YOUR NAME HERE!!!

SATURDAY DIRT TRACK RACING IS AN AMERICAN TRADITION!!
KEEP IT GOING.
YOUR NAME HERE!!!
CYCLE DYNAMICS
INDEX
PAGE 2 WHY INVEST IN LOCAL DIRT TRACK RACING
PAGE 3 DEMOGRAPHICS OF A RACE FAN
PAGE 4 TRACKS AND MARKETING AREA
PAGE 5 MANZANITA POPULATION AND MARKETING
PAGE 6 CANYON POPULATION AND MARKETING
PAGE 7 CASA GRANDE POPULATION AND MKT.
PAGE 8 MEET THE TEAM & WHAT IT TAKES TO WIN
PAGE 9 BRITTANY SINGING FOR ATTENTION
PAGE 10 MEET THE DRIVER, HISTORY, STATS
PAGE 11 MORE ABOUT THE DRIVER (PERSONAL)
PAGE 12 TDR’S SICK SHOP
PAGE 13 WHY ARE WE LOOKING FOR SPONSORS?
SPONSORSHIP PACKAGES
PAGE 14 SUPER PLATINUM PACKAGE #6
PAGE 15 PLATINUM PACKAGE #5
PAGE 16 GOLD PACKAGE #4
PAGE 17 THANK YOU FOR CONSIDERING US
PAGE 18 AGREEMENT
WHY INVEST YOUR ADVERTISING $$ IN RACING?
A Little About Our Sport (Dwarf Car Racing)
1. We race 37 point & non races per year (March—
November)
2. We race 6-8 non-season races and Practice at Canyon
and Manzanita about 25 times per year
3. The tracks generally receive 800-3,000 fans per
night (Friday— Sat)
4. Typically 10 races per year at Canyon Raceway 91st
and Carefree highway
5. Typically 15 races at Manzanita 35th avenue and
Broadway
6. Typically 8 races at CAR in Casa Grande
7. An average of 35 cars show up each night to race
(dwarf cars)
8. Race fans are very loyal to businesses that support
their sport.
9. Consumers Behavior due to Racing involvement
10. 98% of racing attendees feel positively about
companies involved in the sport
11. 89% of attendees try to support companies involved
with racing
12. 88% of attendees are likely to purchase the
product of a company involved in racing over that of
a non-involved company
13. 66% of racing fans admit switching brands because
the brand switched to was involved in racing
14. 90% of racing fans are likely to try a new
product, service or promotion because of racing
involvement
15. Every year auto racing continues to grow and
become more main-stream. Local racing remains an
affordable and effective form of advertising.
HERE ARE SOME DEMOGRAPHICS FROM A RACE FAN
RACE FANS ARE VERY SIMILAR REGARDLESS OF TYPE OF CAR
(SOURCE: Scarbouough Research 2007)
PRESCOTT VALLEY
RACEWAY
CANYON
RACEWAY
MANZANITA
COVERAGE
CENTRAL AZ
RACEWAY
Canyon Speedway Park
3/8th Mile Clay Dirt Oval
9777 W. Carefree Hwy
Peoria, AZ 85345
Manzanita Speedway
3417 West Broadway Road
Phoenix AZ
CENTRAL AZ RACEWAY
512 S 11 Mile Corner Rd
Coolidge, AZ 85228
PRESCOTT VALLEY
Yavapai County
Fairgrounds - Prescott
Valley, Arizona
Phoenix, Arizona 85041
THESE ARE THE TRACKS THAT WE RACE AT.
EACH TRACK HAS ITS OWN MARKETING ADVANTAGE.
ALL TOGETHER THEIR CUSTOMER BASE COVERS THE ENTIRE STATE.
