2013 Sponsorship Package - Gridiron Grill-Off

Transcription

John Offerdahl’s
2013 Sponsorship Package
Saturday, November 9th 2013
Pompano Beach Amphitheater
Introduction
THE GRIDIRON GRILLER
From Gridiron to Grill,
Miami Dolphins All-Pro Linebacker
and Restaurateur/Owner of Offerdahl’s Café Grill,
John Offerdahl is the Gridiron Griller.
Using his fun & fearless alter-ego, John entertains
kitchen culinary, backyard BBQ & tailgate enthusiasts
from the Gridiron to the Grill
7/21/2013
Gridiron Grill-Off’13
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The Event
November 2013 ~ Pompano Beach Amphitheater
Where Celebrity, Competition & Charity COLLIDE!
22 Miami Dolphins gridiron greats team up with
South Florida’s top celebrity chefs to compete on the grill!
#54 Zach Thomas & Chef Dean Max
(3030 Ocean @ Marriot Harbor Beach)
#13 Dan Marino & Restaurateur Anthony Bruno
(Anthony’s Runway 84)
Grill-Off Highlight Videos... http://www.Gridiron Grill-Off'13 Highlight Reel
7/21/2013
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Charity
100% of the Gridiron Grill-OFF net proceeds benefit
Offerdahl’s Hand-Off Foundation
“Feeding the Needs of Kids in Crisis”
COMMUNITY CHARITIES
4KIDS of South Florida
Committed to providing a home for every child in crisis,
through a partnership of individuals, churches, corporations, and
government agencies. www.4kidsofsfl.org
HOPE South Florida
Serves homeless families by providing housing,
mentoring and assistance to renew broken families and restore lives.
www.hopesouthflorida.com
7/21/2013
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Charity
100% of the Gridiron Grill-OFF net proceeds benefit
Offerdahl’s Hand-Off Foundation
“Feeding the Needs of Kids in Crisis”
INDUSTRY CHARITIES
7/21/2013
Hospitality Industry
Sports Industry
Education & Culinary non-profit groups
that support the Hospitality Industry
Foundations that support youth athletic,
education & community outreach
FRLA’s Educational Foundation
Miami Dolphins Foundation
Here’s Help Culinary School
Orange Bowl Committee
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Event Components
1. GRAND GRILL-OFF: 22 celebrity athlete/chef teams
entertain 2,500 fans who Eat, Drink, Vote for their
favorite grill recipe, Meet & Greet NFL Gridiron greats
for photos & autographs, & Compete in cornhole – a
bean-bag tailgate game! (1PM – 6PM)
2. TAILGATE ZONE: Pre-Concert Tailgate Festival
featuring premium cocktails, food, music & interactive
games where fans compete against NFL greats and
collect photos & autographs. (3PM – 7PM)
3. CONCERT: Live concert starring a nationally
recognized recording artist. Concert venue
concessions will feature sponsor premium bars.
(7PM -11PM)
7/21/2013
Highlights
• 100% Net Proceeds benefit Offerdahl’s Hand-Off Foundation supporting
community agencies that “Feed the Needs of Kids in Crisis”.
• 22 celebrity chefs from South Florida’s top restaurants
• 22 Miami Dolphins legends signing autographs on collectible programs & grill
recipe cards
• Celebrity auction items including restaurant, hotel & wine pairing packages
• Fans vote on best celebrity grill-off recipe & wine pairing
• Fans compete in cornhole tournament with celebrities!
• Festival features nationally recognized entertainment
• TV, Print, Radio & Billboard media partnerships
• Lifestyle exhibitor booths
• 5,000+ in attendance
#69 Keith Sims & Chef David Ray Roach
(Council Oak Steak & Seafood @ Seminole Hardrock)
7/21/2013
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Fan Analytics
DEMOGRAPHICS
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Age Range: 21-65
HHI: $75,000~$350,000+
87% College Educated
89% Home Owners
98% Home & Work Internet Users
80% Online Purchasers
79% Online News Gatherer
PSYCHOGRAPHICS
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7/21/2013
Enjoys Wine Tasting
Dines Out Greater Than 5x Monthly
Makes Travel Plans Yearly
Loves To Shop
Entertains At Home
Environmentally Conscious
Supports Local Charities
#80 Joe Rose & Chef Angelo Elia
(Casa D’Angelo)
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Partner Benefits
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Demonstrate, sample or test your products and
services and receive immediate responses from
attending fans
Reach a large audience with repeated impressions
through festival funded advertisements
Meet new desirable customers in a relaxed and
exciting environment. Festival attendees are
receptive and eager to discover new products &
services.
Reinforce client & customer loyalty
Affiliate your brand with a high-end celebrity event
