic
German style. Brewed with imported German malt
and lavishly hopped with a blend of German hops
in the kettle and dry-hopped with American hops,
this is a fresh look at the old Oktober stand-by. Put
on your silly pants and hats and raise your stein to
TreasureFest! ABV: 6% Packages: 12 oz. bottles
Heavy Seas
The Great’er Pumpkin
In the most worthy of pumpkin patches and during
the silence of the midnight hour, the Great’er
Pumpkin raises up and pours a rich deep and
burnished orange color. Heady aromas of
bourbon, cinnamon, ginger, allspice and clove
linger seductively over the thick white head of
this tremendous bourbon barrel-aged pumpkin
ale. It’s love at first sip as the full malt body,
dominated by British crystal malt, brown sugar
and pumpkin, slowly washes over your tongue.
Bourbon barrel aging rounds out the flavors with
notes of oak, vanilla and bourbon. This fall brew
pairs well with crisp autumn weather, crunchy
fallen leaves and the knowledge that the kids will be
asleep soon so you can raid their Halloween candy
bags. ABV: 10% Packages: 22 oz. bottles and draught
Availability: Limited quantities in September
Mike’s Hard Pink Lemonade
Lightly carbonated and packed with all the punch
and sour that made Mike’s famous, Hard Pink
Lemonade is a perfect blend of crisp lemonade
with a light blend of citrus. As always, a portion
of the profits from the sale of Pink Lemonade
will be donated to the Breast Cancer Research
Foundation. Mike’s has donated over 2 million
dollars over the past six years to the
charity and they will donate $250k
in 2016. ABV: 5% Package: 12 oz.
bottles only Availability: August
SeasonalSELECTIONS
Lagunitas Stoopid Wit
This Belgian-ish, Wit-ly-esque-ish-ness brew
features a dry twang of hoppy bitterness.
ABV: 6% Packages: 12 oz. bottles
Lagunitas
Wilco Tango Foxtrot
Rich, smooth, dangerous and
chocolatey, WTF is a big ol’
hoppy Imperial brown ale. ABV: 7.8%
Lagunitas
Brown Shugga’
Originally a failed attempt at a
batch of Olde Gnarlywine Ale, Brown Shugga’
is a dangerously slammable brew. Brown
Shugga’... How come you taste so good?
draught Availability: October
Lagunitas NightTime
Kinda like DayTime’s big, dark, scary
sidekick, this ale is packed full of highly
roasted malts, then counter-hopped by
smooth operators with the dankest, juciest
hops. NightTime is not for the lunchtime
crowd or the faint of heart. Fear the dark.
Lagunitas
Born Yesterday
Fresh Hop Pale Ale
A newborn version of their re-born
Pale, Born Yesterday is Lagunitas’ Pale Ale
with added wet, Virgin, lupulin-drenched,
un-kilned hops for your immaculate
reception. ABV: 7.5% Packages: 12 oz.
bottles and draught Availability: October
Dock Street
The Great Pumpkin Ale
The Great Pumpkin Ale is
a smooth, copper-colored
ale that celebrates the fall
harvest season, brewed with
pilsner, Vienna and Munich
malts, pumpkin puree and
traditional pumpkin pie
spices (nutmeg, ginger,
cinnamon, clove and allspice)
so you can have your pie
and drink it too. ABV: 5.75% Package: Draught only
Availability: Limited quantities in September
Dock Street Caliente Golden Ale
Caliente Golden Ale is brewed with 100% Blue Agave
Nectar. After the beer fully ferments, it makes its way
to the bright tanks where it’s aged for a few weeks on
Guajillo and Ancho chilies. Agave and chilies aside,
at its core, Caliente Golden is
a traditional Belgian strong
ale with a subtle, toasty malt
profile that quickly moves into
notes of tropical fruit and
spices, and finishes with a mild
residual heat and tanginess
from the chilies. ABV: 6.5%
Package: Draught only
Dock Street
Imperial Red Ale
This medium-bodied beer pours a
deep blood-red color and balances strong
bitterness with a sweet malt profile. Copious late stage
additions of whole leaf Citra hops make for a beer so
fragrant you can smell the citrus from across the room.
ABV: 9% Package: Draught only Availability: Limited
quantities in October
Dock Street
Bean2Bean Espresso Stout
Intense aromas of espresso and
dark chocolate precede this rich,
elegant brew. Medium-bodied
with a pleasant sweetness, this
stout is conditioned atop pounds
and pounds of coffee beans from
local coffee masters, BEAN2BEAN.
ABV: 4.6% Package: Draught only
Availability: Limited quantities
in October
SeasonalSELECTIONS
Firestone Walker Oaktoberfest
Dust off your stein, don your lederhosen and delve
into Oaktoberfest, a “Paso Marzen Bier” that blends
classic Bavarian style with local Central Coast
flavor. The name Oaktoberfest is a nod to Firestone
Walker’s hometown of Paso Robles – Spanish for
“Pass of The Oaks” – and the longtime role of oak
barrels in their brewing operations. Oaktoberfest is
mellow and rounded with just enough German hop
character to balance the beer’s sweeter Vienna and
pilsner malt character. It all comes together to create a
classic Marzen profile with subtle honey-like aromas and
hints of Noble hop spice. ABV: 5% Packages: 16 oz.
cans and draught Availability: Mid-August
Great Lakes Oktoberfest
Great Lakes’ take on this classic German style is a
celebration of maltiness, packed with rustic, autumnal
flavors to put a little more oomph into your oom-pahpah. This is an Über smooth brew with vibrant malt
flavors and a festive flourish of noble hops (lederhosen
not included). ABV: 6.5% Packages: 12 oz. bottles
Great Lakes Nosferatu
Don’t be afraid of things that go hop in the
night! Rich, roasted malt flavors haunt the
shadows of this Imperial red ale’s bitter teeth.
