building - Hollywood Proper Residences

N E W LU X U RY A PA RT M E N T S
F U R N I SH E D A N D U N F U R N I SH E D
OVERVIEW
Distinctly different, Hollywood Proper Residences is a limited collection
of new stunning furnished and unfurnished luxury apartments for lease.
Each home is custom-designed by international style icon Kelly Wearstler
and fully-serviced by Proper Hospitality, seamlessly merging Hollywood
glamour with the uncompromising services of a boutique hotel.
With panoramic city and ocean views, a rooftop pooldeck bar and
restaurant/bar adjacent to the lobby, Hollywood Proper offers
a fully-immersive living experience in the heart of Columbia Square —
Hollywood’s innovative new dining, office and entertainment hub reimagined
from the historic site of CBS studios and developed by Kilroy Realty
Corporation. Whether its living with us year-round or short term,
Hollywood Proper is the proper place to live and thrive.
FLOOR PLANS
1 BEDROOM LUXURY APARTMENTS
(753–1,053 square feet) From $3,400 per month
2 BEDROOM LUXURY APARTMENTS
(1,204–1,402 square feet) From $5,675 per month
2 AND 3 BEDROOM PENTHOUSES
(2,281–2,582 square feet) From $25,000 per month
* Furnished floor plans — price varies upon length of stay
FEATURES
•Stunning interior design by international style icon Kelly Wearstler
•Fully-serviced by Proper Hospitality (think personal concierge
and endless en residence dining)
• Sweeping city and ocean views
•Lobby-adjacent and rooftop restaurant and bars driven by
local culinary stars
• Spectacular rooftop pool deck & cabanas
• State-of-the-art fitness and wellness/yoga facility
•Located in Columbia Square — Hollywood’s innovative
new dining, creative office and entertainment hub reimagined
from the historic site of CBS studios
DESIGN & INTERIOR
FINISHES
Internationally renowned Kelly Wearstler envisioned the thoughtfully chic
interiors to evoke the classic Hollywood tradition of clean mid-century
design with a nod to fresh, organic California living. The concept combines
a sophisticated, neutral color palette, richly burnished metals and fine wood
cabinetry. Each unit features floor-to-ceiling windows, custom wood flooring,
stylish professional kitchens and well-appointed details and finishes throughout.
•Living rooms wrapped in floor-to-ceiling, energy efficient windows
with window coverings
•White-oak hardwood plank flooring through living areas,
dining room and kitchen with all natural, eco-friendly wool fiber
carpets in the bedroom
•Well appointed bathrooms with wheat limestone countertops, Toto
sinks, spacious walk-in showers and silver brown travertine flooring
•Premium Symmons brand fixtures with satin nickel finishes
• Custom Kelly Wearstler lighting
•Bedrooms featuring space-saving sliding pocket doors and
spacious closets built for two
• Custom ivory-oak cabinets with leather finish throughout
•Eastern blue limestone kitchen countertops with 4" backsplash
• Environmentally friendly Blomberg appliances
• Sharp microwave oven
• Stainless steel undermount dish sink
• Faber Brand integrated recirculating hood
• Bosch Asenta washer/dryer stacking units
• Sweeping city and ocean views
SERVICES
Beautiful homes deserve fresh flowers. Valet. WSJ, NYT and LAT delivered
directly to your door. Establishing the rhythms of a high-end household is
as efficient as a swipe of the Proper App. Our concierges have vetted the best
LA has to offer so you can swipe away time-consuming tasks: in-residence
launderers, tailors, pet walkers, white-glove movers, on-call nannies and
skilled services for projects. Discreet, timely, and perfectly proper.