PRESCOTT VALLEY COVERS NORTHERN ARIZONA— COVERS A LARGE AREA MOSTLY RURAL
CANYON SPEEDWAY PARK COVERS WESTERN AZ — GROWING RAPIDLY
MANZANITA SPEEDWAY COVERS CENTRAL AZ — THEIR REACH IS VERY LARGE AND CENTER OF AZ
CENTRAL AZ RACEWAY COVERS SOUTHERN AZ — COVERS A LARGE AREA OF THE STATE
INCLUDING TUCSON
MANZANITA RACEWAY
PHOENIX DEMOGRAPHICS
AS AN ICON TO THE STATE,
MANZANITA STILL DRAWS
CROWDS FROM ALL OVER THE
STATE. BELOW ARE PHOENIX
STATS, BUT YOU COULD
COMBINE THEM WITH MESA,
TEMPE, SCOTTSDALE, ETC...
CANYONS PLACEMENT GIVES MARKETING REACH
INTO TWO MAJOR CITIES.
AS YOU CAN SEE POPULATION OF OVER 400,000
PEOPLE AT HIGHER THAN AVERAGE INCOME.
PEORIA DEMOGRAPHICS
GLENDALE DEMOGRAPHICS
CAR IS LOCATED IN CASA GRANDE BUT
DRAWS A BIG CROWD FROM THE TUCSON
AREA AS WELL..
CASA GRANDE DEMOGRAPHICS
TUCSON DEMOGRAPHICS
COMMITMENT
TIME
LOYALTY
MONEY
OPEN TO
CHANGE
NOT AFRAID
TO WORK
WORK AS A
TEAM
NOT AFRAID
TO GET DIRTY
LOVE TO WIN
LOVE TO WIN
MEET THE TEAM…
(FROM LEFT TO RIGHT)
RAY DAVIS
IRON WORKER FOR 45 YEARS
HE CAN WELD AND CONSTRUCT ANYTHING
REPAIRS ARE A SNAP WITH AN EXPERT LIKE HIM
#1 FAN AND SUPPORTER FOR YEARS
DAD, BEST MAN, BEST FRIEND ETC….
TOREY DAVIS
ENGINEER FOR HONEYWELL
OUR EXPERT IN GEARING AND SOME
TOP SECRET DESIGNING
#2 FAN AND SUPPORTER
MOST POSITIVE PERSON I KNOW. WHO YOU WANT ON YOUR
SIDE WHEN THINGS GO WRONG.
STEVE DAVIS
DRIVER— MORE LATER
TAD DAVIS
HE BRINGS ANOTHER BRAIN TO PROBLEM SOLVING
HE IS AN EXCELLENT MECHANIC
HE TELLS IT LIKE IT IS AND NO CANDY COATING..
CYCLE DYNAMICS
HIGH SPEED ENGINE WORK WILL ALL BE DONE BY THEM
WE HAVE AN ADVANTAGE WORKING WITH THIS COMPANY
WE GET COST ON MOST WORK
PRATTSTERS GRAPHICS
DID OUR CAR, OUR STICKERS AND WILL DO YOUR COMPANY’S
IF YOU LIKE TO WIN, YOU WILL NEED A STRONG TEAM WORKING WITH YOU
ALL THE WAY. YOU WILL NEED LOYALTY, STRENGTH AND COMMITMENT
AND LOVE OF WINNING. OUR TEAM HAS THE HEART TO GET US TO THE
FRONT.
ANOTHER MEMBER OF THE TEAM IS MY DAUGHTER BRITTANY
DAVIS… SHE SINGS THE NATIONAL ANTHEM AT THE RACE
TRACKS. SHE IS AMAZING… WE AS A TEAM AND OUR
SPONSORS GET EXTRA RECOGNITION AS SHE DOES AMERICA
PROUD…. WE LOVE AMERICA..
WE OFFER YOU THE BEST LOOKING CAR ON THE
TRACK. AS WE ARE VERY CLEAN AND ADMIRE A
BEAUTIFUL CAR. OUR CAR WILL ATTRACT FANS
BASED ON THE LOOKS ALONE. CHARGING THROUGH
THE PACK IN OUR SWEET RIDE IS ALWAYS A CROWD
FAVORITE. WE PROMISE TO ALWAYS BE AGGRESSIVE
(NOT DIRTY) AND WIN AS OFTEN AS WE CAN.
