Home Depot Merchandising with CMS

Transcription

Home Depot Merchandising with CMS
Home Depot Merchandising
with CMS
March 12, 2014
ITEM DESCRIPTION
BROADLEAF EVERGREENS
BOXWOOD ASSORTED # 1
BOXWOOD ASSORTED # 2
EUONYMUS ASSORTED # 2
EUONYMUS EMERALD GAIETY
EUONYMUS EMERALD N'GOLD
RHODODENDRON ASSORTED # 3
GLOBE BOXWOOD GIANT
PYRAMIDAL PATIO BOXWOOD
SPREADING EVERGREENS
DENSE YEW
GLOBE CEDAR # 1
GLOBE CEDAR ASSORTED # 2
HEATHER ASSORTED
DENSE YEW
JUNIPER BLUE RUG
JUNIPER BLUE STAR
JUNIPER OLD GOLD
JUNIPER SEA GREEN
MUGO PINE # 2
AD
Item
X
X
X
X
ARTICLE #
SIZE
Cs
Pk
Farm
2014 Article List
ONTARIO
UPC
1000176259
1000176276
1000164436
1000184851
1000184845
1000402755
1000684890
1000684891
# 1 POT
# 2 POT
# 2 POT
# 1 POT
# 1 POT
# 3 POT
# 7 POT
# 7 POT
24
15
15
24
24
10
5
5
4BGV111
4BGV122
4EFMIX122
4EFEG111
4EFG111
4RMIX133
4GBG177
4PB177
TR
TR
TR
TR
TR
TR
TR
TR
775551005070
775551038153
775551235842
775551005667
775551005674
775551019039
775551239000
775551194750
$
$
$
$
$
$
$
$
8.99
21.99
18.99
9.99
9.99
34.99
38.99
89.99
1000420654
1000418559
1000163701
1000402690
1000733029
1000174004
1000403273
1000185144
1000184883
1000402748
# 3 POT
# 1 POT
# 2 POT
# 1 POT
# 5 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
10
24
15
24
10
15
15
15
15
15
3TMD133
3TOLG111
3TOLG122
4EASS111
3TMD155
3JHW122
3JSBS122
3JCOG122
3JCPS122
3PM122
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
775551124429
775551005063
775551100133
775551234708
775551178712
775551122739
775551080961
775551000365
775551043591
775551001294
$
$
$
$
$
$
$
$
$
$
34.99
8.99
19.99
9.99
49.99
21.99
21.99
21.99
21.99
22.99
BTN CODE
RETAIL
AD
ITEM DESCRIPTION
Item
UPRIGHT EVERGREENS
CLIPPED CONE YEW
DWARF ALBERTA SPRUCE # 2
X
HICKS YEW
HICKS YEW
ASSORTED JUNIPERS
EMERALD CEDAR # 1
EMERALD CEDAR # 5
PROMO 6' CEDAR (Promo ONLY)
X
TREES
JAPANESE MAPLE
X
SHADE TREE
JAPANESE MAPLE # 5
X
JAPANESE MAPLE
ACCENT SERIES # 5
OPTIMUM ACCENT SERIES # 7
STANDARD TREES
FRUITING WEEPING MULBERRY
FRUITLESS WEEPING MULBERRY
ROSE TREE #3 POT
DWARF KOREAN LILAC STD
WEEPING PEASHRUB
EUONYMUS EMERALD N'GOLD STANDARD
EUONYMUS EMERALD GAIETY STANDARD
PURPLELEAF SANDCHERRY STANDARD
ARTICLE #
SIZE
Cs
Pk
BTN CODE
Farm
2014 Article List
ONTARIO
UPC
1000168850
1000101081
1000732967
1000732968
1000734203
1000418557
1000159508
1000113070
# 3 POT
# 2 POT
# 7 POT
# 10 POT
# 7 POT
# 1 POT
# 5 POT
# 7 POT
10
15
10
5
5
24
25
10
3TCC133
3PGC122
3TMHK177
3TMHK181
3ASSJUN177
3TOSM111
3TOSM155
3TOSM117
TR
TR
TR
TR
TR
TR
TR
-
775551234760
775551067542
775551150923
775551149378
775551093404
775551005049
775551072812
775551198680
$
$
$
$
$
$
$
47.99
21.99
69.99
79.99
53.99
8.99
25.99
Varies
1000733032
1000733031
1000412937
1000684888
1000163702
1000114737
# 2 POT 15
# 7 POT 5
# 5 POT 5
# 10 POT 5
# 5 POT 5
# 7 POT 5
2APMIX122
1SHADE177
2APB155
2APB181
1LTA112
1LTAP112
TR
BK
TR
TR
TR
TR
775551088158
775551239444
775551061960
775551239017
775551174110
775551202486
$
$
$
$
$
$
24.99
59.99
49.99
129.99
79.99
149.99
1000133868
1000133869
1000420225
1000174001
1000401186
1000101778
1000401174
1000734202
# 5 POT
# 5 POT
# 3 POT
# 5 POT
# 5 POT
# 5 POT
# 5 POT
# 5 POT
7MAP115
7MAPC115
7ASSRTR133
7SMP115
7CAP112
7EFG112
7EFEG112
7PC112
TR
TR
TR
TR
TR
TR
TR
TR
775551076599
775551027119
775551239468
775551051916
775551121916
775551105497
775551056645
775551110361
$
$
$
$
$
$
$
$
64.99
64.99
34.99
69.99
69.99
69.99
69.99
69.99
5
5
10
5
5
5
5
5
RETAIL
ITEM DESCRIPTION
FRUIT TREES / FRUITS
COMBO FRUIT TREES
FRUIT TREES
SHRUBS