Nosferatu is ruby red in color with a toasty
malt body lurking beneath a stunning hop bite.
Coronado Punk’in Drublic
Taste autumn in the land of eternal sunshine with
Coronado’s Imperial pumpkin ale. Brewed with
brown sugar, honey, cinnamon, nutmeg, allspice
and plenty of would-be-jack-o-lanterns, this
beer delivers autumn’s trademark flavors along
with a hint of West Coast character, whether
enjoyed in a pumpkin patch or on the beach.
Availability: Limited quantities in August
Unibroue À Tout Le Monde
(Megadeth) Ale
Unibroue’s newest limited offering honors
the mutual passions and friendship
of Megadeth’s Dave Mustaine and
Unibroue Brewmaster Jerry Vietz. It is
brewed as a tribute to all the friends
of hard rock music and Belgian-style
ales in Quebec and throughout the world.
Heavy metal has played a very influential
role in the history of Quebec’s musical development
and Quebec City has the reputation of being one of the
metal music capitals of the world. It is a closely-knit
culture characterized by very passionate and devoted
fans, much like that of Unibroue’s refermented ales. So
it shouldn’t be a surprise that when Dave and Jerry’s
paths recently crossed, their mutual passions for both
arts would spark a desire for a Megadeth beer brewed
by Unibroue.
And so À Tout Le Monde Ale was born. This beer is
inspired by the most popular hard rock song to feature
a chorus sung entirely in French, whose video is in the
Music Hall of Fame of Quebec’s most popular TV music
show. The beer is a refreshing and artisanal Belgianstyle dry-hopped saison. The label appropriately and
prominently features a symbol that is synonymous to
Megadeth, their well-known mascot Vic Rattlehead.
ABV: 4.5% Packages: 12 oz. bottles and draught
Availability: Limited quantities in August
Sly Fox Oktoberfest
There is no better companion for cool
autumn nights and roaring bonfires than Sly
Fox Brewing Company’s Oktoberfest Lager!
A tasty tribute to fall, Sly Fox Oktoberfest
delivers a perfectly delicious malt profile
with a subtle sweetness, accentuated
by a slightly hoppy finish. This distinctive
seasonal is made with Vienna malts and German hops.
Sly Fox’s traditional Märzen-style brew is a mediumbodied, smooth beer that always proves to be a crowdpleaser. ABV: 5.8% Packages: 12 oz. cans (6 & 12
packs) and draught Availability: August
21st Amendment
Marooned on Hog Island
21st Amendment
Fireside Chat
This rich and chewy stout is brewed with Hog
Island Sweetwater oyster shells for a silky, salty
finish. ABV: 7.9% Packages: 12 oz. cans
and draught Availability: Limited quantities
in September
Fireside Chat is brewed like a classic,
warming, strong ale, but with a subtle blend
of hand-selected spices for just the right
festive flair. ABV: 7.9% Packages: 12 oz.
cans and draught Availability: October
SeasonalSELECTIONS
The Lost Abbey
Gift of the Magi
Saranac 12 Beers of Fall
German Roots Pack
Brewed as a strong, dark, bier de garde, Gift
of the Magi is a massive beer fit for a king
(or a queen) that the brewery offers every
year leading into the holiday season. Gift
of the Magi has an initial presence of
caramel sweetness with a slight hop-forward
character. In addition, it is bottle conditioned
with Brettanomyces, which allows it to
evolve into a drier, more peppery beer as
it ages. ABV: 9.5% Packages: 750 ml
cork-finished bottles and draught
Availability: Limited quantities in October
Saranac is going back to its roots
with their new fall variety pack. The
12 Beers of Fall German Roots
Pack includes four different beer
styles, inspired by the brewery’s
German heritage: Saranac Marzen
Fest, a Bavarian-style festbier
brewed with dark and light Munich
malts; Octoberfest, a traditional
German lager made with German Perle and German
Saphir hops, combined with crystal and caramel malts;
Black Forest, a black beer that’s not too roasty,
chocolaty or heavy and Kellerbier, an unfiltered lager
that contains a healthy dose of spicy, herbal hops.
The Hop Freshener Series
Tropical & Juicy
Tropical & Juicy is brewed with Eureka,
Galaxy, Vic’s Secret and Citra hops, creating
a bouquet of stone fruit, mango and
tangerines. An initial burst of juiciness on
the palate leads to a grapefruit bitterness
and the slightest touch of biscuit in the
finish. ABV: 8.5% Packages: 22 oz.
bottles and draught Availability: Limited
quantities in October
Allagash Hugh Malone Ale
An annual Allagash tradition, Hugh
Malone Ale is a blend of both
Belgian and U.S. brewing methods.