A TASTE OF
SERVICES
• Professional maid service (Daily, weekly, monthly)
• Everyday laundering and garment cleaning
• 24/7 on-call certified nannies
• Walking and pet-sitting for four-legged friends
• In-room dining service, including adult libations
• Grocery delivery service and pantry stocking
• Professional and personal food preparation in residence
• Pre-stocking and regular maintenance of home bar
• Resident certified personal trainers
• In-residence spa treatments including facials and massages
• On-call nutritionists, sleep therapists and life coaches
• On-call premium specialty medical services
• 24-hour travel concierge with global coverage
• Bicycle rental, share and resources
PROPER PARTNERS
& PERKS
SURFAIR
(Private Airline) – Complimentary round trip guest pass
and $1,000 initiation fee waved
ENJOY
(Tech Concierge) – Complimentary “Welcome” introduction
and one free followup visit
TILE
Complimentary keyless entry system with GPS tracking
GO RENTAL
(Car Rental) – Onsite luxury car rental fleet with
dedicated representative
JUKELY
(Live Music Subscription) – Complimentary subscription
ZEEL
(In-Home Massage Service) – Proper-approved therapists
at discounted rates
TURO
(Peer-to-Peer Car Rental) – Discounted rates
AMENITIES
Part hideaway, part social club, Hollywood Proper residents have exclusive
access to a wide range of customized services and amenities that combine
the warmth and comforts of home with the effortless luxury and white glove
pedigree of hotel living. Simply put, Hollywood Proper offers a better way
to live, work, and play. Live Proper. Stay Proper.
PRIVATE ROOFTOP DECK
• Bar & Lounge (Indoor/Outdoor)
• Lounge & Dining Area with Panoramic City Views
•Pool
• Cabanas & Sun Deck
2ND FLOOR
• Fitness Facility
• Yoga Terrace
GROUND FLOOR
• Porte Cochere (Private Resident Entrance)
• 24-Hour Valet
• Lobby and Dedicated Concierge
• Signature Lobby-Adjacent Restaurant/Bar (Indoor/Outdoor)
• Columbia Square (Food/Beverage, Green Space, Office)
BASEMENT
• Covered Garage Parking
• Bike Room
COLUMBIA SQUARE
An address with pedigree: Hollywood Proper Residences is the
centerpiece of Columbia Square, the shining new complex developed
by Kilroy Realty Corporation on the site of the historic CBS broadcast
studios. The sculptural tower of residences joins an intriguing topography
of media, retail, dining and creative workspaces. Imagine all these dining
and work options right here in your backyard…
DINING
SUGARFISH
Asian Cuisine, Restaurant and Bar
RUBIES & DIAMONDS
Coffee, Tea, Beer, Wine, Grab-and-Go Light Meals
SWEETGREEN
Locally-Sourced Organic Salads
PALEY
California Cuisine, Restaurant & Bar
CREATIVE WORKSPACE
NEUEHOUSE
Exclusive office space via membership; amenities include:
Private Dining, Auditorium, Roof Deck, Broadcasting Studio,
Screening Room, Sonos Listening Room, Performance Space
FENDER
North American Headquarters
VIACOM
MTV, Comedy Central, BET, and Spike TV
BUILDING
Hollywood Proper Residences, designed by LA–based Rios, Clementi Hale
Studios is characterized by its sweeping Hollywood Moderne architecture
and graphically composed glass façade. Its “V-shaped” design helps to
preserve the view corridors from the south to the Hollywood Hills and balances
proportionally in scale to the surrounding neighborhood. The design of the
tower also affords unobstructed unique views for the residences.
HIGHLIGHTS
•V-shaped 23-story glass tower specifically designed for optimal
views and natural light by LA–based Rios, Clementi Hale Studios
•200 luxury furnished and unfurnished apartments with
floor-to-ceiling windows for optimal natural light and sweeping
city and ocean views
•Four spectacular Penthouses (two unfurnished/two furnished)
with 11' -2" ceilings, custom-designed spaces and panoramic
views of the LA skyline
•Interior design by international style icon Kelly Wearstler
•Lobby-adjacent and rooftop restaurant and bars driven by
local culinary stars
•Spectacular rooftop pool deck and cabanas
•State-of-the-art fitness and wellness/yoga facility with outdoor
view terrace
•Located in the heart of Columbia Square — Hollywood’s
innovative new dining, office and entertainment hub reimagined
from the historic site of CBS Studios. Living at Proper provides
the convenience of being steps to authentic dining, shopping,
entertainment and outdoor recreation
SUSTAINABILITY, MECHANICAL
AND ELECTRICAL DESIGN
ADVANCED TECHNOLOGY
AND SECURITY
•WELL Building Standard Registered Construction. WELL
•Proper mobile and tablet app linking residents to a wide
standards combine the best practices in design and
construction with evidence-based medical and scientific
research to help create buildings that improve the nutrition,
fitness, mood, sleep patterns, productivity and performance
of their occupants.