AZALEA ASSORTED
BARBERRY ASSORTED # 1
BARBERRY ASSORTED # 2
BURNING BUSH
BUTTERFLY BUSH
DIABLO NINEBARK
FORSYTHIA ASSORTED
HYDRANGEA ANNABELLE
HYDRANGEA ASSORTED (BLUE & PINK)
HYDRANGEA PEE GEE
POTENTILLA PINK
POTENTILLA WHITE
POTENTILLA YELLOW
PURPLELEAF SANDCHERRY
ROSE OF SHARON
SILVERLEAF DOGWOOD
SPIREA BRIDALWREATH
SPIREA GOLDFLAME
SPIREA GOLDMOUND
WEIGELA ASSORTED # 2
SPIREA FIRELIGHT
AD
Item
ARTICLE #
X
X
X
X
X
X
X
X
SIZE
Cs
Pk
BTN CODE
Farm
2014 Article List
ONTARIO
UPC
1000101493
1000101462
# 5 POT
# 5 POT
15
15
6FTCP15
6FTP15
TR
TR
775551202516
775551202493
$
$
39.99
32.99
1000163705
1000124205
1000142817
1000175716
1000117186
1000175708
1000411634
1000113128
1000151599
1000411626
1000411635
1000113127
1000151264
1000151864
1000177251
1000151865
1000175466
1000151603
1000418442
1000149729
1000733035
# 2 POT
# 1 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
15
24
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
15
2RANL122
2BTMX111
2BTMX122
2EAL122
2BMIX122
2POD122
2FONG122
2HAA122
2HMA122
2HPG122
2PFPQ122
2PFAB122
2PPG122
2PC122
2HSR122
2CAE122
2SVH122
2SBGF122
2SJGM122
2WMIX122
2SBFL122
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
775551005094
775551234777
775551234784
775551002505
775551025863
775551002529
775551004462
775551004493
775551234791
775551004509
775551004585
775551004561
775551004578
775551001331
775551148920
775551001324
775551092148
775551002536
775551033844
775551235859
775551223016
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
22.99
11.99
28.99
14.99
14.99
14.99
12.99
15.99
18.99
15.99
11.99
14.99
14.99
14.99
19.99
14.99
11.99
15.99
15.99
15.99
14.99
RETAIL
2014 Article List
AD
Item
X
X
ARTICLE #
SIZE
1000733036 # 2 POT
1000732972 # 2 POT
1000733026 # 2 POT
1000733027 # 2 POT
1000733028 # 2 POT
1000460790 #2 POT
1000132883 #2 POT
1000684684 # 5 POT
1000684894 # 2 POT
1000463260 # 2 POT
1000508344 # 2 POT
1000732970 # 2 POT
1000732971 # 1.5 POT
Cs
Pk
15
15
15
15
15
15
15
5
15
15
15
15
24
BTN CODE
2SJS122
2HPFI122
2HPBS122
2HMAS122
2HPPD122
2ASSSH122
2SIHN122
2GS155
2SVC122
2RRM122
2ASSRRE122
2RRPR122
2CDROSE1.5
TR
TR
TR
TR
TR
TR
TR
BK
BK
TR
TR
TR
TR
ONTARIO
UPC
775551074915
775551239451
775551239284
775551235361
775551217770
775551166481
775551147220
775551238980
775551086291
775551039983
775551088370
775551235767
775551239482
$
$
$
$
$
$
$
$
$
$
$
$
$
RETAIL
14.99
19.99
18.99
18.99
18.99
14.99
10.99
29.99
15.99
15.99
15.99
19.99
11.99
1000118992
1000170142
1000118997
1000118999
1000177255
1000119004
# 2 POT
# 1 POT
# 2 POT
# 2 POT
# 2 POT
# 2 POT
15
24
15
15
15
15
5PTV122
5CMIX111
5LDS122
5LG122
4HHT122
5PQ122
TR
TR
TR
TR
TR
TR
775551051817
775551028291
775551120681
775551145943
775551021452
775551145950
$
$
$
$
$
$
15.99
12.99
15.99
15.99
15.99
16.99
1000411614
1000411615
# 2 POT
# 2 POT
15
10
2LA122
3TONG122
TR
BK
775551109808
775551075066
$
$
15.99
12.99
Farm
ITEM DESCRIPTION
SPIREA SHIROBANA
HYDRANGEA FIRE & ICE
HYDRANGEA BOMBSHELL
HYDRANGEA ALL SUMMER BEAUTY
HYDRANGEA PINK DIAMOND
ASSORTED SHRUB
DAPPLED WILLOW
OPTIMUM GIANT SHRUBS
COMMON LILAC
POTTED ROSE #2 POT
EXPLORER / HARDY ROSE #2 POT
PREMIUM ROSE #2 POT
CANADA DAY ROSE #1.5 POT
VINES
BOSTON IVY
CLEMATIS # 1
DROPMORE SCARLET HONEYSUCKLE
GOLDFLAME HONEYSUCKLE
THORNDALE IVY
VIRGINIA CREEPER
HEDGING
AMUR PRIVET HEDGE
BLACK HEDGING CEDAR
ITEM DESCRIPTION
NEW ARTICLES IN 2013
OBELISK PATIO CLEMATIS
DISH GARDEN
PATIO POT ROSE
NURSERY PLANTER
PATIO HICKS YEW
KNOCKOUT ROSE
BLUE STAR JUNIPER
HICKS YEW
RHODODENDRON ASSORTED