MEET THE DRIVER
STEVE HAS A LONG HISTORY OF RACING..
HE HAS BEEN SUITING UP SINCE 8 YEARS
OLD. HE IS ALSO NO STRANGER TO
WINNING. HERE IS A SNAP SHOT OF THE
DEPTH OF HIS LOVE FOR RACING.
DWARF CAR RACING
SEASON 2008
2 MAIN EVENT WINS
9 HEAT RACE WINS
2 SEMI MAIN WINS
1 TROPHY DASH WIN
13 TOP 5 FINISHES
8 TOP 10 FINISHES
6TH PLACE FINISH IN POINTS FOR THE YEAR
QUARTER MIDGETS
OVER 3 YEARS OF RACING ON ASPHALT.
WON BEST LOOKING CAR AND CREW
WON OVER 18 TIMES
SET FAST TIME OVER 6 TIMES
WON ON DADS BUDGET
MOTOCROSS RACING
OVER 10 YEARS OF RACING ON A MOTOR
CYCLE. .
2ND IN STATE CHAMPION 125
2ND IN STATE CHAMPIONSHIP 250
OLD TIMERS CHAMPION 2005
SUMMER SERIES CHAMPION
2ND IN 250 DESERT RACING
WON OVER 24 TIMES
2ND TOO MANY TIMES TO COUNT
I LOVED THE CHALLENGES OF THIS DIRT
RACING, NOTICE I RACE THE SAME # 09
2 GREAT DAUGHTERS…
BRITTANY IS 24 &
HEATHER IS 20
2 GREAT SONS…
MATT IS 3 &
STEVE JR IS 3 MONTHS
AMAZING SUPPORTIVE
WIFE….
FAMILY
 STEVE IS A PROUD FATHER OF 4.
 HE IS A NATIVE OF ARIZONA.. DESERT RAT OF 45 YRS
EDUCATION
 GRADUATED TREVOR BROWNE HIGH SCHOOL
 HAS A DEGREE OF BUSINESS MANAGEMENT & INFORMATION SYSTEMS FROM THE UNIVERSITY OF
PHOENIX.
WORK CAREER
 HAS BEEN AN EMPLOYEE OF COSTCO WHOLESALE FOR 30 YEARS (MANAGER FOR 20 YRS)
 PRESIDENT OF 2 BUSINESSES CONSEQUENCES 4 LIFE, INC AND TDR09, LLC
HOBBIES
 RACING, COMPUTER PROGRAMMING, WOODWORKING, UNICYCLING, WOODWORKING AND
MECHANICAL REPAIR.
UNIQUENESS
 I HAVE A VERY DEEP DESIRE TO WIN. I HAVE LEARNED WHAT IT TAKES TO BE A WINNER.
DEDICATION, SELF DISCIPLINE, COMMITMENT, RELENTLESS DRIVE AND CONFIDENCE ARE PART
OF MY ATTITUDE. I LOVE LEADING, BEING A LEADER AND TAKING COMMAND.
MY DREAM
 MY DREAM IS TO BECOME A DWARF CAR CHAMPION. I WILL ATTAIN MY GOAL AND LOOK FORWARD
TO WORKING HARD FOR MY SPONSORS
WE ARE SERIOUS ABOUT RACING.
NOT ONLY DO YOU GET A TOP NOTCH TEAM, LOOK AT THEIR SICK SHOP. IF YOU WANT TO WIN,
YOU WILL NEED THE TOOLS TO GET THE JOB DONE. TAKE A LOOK AT WHAT YOUR TEAM IS
WORKING WITH.
HERE ARE OUR WORK BENCHES, 20
TON PRESS, PNEUMATIC TOOLS,
STAINLESS TOOL BOX, VISE, STORAGE
COOLER AND REFRIGERATOR
HERE YOU SEE A WORKBENCH,
DRILL PRESS, ENGINE STAND,
ENGINE HOIST, TIRE CHANGER,
GENERATOR, WELDER, GAS TORCH
HERE ARE OUR STORAGE CABINETS
FOR PARTS AND CHEMICALS. FANS
GAVE US THE POSTER, FIRST AID KIT
AND FLAGS
TRACK TOOLS, GAS, EXTRA TIRES,
REAR ENDS, SCALES, GEAR AND SO
MUCH MORE..
