Welcome to the Manga-Comic-Convention Facts and figures

Welcome to the Manga-Comic-Convention
The Manga-Comic-Convention (MCC) is an independent
event in association with the Leipzig Book Fair.
The spectrum of offers ranges from anime, manga and comic
to fashion, cosplay and drawing accessories, as well as anime
and manga-related games. The March date makes the event the
first on this subject in the calendar year. The direct link to the
Leipzig Book Fair also offers a unique visitor composition:
fans and book fair visitors interested in the subject.
The key goals
of the MCC visitors
Watching cosplay
Buying manga/books/
comics
Buying merchandise
Visiting publishers
Watching anime films
Attending themed
events (workshops,
presentations)
Facts and figures
Visitor
age structure*
50.9 % of MCC visitors are
younger than 20 years old:
43 % 18 - 20
27 % 16 - 18
25 % 14 - 16
Visitors
89,000 visitors attended the Manga-Comic-Convention in Hall 1. Of these for
31,000 the MCC was the decisive reason for their visit to Leipzig.
They visited the Manga-Comic-Convention and the Leipzig Book Fair.
Exhibitors
164 in total (publishers, manufacturers, traders, artists) from 9 countries
Events
Around 250 events, workshops, autograph signing sessions, presentations, cosplay competitions, film showings. Graphic artists from the German-speaking area
as well as Japan, Italy and Great Britain.
»I am positively surprised by the first Manga-Comic-Convention.
The premiere met with a great response. And despite the fact that it was a
major meeting for the manga sector, the visitors also displayed a lot of interest in the comics, to.« Panini Verlags GmbH, Stuttgart, Steffen Volkmer, Press Spokesperson
Das Event für Manga, Comic, Cosplay
und Games zur Leipziger Buchmesse
www.twitter.com/buchmesse
www.facebook.com/mangacomiccon
5 % under 14 years old
Origin of visitors
Saxony
32.4 %
Saxony-Anhalt
13.3 %
Thuringia
8.7 %
Lower Saxony
8.5 %
Berlin
7.3 %
Bavaria
6.9 %
61 % of visitors travel over
100 km to Leipzig, with
a quarter even travelling
over 300 km.
12. – 15.03.2015
www.manga-comic-con.de
Welcome to the Manga-Comic-Convention
Objectives of the MCC
exhibitors at the fair
Acquisition of new
customers
Nurturing of existing
contacts
Most important criteria in the decision of exhibitors to attend
The broad, open-minded visitor base
The image, the significance of the MCC and the Leipzig Book Fair as a whole
The possibility of direct sales
Raising awareness
of offered goods and
services
Raising awareness
of company
Gaining information
about what buyers and
readers want
MCC exhibitor
satisfaction
85 % would
take part again
85 % would
recommend the event
to others
Your contact:
Kerstin Libuschewski
»We came to Leipzig to explore the German market.
We were already familiar with the markets in
Belgium and France, we wanted to get an
impression of what it is like here. We travelled from
London by car especially. The visitors are very
nice – and are good buyers. The manga magazines
on our stand sold really well.«
Japan Centre London, Great Britain, Masaru Ishikawa, Japan Centre Bookshop Manager
Han
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