DWARF ALBERTA SPRUCE
PINKY WINKY HYDRANGEA TREE
QUICKFIRE HYDRANGEA TREE
LIMELIGHT HYDRANGEA TREE
Patio 3 in 1 Blueberry
PATIO HYDRANGEA
ESPALIERED COMBO APPLE
ACCENT PLANT # 3 POT
NEW ARTICLES IN 2014
PATIO FLAMINGO TRUMPET VINE
PATIO BLUE MOON WISTERIA
DOUBLE BERRY PLANTER
PATIO FIG
PINK DIAMOND HYDRANGEA TREE
AD
Item
X
X
ARTICLE #
SIZE
Cs
Pk
BTN CODE
1000765106
1000765107
1000765108
1000765109
1000765112
1000737959
1000765113
1000765114
1000765115
1000765116
1000755632
1000755633
1000764277
1000775000
1000775460
1000775235
1000775176
#3 POT
#5 DISH
#3 POT
#3 POT
#3 POT
#2 POT
#1 POT
#1 POT
#1 POT
#1 POT
#5 POT
#5 POT
#5 POT
10" SQ
10" SQ
# 5 POT
# 3 POT
5
5
5
5
5
5
5
24
24
24
5
5
5
5
5
5
5
5CLOBEP133
9DISHG155
2RMIXPP133
9NURPLA133
3TMHKP133
2RKO122
3JSBS111
3TMHK111
4RMIX111
3PGC111
7HPPW155
7HPQF155
7HPLI155
6ASSBLU031
9HYDPAT12
6ADCE115
9APA133
1000794141
1000794142
1000794143
1000793763
1000794053
10" SQ
10" SQ
10" SQ
10" SQ
# 5 POT
5
5
5
5
5
5CRFM10
5WMBM10
6BLUSTR12
6FICH122
7HPPD155
Farm
2014 Article List
ONTARIO
UPC
RETAIL
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
BK
BK
BK
BK
TR
TR
TR
775551240457
775551240464
775551240471
775551240488
775551240501
775551227526
775551080183
775551202547
775551017721
775551005032
775551240372
775551240341
775551123460
775551240952
775551240969
775551240976
775551233152
$
24.99
$
29.99
$
19.99
$
29.99
$
24.99
$
15.99
3 FOR $20.00
3 FOR $20.00
2 FOR $20.00
2 FOR $15.00
$
54.99
$
54.99
$
54.99
$
39.99
$
39.99
$
39.99
$
39.99
TR
TR
TR
TR
TR
775551242055
775551241836
775551240532
775551240563
775551215639
$
$
$
$
$
Another addition to the article list this year will be the 1g Assorted Flowering Shrubs – Still in Set Up Phase
29.99
29.99
19.99
19.99
74.99
New Item Pictures
Globe Cedar
Double Berry Planter
Japanese Maple (Bloodgood)
Patio Fig
Patio Flamingo Trumpet Vine
Pink Diamond Hydrangea
Tree
Patio Blue Moon Wisteria
Heritage Birch Clump
New Item Pictures
Pin Oak
PJM Rhododendron
Red Sunset Maple
October Glory Maple
Autumn Blaze Maple
New Item Specs
Common Name
Latin Name
Height
Globe Cedar
Sun / Shade
THUJA OCCIDENTALIS 'WOODWARDII'
3'
Globular form becomes wider than high
Dark green foliage turns brown in winter - will return to normal colouring in Spring
Japanese Maple
Full Sun
ACER PALMATUM
6M
Full Sun / Partial Shade
Light green foliage changing to a yellowish-bronze to purplish red in Fall
Does well planted in well drained soils
Flamingo Trumpet Vine
CAMPSIS RADICANS 'FLAMINGO'
2-3'
Attractive to hummingbirds
Consists of red trumpet-shaped flowers with orange throats
Full Sun / Partial Shade
Blue Moon Wisteria
WISTERIA MACROSTACHYA 'BLUE MOON'
2-3'
Full Sun
Full sun is needed for best flowering
Fragrant blue flowers blooming in June with another 1-2 flushes of bloom occuring in summer
Double Berry Planter
Patio Fig
DOUBLE BERRY PLANTER
2-3'
Beautiful planter containing blueberries and strawberries
HARDY FIG TREE
Bears fruit
4-5'
Full Sun
Full Sun / Partial Shade
New Item Specs
Common Name
Latin Name
Height
Sun / Shade
Pink Diamond Hydrangea Tree
HYDRANGEA PANICULATA 'PINK DIAMOND'
Flowers start out white but turn to rich pink
Flowers bloom from July through to September
6-7'
Full Sun / Partial Shade
Heritage Birch Clump
BETULA NIGRA 'HERITAGE' CLUMP
Avoid pruning in Spring when sap is running
Blooms April to May
40'
Full Sun / Partial Shade
Pin Oak
QUERCUS PALUSTRIS
Fall colour is beautiful
Tolerates high pH soils and heavy clay
80'
Full Sun
Red Sunset Maple
ACER RUBRUM 'RED SUNSET'
