Ahlan

2015 MEDIA PACK
AN ITP CONSUMER PUBLICATION
MEDIA PACK 2015
AHLAN!
CELEBRATING
THE MOST TALKED ABOUT OVER 10 YEARS
MAGAZINE BRAND IN THE MIDDLE EAST
For over 10 years, Ahlan! has been
the region’s bestselling celebrity
and lifestyle weekly, boasting the
highest penetration throughout
the UAE and the GCC.
Defining social trends in the
region and containing the biggest
stories in show business each
week, plus the latest celebrity
fashion, beauty and diet secrets,
Ahlan! was the first homegrown
celebrity and lifestyle magazine to
hit the shelves in the Middle East
back in 2003! It’s been a go-to
entertainment source ever since.
It continues to remain the
market leader thanks to its
expanding influence through
its leading web and social
media platforms, reaching more
readers than any other women’s
magazine in the region.
THE AHLAN! READER
LET US INTRODUCE STACEY…
She’s 28 years old and relocated
to the UAE for her career.
Currently living the high life with
her girlfriends in Dubai, she’s
committed to her job during the
week, but she loves her weekends
and enjoys brunches and nights
out with her friends in the hottest
new venues as recommended by
her favourite magazine.
Stacey’s also a gym member
and regularly attends fitness
classes. Shopping is her other
great passion, and she trawls
the malls at least once a week
looking for the latest celebrityinspired styles she’s seen in
Ahlan! – and every Thursday she
has her regular mani/pedi and
blow-dry to complete her look.
If she goes out during the
week, she’ll opt for a top ladies’
night and she always reads
Ahlan!’s 10 Things To Do This
Week to discover the places to
be seen. If she spots an Ahlan!
photographer she’ll happily pose
for pics and will then check the
Access All Areas section of Ahlan!
to see if her photo made it into
the magazine’s society pages.
95% WOULD RECOMMEND
AHLAN! TO A FRIEND*
• Every copy of Ahlan! is read by 3.5 people
• 65% of readers are loyal to Ahlan!, purchasing it every week
• 63% of readers say reading Ahlan! has influenced them to
purchase a product
• 75% of readers are female
• 62% of readers are aged between 19 and 35 years old
• 65% spend the majority of their money on fashion and beauty
• Readers buy Ahlan! for fashion, health and beauty (46%),
celebrity news and features (32%), local news and listings (21%)
*The Ahlan! Reader Survey
MEDIA PACK 2015
The three pillars of Ahlan!’s editorial content are
celebrity news, star style and lifestyle. This winning
package ensure readers know what the A-list are up
to and how to live (and dress) like them in the UAE.
Every week we list the hottest things to do, from the most
talked about club nights, ladies’ nights and brunches to
the biggest concerts, events and theatre productions. We
also feature TV and cinema listings, celebrity columnists
and all the latest news from the UAE’s glamorous
restaurant scene, travel, vouchers, competitions and
pages and pages full of must-see society pictures.
THE BIG 5: CELEBRITY NEWS STORIES
LIFESTYLE
EVERY THU
CLUB NIGHT OF THE WEEK
Ahlan! has exclusive access to the A-list, with every agent’s
contact details in our address book. We’re always first
to break a story in the UAE, and in the Big 5, our weekly
celebrity news roundup, we deliver inside information on
the stories everyone’s talking about.
FUNK JUNKTION
Leave your working week behind
with Motown, disco, northern soul
and Chicago house, courtesy of
Funkademia and Hed Kandi DJ
Salvatore Peppino.
Turn to
p68 for more
on the F1
THU 20-SUN 23 NOV
Race to the F1
Grand Prix!
