Laguna Beach Magazine

2012 media kit
MAGAZINE
The magazine for people who live, stay and play in laguna Beach
CATALINA COOL | LAGUNA ON FILM | FASHION: FLAVORS OF FALL
MS. MIXOLOGIST: LAGUNA’S BEST FEMALE BARTENDERS
NOVEMBER 2011 » OCINSITE.COM
Magazine
JUNE/JULY 2011 » OCINSITE.COM
SEPTEMBER/OCTOBER 2011 » OCINSITE.COM
the
HOME &
DESIGN
ISSUE!
DESIGNING FOR SMALL SPACES
BREATHTAKING DECKS
BRINGING THE OUTDOORS IN
30
Hits the
Streets in
the Season’s
Hottest Color
Magazine
The CEOs
of Surf
JEFF BOOTH, MARK CHRISTY,
TEX HAINES, BOB MCKNIGHT,
PAUL NAUDE & PAT O’CONNELL
Then and Now
THE WORLD’S
LONGEST-RUNNING
SURF CONTEST
ONE WORLD
ONE OCEAN
the
ARTS
ISSUE!
»Fantasy
Fashion
IMAX ICON GREG MACGILLIVRAY
SETS OUT TO SAVE THE OCEAN
+
Magazine
»Your Complete
Guide to the
Festivals &
Pageant
»Henry
Segerstrom:
OC’s Ultimate
Arts Patron
BROOKS
STREET
30 OF THE BEST PLACES TO
EAT & DRINK IN LAGUNA
LOCAL CHEFS REVEAL
THEIR SECRETS
THE DISH ON LAGUNA’S
NEWEST RESTAURANTS
WINE TRENDS UNDER $20
LADY
IN RED
AUGUST 2011 » OCINSITE.COM
the
SUMMER
ISSUE!
the
EAT &
DRINK
ISSUE
LAGUNA’S HISTORIC COTTAGES
THE
LAGUNA
BEACH
Magazine
CRAIG STRONG,
EXECUTIVE CHEF
OF STUDIO, MONTAGE
LAGUNA BEACH
THE ART OF
THE GLASS
DECEMBER ‘11/JANUARY ‘12
SUSTAINABLE
SEAFOOD
LAGUNA’S MOST
INFLUENTIAL PEOPLE
OCINSITE.COM
FC_LBM26.indd 2
ARTIST
JORG DUBIN
See Who Made the List for 2011
plus LAGUNA’S SKATEBOARDING LEGENDS
12/7/11 9:16 AM
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10/18/11 4:44 PM
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9/6/11 5:55 PM
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7/12/11 4:53 PM
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5/31/11 12:51 PM
250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106
2012 media kit
MAGAZINE
Laguna Beach Magazine is the only magazine dedicated to the
people, culture, and lifestyle of Orange County’s most eclectic
and affluent community. With engaging and award-winning
editorial and photography, Laguna Beach Magazine is the “mustread” magazine for residents and visitors alike.
NOVEMBER 2011 » OCINSITE.COM
Magazine
the
HOME &
DESIGN
ISSUE!
LAGUNA’S HISTORIC COTTAGES
DESIGNING FOR SMALL SPACES
BREATHTAKING DECKS
BRINGING THE OUTDOORS IN
Laguna Beach Magazine has more than twice the circulation
and readership of any magazine in Laguna, making it the most
effective and comprehensive way for advertisers to reach this
valuable market.
LADY
IN RED
Hits the
Streets in
the Season’s
Hottest Color
+
THE ART OF
THE GLASS
SUSTAINABLE
SEAFOOD
ARTIST
JORG DUBIN
FC_LBM25.indd 1
10/18/11 4:44 PM
250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106
2012 media kit
Unsurpassed Coverage of Laguna Beach
MAGAZINE
Average
Age:
Our Readers
45
Male:
The Laguna Beach
Magazine reader
Female:
40%
tends to be:
Married:
54%
· Confident
Any
college:
96%
· Experiential
Average home value:
· Independent
$1.5 million
60%
Average Household Income:
$220,000
Targeted Distribution: Reaching key influencers, venues and events, including:
• Real estate offices
• Medical offices
• Luxury auto dealers
• Community events
• Art galleries
• Selected retailers
Newsstand: Laguna Beach Magazine is sold at selected newstands and bookstores.
paid subscriptions: Mailed directly to subscribers’ homes locally and nationally.
digital readership: Offering visibility and access anytime & anywhere.