This limited-release brew combines
the intense aromas of American
hop varieties with the delicate esters
found in Belgian-style yeast. Hugh
Malone is brewed with a blend of
pilsner malt and raw wheat. Allagash
Brewmaster Jason Perkins says, “It’s
fun for us as brewers to experiment
with different hops. Each year, we run multiple
test batches made with different hop combinations
in search of a nice balance of citrus, fruit, pine and
spice notes. While there’s a commonality between the
hops used in Hugh Malone each year, there’s also a
lot of variety.” This year’s version features Amarillo,
Azacca, Cascade, Chinook, Idaho 7, Mosaic and Nugget
hops. Thanks to the Allagash “Give Where You Live”
initiative, a portion of the proceeds of Hugh Malone
will be donated to organizations that help to combat
food insecurity in Maine. ABV: 7.3% Packages: 12 oz.
bottles and draught Availability: October
Saranac Citra Pils
Brewed and dry-hopped with copious amounts
of citrusy, fruity, American hops, this clean, crisp
and hoppy take on an American pilsner is fruity
with tropical notes of orange, pineapple and
guava. Citra hops give this beer a refreshing and
juicy character. ABV: 5.3% Packages: 12 oz.
cans and draught Availability: August
Saranac Pumpkin Ale
Made with the perfect blend of cinnamon,
allspice, cloves, ginger and lots of real pumpkin,
Saranac Pumpkin Ale is a full-bodied fall brew.
Nearly 3000 pounds of real pumpkin is added
directly into the mash cooker with the brewery’s
specialty malts. The amount of pumpkin takes
up more than 10% of the total weight of the
mash, making for a delicious, real pumpkin
flavor. ABV: 5.3% Packages: 12 oz. bottles
Sixpoint Tesla
A bold lager energized by American hops, Tesla
is a tribute to Nikola Tesla, an original “mad
scientist”. When there’s serious creativity
flowing, everyone can feel it. ABV: 7.1%
Packages: 12 oz. sleek cans and
draught Availability: September
Sixpoint 5Beans
5Beans is a truly “bazaar” Imperial porter
brewed with romano, cocoa, coffee and vanilla
beans, as well as black cardamom pods.
ABV: 10% Packages: 12 oz. sleek cans and
SeasonalSELECTIONS
Weyerbacher
Mellow Monks
Weyerbacher
Easton Brown & Down
This Belgian-style ale is a
refreshing golden ale with
notes of apple, pear and
banana. Reminiscent of Merry
Monks, this brew has a more
sessionable ABV. ABV: 4.5%
Packages: 12 oz. bottles and
Brewed with deep-roasted chocolate malt, Easton
Brown & Down has a warm, roasty flavor, balanced
out with a slightly dry finish. Previously known as
Winter Ale, Weyerbacher decided to ditch the name,
refresh the packaging and tweak the recipe a bit.
Availability: October
Weyerbacher
Double IPA #3
The third release in Weyerbacher’s
revolving Double IPA small batch
series is a black IPA made with
the classic “C” hops (Cascade,
Centennial and Columbus)
with lots of Amarillo in the
dry-hop. English barley malts
and midnight wheat create
a velvety smooth base on which these hops shine.
Weyerbacher
Imperial Pumpkin Ale
Lots of pumpkin along with cinnamon,
nutmeg and a touch of cardamom and
clove give this beer a spicy, full-bodied
flavor. ABV: 8% Packages: 12 oz. bottles
and draught Availability: September
Weyerbacher
Sunday Molé Stout
As the name suggests, this
American Imperial stout is the
foundation of everyone’s favorite,
Sunday Morning Stout, with a
twist (and without the barrel
aging). This brew captures
everything you’d expect from
a traditional molé – coffee,
chocolate, heat and smokiness.
Foremost is coffee, which is
followed by layers of chocolate,
courtesy of the chocolate malt, cocoa powder and
cocoa nibs. Finally, there is a subtle lingering heat
and smokiness from a blend of ancho, pasilla, mulato
and chipotle peppers, as well as cinnamon, which
is gone by the time you’re ready for your next sip.
Graphics not available at the time of print
Stone 20th Anniversary
Citracado IPA
Stone has never been shy about their
obsession with hops, so it’s only fitting that
they commemorate their 20th Anniversary by
brewing a certifiably monumental, insanely
flavorful, abundantly hopped double IPA. The
beer is named for the street on which their
signature big-character beers are brewed.
“Citracado” also teases two essential
components of this beer – Citra hops, a
juicy gem of a varietal used exclusively
in the dry hop and avocado honey,
which provides intriguing floral character.
It’s one helluva delicious testament to
their 20 year commitment to the art of brewing.
Stone Enjoy By 10.31.16
Tangerine IPA
After brewing this intense double IPA with
more than 10 different hops and consistently
delivering it faster than any bottled IPA on the
planet, Stone decided to do something different
with this Enjoy By IPA – they took it to another
level, again. Puréed tangerines were added to
the batch to create a devastatingly fresh IPA
with a tang of tangerine. The flavors yielded by
this addition to the recipe meld beautifully with the
bitterness of the hops. ABV: 9.4% Packages: 12 and
22 oz. bottles and draught Availability: September
SeasonalSELECTIONS
Evil Genius Chickity China
the Chinese Chicken
Evil Genius’ wet-hopped IPA is brewed with
fresh Citra and Mosaic hops from the Pacific
Northwest. This beer is dripping with dank,
juicy hop goodness, but remains balanced by a
firm malt backbone that’s enhanced by a hefty
addition of malted oats. This one-of-a-kind,
once-a-year brew offers notes of guava, mango,
honeydew melon and lemon with a full-bodied
mouth feel and a long, explosive, hoppy finish.
