Canadian Fluid Milk Report 2015

Transcription

December 1, 2015
Will the TPP bring down
the price Canadians pay
for milk?
Prepared By: Field Agent Canada
Canadian Fluid Milk Report - Executive Summary
Field Agent Canada conducted a cross-country price survey on fluid milk prices at 175 retailers in 19 markets from coast-to-coast between November 23 and
November 28, 2015. For the second consecutive year, the survey uncovered some huge differences in the price Canadians are paying for one of the most basic
grocery items - 2% Milk.
“There continues to be a huge disparity in milk prices in Canada with the most expensive market paying almost double what consumers are paying in the cheapest
market.” says Jeff Doucette, General Manager of Field Agent Canada. In addition, the average price per litre has gone up 3 cents in 2015 compared to our 2014 survey. “Potentially consumers will get a bit of a break once international
competition in the dairy sector opens up under the Trans Pacific Partnership (TPP) deal which was recently announced.” hopes Doucette.
Quite surprisingly the least expensive city to purchase milk in Canada is Sudbury, Ontario. “Sudbury seems to have a very competitive retail marketplace at the
moment and milk is a key traffic driver for retailers. Retailers want to have great milk prices because they make an impression on the rest of the store.” said Doucette.
Again in 2015, the most expensive city to purchase milk in Canada was St. John’s, Newfoundland. “Average milk prices have come down about 7% in St. John’s vs.
last year as the two major dairies have ramped up competition in this market.” explained Doucette. “The main issue in the Newfoundland market is that milk cannot
be purchased in 4L packages, making this market unique in Canada. Shoppers do not have the option to buy bigger packages to save money at the checkout.”
Indeed, all four Atlantic provinces are paying high prices for 2% milk; with prices being 23-47% higher than the Canadian average. Prices in Charlottetown, PEI were
just marginally cheaper than those in St. John’s, NL.
Surprisingly, both Quebec City and Laval which are in the relatively large Quebec market (and the home of the two largest dairy manufacturers - Agropur & Saputo)
have prices that are 30% higher than the Canadian average. Where is the cheapest overall milk in Canada? If you shop at Costco in Windsor, London or Nepean, Ontario, you are in luck! These stores has the lowest price for a
4L of 2% milk at just $3.89 per unit.
“It appears that provincial supply management and inter-provincial trade barriers are causing consumers to pay more to subsidize the profits of small or inefficient
producers, manufacturers and distributors.” stated Doucette. “There really seems to be some potential for a national milk strategy to make our industry more
competitive and give consumers a break at the cash register.”
With the new Liberal government evaluating the Trans Pacific Partnership (TPP) deal that was announced during the Federal election, and the pending free trade deal
with the European Union, we may be poised to finally see shift in the price of milk in the Canadian market. “Countries like New Zealand and the Netherlands have
developed their dairy industry to be driven by exports and Canadian consumers would likely benefit from the liberalisation of the dairy market in Canada.” stated
Doucette. “The Canadian Dairy industry should work to tear down inter-provincial trade barriers and drive efficiencies through more efficient processing and
distribution to reduce costs and provide a more competitive price on milk to all Canadians.”
Contact Us:
Jeff Doucette, General Manager, Field Agent Canada
jeff[email protected]
403.966.7467
403.966.7467
403.966.7467
Canadian Fluid Milk Report
Contents
i)
ii)
iii)
iv)
v)
Canadian Fluid Milk Report Highlights
Trans Pacific Partnership Overview
Supply Management Overview
Industry Consolidation & Competition
Fluid Milk Price Survey
Price Survey - Cheapest Milk Across Canada
The LEAST EXPENSIVE milk in Canada is at Costco locations in NEPEAN,
LONDON & WINDSOR, ON with a 4L package of 2% Milk retailing for $3.89
($0.97/L).
This is the second year that WINDSOR can boast it has the cheapest milk in
Canada, however prices are up from $0.91/L last year signalling a cooling off of
the milk price war in the border city.
The MOST EXPENSIVE milk in Canada is at a 7-Eleven outlet in TORONTO, ON
with a 2L 2% Milk retailing for $5.19 ($2.60/L).
This is the second year in a row that we found the most expensive milk price at
this downtown location. The same package of 2L 2% Milk retails for $4.99 at a 7Eleven outlet in Mississauga, ON. If you need milk in downtown Toronto it can be
VERY expensive!
