Broaster Company Brands: How They Support You

WINTER 2015
A QUARTERLY NEWSLETTER FOR BROASTER’S TRADEMARK OPERATORS
Broaster Company Brands: How They Support You
B
roaster Company consists of 4 distinct divisions,
each with its own branding: Genuine Broaster
Chicken®, Broaster Express®, Broaster Foods®
and Broaster® Equipment. As a Licensed
Trademark Operator, you are probably
familiar with these brands. However,
each one provides an important link
in the operational support for your
business. The focus of this issue of
What’s Cookin’ is to offer insight on
these 4 brand names and what they do
for you.
Let’s first define the meaning of the
term, brand. Dictionary.com states that
it’s “a kind, grade or make, as indicated
by a stamp, trademark or the like.” In
terms of Broaster Company, a brand
is an identifier of a product or product
line, which helps to clearly distinguish it
from other similar products.
Genuine Broaster Chicken is Broaster Company’s
flagship brand, with over 60 years of successful
history. Whether you’ve been serving it for decades
or you’ve recently added it to an existing menu,
you will no doubt experience the growth this brand
brings to your business. Genuine Broaster Chicken
has that one-of-a-kind crispy, flavorful coating with
tender, juicy, delectable meat inside. By
following the time-proven methods,
you are promising your customers that
Genuine Broaster Chicken tastes better
than ordinary fried chicken. This drives
repeat sales and creates Consumer
confidence in a product they will
repeatedly seek again and again.
When an Operator needs to expand
their program, the Broaster Express
branded food program is an easy way
to attract customers with a wide array
of grab ‘n go foods, appetizers and
snacks. Broaster Express is a ready
to cook line of frozen products that
works well with either a Broaster
Pressure Fryer or one of our
countertop Ventless Fryers. Because the food items
come frozen and ready to cook, Operators control
costs by preparing only the portions that customers
want and storage is also easy. (Continued on next page)
Operator Spotlight
Left: The new, 6-foot Broaster Express® Kiosk,
which also comes in 4 and 8-foot widths in
both Genuine Broaster Chicken® and Broaster
Express® models.
Broaster ® Company
gained 162 Licensed
Trademark Operators
during the month of
S e p t e m b e r. Broaster
Company’s line of fullservice products and
food programs make it
easy for Operators to
generate success.
“Opening 162 branded
Operator locations in one
month is a true testament
to the growth of our brand
as a whole,” said Jay Cipra,
President of Broaster
Company. “Operators are
taking note of our fullservice programs that
make it easy for them to
expand their foodservice
programs, or get into the
foodservice business for
the first time. Our food
offerings answer customer
demand for on-the-go
convenience that does not
sacrifice quality, and the
program's complete with
everything the Operator
needs to be up and running
immediately.”
These new locations add
to the approximately
5,000 branded Operator
establishments across the
U.S. now serving Genuine
Broaster Chicken ® and
Broaster Express ® food
products.
The Broaster Express product line
includes chicken, seafood, potato wedges,
corn dogs, cheese sticks, curds, breakfast
burritos, onion rings and much more.
Operators have the ability to offer items
for breakfast, lunch and dinner, or as
appetizers and snacks. Broaster Express
is ideal for the busy operator looking
to provide a grab and go program for
Customers.
As part of the Broaster Equipment
line, Broaster Pressure Fryers continue to
Pork Chops (above) and
Ribs (right) are examples
of recipes available in a
full color booklet available
through your Distributor.
lead the industry in speed and efficiency,
load after load. Manufactured in our
factory in Beloit, WI Broaster’s pressure
fryers are durable and serve as your
kitchen partner, bringing in profits and
keeping food costs down. In addition to
our pressure fryers, Broaster Equipment
offers many quality items to help you
to attract more customers. From space
saving countertop Ventless Fryers to Deli
Cases to Serving Kiosks, our equipment
has you covered. Your local authorized
Distributor can help you to update your
current program or create an entirely new
segment to help you grow your business.
A great way to increase growth is
with the addition of Broaster Foods
products. With a varied line of Frozen
Foods, Proprietary Marinades, Coatings,
Batters and sauces created in our own test
kitchen, Operators can create an endless
array of custom flavor profiles. Your local
authorized Distributor can also provide
you with a recipe booklet, complete with
new recipes for you to explore. Pork
chops, ribs, catfish and turkey are but a
few of the many recipes in our full color
booklet for you to experience with your
customers.
