docRetail Bakery Design
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Retail Bakery Design
Retail Bakers of America Retail Bakery Design Retail Bakers of America Retail Bakery Design What Does It Take? James Kline ensolgroup Where Does One Begin Ò With A Vision É What do you want to make? É What market do you want to serve? Ò Having É What Established Values & Goals are the personal values you will bring to the business? É What are your expectations for your products, your people, your business? With A Vision Where Does One Begin Ò With A Vision É What do you want to make? É What market do you want to serve? Ò Having É What Established Values & Goals are the personal values you will bring to the business? É What are your expectations for your products, your people, your business? Having Established Values & Goals Develop Your Business Model Ò Define your Target Customer Ò Establish Ò Create your Initial Product Offering your Budget & Financial Plan É Capital, Operating Expenses, Sales & Marketing… É Revenues & Cash Flow Ò Establish É Create your Action Plan your timeline Define Your Needs Ò The Processes Ò Equipment Required Ò Bakery Space Ò Bakery Fit-Up Ò Retail Space Ò Retail Fit-Up Ò Administrative Systems & Support Identify Your Resources Ò Periodicals Ò Associations Ò Bakery Consultants Ò Ingredient & Packaging Suppliers Ò Equipment Manufacturers Ò Trade Shows Ò Networking With The Business Defined … Ò DEVELOP YOUR PLAN Ò EXECUTE WITH SPEED Ò BAKE! Ò SEEK CONTINUOUS IMPROVEMENT Expansion to Second Location Dupont Circle: 1361 Connecticut Avenue NW Washington DC 20036 705 8th Street NW Washington DC 20003 Capitol Hill: www.hellocupcakeonline.com Hello Cupcake One - Location Hello Cupcake One § § Food/”Jewelry” Geometric/Soft § § Old-Fashioned/ Modern Intimate-Cozy/Soaring Hello Cupcake One § § § 1000 Sq Ft Equally Divided Warewashing § § § Storage Baking/Prep Decorating Hello Cupcake One Hello Cupcake One (Dupont Circle) • Opened summer 2008 • Walk-in retail cupcakery / café • 1000 Square Feet • Small kitchen; no freezer • Lessons quickly learned • Scheduling Staff • Product Lines • Storage/Deliveries • Future Growth Hello Cupcake Two § Modern/Rustic § SPACE! § New Products § Classes Hello Cupcake Two - Location Hello Cupcake Two Hello Cupcake Two Hello Cupcake Two Hello Cupcake Two Hello Cupcake Two Hello Cupcake One Hello Cupcake Two Hello Cupcake One Hello Cupcake Two • 1000 Square Feet • 2000 Square Feet • All new electrical, plumbing, HVAC • Total gut renovation of 1st floor of existing early 1900s building • 4 months construction timeline • All new electrical, plumbing, HVAC • Flagship store • Storage! • Continues to operate primarily as walk-in retail • Location, Location, Location • 6 months construction timeline • All large orders, catering, wholesale, cakes, and education • Preserve brand while adding space and capabilities 57 Maple Street Danvers, MA 01923 Kelly Delaney, Owner Opened 1997 www.cakes4occasions.com [email protected] Facebook: cakesforoccasions Twitter: cakes4occasions 781*858*8085 Cakes for Occasions BEFORE 2,000 square feet Retail Store Before Retail space for customer to: Pick Up Orders Place Orders Buy from 2 pastry cases v note the folding table in the foreground of the photo that was for pickup cupcakes, quick breads & assorted cookies View into the Decoration Area Similar to galley kitchen 6 decorators in same space, 8 hours/day Pass through for retail staff to walk-in Make boxes for retail Up to 12 people in the same space at one time Less than 500 square feet Retail Area into Bridal Room Difficult walk through “lobby” to bridal room Customers place orders outside room Bridal Room In need of a facelift- 12 years old Lattice at top right as a room divider = noisy when decorating area was full The Beginning of the Expansion Gutted neighboring retail space and opened wall Hired professional builder used to expanding while companies stayed OPEN ***Note the ‘fake wall’ being assembled…this was the key to our success Construction in Progress New HVAC Secluded Bridal Room Walk-in stayed in place **Note, right is old space. The solid wall to the right is the ‘fake wall’ to where retail was open; decorators in the back kitchen Construction in Progress Details were starting to come together… Used social media to engage customers Paint options Construction developments Created BUZZ for the new, improved space One side of the “fake wall” held busy bakers… While the other housed busy contractors!! Cakes for Occasions AFTER Was 2,000 square feet Now 4,200 square feet VOILA…13 Weeks Later: OUR NEW SPACE! GOAL ACHIEVED! Clean, open concept, upscale retail space Clear view to 3 pastry cases Expansive view to watch decorators in action Easy to shop! End Results! Inside New & Improved Space 7 Fully Equipped Decorating Benches New Bridal Room BEFORE AFTER BEFORE AFTER
