event program

KRVC
The Kingsbridge Riverdale Van Cortlandt
Development Corporation
Presents
Johnson
Avenue
Festival
Sept. 21
12 pm - 4 pm
live music, clowns,
children’s activities, food,
shopping specials, business
exhibits and much more!!
Johnson Avenue Block Festival 2014
Become
a sponsor
Since 2010, our community has enjoyed more than
a dozen festivals and events hosted and organized
by KRVC, the Kingsbridge-Riverdale Van
Cortlandt Development Corp. This is KRVC’s
third festival on Johnson Avenue and each year,
since the spring of 2012, the merchants have eagerly
anticipated what has become one of our most
successful events. We, too, look forward to working
with businesses (both on and off the block) to plan this
festival and make it bigger and better than ever. We
hope you will take full advantage of the opportunity to
participate, build community and build your business!
Benefactors receive
a large full color
ad this size
(6 5/8” x 5 1/8”)
The festival organizers are grateful for the support of
Bronx Community Board 8, our elected officials, and
the 50th Police Precinct. Their combined efforts and
support make these special events possible.
Support this Festival
These wonderful events are great community and business builders, but they are costly to produce. We rely
on the support of our sponsors to make them happen!
Please be as generous as you can so we can enjoy a
full program of events and activities.
This year, The Riverdale Press is showing its support by producing a full-color tabloid-size event program, distributed with the newspaper during the week
before the event to 10,000 area homes and at the festival — and every sponsor will receive a full-color ad.
The entire program will be displayed on our website
and on the Riverdale Press website, too. Choose the
sponsorship package that suits you best.
Friend ($300)
Package includes: listing in all promotional and event
materials, special sponsor exhibit space at the event
and a small ad in the Riverdale Press program.
Patron ($500)
Package includes: logo featured in all promotional and
event materials, special sponsor exhibit space at the
event and a medium ad in the Riverdale Press program.
Benefactor ($1,000)
Package includes: logo and business featured on separate event signage, logo featured in all promotional
and event materials, special sponsor exhibit space at
the event with tent coverage and a large ad in the
Riverdale Press program..
Superstar ($1,500)
Package includes: logo and business featured on separate event signage, logo featured in all promotional
and event materials, special sponsor exhibit space at
the event with tent coverage and a jumbo ad in the
Riverdale Press program.
The Riverdale Press will gladly work with you to
create your ad. Call Catherine Dolan at 718 543 6065,
ext. 325 or e-mail [email protected].
Patrons receive
a medium full color
ad this size
(3 1/4” x 5 1/8”)
Friends receive
a small full color
ad this size
(3 1/4” x 2 1/2”)
Support our sponsors!
Superstars receive
a jumbo full color
ad this size
(6 5/8” x 10 1/2”)
KRVC — Building
Community,
One Block Party
at a Time
Since 2010, KRVC has organized numerous
festivals in the communities of Riverdale and
Woodlawn. These festivals serve to enrich
our community by bringing diverse groups,
across all ages, races and religions, together.
Our goal is to create, build, and grow a
vibrant, connected and engaged community
for its residents and businesses by leveraging
the universal power of live music, theater,
street performers, original art, children’s
activities and more.
Most of our festivals have been held on
commercial corridors, engaged the local
businesses, generated media attention
and been attended by thousands of
people. KRVC has partnered with the local
Merchants Associations for some of our
events, which have served to promote the
local businesses on those blocks.
Our local elected officials, Community Board
8 and the 50th Police Precinct have also
played instrumental roles in making these
events, some of which have required the
closure of major streets, possible.
KRVC’s goal is to revitalize our community,
boost our businesses and create a unique
cultural experience through these festivals.
Our festivals are partially funded by a
generous grant from the Bronx Council
on the Arts and by many local business
sponsors.
State Senator Klein has also sponsored
our last several festivals and has allocated
funding to KRVC so that we can purchase
our own stage, sound equipment, tents,
amusement rides and even a truck to
transport the items to our events!
Johnson Avenue Block Festival 2014
Great performers all afternoon long
On the main stage
Alma Micic
Alma Micic was born and raised in
Belgrade, Serbia. At the age of 16 she
started performing with a local quartet at a
time when jazz was making a big comeback
in Belgrade. Soon she became a featured
vocalist with the Radio Belgrade Big Band
and began touring and appearing at many
local jazz festivals as well as television and
radio broadcasts.
In 1995, she received a scholarship to
attend the prestigious Berklee College of
Music in Boston, MA. Alma graduated in
1999 with a BM in Jazz Performance. Alma has been a resident of New York
City since 2000. With her band, she has
appeared at prominent venues such as
the Jazz Standard, Scullers, Iridium Jazz
Club, Cecil’s Jazz Club as well as various
international festivals and concert halls.
Alma’s singing has been described
as “confident, soulful, vulnerable,
rhythmically savvy, with the most sensual
vibrato you’re likely to hear” (All About
Jazz). Featured articles include Swing
Rale Micic, one of the most successful
and critically acclaimed jazz musicians to
emerge from Serbia, has been featured in
numerous publications including Downbeat,
JazzTimes, LA Times, San Diego Tribune,
and the Boston Globe
He has performed at prominent jazz clubs
and music festivals in US and Europe including
Catalina Jazz Club, Blues Alley, Scullers Jazz
Club, Dizzy’s, San Jose Jazz Festival and the
Hartford International Jazz Festival.