Visit broaster.com to
view full color images of
Genuine Broaster Chicken®
and Broaster Express®
products!
Operator Testimonials
“Broaster® Company products
now represent more than 1/3
of my business and overall
business has increased over
30%. Customers are driving
over 30 miles to enjoy my
Genuine Broaster Chicken®
and I am receiving party orders
of 50 to 100 pieces...this is a
super simple program that is
making me money!”
Ginger, Owner
Sportsman Tavern
Onaga, KS
“I am very satisfied with
Broaster’s program, which lives
up to its promises. With no
additional advertising, our deli
sales immediately increased.
Our top sellers are Popcorn
Chicken and Gizzards. My staff
likes using the equipment, too!”
Broaster Company Fuels Competition
®
T
housands of hockey competitors
developing their sport is amazing and
and enthusiasts got a taste
we are proud to be part of the event.
of Chicken Perfected as Broaster
It’s one more way Broaster Company
Company supported the World
can say “thank you” to its Customers
Hockey Invitational presented by
and show how much we appreciate
Bauer on Thursday, Nov. 6, 2014.
the community.”
Seven Bridges Ice Arena in Woodridge,
The World Hockey Invitational
IL set the stage for a weekend-long
presented by Bauer is the world’s
ice hockey tournament drawing in
largest youth hockey tournament,
thousands of youth
in over 9,000
“Broaster
Company drawing
hockey
players,
players and coaches
coaches, family and makes a continual effort and consisting of 16
friends from all to support activities different age levels
over the world. In for kids and families, and divisions in the
support,
Broaster
competition.
Now
Company sponsored and the Bauer World in its eleventh year,
c o m p l i m e n t a r y Hockey Invitational is the event started as a
Genuine
Broaster the perfect opportunity 60-team tournament
and
C h i cke n ®
to engage in the and has since grown
Broaster Express ®
to 428 competing
foods served hot and community.”
teams. This year, the
fresh for attendees
Chad Vendette, tournament attracted
of the tournament
Director of Marketing the bulk of Division I
throughout the night.
Broaster Company College Coaches and
“Broaster Company
NHL Scouts from
makes a continual
across the U.S., as
effort to support activities for kids
well as over 1,200 fans for the feature
and families, and the Bauer World
United States Hockey league game
Hockey Invitational is the perfect
alone.
opportunity to engage in the
Broaster Company appreciates the
community,” said Chad Vendette,
hard work and dedication of these
Director of Marketing at Broaster
young people, as this event provides a
Company.” The dedication and effort
positive outlet for youth throughout
these young players put forth in
the world.
Dave Croft
Alton Truck Stop
Alton, IL
Do you have a Broaster success
story you wish to share? If so,
please e-mail your testimonial
to [email protected]
Broaster’s display at the 2014 Bauer World Hockey Invitational.
2855 Cranston Road, Beloit, WI 53511-3991 USA
1.800.365.8278 | 1.608.365.0193 | broaster.com
WHAT’S COOKIN’ NEWSLETTER
2015 Training
Schedule
MARCH 17-18
APRIL 21-22
JUNE 16-17
AUGUST 18-19
SEPTEMBER 15-16
OCTOBER 20-21
NOVEMBER 17-18
Correction: In the fall issue of What’s
Cookin’, there were inadvertent spelling
errors. We recently upgraded to a new
formatting program and the spell check
feature was not configured properly at press
time. This problem has been fixed and we
sincerely apologize for the error.
Grow Your Business with Broaster® Company
Operator Seminars!
D
iscover the methods necessary
to attract customers to your door
when you attend our Trademark Operator Training Seminar at Broaster
Company’s state-of-the-art
training facility in Beloit,
WI.
This informative two day
seminar provides you with
an in depth look at everything from preparing Genuine Broaster Chicken® to
Broaster Pressure Fryer operation and much more.
Building a successful
branded business involves
the skills you will learn
when you join us at our
Trademark Operator Train-
ing Seminar! For additional information,
contact Mickey Gearhart at 608-3650193, extension 310 or at mgearhart@
broaster.com.
Broaster Company | 2855 Cranston Road, Beloit, WI 53511-3991 USA | 1.800.365.8278 | 1.608.365.0193 | broaster.com
Broaster®, Broasted®, Broaster Chicken®, Broaster Foods® and Broasterie® are registered trademarks of Broaster Company. Genuine Broaster Chicken® and Broaster Express®
are also trademarks of Broaster Company. Use of Broaster Company trademarks is permitted ONLY by licensed trademark operators.