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A Perspective
Industrial Design in the United States
Eric Anderson, IDSA
Canada
Mexico
Statistics
Area:
total: 9,631,418 sq km
land: 9,161,923 sq km
water: 469,495 sq km
Comparative:
1/2 the size of Russia
3/10 the size of Africa
1/2 the size of South America
2 1/2 the size of European Union
Slightly larger than China
2000 U.S. population
density in persons per
square mile:
1-4
5-9
10-24
25-49
50-99
100-249
250-66,995
295,734,134 people (July 2005 est.)
Ethnic groups:
Population
68% White
14% Latino
13% Black
4.5% Asian
1% Amerindian and Alaska native
New York
California
Washington DC
New Mexico
Regions
Texas
Florida
People
Cultures
Hip Hop
Classical
Country
Jazz
Folk
Latin
Others
Fashion
Painting
Cultures
Dance
World Champion Pittsburgh Steelers
Cultures
Extreme Sports
Cultures
Social
Ethnic
Politics
Work
Economic
Religion
Education
Cultures Factors
good
brash
understated
big
in your face
over the top
bad
rude
danger
inspiring
competitive
fast
complicated
contradictions
course
contrasts
responsible
elegant
good
naive
irresponsible
Larger than life
Attitudes
powerful
civil
sophisticated
Sub-cultures
Hot Rods
Sub-cultures
Custom Classics
Muscle Cars
Elite
(Early Adopters)
Mainstream
Late Adopters
Culture Influences
Counter-cultures
Counter Influences
The Chrome Shop Mafia
Counter Influences
Elite (Early Adopters)
Mainstream
Counter-Culture
Sub-Culture
Culture Influences
The Chrome Shop Mafia
Counter Influences
Counter
Influences
Influences
Elite (Early Adopters)
Mainstream
Counter-Culture
Counter-Culture
Culture Influences
INNOVATION…
the world buzz
1 : the introduction of something new
2 : a new idea, method, or device :
NOVELTY
They understand
Claudia Kotchka, vice-president for design, innovation,
and strategy - Proctor & Gamble (a 51 Billion company)
hired dozens of designers, planting them
in every business unit to seed new ways
of thinking.
Robert Berner, Business Week
Creating new paradigms
7 time winner Tour de France
Material Technology &
Design
Ergonomic superb and 96% recyclable
Black & Decker - Dewalt
Catalyst
Award Winners
Nike - Triax
Student Designs
William Hsu, Art Center College of Design
IDEA Student
Winner
This temporary toilet for use in emergency
situations or remote locations is fully
recyclable and biodegradable. It ships flat
and can be air dropped or shipped in
quantity. Plastic liners may be sealed for
sanitary disposal; after the liners are used
up, the base may be burned as fuel.
Creativity for CEOs
Davos' innovation, creativity, and
design strategy sessions
In addition to the traditional format of plenaries and sessions at
this year's World Economic Forum in Davos, Switzerland,
the 2006 program of the uber-klatch for
high-profile economic and political elites
included no fewer than 22 sessions on
"Innovation, Creativity, and Design
Strategy." Along with a dozen innovation
gurus,
About IDSA?
The voice of industrial design
in the United States and
respected around the world
© IDSA All rights reserved.
Core Purpose
To advance the profession of industrial
design through education, information,
community and advocacy.
© IDSA All rights reserved.
• Councils
• Sections (22)
• Committees
• Districts (5)
• Chapters (28)
• Programs
Organization Structure
• Volunteers
Board of Directors
Councils
Section
Chairs
22 Sections
© IDSA All rights reserved.
District VPs
5 Districts
Staff
Chapter
Chairs
28 Chapters
Committees
+
Volunteer Membership
Organization
Board of Directors
Councils
Section
Chairs
22 Sections
© IDSA All rights reserved.
District VPs
5 Districts
Chapter
Chairs
28 Chapters
Committees
+
Professional Interest Sections [22]
© IDSA All rights reserved.