Least Expensive / Most Expensive
Least Expensive Milk
Costco - Windsor, London & Nepean, ON
4L - $3.89
Cost Per Litre = $0.97
Most Expensive Milk
7-Eleven - Toronto, ON
2L - $5.19
Cost Per Litre = $2.60
Price Survey - Cheapest Overall City To Purchase Milk
The LEAST EXPENSIVE city to buy milk in Canada is
SUDBURY, ON with an average cost of $3.97 ($0.99/L)
on 4L packages of 2% milk.
The MOST EXPENSIVE city to buy milk in Canada is
ST JOHN’S, NL with an average cost per litre of $3.63
($1.82/L) on 2L packages of 2% milk (no 4L packages
available).
The average cost per litre in ST JOHN’S, NL is almost
DOUBLE the average cost per litre in SUDBURY, ON.
Average Price by Market - 2015 Survey
2015
National Average
St. John’s, NL
Halifax, NS
Moncton, NB
Charlottetown, PE
Quebec City, QC
Laval, QC
Ottawa / Nepean, ON
Mississauga, ON
Scarborough, ON
Toronto, ON
London, ON
Windsor, ON
Sudbury, ON
Winnipeg, MB
Regina, SK
Calgary, AB
Kelowna, BC
Burnaby / Coquitlam, BC
Victoria, BC
Average Current
Price 2% Milk 4L Size
Average Price
Per Litre
Index v.
National
Average Current
Average Price
Per Litre
Index v.
National
$4.90
NA
$1.23
NA
100
NA
NA
$3.74
$3.63
$1.87
$1.82
100
97
7
$6.04
$6.44
$1.51
$1.61
123
131
14
17
$3.48
$3.37
$1.74
$1.69
93
90
2
1
$7.20
$6.32
$1.80
$1.58
147
129
18
15
$3.61
$3.52
$1.81
$1.76
97
94
6
4
$6.40
$4.10
$1.60
$1.03
131
84
16
2
$3.49
$3.82
$1.75
$1.91
93
102
3
14
$4.13
$4.14
$1.03
$1.04
84
84
3
5
$3.93
$3.77
$1.97
$1.89
105
101
16
11
$4.31
$4.13
$4.21
$1.08
$1.03
$1.05
88
84
86
7
4
6
$4.10
$4.06
$3.93
$2.05
$2.03
$1.97
110
109
105
19
18
17
$3.97
$4.84
$0.99
$1.21
81
99
1
10
$3.81
$3.54
$1.91
$1.77
102
95
13
5
$4.89
$4.82
$1.22
$1.21
100
98
12
8
$3.68
$3.76
$1.84
$1.88
98
101
9
10
$4.98
$4.87
$1.25
$1.22
102
99
13
11
$3.78
$3.66
$1.89
$1.83
101
98
12
8
$4.82
$1.21
98
9
$3.84
$1.92
103
15
Rank
Rank
Average Price by Market - 2014 Survey
2014
National Average
St. John’s, NL
Halifax, NS
Moncton, NB
Charlottetown, PE
Quebec City, QC
Laval, QC
Ottawa / Nepean, ON
Mississauga, ON
Scarborough, ON
Toronto, ON
London, ON
Windsor, ON
Sudbury, ON
Winnipeg, MB
Regina, SK
Calgary, AB
Kelowna, BC
Victoria, BC
Average Current
Average Price
Per Litre
Index v.
National
Average Current
Average Price
Per Litre
Index v.
National
$4.80
NA
$1.20
NA
100
NA
NA
$3.74
$3.92
$1.87
$1.96
100
105
14
$6.00
$6.44
$1.50
$1.61
125
134
13
15
$3.80
$3.32
$1.90
$1.66
102
89
9
1
$7.24
NA
$1.81
NA
151
NA
16
NA
$3.62
NA
$1.81
NA
97
NA
5
NA
$6.28
$4.28
$1.57
$1.07
131
89
14
5
$3.46
$4.00
$1.73
$2.00
93
107
2
16
$4.12
$3.92
$1.03
$0.98
86
82
3
1
$3.86
$3.70
$1.93
$1.85
103
99
10
8
$4.44
$4.12
$4.40
$1.11
$1.03
$1.10
93
86
92
7
3
6
$4.14
$3.90
$3.88
$2.07
$1.95
$1.94
111
104
104
17
12
12
$4.00
$4.80
$1.00
$1.20
83
100
2
10
$3.96
$3.46
$1.98
$1.73
106
93
15
2
$4.72
NA
$1.18
NA
98
NA
8
NA
$3.86
NA
$1.93
NA
103
NA
10
NA
$4.88
$4.92
$1.22
$1.23
102
103
11
12
$3.66
$3.52
$1.83
$1.76
98
94
6
4
NA
NA
NA
NA
NA
NA
NA
NA
Rank
Rank
Trans Pacific Partnership Overview
During the recent Federal election Canada agreed in principle to the Trans
Pacific Partnership (TPP) deal which includes provisions to open up 3.25%
to other signing countries such as the U.S., New Zealand and Australia.