Evil Genius Trick or Treat
Trick or Treat is a full-bodied pumpkin porter brewed
with chocolate and spices. This is not your typical
pumpkin beer by any means. To create this beer,
a rich, robust porter is brewed and spiced with
cinnamon, clove and nutmeg. Then, Evil Genius ups
the ante to make it unique by adding chocolate post
fermentation. Trick or Treat is a deep, dark, spicy,
decadent seasonal delight that is sure to warm
you up as the weather starts to cool off. ABV: 7.8%
Packages: 12 oz. bottles and draught Availability: August
Abita Peach Harvest Lager
The newest addition to the Abita Harvest series
is brewed with pale malt and fresh Louisiana
peaches for a sweet, crisp taste. The
juiciness and aroma of fresh peaches makes
this a well-balanced selection. ABV: 4.5%
Abita Octoberfest
Coming back for the third year is Abita’s
classic, German-style Octoberfest. This fullbodied, malty lager has a rich copper color
and is hopped and dry-hopped with German
Hallertau hops, which gives this beer a spicy
hop aroma that is just right for the season.
Rodenbach Vintage 2014
The exclusive, limited-edition Rodenbach
Vintage 2014 was aged for 2 years in foeder
(wooden barrel) no. 192, a 61-year old foeder
chosen by Rodenbach’s Master Brewer,
Rudi Ghequire. Rodenbach Vintage 2014 is
characterized by an acidic, apple fruitiness
combined with caramel, wild honey and
oak with a touch of vanilla, cherry and
licorice. The aroma consists of touches of
caramel and oak, as well as green apples
mixed with honey and chocolate. The
slightly sour, fruity aftertaste is long and
nicely balanced, just like a Grand Cru wine.
ABV: 7% Packages: 750 ml bottles and
draught Availability: Limited quantities
in September
Straub Oktoberfest
Straub Oktoberfest is brewed in the classic
Oktoberfest and Marzen style, using three
German malts to provide the rich, bready malt
character that fills the aroma and taste. The
mild hop bitterness balances the sweetness
and helps to create a balanced “festbier.”
ABV: 5.7% Package: 12 oz. bottles only
Straub Legacy Sampler
This year’s Legacy Sampler
contains four styles of Straub
beer including: Helles, a
subtly flavored lager with
light malty notes, balanced
by spice and floral hop
bitterness; Doppelbock,
a strong, dark beer with
a sweet, malty flavor
and notes of chocolate,
roasted caramel and toffee; 1872 Lager, a full-bodied
lager with a malty character followed by floral and
spice aromas and a brisk, bitter finish and Dunkel,
a medium-bodied brew with slightly sweet, toasted
bread flavors, balanced by mild Noble hop bitterness.
Spring House Braaaiins! Pumpkin Ale For Zombies
This pumpkin ale is brewed with generous amounts of real pumpkin blended in the mash.
The subtle fresh pumpkin flavor is enhanced by the addition of a touch of traditional
autumn spices, thus creating a beer with orange-amber colors, a warm pumpkin aroma, a
bold malt backbone and a crisp finish. Braaaiiins! is a balanced and delectable fall treat.
ABV: 7.8% Packages: 12 oz. cans and draught Availability: Mid‑August
SeasonalSELECTIONS
Saison Dupont Cuvée Dry
Hopping: Brewer’s Gold
Every year, Dupont’s Master Brewer
Olivier Dedeycker makes a special
dry-hopped version of the brewery’s
world famous Saison Dupont, allowing
him to incorporate a different hop
variety each season. Only whole hop
flowers are used during the brewing
process, and the resulting beer is a
refreshing saison with herbal tones and notes of spice
from Dupont’s famous yeast strain. Brewer’s Gold is
a complex hop with a sharp bittering quality. It also
imparts a fruity, yet spicy aroma with a black current
characteristic. Saison Dupont Cuvée Dry Hopping is
a bold and rustic saison with a pleasing peppery bite.
Try it with seafood, citrus-marinated poultry dishes or
fiery curry dishes. ABV: 6.5% Package: Draught only
Cape May Mop Water
CMBC’s chief “Mopman”
mandated a beer brewed with
cinnamon, nutmeg, ginger,
allspice and a ton of whole-bean
vanilla. Combining all of these
spices with the flavors of German
malts creates a brown ale perfect
for those early fall evenings. In
Mopman’s words: “Don’t overthink
it; just drink it!” ABV: 7.3%
Packages: 12 oz. bottles
and draught Availability: End
of August
Cape May
City to Shore
Made annually for the Bike MS:
City to Shore charity ride, this
fall hop-bomb is eagerly awaited
each year. Brewed with a blend
of hops that hits all the right
notes and tickles your taste buds
just right, then dry-hopped with
over a pound per barrel of more sexy hops, this Double
IPA brings a wave of citrus, grapefruit and other exotic
fruits. Not as dry as their usual hop-bombs, they leave
a touch more of the body behind to bring out the juicier
hop profile. After finishing the 100-mile charity bike
ride of City to Shore’s namesake, you’re pretty beat up,
so reaching for this DIPA just feels right. ABV: 7.8%
Package: Draught only Availability: September
Peak Super Fresh
Fresh Cut’s assertive big brother,
Super Fresh is a wicked, dryhopped pilsner. Dripping with
juicy, citrus hop character, this
beer is a blast of deliciousness.
Try it with spicy food. ABV: 7.6%
Packages: 16 oz. cans and
Peak Hop Harvest
Oktoberfest
Fall is hop harvest time,
when hops are most ripe
and pungent (stick your
nose in a glass, you’ll see).