Whether it’s the thrilling trackside action itself or the swanky afterparties,
the Abu Dhabi F1 Grand Prix has something for everyone. It’s always a
highlight of the UAE’s social calendar and the post-race concerts are a
massive draw, and since they’re only open to F1 ticket-holders, they carry
a certain air of exclusivity. If you haven’t bought your tickets, you’d better
be quick! INFO: Formula 1 Etihad Airways Abu Dhabi Grand Prix: North,
Marina and South Grandstands from Dhs1,875 for two days, Dhs2,080 for
three days, all subject to availability; Yas Marina Circuit, Yas Island, Abu
Dhabi, 800 927 or 02 659 9800, www.yasmarinacircuit.com/en/formula1/2014-grand-prix. After-race concerts: 5pm Thu, 6pm Fri-Sun, race ticketholders only, Du Arena, Yas Island, Dhs100, 050 287 8703, www.yasalam.ae
10
NEW!
EVERY FRI
BRUNCH OF THE WEEK
MARKET KITCHEN ABU DHABI
Enjoy four courses of hearty fare at
this à la carte affair. The restaurant’s
‘fresh from the market’ ethos
ensures dishes change regularly,
and all are served to share.
INFO: 7pm-3am, free, Pearls & Caviar,
Shangri-La Hotel, Qaryat Al Beri, Abu
Dhabi, 050 561 1968, [email protected],
www.facebook.com/decadentUAE,
www.decadent.ae
WED 26 NOV
Have a T Party at Suga
between now and the next Ahlan!
Get your
double
denim
ready!
INFO: 12noon-4pm, Dhs250 with
soft drinks, Dhs350 with signature
cocktails and house grape, Dhs450 with
house bubbly, Le Royal Méridien Abu
Dhabi, Sheikh Khalifa St, 02 695 0300,
[email protected], www.
marketkitchenabudhabi.com
WALK TO BEAT
DIABETES
You don’t have to be male to sport facial hair this month,
or even take a break from waxing! Head to this Brazilian
churrascaria, where chefs will challenge boys and girls alike
to devour 18 succulent cuts of meat. You’ll be rewarded with
a fake ’tache at the end – the more you’ve eaten, the longer
it’ll be! INFO: 7pm-11.30pm daily, brunch 12noon-3.30pm
Fri, Fairmont The Palm, Dubai, 04 457 3388, palm.dining@
fairmont.com, www.fairmont.com/palm
Sashay Over to Sharmila Dance Gala!
This action-packed performance will showcase a variety of dance styles,
including tango, jazz, hip-hop, salsa and ballet, with Britain’s Got Talent
finalist Yanis Marshall also making his Middle East debut! INFO: 2.30pm
and 8pm, balcony Dhs150, stalls Dhs195, buy at www.ductac.org, DUCTAC,
Mall of the Emirates, Dubai, www.sharmiladance.com
THINGS
TO DO…
FRI 28 NOV
UNTIL 30 NOV
Mark Movember at Frevo!
FRI 21 NOV
It’s tea time at The Conrad Dubai every last Wednesday
of each month, when you can savour unlimited cocktails
served in teapots and teacups, each with cute names such
as Whimsy Tea, Sir Earl, The Grey and Last Call. INFO: 9pm12midnight, Dhs250, The Conrad Dubai, Sheikh Zayed Rd,
04 444 7111, www.conradhotels.com
FRI 21 NOV
Relive the
Nineties at
Mixtape
Rewind!
The third edition of this
retro event will bring even
more unforgettable tunes
from the decade, with
live performances
from Peter
Andre, 5ive and
much loved
Irish girl group
B*Witched.
INFO: 5pm-3am,
Dhs275, Emirates
Golf Club, Dubai,
book on 04 457
3212 or at www.
platinumlist.net
Helping a great cause will be a stroll
in the park next weekend, when the
Landmark Group’s Beat Diabetes walk
gets underway. All proceeds go to Al
Jalila Foundation for Diabetes Research
and Treatment, and participants will
be entered into a prize draw with an
iPhone 6 and a 42in TV up for grabs!