WHY ARE WE ACTIVELY LOOKING FOR SPONSORS??
THE CAR COSTS 12,000 WITHOUT A MOTOR
TIRES AND RIMS ARE NEEDED WEEKLY
UPKEEP OF THE CAR CAN BE COSTLY
BECAUSE WE LIKE CHROME…
AS YOU CAN SEE WE HAVE TRAILER AND
TRUCK COSTS THAT PILE UP.
THE MOTOR COSTS ARE HIGH: $4,500
THE BASE MOTOR IS $1500
COSTS TO BEEF IT UP ARE $3000
CARBS ARE $1200
WHEN YOU CRASH YOU WILL NEED TO
TEAR DOWN AND SEE WHAT YOU NEED
TO REPLACE.
WE WILL NEED TO DO THIS ONCE
EVERY OTHER MONTH.
SPONSORSHIP PACKAGES
SUPER Platinum Package #6
 STICKER ON THE CAR TO TAKE UP THE MAJORITY OF THE RIGHT SIDE
 LINK ON TDR09 WEBSITE (Traffic of 5000 per day) also linked to www.c4life.com with traffic
of 50,000 per day
 SCREEN PRINT YOUR LOGO ON OUR TEAM SHIRTS
 EMBROIDERED PATCH (YOUR LOGO) ON DRIVERS UNIFORM
 HAND OUT FLYERS AT RACES (Coupons or directions supplied by your business)
 YOUR BUSINESS LOGO STICKER'S ON FRISBEES GIVEN OUT TO KIDS AT RACES.
 YOUR BUSINESS ANNOUNCED AT ALL RACES
 YOUR BUSINESS WILL BE ANNOUNCED AGAIN WHEN WE WIN
 WILL PARK THE RACE CAR OUTSIDE BUSINESS ON A NON-RACE DAY (To attract attention)
 WILL SIGN AUTOGRAPHS WITH OUR PICTURES ON YOUR BUSINESS SITE IF YOU LIKE (1 hour)
 INCLUDED PHOTO OF CAR RACING IN FRAME.. TO HANG IN YOUR BUSINESS.. SUPPORTING
A LOCAL RACE CAR DRIVER
 YOUR LOGO STICKERS :10-30” ON OUR TRAILER ( WILL BE SEEN DRIVING ALL OVER THE
STATE AND AT EACH EVENT ( American trucking association estimates 101 impressions per mile)
We would guess at least 20. OUR MINIMUM DRIVE IS 20 MILES.
 CATER SPECIAL EVENTS AT THE TRACK IF DESIRED
 TEAM SHIRT / HAT
 PAID ADMISSION TO THE PITS AT THE NATIONALS (UP TO 3 PEOPLE)
 WE CAN WEAR YOUR TEAM HATS IF DESIRED
 OTHER TERMS OR REQUESTS ARE NEGOTIABLE
$10,000 PER SEASON
SPONSORSHIP PACKAGES
Platinum Package #5
 16” STICKER ON THE CAR (if not supplied, our graphics sponsor will do for additional $20)
 LINK ON www.tdr09.com WEBSITE (Traffic of 5000 per day) also linked to www.c4life.com with traffic of
50,000 per day
 SCREEN PRINT YOUR LOGO ON OUR TEAM SHIRTS
 EMBROIDERED PATCH (YOUR LOGO) ON DRIVERS UNIFORM
 HAND OUT FLYERS AT RACES (Coupons or directions supplied by your business)
 YOUR BUSINESS LOGO STICKER'S ON FRISBEES GIVEN OUT TO KIDS AT RACES.