In this unique spin on a
classic style, rich malt
dances with remarkable,
aromatic hops. ABV: 4.9%
Packages: 12 oz. bottles,
12 oz. cans and draught
Shipyard
Little Horror of Hops
This rye IPA is hopped with Bravo, Apollo,
Centennial and Cascade. ABV: 5.9%
Shipyard
Pumpkinhead
Shipyard Pumpkinhead is a crisp and
refreshing wheat ale with delightful aromatics
and subtle spiced flavor. ABV: 4.7%
Packages: 12 oz. bottles, 12 oz. cans and
Shipyard
Smashed Pumpkin
A big-bodied beer, Shipyard Smashed Pumpkin
has a light coppery-orange color and pleasing
aroma of pumpkin and nutmeg. Pale, wheat
and light Munich malts combine with
the natural tannin in pumpkin and
the delicate spiciness of Willamette
and Hallertau hops to balance the
sweetness of the fruit. ABV: 9%
Available Year-Round PERFECT FOR THE SEASON
Pinkus Family of Beers
Verdi Sparkletini
September is not only Organic Harvest Month, it’s also
the 200th anniversary of the Pinkus Brewery in Münster,
Germany. This family-owned brewery opened in 1816,
with a commitment to produce organic beers in the
1980s. It’s the first all-organic brewery of the modern
era. Make these USDA Certified Organic beers part of
your Organic Harvest Month celebrations.
Verdi Sparkletini, available in Raspberry, Peach and
Strawberry flavors, is an elegant, all-natural malt
beverage made in Italy by the renowned Bosca Family.
Sparkletini is a delightfully sparkling Spumante with a
light, refreshing taste that’s perfect whenever you feel
like enjoying a fun, sophisticated drink. Serve chilled
to enjoy its balanced, clean taste. Sparkletini also
has a re-sealable cork that preserves all the sparkle
until you’re ready for another glass of “The Sparkling
Italian Fun!”
Pinkus Organic Münster Alt
Pale golden in color with an excellent, herbaceous
aroma, this beer has a delicate, fruity/acidic palate and
long, dry finish. ABV: 5.1%
Pinkus Organic Hefe-Weizen
Very light in body and color, this is a crisp, dry, spritzy
and refreshing unfiltered beer. It has a clean ale-yeast
aroma and flavor without the characteristic yeasty
spiciness of a Bavarian wheat beer. ABV: 5.1%
Pinkus Organic Ur-Pils
Pale gold in color with a light to medium body, Ur-Pils is
dry and well-balanced. ABV: 5.2% Packages: 16.9 oz.
bottles and draught
Magners Ciders
Weyerbacher Double Simcoe
Double Simcoe IPA is a full-flavored ale with hints of
pine and citrus up front, a good malt backbone in the
middle and a clean finish. While
there is still a limited amount
available, Weyerbacher has
made the decision to retire
this beer from production.
However, like all good
farewell tours, this tasty
brew may pop up now and
again in the future. Get
it now before it’s gone!
ABV: 9% Package: 12 oz.
bottles only
Fall is a great time to enjoy the crisp apple flavor of a
hard cider and Magners is a perfect choice. Last year
marked 80 years for the Irish hard cider brand and
there is a good reason – crisp, clean and powerfully
flavored, Magners Original Cider is made with 17
carefully selected varieties of fresh apples grown in the
beautiful orchards of Ireland. It is
fermented and then matured for
up to two years. Sure, there are
faster ways to make cider, but
then it wouldn’t be Magners. And
because we all love variety,
Magners Pear is made with
100% premium quality pears,
which are filtered to get rid of
any impurities before being
slowly fermented. ABV: 4.5%
Packages: (Original) 12 oz.
bottles, 16.9 oz. cans and
draught (Pear) 12 oz. bottles
and draught
Programs
Coors Light NHL®
Celebrate Halloween
with Coors Light
2016 marks the 25th anniversary
of Coors Light’s partnership with St.
Jude Children’s Research Hospital.
Coors Light has worked with St.
Jude to raise more than $83 million
to help find a cure for childhood
cancer. This Halloween season,
Coors Light consumers can help
others climb their mountains by
supporting St. Jude. Participating
on and off-premise accounts can
feature Halloween-themed donation
tear pads and awareness-building
table tents. The tear pads can also
be posted on walls of retail outlets to
build awareness.
The Coors Light Halloween program
will also feature Halloween-themed
22 oz., color-changing stadium
cups and a Coors Light-branded
feature clock that can be used to
count down to costume contests,
Halloween or to show happy-hour
drink specials.
NHL fans are the most avid beer
consumers of any sports-fan
base. Coors Light is the official
beer of the NHL and 12 alliance
teams. Coors Light also has
the rights to the Wednesday
Night Rivalry games televised on
NBC Sports®.
The Coors Light NHL program
will feature NHL and alliance
team-branded POS tools and
on-premise support including
“Call It Coasters”. Prior to the
puck drop, consumers can write
predicted game outcomes on the
coasters they receive when they
buy a bucket of Coors Light for a
chance to win free beer or other
premium awards if they correctly
predict the outcome. A feature
clock will also be available to
accounts to show drink specials,
countdowns to games and hooks
for alliance lug-ons.