•The Columbia Square campus is a LEED Master Site that
earned recognition for efficient landscaping, reduced heat
islands, transit access, dense development, storm water
management and more.
range of in-home services and amenities
•Pre-wired for high speed communications and
fiber optic cable
•Electronic access controlled building entry points and
24-7 security
• Keyless entry system with GPS tracking technology
•Wi-Fi available throughout the entire building and outdoor
amenity areas
•State-of-the-art VRF mechanical system providing energy
efficient heating and cooling
•Environmentally friendly Bloomberg kitchen appliances and
FSC certified wood kitchen casework
SPECIAL CONVENIENCES
• Valet parking
• 24/7 dedicated doorman and concierge
• Destination control elevators for expedient rides
• Electric vehicle charging stations
• Bike storage and lounge
• Package tracking and notification system
• 24-hour emergency maintenance
NEIGHBORHOOD
Hollywood is experiencing a resurgence, positioning itself once again as the center of
the creative universe. Innovators in film, music, fashion, art, design, food and nightlife are
all thriving in this new but familiar home. And in the center of it all is Hollywood Proper
Residences, the beacon of the neighborhood’s newest crown jewel: Columbia Square.
Although driving is hardly necessary when one has everything they need within a few
square blocks, Hollywood Proper is perfectly situated close (but not too close) to the 101
freeway. The rising culinary scene in Silverlake, the galleries of Downtown and the studios
in the Valley are only a couple of exits away. A short bike ride (which is oh-so-chic these
days in LA) can take you to the cozy clusters of dining and culture in Franklin Village
and Larchmont or, with a few more pedals, to the boutiques on La Brea and Fairfax.
But nearby, only steps away, you have 8 of LA Times’ Top 100 restaurants, the best movie
theatre and record store in town, and equal amounts of world-class places to let loose
and then tighten it up the next day. Discover a proper neighborhood.
PROPER EATS
PROPER SIP
PROPER CULTURE
•Baroo
• Rubies & Diamonds
• Griffith Park & Observatory
• Trails Cafe
• Go Get ‘em Tiger
• Regen Projects
• Cactus Taqueria
• Juice Served Here
• Amoeba Records
• Salt’s Cure
• Lifehouse Organics -- 15% discount
•Arclight
•Sweetgreen
•Intelligentsia
• Hollywood Bowl
• The Oaks Gourmet
• Cinespia at Hollywood Forever Cemetery
•Rao’s
PROPER NIGHT
•Sqirl
• La Descarga
• Little Pine
• Jones Hollywood
PROPER SHOPS
• McCall’s Fish and Meat
• Good Times at Davey Wayne’s
• Just One Eye
• Lost & Found -- Free silk scarf with purchase
• Jeni’s Ice Cream
•Gjusta
•Pace
•Birch
• IXLB Dim Sum
•Kali
• Chi Spacca
• Hollywood Farmer’s Market
PROPER BODY
• Space 1520
• Hollywood Power Yoga
• Garrett Leight
• Barry’s Bootcamp
• Mohawk General Store
• Pilates Platinum -- 20% discount
• Skylight Books
•SoulCycle
• Free City
•Wanderlust
• Clementine Floral
Sales Gallery and Model Homes Open Daily
1550 North El Centro Ave. Los Angeles, CA 90028. Valet.
[email protected] 323 465 7767
livehollywoodproper.com