 YOUR BUSINESS ANNOUNCED AT ALL RACES
 YOUR BUSINESS WILL BE ANNOUNCED AGAIN WHEN WE WIN
 WILL PARK THE RACE CAR OUTSIDE BUSINESS ON A NON-RACE DAY (To attract attention)
 WILL SIGN AUTOGRAPHS WITH OUR PICTURES ON YOUR BUSINESS SITE IF YOU LIKE (1 hour)
 INCLUDED PHOTO OF CAR RACING IN FRAME.. TO HANG IN YOUR BUSINESS.. SUPPORTING A
LOCAL RACE CAR DRIVER
 YOUR LOGO STICKERS ON OUR TRAILER( WILL BE SEEN DRIVING ALL OVER THE STATE AND
AT EACH EVENT ( American trucking association estimates 101 impressions per mile) We would guess at least
20.
 CATER SPECIAL EVENTS AT THE TRACK
 TEAM SHIRT / HAT
 PAID ADMISSION TO THE PITS AT THE NATIONALS
(UP TO 3 PEOPLE)
$5,000 PER SEASON
SPONSORSHIP PACKAGES
Gold Package #4
 16” STICKER ON THE CAR (if not supplied, our graphics sponsor will do for additional $20)
 LINK ON TDR09.COM WEBSITE (Traffic of 5000 per day) also linked to www.c4life.com with traffic of
50,000 per day
 SCREEN PRINT YOUR LOGO ON OUR TEAM SHIRTS
 EMBROIDERED PATCH (YOUR LOGO) ON DRIVERS UNIFORM
 HAND OUT FLYERS AT RACES (Coupons or directions supplied by your business)
 YOUR BUSINESS LOGO STICKER'S ON FRISBEES GIVEN OUT TO KIDS AT RACES.
 YOUR BUSINESS ANNOUNCED AT ALL RACES
 YOUR BUSINESS WILL BE ANNOUNCED AGAIN WHEN WE WIN
 WILL PARK THE RACE CAR OUTSIDE BUSINESS ON A NON-RACE DAY (To attract attention)
 WILL SIGN AUTOGRAPHS WITH OUR PICTURES ON YOUR BUSINESS SITE IF YOU LIKE (1 hour)
 INCLUDED PHOTO OF CAR RACING IN FRAME.. TO HANG IN YOUR BUSINESS.. SUPPORTING A
LOCAL RACE CAR DRIVER
 YOUR LOGO STICKERS ON OUR TRAILER( WILL BE SEEN DRIVING ALL OVER THE STATE AND
AT EACH EVENT ( American trucking association estimates 101 impressions per mile) We would guess at least
20
 TEAM SHIRT / HAT
$2,000 PER SEASON
THANK YOU FOR CONSIDERING US IN YOUR ADVERTISING BUDGET. WE LOVE RACING AND
YEARN TO CONTINUE FOR YEARS. IT IS CLEAR TO US THAT WE WILL NEED PARTNERS TO HELP
US. WE UNDERSTAND THAT YOUR INVESTMENT MONEY IS AS IMPORTANT AS OUR INVESTMENT
MONEY.
WE ARE A UNIQUE INVESTMENT AND A DIFFERENT TYPE OF ADVERTISING VEHICLE. WE THINK
THAT WE COULD HELP YOUR BUSINESS AS WELL AS OURS AND BECOME A WIN-WIN. WE
WOULD ENJOY YOUR PARTICIPATION AT ANY LEVEL AND CAN GO BEYOND OUR PACKAGES.
WE PROMISE TO MAKE YOU HAPPY. WE WILL WORK HARD TO PROMOTE YOU. WE KNOW THAT
NEXT YEARS DECISION TO SUPPORT US DEPENDS ON OUR HARD WORK AND COMMITMENT TO
YOUR BUSINESS.
SATURDAY DIRT TRACK
RACING IS AS AMERICAN
AS APPLE PIE
TERM
THE TERM OF THIS AGREEMENT IS 1 YEAR, THE 2009 SEASON
FROM _________________ TO _____DECEMBER 31 2009________
PURPOSE
THE PURPOSE OF THIS AGREEMENT IS TO PROVIDE FOR SPONSORSHIP OF A COMPETITIVE DWARF CAR TO
FIELDED BY THE TEAM, IN RETURN FOR THE TEAMS RECIPROCAL EFFORTS TO PROMOTE THE SPONSOR.