Coors Banquet
Heritage Cans
Inspired by the rich, 140-year
history of Coors Banquet, four
new heritage can designs will be
available from October through
December to share the history
and unique story of Coors
Banquet. Since the inception of
the Banquet Heritage program
in 2011, it has delivered yearover-year growth and continues
to drive distribution and velocity
at retail. With one can design in
each pack, the collectible nature
encourages multiple purchases.
The program will feature out-ofhome, digital and social support
along with retail tools.
Keystone Light Hunting
In the fall of 2015, Keystone Light Hunting was so successful, it won the
MillerCoors Retail Program of the Trimester award. During this period, Keystone
Light experienced a volume trend improvement of 2.2%.
In 2016, Keystone Light is bringing the hunting program back. Additional cans
will be designed to feature antlers that can be stacked on the “White Stone”
can. Keystone Light packaging will feature a complete primary packaging
replacement of the traditional blue equity cans to hunting-themed cans.
The program will be brought to life at retail through an impactful lineup of
hunting-themed display enhancers and POS tools. The program will also
include social media and PR support.
Programs
Redd’s Halloween
During the Halloween season (September through
October), the added pressure to throw an epic party will
lead consumers to carefully think about providing the right
mix of drinks. High ABV FMBs have been growing faster
than any other segment in convenience stores and faster
than almost every segment in general.
Redd’s will secure floor space with thematic display pieces
such as a case stacker, tree display and foam-apple
pole topper, which create theater around the holiday and
increase basket ring.
Redd’s Wicked Halloween
Redd’s Wicked consumers want to set the tone
at parties to start the night with a killer good
time. Redd’s Wicked is the perfect brand for the
Halloween season because it is a high-ABV flavored
malt beverage that amplifies good times without
sacrificing refreshment. The program will feature a
full 360°-support campaign. Halloween-themed and
equity-driven tools will hold floor space throughout
the program.
Casa Modelo: The Nation’s Fastest Growing Beer
Opens Doors to Its New ‘House’
In September,
Modelo will bring
its entire portfolio
– Especial, Negra
and Chelada –
all under one roof: Casa Modelo.
Together as one brand family, Casa
Modelo will establish Modelo as an
iconic Mexican brewer of distinctive
styles and flavors of high-quality beer.
• Especial – a full-flavored pilsnerstyle lager with a clean, crisp finish.
• Negra – a medium-bodied lager
with slow-roasted caramel malts
brewed for a rich smooth taste.
• Chelada – a michelada-style beer
made with the authentic, refreshing
flavors of tomato, salt and lime.
This campaign includes 360-degree
marketing support with redesigned
primary and secondary packaging, new
tap handles, unprecedented media
spend, new advertising, PR and brand
new POS.
The new, unified packaging is inspired
by Modelo’s heritage, tradition and
high-quality standards. Modelo
Especial, the nation’s fastest growing
beer and #2 import in the country,
will see small changes to its primary
packaging, but a bigger change to its
secondary packaging for better shelfpop at retail. Modelo Negra (previously
labeled Negra Modelo) will debut a fully
redesigned package scheme to better
align with Especial packaging and tie
the two brands together in one family.
When displayed together, Especial and
Negra see a 22% total sales lift at
retail. The new, unified packaging will
continue to drive those sales together.
Modelo Especial Chelada, the fastest
growing ready-to-drink Chelada, will
also see a refreshed package design
to further tie it to the Modelo family
of brands.
Engaging and eye-catching POS
materials and all-new Spanish
and English radio, TV and digital
advertising focusing on the brands’
“fighting spirit,” will create consumer
demand throughout the year.
Programs
Game Day
Greatness with
Dos Equis
Heineken MLS Soccer
The beer enjoyed in 192 countries
and the world’s most popular sport
have come together in a multi-year
partnership that was meant to be. In
2015, Heineken became the Official
Beer of Major League Soccer, setting
goals waiting to be scored. In 2016,
fans had a chance to win a prize
every minute of every match with the
“Never Miss a Minute” program. With
digital media spends, TVC support
and Rivalry Week prize overlays,
Heineken and MLS will be a strong
force for years to come.
If you haven’t heard, you’re a
little late to the tailgate. Dos
Equis, the Official Beer Sponsor
of the College Football Playoff,
wants their fans to achieve game
day greatness by giving them a
chance to win a VIP experience
at the College Football Playoff
National Championship, along
with other weekly prizes. Fans
can enter the sweepstakes
and enhance every game day
experience this season with
Dos Equis.
The Fall Flavors of
Strongbow
The leaves are changing, and
so are the flavors. Experience
fall flavors this season with
the award-winning cider brand
Strongbow and their new
flavor, Cherry Blossom. Made
from apples and other natural
ingredients, it’s a sensuous blend
of cherry blossom and red fruit
aromas with a subtle sweetness
and ripe apple finish. Plus, with
four delicious flavor options to
choose from, Strongbow invites
consumers to take their quiz at
Strongbow.com to find out which
flavor fits each fan.
Smirnoff Ice #ShowUsYourGameFace
This football season, Smirnoff Ice is rewarding shoppers who show their Game Face and share
how they are “game day ready” with Smirnoff Ice products. By snapping a photo and uploading it
to Facebook or Instagram using #gamedayreadycontest, shoppers will be entered for a chance to
win Stub Hub gift cards that can be used for the game of their choice! SNAP. SHARE. WIN.