Orange to brilliant red fall colour
Form is pyramidal to round
50'
Full Sun
ACER RUBRUM 'OCTOBER GLORY'
40'
Shiny green leaves turning to brilliant orange / red in fall
Leaves stay on until early winter, becoming duller in colour
Full Sun
October Glory Maple
New Item Specs
Common Name
Autumn Blaze Maple
PJM Rhododendron
Latin Name
Height
ACER X FREEMANII 'AUTUMN BLAZE' pp#4864
50'
Requires little pruning
Summer foliage is green leading to orange/red in the Fall
RHODODENDRON 'PJM'
1.2M
Hardiest Rhodo, tolerating sun/shade and drought
Flowers are lavender, blooming in early Spring
Sun / Shade
Full Sun
Partial Shade / Full Shade
Category Definitions
Evergreen:
A plant that has leaves in all four seasons, which are always green. These can consist of trees and shrubs. BTN also
breaks their evergreens into 3 separate categories:
• Broadleaf
• Spreading
• Upright
Tree:
A tree typically has many secondary branches that are supported by a center trunk. Some trees will bear fruit or
flowers.
Standard Tree:
Refers to a tree that has a single, upright, clear stem before the canopy starts.
Fruit Tree:
Fruit trees are grown in a variety of different shapes, but are mainly used to produce fruit. We supply 2 different
categories of fruit trees: Combo (contains multiple fruits on 1 tree) and single fruit trees. Fruit trees will require
pollination to ensure optimum results.
Shrubs:
A shrub is differentiated from a tree by its multiple stems and shorter height. Most shrubs will require pruning to
keep their shape and promote new growth.
Vines:
Refers to a plant with a growth habit of trailing or climbing. Another word used to refer to a vine is climber.
Hedging:
Refers to a row of closely spaced shrubs/trees, planted and trained to provide a barrier or mark a boundry.
Watering
Watering Frequency
Category
Frequency
Time of Day
Roses
Every Second Day
Anytime but avoid peak sunlight hours 11- 3
Shrubs
Every Second Day
Anytime but avoid peak sunlight hours 11- 3
Trees
Every Third Day
Anytime but avoid peak sunlight hours 11- 3
Merchandising Tips & Techniques
▪ Locate BTN's product upon arrival. Our racks and pallets will either be in the garden centre already or outside the
locked gates .If necessary, locate a key holder and ask them to unlock the outside gate.
▪ Once the racks and pallets are in the appropriate location, cut shrink wrap and merchandise the product.
It is usually a good idea to assess the amount of product there is, and have a plan as to where everything will go.
It is necessary to condense the existing product on a regular basis to make room for the new product.
▪ Try not to park racks in the aisles when merchandising. If you have to have the rack in an aisle,
try to leave a space for shoppers to pass through, and move the empty rack out of the aisle as soon as it is empty.
▪ Make use of valuable end caps to display product that is in bloom and full of colour -this attracts shoppers from afar.
▪ When possible, use the natural colours of the shrubs to merchandise in a creative "colour striping" effect. Place
goldmound spirea's beside purpleleaf sandcherry's for example, to have the most striking colours side by side on the
bench. This makes for effective, creative merchandising, therefore increasing sales.
▪ Group the same types of plants together, for example all evergreens together, flowering shrubs together, etc
keeping consistency throughout the benches. Refer to your sku list as the shrubs are categorized in this way on it.