targeting upscale professionals, wine enthusiasts,
foodies & active consumers
#85 Mark Duper & Chef Oliver Saucy
(Darrell & Oliver’s Café Maxx)
7/21/2013
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2012 Media Exposure
• PRINT Partners – Published articles written by Gridiron Griller as a contributing writer. Each Print
Partner provides advertising space dedicated to cross-promoting Gridiron Griller TV, Event or Retail
components & Sponsors.
• RADIO Partner – Media Partner who cross-promotes Gridiron Griller components with Prime
Sponsors for the value to sell Gridiron Grill-Off event sponsorships.
 Regional Radio – Clear Channel
• TV Partners – 3m video vignettes produced and broadcast-ready. Each TV Partner provides :15s
advertising bumpers (Either on the front or back end) dedicated to cross-promoting the Gridiron
Griller Retail or Event components & Prime Sponsors. In kind, TV Partners will be cross-promoted
on video in Retail & Event environments.
 Regional Carrier – Comcast Spotlight
 Local Network – Zimmerman Advertising network affiliate placements
7/21/2013
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Web & Social Media
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GIGO Web: The Gridiron Grill-Off website (www.GridironGrillOff.com will be
promoted on all media & Gridiron Griller materials. The Gridiron Griller
website will be the central clearinghouse for all Gridiron merchandise,
promotion & materials
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GIGO Social Media: (Facebook, Twitter, etc.) plays an integral role in
spreading the awareness of Gridiron Griller program components and
Gridiron Grill-Off tickets and sponsor activation. John Offerdahl has over
7,000 Facebook Fans & almost 2,000 GIG Followers! Go to…
www.facebook.com/JohnOfferdahl56
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Social Networks Strategy: All of our Media, Corporate, Hospitality,
Celebrity & Charity Partners cross promote the event components on their
web & social media platforms. The GIGO has a strategy with their festival
partners that promotes event components and ticket sales through email
database & social media communications.
7/21/2013
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Retail Programs
Walgreens Retail Program: Since 2011 Walgreens has
supported the Gridiron Grill-OFF with in-store retail
activation that provides our corporate partners with a
measurable return on their sponsorship investments.
• 10-week (soda) & 4-week (wine) thematic displays
• 173 Walgreens Sores (128 Beer & Wine + 45 Liquor)
• Guaranteed case commitments
• Past Beverage Partners: Kendall Jackson, Three
Olives Vodka, Coca-Cola
7/21/2013
Publix Retail Program: Starting in 2013, the
Gridiron Grill-OFF plans to expand its retail
activation into Publix Supermarkets through it’s
Apron’s Cooking School by integrating celebrity
athlete & chef inspired Grill-Off recipes on the
Apron’s menu during the months leading up to the
Grill-Off. The promotion will be specifically
designed to increase awareness of the Apron’s
Cooking School, the Gridiron Grill-OFF brand and
increase product sales for participating Grill-OFF
corporate partners.
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Sponsorships
NAMING RIGHTS SPONSORS:
– Title Sponsor (1)
$50,000
– Presenting Sponsor (1)
$35,000
– Concert Sponsor (1)
$30,000
– Tailgate Sponsor (1)
$25,000
– Cornhole Sponsor (1)
$15,000
EVENT SPONSORS:
– Prime Sponsor
$15,000
– Choice Sponsor
$10,000
– Select Sponsor
$7,500
– Standard Sponsor
$5,000
– Tent Sponsor (22)
$2,500
7/21/2013
Hollywood Prime 1st Place Trophies
2010 & 2011!
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Title Sponsor
TITLE SPONSOR (1) - $50,000
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[Your Brand] Gridiron Grill-Off Food, Wine & Tailgate Festival
Company name & logo on Official Posters
Company name & logo on Official Website
Link to your Brand Page from Gridirongriller.com
Company name & logo on Main Entrance Banner / Event Signage
Two (2) 4-color Full-Page Ads in Official Event Program
Brand mention in event comprehensive media & marketing campaign
(print/radio/tv/social media)
Display up to ten (10) 3x10 company banners (to be provided by Company)
Company name & logo on official event gift bag
Product sampling/product display space (10x20)
Ten (10) reserved parking spaces
Twenty (20) Guest VIP Admissions with access to Sponsor Hospitality Suite
Reserved table for ten (10) at VIP Tasting
7/21/2013
2012 Critics Choice Grill-Off Champions!
#23 Troy Stratford & Chef Greg McGowan