Each issue of Laguna Beach Magazine is available on the local portal,
OCinSite.com, as well as lagunabeachmag.com.
Circulation and Distribution
The most targeted, relevant and effective distribution in Laguna Beach, assuring
a qualified and valuable audience of residents, visitors and business leaders.
Total Copies per issue
Total Readership per issue
15,000
51,000
LAGUNA STYLE
FASHION EVENT
DINE | Katsuya
Home Delivery: Reaching the Laguna Beach resident.
Copies are delivered to more than 10,000 homes in the most affluent communities,
including:
• Emerald Bay
• Irvine Cove
• Three Arch Bay
• And many more…
MasTer sushi Chef KaTsuya ueChi
Staying FreSh
Katsuya Laguna Beach keeps things new with a host of specials and an evolving menu.
By Micaela Myers
•
•
•
•
Montage Laguna Beach
La Casa del Camino
Hotel Laguna
Marriott Vacation Villas
•
•
•
•
Surf & Sand Resort
Pacific Edge
The St. Regis Monarch Beach
Any more….
creations, opt for the full tasting menu.
While Katsuya offers an extensive sake selection designed to be
paired with specific menu items, diners can also choose specialty
signature drinks made with fresh juices. The namesake Katsuya
Fresh is not too sweet and very refreshing, featuring Rokk vodka,
Rokk sake and hand crushed English cucumbers with fresh
lime juice. The Dragon cocktail tastes almost like lemonade, but
actually includes Beluga vodka shaken with yazu and ginger. These
and a host of others are now offered for $10 during Katsuya’s daily
happy hour from 5 – 7 p.m. in the bar area and Dragon Room.
Happy hour specials also include $7 well drinks, hot sake and
wine, $5 sushi rolls, and $5 - $9 signature dishes.
To try and lure in more locals, Katsuya also recently launched
a discount program, where locals showing their SchoolPower
Locals Card get 10 percent off with proceeds benefitting the
Laguna Beach Unified School District.
With a hip atmosphere, fresh ingredients, a singular take
on Japanese cuisine, and a constantly evolving list of deals for
locals and visitors alike, it’s a safe bet that Katsuya will remain
a Coast Highway hotspot. LBM
Katsuya
Laguna Beach
858 S. Coast Hwy.;
949-793-4030; sbe.com
MIKIMOTO
MODEL
KATHY MOHAMMED, BINA PATEL
AND SUNNY TAGHIZADEH
STEPHANIE BACHIERO, ANNIE SPECK AND
DENNIS MORIN
hours: Sunday –
Wednesday, 5:30 - 11 p.m.;
Thursday – Saturday, 5:30
p.m. – 12 a.m.
tip: The Katsuya
Laguna Beach
location is unique in
many ways, one of
which is the special
menu just for kids.
laguna beach MagaZIne deceMber/january 113
BILL PETERS, REBECCA AND TODD HOLYES
AND DEBRA GUNN DOWNING
DESIGNS BY SAKS FIFTH AVENUE
PATIENCE SHUTTS, CHANTAL CLOOBECK AND
ELIZABETH CARPINO
PHOTOS BY JIM COLLINS; TOP RIGHT AND BOTTOM LEFT PHOTOS: SEAN ARMENTA
Hotel Distribution: Reaching the affluent visitor to Laguna Beach.
Distributed at more than 20 hotels, including:
In early 2011, we all watched as Katsuya’s first Orange
County location, the spot on Coast Highway, previously home
to Hush, transformed into a new local hotspot. Since opening
this past summer, Katsuya continues to stay new and relevant
with special offers and a dynamic menu.
