“Fashion Forward, Giving Back” afforded Beachwood Place the

“Fashion Forward, Giving Back” afforded Beachwood Place
the opportunity of reaching its target market in a very
impactful way. The community supports the mall and the
Cleveland Clinic; “Fashion Forward, Giving Back” allowed the
community a unique opportunity to support itself.
The Cleveland Clinic is regarded as one of the top four hospitals in
the United States by U.S. News & World Report. As the largest
employer in Cleveland with over 35,000 employees and 800,000
financial supporters the clinic’s annual earnings exceed $4.4 billion
“Fashion Forward, Giving Back “ afforded Cleveland Clinic a way to
say “Thank you” to its local partners,
employees and the community
A day of….
Family
Fashion
Fun
Event Website
www.fashionforwardgivingback.com allowed for the
public to purchase shopping passes and attendees to get
up to the minute retailer offers, in-store events and
retailer donation information. 100% of purchases
supported Cleveland Clinic Children’s.
Pre-Event Advertising Included: Social Media, Web Ads, InMall Advertising, Magazine Partnerships, Radio
Partnerships & PR Opportunities
Complimentary Shopping Passes for “Beachwood Place Club” Members
72 Beachwood Place “Club” members attended
56 retailers offered: in-store
events, exclusive discounts or
a percentage of sales back to
Cleveland Clinic Children’s
QR Code for mobile access
to retailer offers
Shopping Pass Lanyards/Take Ones for for Attendees
Mall-Wide Events and Entertainment
Attendees could memorialize their
participation by receiving a free
photo via the “Green Screen” Photo
booth with a backdrop featuring a
fashion show runway and event
sponsor logos.
Social
Media
TWITTER
#FFGB
FACEBOOK
The Cleveland Cavalier’s Scream Team and Moondog
kicked off the highlight of the day,
an entertaining 45 look fashion show (two-dogs too!)
Celebrity models were asked to invite the whole family
to walk in the family-focused fashion show!
14 Participating Retailers, 13 Outfits Sold Off Runway
totaling over $2,200 in sales
Chick-fil-A gave away 35 fullsized coffees and reported a
sales increase of 37.5% over
prior year.
The GAP Manager stated
that 10 customers
purchased a shopping
pass after seeing the
store-front signage which
afforded them a 25%
discount on their in-store
purchase. WIN WIN!
The Nordstrom Manager stated, “Very
positive event. We were busy all day
and had a strong Saturday! Thank you
for hosting it and for allowing us to
participate.”
The Tumi Store Manager stated,
“LOVED the event and traffic.
Store sales were up 31% over
last year!”
Kate Spade hosted a two-hour event
which garnered $13,000 in additional
store sales from over 150 shopping
pass holders.
Post-event surveys showed store sales
results were as high as 98% over prior
year.
“Fashion Forward, Giving Back”
received an estimated $12k in PR &
over 8M media impressions
Unable to sponsor their own event Cleveland Clinic negotiated a
$35,000 advertising partnership with Beachwood Place
Chick-fil-A donated cookies in
exchange for advertising one
month on a mall standee ad.
The success of that advertising
exposure then turned into a
one year deal, which garnered
$6,000 in mall revenue.
GV Art & Design negotiated a
long term RMU deal totaling
$7,640 as result of the one
day partnership of “Fashion
Forward, Giving Back.”
Over 650 Attendees
Fashion Forward, Giving back raised over
$15,000 for Cleveland Clinic Children’s
Medical Mutual donated $5,000
to be a sponsor of
“Fashion Forward, Giving Back.”
8 stores donated a total of $6,445
representing a percentage of sales during
“Fashion Forward, Giving Back
Total revenue garnered by
Beachwood Place from
“Fashion Forward, Giving Back” =
$48,640