(Pelican Landing at Hyatt Pier 66)
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Presenting Sponsor
PRESENTING SPONSOR (1) - $35,000
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Gridiron Grill-Off – Presented by [Your Brand]
One (1) 4-color Full-Page Ads in Official Event Program
Right to display up to ten (10) 3x10 company banners (to be provided by
Company)
Four (4) reserved parking spaces
Eight (8) Guest VIP Admissions with access to Sponsor Hospitality Suite
#57 Dwight Stephenson & Chef Lenny Judice
(15th Street Fisheries) )
7/21/2013
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Concert Sponsor
CONCERT SPONSOR (1) - $30,000
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Gridiron Grill-Off Entertainment – Presented by [Your Brand]
Branding on entertainment stage
Brand mention in comprehensive media & marketing
campaign (print/radio/tv/social media)
Right to display up to ten (10) 3x10 company banners
(to be provided by Company)
7/21/2013
2012 People’s Choice Runner Up
#25 Louis Oliver & Chef David Hackett
(Hollywood Prime @ Westin Diplomat)
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Tailgate Sponsor
TAILGATE SPONSOR (1) - $25,000
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Gridiron Grill-Off – Presented by [Your Brand]
Right to display up to ten (10) 3x10 company banners (to be provided by
Company)
7/21/2013
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Cornhole Sponsor
CORNHOLE STADIUM & TOURNEY SPONSOR (1) - $15,000
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Stadium & Tournament naming rights
Company name & logo on Official Cornhole Turf
Brand mention in event comprehensive media & marketing
Eight (8) Guest VIP Admissions with access to Sponsor
Hospitality Suite
7/21/2013
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Event Sponsors
#67 Bob Kuechenberg &
Chef John Schupbach
(Casablanca Café)
#40 Dick Anderson & Chef Jason Smith
(954 Steak @ W Hotel)
PRIME SPONSOR - $15,000
CHOICE SPONSOR - $10,000
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Company name & logo on Main Entrance Banner / Event
Signage
Right to display up to ten (10) 3x10 company banners (to be
provided by Company)
Eight (8) Guest VIP Admissions with access to Sponsor
Hospitality Suite
7/21/2013
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Right to display up to ten (10) 3x10 company banners (to be
Six(6) Guest VIP Admissions with access to Sponsor
Hospitality Suite
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Event Sponsors
SELECT SPONSOR - $7,500
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One (1) 4-color ½ Page Ad in Official Event Program
Right to display up to five (5) 3x10 company banners (to be
Two (2) reserved parking spaces
Four (4) Guest VIP Admissions with access to Sponsor
Hospitality Suite
#28 Don McNeal
& Chef Michael Wagner
(Lola’s on Harrisons)
STANDARD SPONSOR - $5,000
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7/21/2013
#11 Jim Jensen & Chef Toby Joseph
(Indigo @ Riverside Hotel)
One (1) 4-color ½ Page Ad in Official Event Program
Right to display up to two (2) 3x10 company banners (to be
Four (4) Guest VIP Admissions with access to Sponsor
Hospitality Suite
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Event Sponsors
TENT SPONSOR (22) - $2,500
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Celebrity Team Association with your Company
name & logo (Access, VIP Photos, Autographs)
Custom designed tent backdrop signage with your
Company name & logo
One (1) 4-color ¼ Page Ad in Official Event
Program
Right to display up to one (1) 3x10 company
banners (to be provided by Company)
Four (4) Guest VIP Admissions with access to
Sponsor Hospitality Site
7/21/2013
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Ticket Packages
Hall-Of-Fame - $1,530
• Twenty-four (24) Grill-Off Tickets
• 15% Discount of $75 ticket price
Ring of Honor - $810
• Twelve (12) Grill-Off Tickets
• 10% Discount
Pro Bowl - $555
• Eight (8) Grill-Off Tickets
• 7.5% Discount
Starter - $285
• Four (4) Grill-Off Tickets
• 5% Discount
Rookie - $75
• Individual Ticket
7/21/2013
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Teamwork!
Get your Grill ON & Join the Team!
John Offerdahl & the Gridiron Grill-Off Team!
7/21/2013
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Contacts
John Offerdahl
Executive Producer
954.465.0834
[email protected]
Johnny Williams
Executive Director
954.649.4704
[email protected]
7/21/2013
Page 24

2013 Sponsorship Package - Gridiron Grill-Off

Transcription

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