The restaurant features the design mastery of Philippe
Starck combined with the taste creations of Master Sushi Chef
Katsuya Uechi. The chef ’s specialty is translating Japanese
flavors for the American palate.
“Katsuya features traditional Japanese fare, sushi and an
expansive menu of Robata selections prepared over an open
flame, which is a rare combination of items,” says General
Manager Jenny Morinaka.
The menu is designed to be enjoyed family style. For a
crunchy twist on albacore sashimi, try the spicy albacore
sashimi topped with crispy onion. A Katsuya signature item,
the miso marinated black cod features sweet miso and baked
black cod. Vegetarians will also be treated to the full flavor
of tasty items, such as the agedashi tofu, vegetable tempura,
tofu salad, vegetable rolls and more. To try all the chef ’s best
Leading edge fashion arrived
at the Montage on Oct. 21,
when Firebrand Media held the
premiere of Laguna Style. At
the reception, more than 250
stylish guests sampled culinary
creations prepared by Montage
chefs, along with specialty
drinks featuring Tequila Ocho,
Right Gin, and Kübler Absinthe
for the truly adventurous. Models showcased exquisite cashmere and wool fashions from
Loro Piana, as well as Mikimoto
pearls that would be the envy
of every oyster in the ocean.
A highlight of the reception
was a silent auction to benefit
SchoolPower, a charity that has
provided support for Laguna
Beach school programs for
30 years. Afterwards, guests
moved into the ballroom for a
runway show — equal to any
in New York or Paris — where
the audience was wowed by La
Perla lingerie; more extraordinary jewelry from Mikimoto;
and head-turning fashions from
Saks Fifth Avenue.
We were thrilled to bring
some of South Coast Plaza’s
leading luxury retailers to
Laguna, and to have such an
enthusiastic reception from the
community. Look for more in
the future!
– Chris Schulz
20 OCINSITE.COM
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250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106
2012 media kit
MAGAZINE
Editorial Calendar & Closing Dates
ISSUE 2012
edit and featuresTRAVELADVERTISING SECTIONSSPACE & MATERIALS CLOSEON SALE DATE
January / FebruaryHealth & WellnessArizonaReal Estate ShowcaseDecember 28
MarchHome & Design
Las Vegas; Desert CommunitiesReal Estate Showcase
January 20
February 15March 2
April / MayNew & Hot in LagunaHawaiiReal Estate ShowcaseMarch 28April 13
JuneSummer Festivals + ArtSan FranciscoReal Estate ShowcaseMay 16
June 1
July / August
July 13
Best of the Beaches
SeptemberEat + Drink
Beach GetawaysReal Estate Showcase
June 27
Baja, MexicoReal Estate ShowcaseAugust 15August 31
October / NovemberHome & DesignSan Diego Real Estate ShowcaseSeptember 26October 12
Gaming & Casino Guide
December
Laguna’s Most InfluentialSki Destinations Real Estate ShowcaseNovember 14November 30
Snow Seekers Guide
IN EVERY ISSUE:
The Arts: The best in the performing and visual arts
Design & Décor
Calendar: Key events and activities in the community
Real Estate
Fashion, Shopping & Retail: From luxury goods to local finds
Restaurants and Cuisine
Society & Social Coverage: From charity events to the best parties
Health, Beauty and Wellness
Personalities & Profiles: Laguna Beach’s leaders and influencers
250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106
2012 media kit
MAGAZINE
Newport Beach Magazine
Size
Newport Beach or Laguna Beach Magazine
1x
2x
3x
6x
Full Page
3,300
2,900
2,300
1,900
Cover 2 spread
5,500
2/3-Page
2,800
2,300
1,900
1,600
Cover 3
3,400
1/2-Page
2,200
1,700
1,400
1,100
Cover 4
3,800
1/3-Page
1,500
1,200
900
700
1/6-Page
900
700
500
400
1x
2x
4x
8x
Laguna Beach Magazine
Size
Full Page
2,500
2,100
1,700
1,500
2/3-Page
1,800
1,500
1,300
1,150
1/2-Page
1,300
1,100
900
750
1/3-Page
900
800
650
550
1/6-Page
600
500
450
400
1x
2x
4x
6x
600
500
350
300
Magazine
Cover Positionsper issue
All rates are NET
Non-profit organizations are entitled to a 50% discount from open rates.