▪ For larger merchandise that is too big for the benches, use pallets to create a "tree run". Try to keep the line
as straight as possible, with the same technique of keeping all varieties together. Use a sign stand to sign these products.
Merchandising Tips & Techniques
▪ Ensure the sign card is easily visible with the retail showing, and the appropriate sign above the corresponding product.
The benches will have a slot above the top shelf which holds the sign cards nicely.
It may be necessary to shift signs from week to week, as the placement of the product will shift.
▪ Keep the product in a straight line on the benches as much as possible. This creates a crisp, clean effect. Maintain the
benches throughout the day, straightening the product, pulling it forward whenever possible.
▪ Use the entire bench to make the space look as full as possible, never leave an empty hole. If inventory is low,
spread the product further apart to fill the bench, until the next shipment arrives.
▪ Always maintain a clean working space, putting all plastic and garbage into an empty shopping cart.
When leaving, take all garbage to the receiving area or to an area specified by an associate
Keep your tool kit close at all times, never leaving your tools (exacto knife, pruning shears) unattended.
▪ Only use the garden centre space that is allocated to us. Our benches and ground space should already be identified
early in the season, we need to respect other vendors and their space as well.
▪ Prune our product when necessary, removing kill back and dead leaves. It is essential that our plants and trees look as
attractive and healthy to potential customers.
Photo’s
How product looks when
delivered
Photo’s
Example of Generic Tags that
will be made and printed at
BTN’s shipping facilities
Photo’s
Example of signage supplied
by Home Depot
Photo’s
Example of
Category Signage
Photo’s
Promo Cedars
Photo’s
Promo Item on
Rolling Rack at Front
Entrance
Photo’s
Good example of an
end cap in the early
Spring season
Photo’s
Good End Cap # 1
Photo’s
Good End Cap # 2
Photo’s
Landscape Event Front
Apron Example
Photo’s
Boxwood Set
(Landscape Event Item)
Photo’s
Example of how
to set up
Opening Order
items
Photo’s
Good Set # 1
Photo’s
Good Set # 2
Photo’s
Tree Run Example
Photo’s
Example of a bad end cap –
there should only ever be 1
item on an end cap
Photo’s
Here is an example of
a bad set – signage is
hidden underneath
the branches
Photo’s
Example of bad
merchandising in
the aisle – product
should be sorted by
category so it
doesn’t look too
cluttered
Photo’s
Example of a bad
tree run
Ad Planner
Article
Description
WEEK 10 - AD STARTS APR 10
1000411634
2G FORSYTHIA
1000402690
1G HEATHER
WEEK 11 - AD STARTS APR 17 (EASTER PROJECT WEEKEND EVENT)
1000113070
PROMO CEDAR
ASSORTED
LANDSCAPE EVENT ITEMS
1000775457 3G BOXWOOD
1000125406 3G HICKS YEW
1000174297 BABY BLUE SPRUCE
1000792853 2G PJM Rhododendron
1000145944 5G MAGNOLIA
1000792858 5G HERITAGE BIRCH CLUMP
1000792857 5G PIN OAK
1000792915 RED SUNSET MAPLE
1000792856 OCTOBER GLORY MAPLE
1000792874 AUTUMN BLAZE MAPLE
1000101493
5G COMBO FRUIT TREE
1000101081
2G DWF ALBERTA SPRUCE
1000403273
2G BLUE STAR JUNIPER
Markets
Retail
ONTARIO, ATLANTIC (NOT MKT 408)
ONTARIO, ATLANTIC (NOT MKT 408)
2 FOR $20
3 FOR $20
ONTARIO, ATLANTIC, QUEBEC
VARIES BY MKT
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
ONTARIO, ATLANTIC
21.99
21.99
21.99
21.99
34.99
49.99
49.99
49.99
49.99
49.99
39.99
21.99
21.99
Front Apron Planogram
Key Events of 2014
ITEM DESCRIPTION
HICKS YEW
BABY BLUE SPRUCE
MAGNOLIA ASSORTED
GLOBE CEDAR # 3 POT
BOXWOOD # 3 POT
JAPANESE MAPLE
HERITAGE BIRCH CLUMP
PIN OAK
RED SUNSET MAPLE
OCTOBER GLORY MAPLE
AUTUMN BLAZE MAPLE
PJM RHODODENDRON
AD
Item
X
X
X
X
X
X
X
X
X
X
X
ARTICLE #
1000125406
1000174297
1000145944
1000794139
1000775457
1000794140
1000792858
1000792857
1000792915
1000792856
1000792874
1000792853
SIZE
# 3 POT
# 3 POT
# 5 POT
# 3 POT
# 3 POT
#1 POT
5 GAL
5 GAL
5 GAL
5 GAL
5 GAL
2 GAL
Cs
Pk
10
5
5
5
5
48
5
5
5
5
5
15
BTN CODE
3TMHK133
3PPBB133
2MAS155
3TOW133
4BGV133
2APMX111
1BNHC155
1QP155
1ARRS155
1AROG155
1ARAB155
4RPJM122
Farm
• Promo Cedar in Ontario, Quebec and Atlantic Canada in weeks
11, 12 & 13
• Landscape Event (articles listed below) in weeks 11, 12 & 13
TR
BK
TR
TR
TR
TR
TR
TR
TR
TR
TR
TR
ONTARIO
UPC
775551124436
775551187905
775551135173
775551099956
775551181330
775551242048
775551242062
775551242079
775551242109
775551242096
775551242086
775551016717
RETAIL
$ 21.99
$ 18.88
$ 34.99
$ 21.99
$ 21.99
$ 18.88
$ 49.99
$ 49.99
$ 49.99
$ 49.99
$ 49.99
$ 18.88
• 1g Assorted Evergreens and Boxwood Event in week 14
• 2 FOR $___ will start week 15 and run through to week 19 (not
confirmed with HD yet)
Store Velocity
Ont Ad Distribution
Store
Size
# of
Stores
1 gallon
2 gallon
AAA
3
288
180
A
10
192
120
B
27
96
90
C
27
72
45
D
17
48
30
E
1
24
30
85
8160
5925
We will try to use this for all ad
distributions, but that is not
always the case
Store Velocity
STORE # LOCATION
STORE # LOCATION
Velocity
Market
Morningside
B
79
7030
Newmarket
B
79
7033
London S.