Born in Belgrade, Serbia and living In
New York City for the last decade, Rale
Micic recently signed an endorsement deal
with D’Addario strings, joining the likes of
guitarists Pat Metheny, John Scofield and
Lenny Kravitz. Super Hi-Fi, the Brooklyn-based band,
mixes jazz-inflected trombones, the
rhythmic landscapes of Jamaican dub and
touches of afrobeat and funk for a unique
and heady mix memorably described as an
“imaginary soundtrack from Lee ‘Scratch’
Perry, The Specials and Led Zeppelin.”
Led by bassist and composer Ezra Gale,
whose last outfit, the San Francisco-based
Aphrodesia, took their take on afrobeat
all the way to Femi Kuti’s Shrine in Lagos,
Nigeria, Super Hi-Fi has been creating waves
in the New York music scene since 2010 and
released its debut full-length album, “Dub To
The Bone” (Electric Cowbell Records), in 2012.
The band’s unique double tromboneled sound — equally at home at a raucous
dance party or an intense listening session
— applies the improvisatory dub mixing
approach to live performances of the band’s
original compositions.
This has led to shared stages with John
Brown’s Body, Rubblebucket, Beats Antique,
Debo Band, Giant Panda Guerrilla Dub
Squad and many others at venues like the
Brooklyn Bowl, Maxwell’s, the Mercury
Lounge and the Rocks Off Concert series.
The band has been active in the diverse
New York music scene, hosting the popular
monthly “Afro-Dub Sessions” at Rose Live
Music in Williamsburg in 2011 that featured
collaborations with everyone from DJ’s like
Subatomic Sound System and Ticklah to former Liquid Liquid vocalist Sal P., and recently
made it to the final round of WNYC’s annual “Battle of the Bands.”
Marni Rice is a performer and author of
performance works combining music, song
and text. Her musical repertoire includes vintage French Chansons, Euro Cabaret Songs
and original music. As a Chanteuse-Accordionist in New
York, Marni Rice has appeared at The Lincoln Center Chamber Music series, Symphony Space, Joe’s Pub, The Bowery Ballroom,
The Bottom Line, The Bowery Electric, in
private events, restaurants, cafes and community gardens.
Her diverse musical projects include;
‘Marni Rice & Le Garage Cabaret’ featuring original songs in French & English, and
‘Marni Rice & The Chanson Chamber Salon’
featuring European popular and cabaret
songs.
Since 2006, she has served as background vocalist and accordionist for ‘Mad
Juana’ in the US and Europe. Since 2008, her Bi-Lingual English-French
solo performance piece, Contes de Paris/
Tales from Paris, has been performed in ven-
ues around the world\
In the United States she has performed in
Regional and Off Broadway Theater productions and she has participated in the development of Musical Dance Theater works with
MUD/BONE, a New York based non-profit
theater company with whom she performed
in ‘365 Plays in 365 Days’ at The Joseph
Papp Public Theater in New York. In 2008
she received an award for ‘Original Cabaret
Performance’ with The Kabarett Kollectif at
The Cabaret Awards in Town Hall. Journal (Japan), Concerto Magazine
(Austria), Jazzman and Citizen Jazz
(France). She has received numerous
awards such as the Cleo Laine Award
for Outstanding Musicianship and BRIO
Award from the NY Arts Council. “Alma personifies what jazz singing is all
about.” — Ron Della Chiesa, WGBH Radio
“There is no doubt about it: Alma Micic is a
first rate jazz singer.” — All About Jazz
Rale Micic
“Micic is bringing an intriguing new
perspective to the jazz guitar” — LA Times
“One of the most interesting young
guitarists on the New York City scene”
— All About Jazz
Super Hi-Fi
Marni Rice
Support our sponsors!
Great performers all afternoon long
Street performers
Adam Auslander
Adam Auslander, Street Performer, Actor
and Filmmaker, trained with the Ringling
Bros Clown College and toured with their
Red Unit on Gunther Gebel-Williams’ farewell tour.
Since then his career high-lights include
performing at Carnegie Hall, Lincoln Center,
annually with the Macys Thanksgiving Day
Parade, the world renowned Halifax Buskers Festival, and the Big Apple Circus Clown
Dawn Jones
Dawn Jones is an actress who entertains
at parties, street fairs and special events
for kids and adults. Dawn is a clown, face
painter, stilt walker, balloon animal maker,
etc. Dawn is a graduate of Ringling Brothers
and Barnum & Bailey Circus Clown College
and Northwestern University’s theatre
program. She is a veteran performer and
has been entertaining at parties since 2000.
Care Unit. His TV and film credits include
Late Show with David Letterman, Late Night
with Conan O’Brien,The Rosie O’Donnell
Show, Saturday Night Live, Law & Order
Criminal Intent and The Hoax.
In the theater, he has been directed by
David Shiner in Pomp Duck and Circumstance and Mark Ruffalo in Naked and Hate
Free. His award winning film ‘The Thin Blue
Sign’ can be seen on YouTube.
Johnson Avenue Block Festival 2014
KRVC’s 2014
Event Sponsors
(List in formation)
TCR-The Club of Riverdale
Weichert, Realtors-House & Home
NewYork-Presbyterian/The Allen Hospital
Bedrock Preschool
Friends of the Hudson River Greenway
State Senator Jeff Klein
Councilmember Andrew Cohen
Assemblyman Jeffrey Dinowitz
Congressman Eliot Engel
Festival Sponsor
Country Bank
Support our sponsors!
Johnson Avenue Block Festival 2014