Guaranteed position available for a 10% surcharge.
Ad design available: $150 minimum; additional hours at $150/hr.
Early pay discount5% for prepayment of season at first ad.
Artists and Galleries Section
Laguna Beach Mag.
Combo (ad runs in both Laguna Beach & Newport Beach magazines)
Size
1x
2x
4x
6x
Full Page
5,000
4,500
3,600
3,000
2/3-Page
3,400
3,000
2,600
2,100
1/2-Page
2,700
2,300
1,900
1,600
1/3-Page
1,900
1,600
1,300
1,100
1/6-Page
1,100
900
700
500
Unparalleled Coverage of Newport Beach & Laguna Beach.
250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106
2012 media kit
ADVERTISING SPECIFICATIONS
MAGAZINE
Printing: Web offset; Binding: Perfect Bound; Magazine Final Trim Size: 9 width x 10.875 depth
Magazine
full Page
Trim w/D Bleed: 9 X 10.875
w/D none bleed: 8.325 X 10.25
2/3 vert.
Trim w/D: 5.25 X 9.875
1/2 Page
Trim w/D: 8 X 4.875
1/3 square
Trim w/D: 5.25 X 4.875
Printing Specifications: Trim Size 9 x 10.875 Line Screen / Density 150 line / 300%
maximum density. This publication prints computer-to-plate. No film.
Ad Dimensions: All live matter must be at least 0.25(1/4) from the trim and a minimum
of 0.125(1/8) bleed added to all sides.
NOTE: All live matter must be at least 1/4” from the TRIM of the magazine. The bleed size
listed above is the page trim size with 1/8” minimum bleed added to all sides. It is not the
trim size. Make sure that copy does not run into the gutter on two-page spread ads.
Prepress Guidelines: Laguna Beach Magazine is a Macintosh format Computer to Plate
(CTP) environment, Adobe
InDesign is the primary page layout program used. PDF/X1-a and Macintosh formatted
InDesign documents are the preferred material formats. Your files will pass through a
preflight operation to confirm all elements are present and correct. If there are problems,
we will contact you and work to resolve them (with applicable charges). To minimize
problems, please read and follow the guidelines below.
Digital file requirements: We accept the following native file formats: Adobe InDesign
(preferred) *Adobe Photoshop and *Adobe Illustrator. You must package or collect all
support files including fonts. Do not apply style attributes to fonts. Use only standard
Adobe fonts in PC-created documents. Convert all PMS spot colors used in any
application to CMYK.
1/3 vert.
Trim w/D: 2.5 X 9.875
1/6 Page
Trim w/D: 2.375 X 4.875
Images: All images must be submitted (grayscale or CMYK) as native Photoshop psd, EPS
or TIF at 300 dpi. (Images supplied at lower resolution will result in an inferior print quality
that will not be the publisher’s responsibility.) Any images supplied as RGB, index, lab or
containing color profiles will be converted to CMYK, which may result in an undesirable color
shift. We can’t be responsible for files supplied in formats other than CMYK. Scaling, rotating
or other image manipulation must be done prior to placement in the page layout program.
PDFs: PDF x1a files are acceptable only if they meet size, color and resolution
requirements as detailed in the Images section above.
Proofs: For color-sensitive materials, a proof created to SWOP specifications is required.
Ink jet and laser prints are acceptable for content only. We will not be responsible for
color shifts on press if no approved color proof has been supplied.
Shipping: Please ship materials and direct questions to the following:
Laguna Beach Magazine c/o Firebrand Media, LLC
Attn: Tina Leydecker
250 Broadway St., Laguna Beach, CA 92651
Phone: 949/715-4100 Fax: 949/715-4106
[email protected]
FTP Site Information: Call art department 949-715-4100 or
email at [email protected] for instructions.
250 BROADWAY STREET
LAGUNA BEACH, CA 92651
TEL 949-715-4100 FAX 715-4106