B
215
Velocity
Market
AAA
AAA
AAA
79
79
79
7027
7011
7013
7073
Etobicoke S.
Stockyards
Leaside
7007
Ancaster
A
79
7079
Barrhaven
B
123
7022
Sudbury
A
384
7105
Waterloo
B
215
7026
Nepean
A
123
7118
Orleans
B
123
7081
Kingston
A
194
7123
Oshawa
B
79
7106
Richmond Hill
A
79
7129
Yorkdale
B
79
7108
Kanata
A
123
7132
Mississauga N.
B
79
7116
Peterborough
A
194
7135
Aurora
B
79
7133
Belleville
A
194
7136
Markham E.
B
79
7137
Orillia
A
79
7138
Brantford
B
215
7161
Richmond Hill N.
A
79
7142
Guelph
B
215
7001
Ellesmere
B
79
7157
Trafalgar
B
79
7002
Woodbridge
B
79
7158
South Keys
B
123
7003
Oakville
B
79
7167
Orangeville
B
79
7008
Hamilton
B
79
7228
Windsor
B
215
7009
London N.
B
215
7241
Milton
B
79
7012
Curity
B
79
7249
Whitby North
B
79
7023
St.Catharines
B
215
7004
Markham
C
79
7024
Barrie
B
79
7005
Whitby
C
79
Store Velocity
STORE # LOCATION
Velocity
Market
STORE # LOCATION
Velocity
Market
7006
Brampton S.
C
79
7237
London E.
C
215
7017
Kitchener
C
215
7239
Brampton E.
C
79
7021
Burlington
C
79
7240
Bowmanville
C
79
7025
Gloucester
C
123
7251
Cobourg
C
79
7034
Sault Ste.Marie
C
384
7075
Cornwall
D
123
7107
Eglinton E.
C
79
7078
Dufferin
D
79
7109
Ajax
C
79
7085
Brockville
D
123
7110
Brampton N.
C
79
7114
Rexdale
D
79
7112
Mississauga S.
C
79
7178
Chatham
D
215
7115
Burloak
C
79
7184
Windsor E.
D
215
7130
Mississauga W.
C
79
7226
Parry Sound
D
384
7134
Castlefield
C
79
7236
Timmins
D
384
7153
Sarnia
C
215
7238
Pickering
D
79
7154
Owen Sound
C
384
7242
Pembroke
D
123
7160
North Bay
C
384
7244
Huntsville
D
384
7164
Bracebridge
C
384
7247
Midland
D
384
7166
Cambridge
C
215
7256
Hamilton Mountain
D
79
7174
Niagara Falls
C
215
7262
Markham N.
D
79
7179
Kitchener W.
C
215
7263
Carleton Place
D
123
7182
Woodstock
C
215
7264
Bradford
D
79
7234
Collingwood
C
384
7269
Bolton
D
79
7080
Gerrard Square
E
446
Challenges vs Successes
Challenges of 2013:
• Weather
• Associates
• Other Vendors!
• Specific Stores (Curity, Markham area, Timmins, Gerrard Square)
Successes of 2013:
• 8% comp over 2012 season in our category (Trees & Shrubs)
• Promos help to drive the business
• Timed deliveries by product readiness
Deliveries
Google Drive is what we use as our dispatching system. We will be providing
CMS with this link before shipping starts for the season.