Make a Stir with Smirnoff Ice
Women are some of the biggest football fans and bring something
different to game day that brings everyone together. This fall, ladies will
have a chance to express their passion and team allegiance by using
Smirnoff Ice to bring their game to game day. Smirnoff Ice will challenge
consumers to grab their favorite ingredients and create football-inspired Smirnoff Ice drinks that
reflect their team spirit through color, flavor and of course drink décor. Once created, fans will be
directed to share their drink ideas via Twitter, Instagram or Facebook for a chance to win Stub
Hub gift cards for football tickets (awarded weekly). CREATE. SHARE. WIN.
Programs
#GameDayLager
Take a Trip with
Traveler
Traveler Beer Co. is giving away $5,000
to a lucky fan to put towards a travel
fund, as well as a chance to work with
Atlas Obscura, a guide to the world’s
most curious places. Fans will enter
to win at travelerbeer.com/takeatrip
throughout September and October.
Football season is in full swing
the moment the first icy-cold
Yuengling Traditional Lager
hits your hand. Yuengling
wants fans to show them
how they tailgate and cheer
on the home team with their
#GameDayLager this fall. From
August 1st through January
10th Yuengling fans can take
a pic and post it on Facebook,
Twitter or Instagram using
#GameDayLager or upload it
to Yuengling.com/Football to
enter to win! The grand prize
winner will receive a Yuengling
Tailgate package that includes
a grill, a cooler, a corn hole set
and more!
Where There’s Smoke There’s Shiner
Is there anything better than meat and beer? Of course not. And no serving of BBQ is
complete without an ice-cold Shiner beer. To celebrate this Texas tradition, Shiner has
partnered with Texas Original Pits again this year to offer consumers a chance to win
their very own Shiner-branded smoker! Handmade in Houston, these top quality, fireboxequipped smokers are some of the best in the business – guaranteed to last a lifetime
and perfect for both grilling and smoking. The 2016 Shiner Smoker Sweepstakes will run
from August through October and five lucky grand prize winners will be announced on
November 1st. Enter to win at shiner.com. Chow down and drink up with Shiner!
It’s Punkin Season!
As the leaves change and the weather
gets cooler, shoppers trade their
summer beers for something darker,
richer and pumpkin-ier. “It’s Punkin
Season” is an easy-to-execute display
program that allows you to capitalize
on consumer’s demand for fall beers.
This program puts Punkin Ale (and
its exciting new packaging) front and
center with simple, yet eye-catching
signage that will drive significant lift in
seasonal display sales.
Dogfish Head Analog-A-Go-Go
Dogfish Head is proud
to present Analog-AGo-Go, a celebration
of beer, music, spirits
and art. Now in its sixth
year, the event will move
north from the brewery
to Bellevue State Park
outside Wilmington, DE
on September 17th.
Analog-A-Go-Go will
feature live music, a
cask beer festival, a distillery garden, a marketplace featuring artisans & a
record swap and a fleet of food trucks from around the mid-Atlantic. The
music lineup includes an eclectic mix of bands like Built To Spill, Talib
Kweli and Preservation Hall Jazz Band, while the Best Firkin Friends Cask
Beer Festival will feature breweries from the mid-Atlantic and beyond.
Tickets are on sale now at analogagogo.com.
RetailEDGE
The Importance of Food Safety
By George Latella
In the last issue we discussed the
importance of Corporate Social
Responsibility or CSR. This topic
basically revolves around societal,
economic and financial variables
and how they impact stakeholders.
Whether you are a private or public
company, your customers expect you
to act in a certain way with regard to your stakeholders.
Thanks to cell phones and social media, we have a
transparent society today. Everything that companies do
and say is public and immediate.
A big part of CSR revolves around food safety. As
consumers, we all assume that the companies that make
the products we use and consume are doing everything
within their power to ensure that they are safe. How
consumers view your company is critical to your long
term success. If they are happy, they will support you. If
they are not, they will let you and the world know how
they feel. Think of how much technology and social
media have influenced how we make decisions every day
as consumers. A great example of this is Chipotle. The
brand went from a “best in class” example of marketing
to Millennials, to a brand that waited too long to address
food safety concerns for their customers.
Whether you are an on or off-premise retailer, you need
to “see” how your customers view your business. It all
starts with the products that you sell. Do you know how
the products are produced? Do the type of ingredients
matter to your customers? Is natural, organic or locally
sourced important to them? If so, how are you relaying
this information to your customers? Do you know what
types of chemicals are used in the production and
sanitation process?
A great way to address food safety is to “walk” your store
or bar from the front to the back, like your customers
do. We all know that a dirty bathroom is not a good sign
for customers or for food safety. What about the ice
machine? When is the last time you cleaned it? How
about your food prep/storage area, coolers, walk-in,
counter tops, bar area and tables? You need to check all
of the areas that consumers see and don’t see. There are
a variety of food safety solutions that address these areas.
Make sure you understand how the products you sell
are produced, stored and shipped from a food safety
perspective. If you take a stakeholder view of your
business, it will positively impact your bottom line.
George Latella teaches Food Marketing at Saint Joseph’s University in Philadelphia. Food Marketing, the largest
major at Saint Joe’s, recently celebrated its 50th anniversary. Latella is also a partner in Beacon Marketing
Group which provides marketing planning, research and e-commerce/direct marketing communications for food
and beverage companies. He can be reached at [email protected] or 610-660-2254.
DeliveringSERVICE
Find out more about Origlio’s Delivery Service Representatives
Keith Maynard
How long have you been with Origlio Beverage? 11 Great
Months!
What areas do you service? Willow Grove primarily, Center
City occasionally.