INFO: 8am, Dhs20, Zabeel Park, Area
A, Gate 3, off Sheikh Zayed Rd, Dubai,
register at www.beatdiabetes.me
FRI 21 NOV
BE SHOCKED
BY FREAKY
BATTERY MAN
Just when you thought
you’d seen it all, clubcum-freak-show Cirque
le Soir rolls out a person
so bizarre you just have
to see him in the flesh.
Serb Slavisa Pajkic has
the ability to conduct
a 20,000-volt current
through his body,
enough to kill a normal
human stone cold, even
illuminating light bulbs
and sizzling sausages
simply by placing them
on his skin. The 57-yearold’s performance
is bound to be
electrifying, but it’s best
to avoid shaking his
hand! INFO: 10.30pm3am, free, Cirque le Soir,
Fairmont Dubai, Sheikh
Zayed Rd, 050 995 5400,
www.cirquelesoir.com/
dubai
WOR DS: L AU REN STEADM AN . PICTU RES : GETTY, S U PPLIED, W EN N .
AHLAN! EDITORIAL
AHLAN! LIFESTYLE
EVERY WED
LADIES’ NIGHT OF THE WEEK
TEMPTATION BY TOKO
Women get four free drinks and
tasty Japanese bites all night long
at this ever-popular Downtown
spot’s latest offering. If sushi’s
your thing, better swing by!
INFO: 8pm-12midnight, Vida Downtown,
Sheikh Mohammed Bin Rashid Blvd, Dubai,
04 442 8383, reservations@toko-dubai.
com, www.toko-dubai.com
60
61
AHLAN! STARSTYLE
We show readers how to get the A-list look at high-street
prices with stunning fashion shoots, trend reports and more.
VOUCHERS
WORTH
Dhs5,000!
FAMILY BREAK AT
WIN! ATILAL
LIWA HOTEL
Stay in a suite, go sandboarding and see camels in the Rub’ Al Khali desert!
I
t’s time to escape hectic city life
and explore the great outdoors, and
with Ahlan!’s comp this week you
could be exploring the UAE’s most
spectacular scenery! Set amid some
of the world’s largest sand dunes in the
majestic Rub’ Al Khali desert, Tilal Liwa
Hotel, in Abu Dhabi’s Western Region, is
a dramatic spot in which to enjoy a mini
staycation – and we’re giving away a onenight break there for four!
You’ll sleep in a plush Royal Suite,
and each adult will get a 50-minute
massage. As if that’s not enough, there
will also be opportunities to try a number
of activities, including sandboarding,
cycling and sightseeing trips to the
nearby camel farms and camel race
arena! This fab prize includes all the
ingredients for a memorable family
break, so get clicking now for your
chance to win! INFO: Register or log in
to www.ahlanlive.com/competitions
and answer three easy questions by Wed
8 Oct. Tilal Liwa Hotel, Madinat Zayed,
Al Gharbia, Abu Dhabi, 02 894 6111,
www.tilalliwa.danathotels.com
96
COMPETITIONS
Showcase your services
and products with
exclusive competitions –
all competitions are also
featured online, increasing
exposure.
WORDS: LAUREN STEADMAN. PICTURES: SUPPLIED.
Dramatically increase
footfall to your business and
introduce our thousands of
readers to your brand with
amazing 2-for-1 offers our
readers can’t refuse.
COMPETITION
MEDIA PACK 2015
AHLAN! IS THE
MOST WIDELY
CIRCULATED TITLE
IN THE GCC
In comparison to our
competitors, Ahlan! has more
copies in the market
and higher
individual
weekly
copy sales.
*BPA Audit figures,
Jan-Jun 2014
Ahlan!
distributes
21,131 copies
per week
DIGITAL
CIRCULATION
More than 64,484
app downloads with
more than 18% from
KSA (Jan 2015)
GOURMET
The Ahlan! app provides
users with access to Ahlan! magazine
on their tablets, smartphones and other
mobile devices, completely free of
charge, every week.