While this is not a significant amount of volume it may work as a wake-up
call to Canadian milk producers and processors to work to tear down the
inter-provincial trade barriers and resulting inefficiencies in processing to
provide Canadians with more affordable milk right across the country.
Under the TPP, the controversial Supply Management programs in place in
each province will still stand but they will need to make adjustments for the
new imported volume. Canada will also make available part of the $450 million processor
modernisation fund to the dairy industry. Consumers should demand that
companies that access the fund do so to create larger more efficient
processing facilities designed to supply a wider trans-provincial market.
Th dairy industry will also be able to draw on a $2.4 billion income support
program to recover losses due to the new imports being allowed into the
market.
Under the TPP, Canadian produced milk will still be required to be hormone
free while imports will not be required to meet these standards. This will likely
be the best marketing point of attack against imports, although Health
Canada has not found any health issue in consuming milk that contain
growth hormones.
Canada incorporates a dairy supply-management system that sets
production limits on Canadian farmers and sets the supply of dairy
available to Canadian consumers. As a result, dairy prices are set to
match planned production and this helps protect dairy farmers. These dairy supply-management practices in Canada have been
criticized as being too restrictive on supply leading to higher prices
for consumers.
Provincial marketing boards set the price for “fluid” milk or drinking
milk supplied to grocery stores. This type of milk garners the
highest price in the marketplace. Provincial boards set limits on the production of fluid milk within
each province. This enables supply to equal demand and prices are
set according to this formula.
The Canadian Diary Commission, also known as the CDC (chair of
the Canadian Milk Supply Management Committee or CMSMC) also
intervenes in buying or selling certain dairy commodities at desired
“support prices” in order to maintain a chosen level of milk
production. The support prices then help set industrial milk prices.
The provinces have been freely trading industrial milk, but the
CDC sets an overall country-wide limit on the amount of
industrial milk that may be produced. The CMSMC allots milk
between the provinces according to demand.
Industrial milk is sold to processors, which turn the milk into
fluid milk, ice cream, yogurt and other milk products.
Processors then sell the various dairy products to grocery stores
at minimum wholesale prices and customers are charged
minimum milk prices marked up by expenses and margins.
Total allowable milk production is divvied up to farmers holding
quotas that enable milk production and the amount of quotas
rises and falls depending on desired output. Provincial
marketing boards are in charge of overseeing the fulfilment of
production quotas. The federal government helps support the whole supplymanagement process by retaining import tariffs in order to
prevent lower priced dairy products entering the Canadian
marketplace.
The dairy Canadian marketplace has undergone a series of consolidation
attempts in recent years. Agropur is one of the major players in the Canadian dairy industry and the
largest dairy cooperative in Canada. It was founded in 1938 and is
headquartered in Longueuil, Quebec. Currently it has sales of more than $3.8
billion along with 3,554 dairy producer owners and 6,500 employees. The
company processes more than 3.4 billion litres of milk per year from its 32
plants across North America.
Some of Agropur’s brands include: Lucerne, Natrel, Fine cheeses, Sealtest,
Ultima Foods, Island Farms, Logo, Quebon, Olympic, Cook's, Anco, Oka,
Farmer’s Dairy, Central Dairies, Grand Cheddar and Allegro.
In 2014, Agropur purchased Sobeys’ dairy manufacturing facilities in Western
Canada to supply dairy to Sobeys, Safeway and IGA stores in Western
Canada. The $356 million deal will see Agropur adopt Lucerne trademarks.
Agropur also purchased Northumberland Dairy Cooperative in 2014. The
purchase included the Miramichi plant in New Brunswick along with a total
operations purchase of $67 million in annual sales.
In 2013, Agropur purchased Cook’s Dairy, which gave the company a
stronger position in Nova Scotia and output of 2.7 million litres of fluid
milk. Agropur’s board of directors also merged with the Board of
Directors of Farmers Co-operative Dairy Limited.