Contact Information:
SCHOMBERG LOCATION (TR):
877-939-1047
Dispatcher: Marc
PORT HOPE LOCATION (BK):
877-786-2191
Dispatcher: Kevin
Dispatch Example
2014 Set Dates
OPEN
2ND
Mkt
79
215
194
446
Date
31-Mar-14
31-Mar-14
31-Mar-14
31-Mar-14
Mkt
79
215
194
446
Date
7-Apr-14
7-Apr-14
7-Apr-14
7-Apr-14
123
384
7-Apr-14
7-Apr-14
123
14-Apr-14
384
21-Apr-14
Subject to change
79
446
215
194
123
384
GTA
Gerrard Square
South West Ontario
Peterborough, Belleville, Kingston
Ottawa Region
Northern Ontario
Signage
• We will have a sign card for every item on our Article List
• Each item will also have an Item Tag – you can get all pertinent information
about the item from that tag (ie: UPC, Article #, shade or sun, info about
colouring, etc).
Sign Card Example
Vendor Responsibilities
Vendor reps will work as a team with the Home Depot associates to drive sales, control markdowns
and keep the department "Fresh, Full & Fragrant".
Vendor reps will not operate any gas or electrical powered lift equipment. Hand lift jacks will be
available for moving pallets and racks of merchandise within the store.
Customer safety will be our #1 priority!
Vendor reps will merchandise daily shipments as per the planogram agreed upon at the beginning
of the season.
Vendor reps will sign the product with the correct and current sign cards. It may be necessary to
print a retail sticker from the mobile cart.
Vendor reps, when in stores, will clean plant displays and remove any dead or unattractive leaves,
blooms, and pull product if not up to standards. They will separate and record spoilage/damage
and submit it to the Dedicated Live Goods Associate, or place in the designated area of the department.
Vendor reps will merchandise, price product and ensure all items have sufficient signage.
Vendor reps will place orders at store level for replenishment.
Watering Frequency
RTV Process
An RTV (Return to Vendor) is a procedure that credits Home Depot for our products. This is only done in certain
circumstances, and should always be approved by your supervisor first.
An RTV would be done for the following reasons:
▪ Our product is dead or damaged upon arrival
▪ Our product is diseased
We do not issue an RTV due to lack of watering resulting in plants dying over the season. This is very important, as the
store may try to get a credit due to this reason. Once an RTV has been created, the plants must be either thrown out in
the garbage, or picked up by one of our drivers to be brought back to the farm. Do not leave them in the garden centre as
a customer may purchase them by mistake.
RTV Procedure:
▪ Store or merchandiser will contact the sales rep to request a credit
▪ Rep will inspect the product and issue a credit if needed
▪ RTV form to be filled out in full and signed by the rep and store representative
▪ Fax or email the form to Lyndsay at head office
▪ The RTV form will be processed within 24 hours of receiving it and faxed back to the RTV department
▪ Store is to fax or email the p.o number back to Lyndsay once it's processed in their system
▪ File credit
It is important that the forms are filled out completely, as we need this information to complete the credit process.
We do not give out credits under the Home Depot "One Year Guarantee", this is a loss for the store not the vendor
RTV Form
HOME DEPOT RTV FORM
BTN Phone #
BTN Fax #
Contact
Email
STORE NUMBER:
STORE NAME:
DATE:
HD RTV ASSOC.:
HD RTV FAX #:
BTN CREDIT (RGA)#
HD P.O #
ARTICLE #
ITEM DESCRIPTION
SIZE
QTY
COST
RETAIL REASON
BTN REP SIGNATURE:_____________________________________
BTN REP PRINT NAME:_____________________________________
DM or ASM SIGNATURE:____________________________________
DM or ASM PRINT NAME:____________________________________
1-800-668-5116 (ex 258)
905-859-4172
Lyndsay Dubois
[email protected]
Top Stores in 2013
#
Store #
Location
2013 Invoice $
#
Store #
Location
2013 Invoice $
1
7073
Leaside
$212,709.27
23
7079
Barrhaven
$110,482.83
2
7011
Etobicoke S.
$199,608.95
24
7129
Yorkdale
$108,860.49
3
7013
Stockyards
$163,088.29
25
7009
London N.
$108,550.19
4
7106
Richmond Hill
$146,309.97
26
7012
Curity
$108,371.86
5
7024
Barrie
$142,864.04
27
7158
South Keys
$106,901.82
6
7133
Belleville
$138,532.71
28
7001
Ellesmere
$103,459.61
7
7081
Kingston
$133,143.24
29
7138
Brantford
$102,986.94
8
7161
Richmond Hill N.
$132,612.74
30
7034
Sault Ste.Marie
$100,887.46
9
7030
Newmarket
$130,269.56
31
7132
Mississauga N.
$100,574.56
10
7137
Orillia
$127,017.09
32
7123
Oshawa
$98,946.36
11
7116
Peterborough
$123,357.96
33
7027
Morningside
$98,686.36
12
7135
Aurora
$122,714.86
34
7105
Waterloo
$98,067.49
13
7022
Sudbury
$120,556.31
35
7008
Hamilton
$98,037.51
14
7167
Orangeville
$119,307.19
36
7142
Guelph
$94,527.09
15
7033
London S.