Total downloads represents the aggregate number
of downloads of the Ahlan! app, not copies.
32,432 9,657
4,512
*Figures from Jan 2015
2015 SUPPLEMENTS
DUBAI WORLD CUP
MARCH
RAMADAN GUIDE
JUNE
As the most talked about
day out on the Dubai social
calendar, Dubai World
Cup has more than 65,000
visitors – and most of them
come to the hugely popular
Ahlan! Studio to have their
portraits taken for our
annual Souvenir Guide.
Ahlan! has unparalleled
access to the event.
Published in time for the
Holy Month, and distributed
with both Ahlan! and Ahlan!
Arabia, the Ahlan! Ramadan
Guide offers a unique insight
to the region’s most special
time of year, featuring all
the best iftars and sohours
to share with family and
friends, plus tailored menus
to make at home.
PRINT RUN: 20,000
PRINT RUN: 30,000
HOT 100 SERIES
The prestigious Hot 100
is the UAE’s guide to the
region’s biggest influencers,
published every March.
It’s followed by Hot 100
Restaurants (May), Hot 100
Spas (August) and Hot 100
Bars & Clubs (September).
Together, the series
represents the very best of
all the UAE has to offer in
coffee table book format.
PRINT RUN: 53,000
THE AHLAN! AWARDS – OCTOBER
FESTIVE GUIDE
DECEMBER
On shelves by the first
Thursday in December, and
distributed with both Ahlan!
and Ahlan! Arabia, the
Ahlan! Festive Guide lists all
the hottest Christmas and
New Year parties, brunches
and meal deals, plus fashion
and beauty tips for the party
season and gorgeous gifts
to suit all budgets.
PRINT RUN: 30,000
Every October we salute the region’s most popular personalities, restaurants, bars, spas and more
as voted for by UAE residents in the most glamorous awards ceremony of the year.
MEDIA PACK 2015
AHLAN! SPECIAL ISSUES
KHLOÉ & PARIS TAKE DUBAI!
JOLIE
IS NO
HERO!
ANISTON’S
WE PARTY WITH THE STARS
BFF SLAMS
ANGELINA
NEW!
THE A-LIST
TAKEOVER THE
CATWALK
RUNWAY TO
RED CARPET
THE OSCARS ISSUE
FEBRUARY
THE FASHION ISSUE
MARCH
HIGH-STREET ICONS ISSUE
APRIL
Every February, Ahlan! dedicates an
issue to the most glamorous evening
in show business. The Oscars edition
is consistently one of the biggestselling issues of the year and provides
our celebrity-obsessed readers with
in-depth reports on the gowns, gossip
and highlights.
Presenting the key collections from
Fashion Week through the eyes of the
A-list, this edition reveals the looks
the celebrities love, as well as listing
the best-dressed stars in the world
right now with a guide on how to get
their look and plan your new-season
wardrobe with style.
Following the big four Fashion Weeks,
Ahlan! will analyse all the top trends
from the catwalk, telling readers
where to get the high-fashion looks
on the high street, while readers will
be invited to vote for our cover stars –
the celebrities who most rock highstreet style.
FREE!
2-FOR-1 BRUNCHER
FOR EVERY READ !
VOUCHER INSIDE
p70
THE HOLLYWOOD RICH LIST
Find out who earns the most!
KIMYE:
SPOTTED
IN DUBAI!
NEW!
50 MOST
GORGEOUS
THE UAE’S PICK OF
THE WORLD’S HOTTEST STARS
THE BODY ISSUE
MAY
50 MOST GORGEOUS ISSUE
SEPTEMBER
THE MOST SHOCKING ISSUE
DECEMBER
As readers prepare for their summer
vacations, they need to know the
quickest way to get in shape and
Ahlan! delivers the answers in its Body
Issue, a comprehensive guide to A-list
diets, workouts, fitness fads and quick
fixes, including all the best summer
survival beauty products.