How do you provide the best service to customers? I like to
personalize my interactions with every customer so I can better
understand their needs. In the end, relationships build trust
and loyalty.
What do you like to do when you’re not working? I play the
ukulele, I’m a portrait photographer, I make my own wine and I
volunteer for a local animal therapy program.
The BeerGUY
Fall Beer… It’s Not Just About Pumpkins and Oktoberfests
By Steve Hawk
There are many
styles of beer that
are perfect for
the fall, however,
when most people
think about the
beers of this
season, only the
most traditional come to mind; either
Oktoberfests or any beer brewed
with pumpkin. Both make perfect
sense and are indeed top-selling
craft beers, but there are many other
options as well. In this article, I’d like
to suggest a few worthy contenders.
The first category is HARVEST
BEERS, aptly named because hops
are picked this time of year. These
beers, typically IPAs and pale ales,
are made from hops that go straight
from the field into kettles, unlike
other beers which use hops that have
been processed and dried. Because
hops are incredibly perishable,
using wet hops preserves all of the
precious oils and resins for a unique
drinking experience.
By far the standout brewery in this
category is Sierra Nevada in Chico,
California. Not only do they have two
complete series of beers dedicated
to wet hops, one of these beers
is brewed with ingredients grown
and harvested from their very own
“estate.” Estate Ale showcases the
rich flavors of California’s North
Valley. The hops have an earthy,
grapefruit-like flavor and spicy
aroma, and the barley imparts mild
sweetness and toasted flavors. All
of these crops grow right alongside
the brewery, making this beer
truly unique.
Another of Sierra’s wet-hopped beers
is Northern Hemisphere Harvest,
the ale that is credited with inspiring
the wet hop craze in America. This
beer features hops from Yakima, WA,
picked and shipped to the Sierra
Nevada brewery within 24 hours
to capture hop aroma and flavor
when they’re most profound. This
year, Northern Hemisphere is being
released in 12 ounce 6-pack bottles
for the very first time.
Other notable fresh hop beers
available this fall are, Lagunitas
Born Yesterday Fresh Hop Pale
Ale, Peak Organic Hop Harvest
Oktoberfest and Evil Genius Chickity
China the Chinese Chicken.
There are also fall releases that serve
as perfect transitional beers from
light summer offerings to the heavier
beers associated with winter. Dock
Street Bean2Bean Espresso Stout
or Harpoon’s new hoppy amber
ale, Flannel Friday are both perfect
for afternoons when there’s nothing
to do but sit by the window and
watch the leaves fall. Another mustmention transitional beer is Great
Lakes Nosferatu, a hoppy, but wellbalanced red ale “with a bite”.
That brings us to yet another way
to enjoy beer in the fall, which is
choosing beers with a HALLOWEEN
THEME. Spring House Brewing
Company offers a full line of beers
with branding that draws inspiration
from vintage horror and sci-fi,
making them perfect for Halloween
parties. You may find yourself offering
customers Big Gruesome or The
Astounding She-Monster. And keep
an eye out for the beer they release
each fall called Braaaiins! Pumpkin
Ale for Zombies. Along those same
lines, Evil Genius’ fall seasonal,
Trick or Treat is a chocolate pumpkin
porter that combines rich chocolate
flavor with fall spices. It certainly
pairs well with endless hours of
watching horror films and answering
the door to eager trick-or-treaters.
Autumn is also associated with
hayrides and haunted houses,
where the beverage served typically
comes from freshly picked apples.
That brings us to another “perfect
for fall” category, HARD CIDER.
Seasonal standouts in this group
include Angry Orchard Cinnful
Apple, which features juicy apple
notes, complemented by cinnamon
spice and Woodchuck Fall Harvest,
a complex cider with an elegant
character full of apple, cinnamon
and nutmeg, balanced by a hint of
American white oak. How about an
apple ale? Redd’s Ginger Apple Ale
delivers the fresh taste of ginger
with hints of crisp apple, providing
just the right amount of spiciness
and sweetness.
So… whether your customers are
hosting fall parties or just trying to
find the perfect beers for the season,
there’s clearly a lot to offer. And if
memory fails you, just remember
the three “H’s” … HARVEST,
HALLOWEEN, and HARD CIDER. One
of those options is sure to fill the bill!
…whether your
customers are
hosting fall
parties or just
trying to find
the perfect beers
for the season,
just remember
the three “H’s”
… HARVEST,
HALLOWEEN, and
HARD CIDER.
®
3000 Meeting House Road
Philadelphia, PA 19154
Paulaner Teams Up
With Untappd
Paulaner has partnered with Untappd and is
offering the Original and Authentic Oktoberfest
Badge from mid-August through midOctober. When consumers check in their first
Paulaner bier (any style) on their Untappd
app, they’ll unlock Paulaner’s Oktoberfest
Badge. When they check in with their 3rd beer
during the promotion, they’ll be entered to win
daily prizes including LED signs, 5-liter steins
and other great Paulaner swag!
Win an Authentic
Paulaner Mug
This fall, from mid-August through midNovember, Paulaner is giving consumers the
opportunity to drink their Oktoberfest bier out
of an iconic 1L mug – the only mug used in the
tents of the Original Oktoberfest in Munich! All
they need to do is purchase a case of Paulaner
Oktoberfest Märzen or Wiesn and send in the
offer form on the case card with $5.99 for
S&H and they’ll receive a 1L mug of their own.
Lederhosen sold separately.

Fall Issue - Origlio Beverage

Transcription

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