here. - ACE-production

We have carried out a Partner
Search assignment with Finpro. As
a result our ‘PlayMe’
PlayMe will be the
first Finnish musical concept
exported to China. The show will
be presented altogether 56 times
in the largest Chinese cities.
ACE-Production is a performing arts
agency managing and producing
plays & musical rights internationally.
internationally
With the help of Finpro, ACEProduction was able to find a
production partner and sell a license
for PlayMe pop musical to China.
We have been very satisfied with
the expertise and know-how of
local Finpro consultant. Finpro has
also
l excellent
ll t networks
t
k and
d we
have been able to engage with
many good cooperation partners.
J h Storgård,
Johan
St
å d CEO
CEO, ACE-Production
ACE P d ti Oy
O
Founded in 2008 by Svenska Teatern, ACE-Production works as a
performing arts agency which manages and produces play and musical
rights
g
internationally.
y The company's
y management
g
has a long
g and broad
international experience of producing more than 100 drama and musical
shows in Finland, Scandinavia, Europe and China. ACE-Production has a
strong vision to increase the Finnish cultural export income by entering
international markets and competing in an environment which is new to
Finnish players. Target markets for exporting plays/musicals are
S
Scandinavia,
di
i G
German speaking
ki countries,
ti
U
United
it d Ki
Kingdom,
d
P
Poland,
l d
Hungary and China.
In its 12th five-year-plan China has a vision to develop innovation and
culture. As a result, the whole performing arts sector is being reformed.
Old theatres are renovated and new ones built. In addition, there is a
need to attract more audience to the theatres. Currently most Chinese
theatres rely mainly on invited shows i.e. theatre rent-out. However, ACEProduction strongly believes that successful
f theatres need a soul and a
brand of their own. The company wanted to find a local producer who
would produce a Finnish PlayMe pop musical in China.
ACE-Production participated together with Finpro on the China Performing
Arts Fair in Guangzhou in 2011, during which the company established
new contacts and g
gained feedback from the Chinese markets for PlayMe
y
musical. This was followed by a partner search assignment. Finpro
contacted and screened potential partners, supported ACE-Production in
partner negotiations and helped it to organize a visit of the Chinese
partner in Finland. Finpro also helped ACE- Production to find sponsors
for the PlayMe musical tour in China and supported company in the
sponsor negotiations.
ti ti
As a result, ACE-Production was able to find a production partner and sell
the license for PlayMe pop musical to China. The company has already
received the license fee and royalties from ticket income have been
agreed. According to the production plan PlayMe pop musical will be
produced in China with a premiere in Guangzhou on December 12th,
2013. The premiere will be followed
f
with a tour off 56 shows in more than
20 cities until the end of 2014. ACE-Production has signed the first
sponsor agreement and additional agreements are under negotiation.