Introducing Ahlan!’s new ’Most
Gorgeous’ issue, dedicated to
discovering who the UAE thinks is the
most attractive man and woman in the
world! Readers will be invited to vote
online and the winners will appear on
the cover, while inside the top 25 men
and women will be revealed.
On sale for not one but two weeks,
this is the year’s biggest-selling issue.
It features the top 25 most shocking
moments in show business that year
in countdown format, with the most
outrageous happening topping the
list. A collector’s edition, this is the
ultimate issue of the year.
FOR THE COMPLETE AHLAN! EDITORIAL CALENDAR, PLEASE CONTACT [email protected]
RATE CARD
MAGAZINE
Advertising Specifications
Full Page
Trim size:
Bleed size:
225mm x 300mm
235mm x 310mm
DPS
Trim size:
Bleed size:
450mm x 300mm
460mm x 310mm
Half-Page Horizontal
Trim size:
Bleed size:
225mm x 150mm
235mm x 160mm
Half-Page Vertical
Trim size:
Bleed size:
113mm x 300mm
123mm x 310mm
Position
Run of Page:
Inside Back Cover (IBC):
Opposite Contents Page:
Inside Front Cover Page (IFCP):
Double Page Spread (DPS):
Outside Back Cover (OBC):
Inside Front Cover Spread (IFCS):
Reverse Gatefold:
There will be a 20% loading charge on any special or
guaranteed positions.
(AED)
24,600
32,400
33,600
39,600
48,600
48,600
66,000
72,600
Position
Inside Front Cover Spread
Reverse Gatefold
Opp Contents/Editor’s Letter
(AED)
90,000
130,000
50,000
SUPPLEMENTS
Position
Full Page
Double Page Spread
Inside Back Cover
Outside Back Cover
(AED)
40,000
60,000
60,000
82,000
WEBSITE
Onsite Display Advertising
Position
MPU (multi-page unit)
White Space Banner
Leaderboard
Expanding Leaderboard (with/without video)
Half Page
Overlay (eyeblaster)
Home Page Roadblock (per day)
Interstitial
Page Peel
Content Push (Time Out sites)
Content Push (Ahlan! sites)
Smart Links (per month)
Microsites
Channel Sponsorship (per month)
Branded Background (per week)
Newsletter Advertising
CPM (AED)
257
330
330
349
349
367
36,720
551
551
551
551
36,720
55,080
36,720
18,360
Position
Top of Newsletter
Right of Newsletter, top half
Middle of Newsletter
Middle of Newsletter
(AED)
12,852
11,016
11,016
5,508
Email Blasts (EDM)
Format
Dedicated emailshots
CPM (AED)
1,285
Contacts
ADVERTISING
Group Business Development Director: Samar Bawab
Tel: +971 4 444 3661 Email: [email protected]
Advertising Director: Walid Chehab
Tel: +971 4 444 3324 Email: [email protected]
Group Sales Manager: Andy Soulahian
Tel: +971 4 444 3418 Email: [email protected]
Sales Manager: Natalie Kisacanin
Tel: +971 4 444 3446 Email: [email protected]
Sales Manager: Stephanie Leon
Tel: +971 4 444 3886 Email: [email protected]
Advertising Manager: Joumana El-Hage
Tel: +971 4 444 3479 Email: [email protected]
EDITORIAL
Group Editor: Sarah Hedley Hymers
Tel: +971 4 444 3368 Email: [email protected]
MARKETING & EVENTS
Head of Marketing & Events: Marc Jones
Tel: +971 4 444 3114 Email: [email protected]
PRODUCTION
Production Manager: Denny Kollannoor
Tel: +971 4 444 3188 Email: [email protected]
ITP Publishing Group
PO Box 500024, Dubai, United Arab Emirates
Switchboard: +971 4 444 3000 I Facsimile: +971 4 444 3030
www.ahlanlive.com