Automotive
Housewares
Communicative Environments
Human Factors
Consumer Electronics
Interactive Design
Design for the Majority
International Design
Design History
Materials & Processes
Design Management
Medical
Design Protection
Product Development
Design Research
SAGE
Ecodesign
Trends and Strategies
Furniture
Universal Design
Gender & Cultural Diversity
Young Professionals
National Conferences
Eclectic attractions: BMWs Chris
Bangle, The Nike Unlimited Derby,
Rock n Roll Hall of Fame inductee
Dave Mason, “Fight Club.”
District Conferences
National Design Week
Local Chapters
1
October 17 - 20, 2007
http://www.idsa.org/icsid-idsa07/connecting.html
Breaking Boundaries
• Bruce Claxton, FIDSA, and Gordon
Bruce, IDSA, speak in China.
• Ron Kemnitzer, FIDSA, at ICSID
meeting in Chile.
• Programs with South Korea, Beijing
and Hong Kong.
1
IDEA’s 25th Anniversary
Makes a Big Bang
• IDEA Web site gets a record
1,351,725 page views in June.
• Catalyst Award open to all.
• IDEA report BusinessWeeks
North American cover story
• Nearly 1,500 entries to the IDEA
Awards - 1/3 international
© IDSA All rights reserved.
Education Council
Education Rep from each District
2 Practitioners
P&G/IDSA Present Unique
Educational Challenge
Procter & Gamble and IDSA
educational collaborative program
1
Clement Mok
Gianfranco Zaccai
Time to Explore New Governance Structure
•
Is IDSA keeping pace with the
profession?
•
Are we providing members with
valuable, relevant programs?
•
What is the optimal configuration
for achieving these ends?
Clement Mok
Envisioning the future
•
Understanding designers 33
years of age and younger
•
Re-examining programs and
delivery?
•
More responsive and inclusive
structure
•
Strategic partnerships
Gianfranco Zaccai
There are many
Black designers
doing great work
that are not visible
Clement Mok
Gianfranco Zaccai
The is no connecting
organization in the US
for Black designers
An opportunity for
IDSA
INNOVATION…
Business
Education
Community
We are innovating all the time. It’s how
you move innovation forward that has
the opportunity to change organizations,
lives and the world
Business/Education
Integrated Product Development
IPD) at Carnegie Mellon
A unique interdisciplinary experience for students
and corporate sponsors
Eric Anderson, Industrial Design
Peter Boatwright, Marketing
Jonathan Cagan, Engineering
Laurie Weingart, Organizational Behavior
The goals of the IPD course
Learn state of the art product opportunity
development process
Learn how to work in diverse but integrated teams
Create innovative and valuable solutions that are
potentially patentable
The IPD Process
15 Week Course Divided into 4 Phases
1. Opportunity identification
Convert market dynamics to market
opportunities
2. Understanding opportunity
Qualitative user research
Early product definition
3. Conceptualizing opportunity
Convert user needs, wants and
desires into concepts
4. Realizing opportunity
Form prototype
Functional prototype
Product strategy
Integrated Teams
Integrated teams of Industrial Designers, Engineers, & Marketing
Product Concept
Based on
Consumer Need
Design
Teams
Marketing
Engineering
Sky Bed Privacy Opportunity for Team Drivers
Opportunities for Overweight Population
IntelliStep Walking Partner
J. Aderholt, J. Canceko, C. Chu , L. Hagan, P. M arcotte, S. Orsborn, L. Tsui
©Cagan, Vogel & Weingart, 2003
Education
Developing design advocates
Teaching non-design graduate and undergraduate
students how to visualize and to address complex
problems
Design research tools to better understanding
user needs
Community
Connecting Community to Knowledge:
Designing a youth inspired library space
Eric Anderson and Kristin Hughes
Carnegie Mellon University
School of Design
a BEAM project
Everyone learns differently.
What is a library?
How do we construct a library to meet the
needs of the community?
What can we learn and observe from
the community to help us design a
better space?
[Design and developing the space]
LCW
2 images from proposal
Design Camp
More solutions to existing
and emerging problems, as
well as creative economic
opportunities, will come
from the community and
youth. If educated and
empowered they will
conceive of new paradigms
that we have yet to imagine.
?
Education and empowerment must
be stimulated at all levels of society:
• Policy makers
• Businesses
• Organizations
• Primary and Secondary schools
• Community
• Individual
Clement Mok
Thank you
Gianfranco Zaccai