CONSIDERATION
IN RETURN FOR THE TEAM PROVIDING THE BENEFITS TO BE OUTLINED IN THE SELECTED PACKAGE
BELOW.
THE SPONSOR AGREES TO PAY THE TEAM ____________ AMOUNT OF MONEY BY ___________________
SPONSORSHIP BY THE SPONSOR
THE TEAM WILL DECORATE THE CAR, TRAILER AND CLOTHING, WITH SPONSOR IDENTIFICATION AS
MUTUALLY AGREED UPON BY THE PARTIES
THE CAR
THE TEAM WILL PROVIDE THE PREPARED CAR AND CREW TO EACH RACE. THE TEAM WILL PROVIDE THE
SPECIFIED STAFF TO GO RACING. THE TEAM WILL PROVIDE SUPPORT EQUIPMENT REQUIRED TO PROPERLY
SUPPORT THE CAR. THE TEAM WILL PROVIDE A COMPETITIVE RACE CAR TO EACH TRACK.
THE RACES
THE TEAM WILL USE ITS BEST EFFORTS TO QUALIFY FOR EACH DESERT DWARF CAR CLUB SANCTIONED
RACE.
ADVERTISING AND PROMOTION
THE TEAM WILL PUT FOR THE THEIR BEST EFFORTS TO PROMOTE THE SPONSORS NAME, LOGO’S AND
BUSINESS AS DESCRIBED IN THE PACKAGES BELOW:
SUPER PLATINUM PACKAGE #6
PLATINUM PACKAGE #5
GOLD PACKAGE #4
$10,000
$5,000
$2,000
THE SPONSOR
THE SPONSOR SHALL HAVE THE RIGHT TO ENGAGE IN ANY ADVERTISING OR PROMOTIONAL ACTIVITIES
THAT IT MAY DETERMINE WITH RESPECT TO ITS SPONSORSHIP TO THE CAR AND TEAM FOR THE 2009
SEASON RACES. SPONSOR SHALL HAVE THE RIGHT TO USE THE CAR TO ADVERTISE AND PROMOTE.
OPTION TO RENEW
SPONSOR MAY ELECT TO RENEW THIS AGREEMENT FOR ONE ADDITIONAL YEAR AT THIS YEARS
AGREEMENT PRICE.
PROPERTY OF SPONSOR
ALL PICTURES, PRINTS, MOTION PICTURES, PLANS, IDEAS, CONCEPTS AND OTHER THINGS THAT ARE MADE
OR PREPARED BY THE SPONSOR OR ITS AGENTS IN CONNECTION WITH ITS SPONSORSHIP OF THE CAR
SHALL BE AND REMAIN THE EXCLUSIVE PROPERTY OF THE SPONSOR.
RELEASE
TDR09, LLC GIVES THE SPONSOR A BLANKET RELEASE FROM ANY LIABILITY ARISING FROM OPERATION OF
THE RACE TEAM .
THIS AGREEMENT CANNOT BE ALTERED OR MODIFIED EXCEPT BY AN AGREEMENT IN WRITING SIGNED BY
AUTHORIZED REPRESENTATIVES OF BOTH PARTIES OF THIS AGREEMENT. THIS AGREEMENT SHALL BE
GOVERNED BY THE LAWS OF THE STATE OF ARIZONA WITHOUT GIVING EFFECT TO THE PRINCIPLES OF
CONFLICTS OF LAW.
IN WITNESS WHEREOF, THIS AGREEMENT IS EXECUTED AS OF THE DAY AND YEAR FIRST ABOVE WRITTEN.
FOR THE TEAM:
BY:__________________________________________ NAME __STEVE DAVIS PRESIDENT TDR09, LLC
DATE: _____________________________
FOR THE SPONSOR:
BY: __________________________________________NAME ______________________________________
DATE: ________________________________________TITLE: _____________________________________