$118,941.84
37
7025
Gloucester
$94,489.64
16
7007
Ancaster
$117,783.01
38
7241
Milton
$91,197.83
17
7002
Woodbridge
$116,011.84
39
7112
Mississauga S.
$90,758.56
18
7026
Nepean
$115,064.02
40
7134
Castlefield
$90,079.09
19
7023
St.Catharines
$114,697.84
41
7249
Whitby North
$89,568.01
20
7157
Trafalgar
$112,500.24
42
7160
North Bay
$89,408.34
21
7003
Oakville
$111,649.34
43
7110
Brampton N.
$88,347.01
22
7108
Kanata
$110,734.57
44
7115
Burloak
$86,783.01
Top Stores in 2013
#
Store #
Location
2013 Invoice $
#
Store #
45
7228
Windsor
$85,408.37
67
7154
Owen Sound
$69,617.92
46
7118
Orleans
$84,740.82
68
7240
Bowmanville
$69,054.48
47
7021
Burlington
$84,575.91
69
7239
Brampton E.
$69,050.78
48
7164
Bracebridge
$84,570.69
70
7182
Woodstock
$68,945.59
49
7109
Ajax
$83,686.61
71
7006
Brampton S.
$67,927.23
50
7174
Niagara Falls
$83,115.09
72
7262
Markham N.
$67,857.61
51
7166
Cambridge
$83,072.59
73
7179
Kitchener W.
$66,630.27
52
7130
Mississauga W.
$82,167.66
74
7078
Dufferin
$66,390.63
53
7269
Bolton
$80,541.01
75
7244
Huntsville
$65,125.32
54
7256
Hamilton Mountain
$79,600.86
76
7085
Brockville
$62,146.52
55
7136
Markham E.
$79,267.38
77
7263
Carleton Place
$61,425.07
56
7153
Sarnia
$79,035.09
78
7075
Cornwall
$61,221.92
57
7017
Kitchener
$78,010.34
79
7234
Collingwood
$61,107.52
58
7107
Eglinton E.
$76,141.38
80
7178
Chatham
$60,013.87
59
7251
Cobourg
$75,787.81
81
7226
Parry Sound
$57,961.27
60
7114
Rexdale
$75,068.06
82
7242
Pembroke
$56,962.77
61
7005
Whitby
$74,788.61
83
7247
Midland
$56,148.02
62
7238
Pickering
$73,859.11
84
7236
Timmins
$44,657.95
63
7237
London E.
$73,412.62
85
7080
Gerrard Square
$41,859.88
64
7004
Markham
$73,310.61
65
7184
Windsor E.
$71,664.37
66
7264
Bradford
$71,448.06
Location
2013 Invoice $
Top Items 2013 Actual vs 2014 Projected
#
Item No.
Article No.
Item Description
Quantity
1
3TOSM117
1000113070
Emerald Cedar
137,280
2
4BGV133
1000775457
Green Velvet Boxwood
35,511
3
3TOSM155
1000159508
Emerald Cedar
30,155
4
4BGV111
1000176259
Green Velvet Boxwood
19,402
5
3TMHK133
1000125406
Hicks Yew
18,294
6
5CMIX111
1000170142
Clematis Mixed
17,188
7
2APMIX122
1000733032
Assorted Japanese Maple
10,320
8
4EFG111
1000184845
Emerald 'N Gold Euonymus
9,108
9
2FONG122
1000411634
Northern Gold Forsythia
8,640
10
2HMA122
1000151599
Assorted Hydrangea
8,430
2013 Actual Invoiced Sales
#
Item No.
Article No.
Item Description
Quantity
1
3TOSM117
1000113070
PROMO 6' CEDAR
134,784
2
4BGV133
1000775457
BOXWOOD # 3 POT
28,500
3
3TOSM155
1000159508
EMERALD CEDAR # 5
20,000
4
4BGV111
1000176259
BOXWOOD ASSORTED # 1
20,000
5
5CMIX111
1000170142
CLEMATIS # 1
18,000
6
2APMX111
1000794140
JAPANESE MAPLE
9,900
7
4RPJM122
1000792853
PJM RHODODENDRON
9,500
8
4EFEG111
1000184851
EUONYMUS EMERALD GAIETY
9,200
9
4EASS111
1000402690
HEATHER ASSORTED
8,500
10
3TMHK133
1000125406
HICKS YEW
8,425
2014 Projected Totals
2014 Road Show Dates
Show Date
08/04/2014
09/04/2014
10/04/2014
15/04/2014
Show Location
Toronto
Barrie
SWO Ontario
Ottawa
Show Store Location
Innovation Centre
7024 Barrie
7033 London South
7025 Gloucester
Time of Show
9am - 5pm
9am - 5pm
9am - 5pm
9am - 5pm