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Since 1978 our production has been driven by
“Quality production for our children’s health”
principle where as foundation of our retail service
has been built on “trustworthiness and sincerity”.
COMPANY OVERVIEW
• Production expertise on children’s wear since the establishment.
• Collections with highly regarded designs both for boys and girls
from age 0 to 12
• Dressing 2nd and even 3rd generations, Panço has high brand
recognition in Turkey as well as in Middle East, North Africa and
Balkans.
• Complementary products (shoes, accessories etc) are purchased
from the supplier’s, sharing Panço’s high quality vision
• Producing 2.500.000 pieces every year
• Production and retail service specialized only on children’s needs
BRAND IN A FEW FIGURES
• 107 concept shops. 97 in Turkey and 10 in various countries
• More than 250 corner points
• Employee team of 400 people, 2000 workers in the ecosystem
• About 2000+ different models produced from most basic to most trendy styles as well as licenced products
like Hello Kitty, Winx, Fenerbahçe S. K.
• Over 30 years of retailing experience
VISION
Being in worlds top 10 children retailers in 2023
MISSION
Quality production for children’s health and happiness
VALUES
• Highest quality under innovative production
• Always protect brands credibility
• Provide the best service to the guests in the stores who should
be recognized not only as customers but as parents
MILESTONES
• Panço is the first children’s wear retailer in Turkey
• In 1978, the expansion of the brand has begun as wholesale
trade in nationwide
• First retail shop opened in 1984
• In 1994 production of licenced characters started with Disney’s
Winnie the Pooh and Winx Club
• Online shopping began in 2009
BRAND POSITIONING
Specialized only children’s wear, Panço is positioned in mid-range
segment with its high quality outfits.
Trendy, colourful, enjoyable and comfortable collections.
Aims to reach “Quality Pursuers”.
2015 - 7 COUNTRIES
107 STORES
AND MORE THAN
250 CORNERS
KOSOVO
GEORGIA
MACEDONIA
AZERBAIJAN
TAJIKISTAN
CYPRUS
LEBANON
PALESTINE
JORDAN
DUBAI
STORE COUNT
The number of stores has more than doubled
in the last five years.
40
49
52
64
85
107
2010
2011
2012
2013
2014
2015
RETAILING
Foundation of retail service is built on
trustworthiness and sincerity
RETAILING
Advanced franchising support systems
RETAILING
Stores located in most popular shopping
malls and high-end lively streets
RETAILING
Customers can touch the brand and directly affect
the designing of the collection
ADVERTISEMENTS & COMMUNICATION & PR
Over 250k followers in Facebook
ADVERTISEMENTS & COMMUNICATION & PR
Various sale campaign samples
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IT’S ONLY VALID ON SELECTED PRODUCTS
ADVERTISEMENTS & COMMUNICATION & PR
Fashion shows
AWARDS & CERTIFICATES
2016 Bronze Effie on fashion,
textile and accessory
category.
2015 the best the most
demanded kidswear brand in
Turkey by the Association of
Shopping Mall Investors
Certificate of Ecologic
Reliability given by Ministry of
Customs and Trade
/pancokids
panco.com.tr