In 2014, the other major Canadian player Saputo, acquired the fluid milk
assets of Scotsburn Co-operative Services Limited based in Atlantic
Canada for $61 million. Saputo is one of the top ten dairy processors in the world, the largest in
Canada and the third largest in Argentina. The company’s products are
sold in more than 40 countries and some popular brands include
Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone,
DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, King’s
Choice, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem,
Salemville, Scotsburn, Stella and Treasure Cave.
In 2008, Saputo acquired Neilson Dairy, the dairy division of Weston
Foods (Canada) Inc. Neilson produced a variety of dairy products
including fluid milk, butter, yogurt, juices, drink and others primarily in
Ontario.
St. John’s, NL
Current Price 2% Milk - 4L Size
Price Per Litre
Price Per Litre
Circle K
NA
NA
$3.65
$1.82
Costco
NA
NA
$3.37
$1.69
Dominion
NA
NA
$4.17
$2.09
Needs
NA
NA
$3.70
$1.85
Shoppers Drug Mart
NA
NA
$3.49
$1.75
Sobeys
NA
NA
$3.69
$1.85
Walmart
NA
NA
$3.37
$1.69
Market Price Summary 2% Milk 4L Size
$3.00
$2.25
$1.50
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
$2.25
$1.50
$1.69
$1.82
$2.09
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Halifax, NS
Price Per Litre
Price Per Litre
Circle K
$5.99
$1.50
$3.25
$1.62
Costco
$5.19
$1.30
NA
NA
Needs
$8.49
$2.12
$3.65
$1.82
Shoppers Drug Mart
$5.59
$1.40
$3.19
$1.60
Sobeys
$5.69
$1.42
$3.69
$1.85
Superstore
$5.69
$1.42
$3.69
$1.85
Walmart
$5.67
$1.42
$3.39
$1.70
$3.00
$2.25
$2.12
$1.50
$1.30
$1.51
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
$2.25
$1.50
$1.60
$1.74
$1.85
Average $/L
High $/L
$0.75
$0.00
Lowest $/L
Charlottetown, PE
Price Per Litre
Price Per Litre
Circle K
NA
NA
$3.60
$1.80
Needs
NA
NA
$3.50
$1.75
Shoppers Drug Mart
$7.08
$1.77
$3.49
$1.75
Sobeys
$7.18
$1.80
$3.69
$1.85
Superstore
$7.27
$1.82
$3.69
$1.85
Walmart
$7.27
$1.82
$3.67
$1.84
$3.00
$2.25
$1.50
$1.77
$1.80
$1.82
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
$3.00
$2.25
$1.50
$1.75
$1.80
$1.85
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Moncton, NB
Price Per Litre
Price Per Litre
Circle K
$7.25
$1.81
$3.40
$1.70
Costco
$6.22
$1.56
$3.31
$1.66
Needs
Shoppers Drug Mart
NA
NA
$3.50
$1.75
$6.39
$1.60
$3.31
$1.66
Sobeys
$6.25
$1.56
$3.39
$1.70
Superstore
$6.25
$1.56
$3.39
$1.70
Walmart
$6.25
$1.56
$3.33
$1.67
$3.00
$2.25
$1.50
$1.56
$1.61
Lowest $/L
Average $/L
$1.81
$0.75
$0.00
High $/L
$3.00
$2.25
$1.50
$1.66
$1.69
$1.75
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Quebec City, QC
Price Per Litre
Price Per Litre
Boni Soir
$6.21
$1.55
$3.54
$1.77
Costco
$6.21
$1.55
$3.39
$1.70
Couche-Tard
$6.99
$1.75
$3.75
$1.87
IGA Extra
$6.21
$1.55
$3.54
$1.77
Maxi
$6.21
$1.55
$3.54
$1.77
Pharmaprix
$6.21
$1.55
$3.24
$1.62
Provigo
$6.45
$1.61
$3.54
$1.77
$3.00
$2.25
$1.50
$1.55
$1.58
Lowest $/L
Average $/L
$1.75
$0.75
$0.00
High $/L
$3.00
Super C
$6.21
$1.55
$3.54
$1.77
$2.25
Walmart
$6.21
$1.55
$3.54
$1.77
$1.50
$1.62
$1.76
$1.87
Average $/L
High $/L
$0.75
$0.00
Lowest $/L
Laval, QC
Price Per Litre
Price Per Litre
Boni Soir
$6.81
$1.70
$3.54
$1.77
Costco
$6.21
$1.55
$3.39
$1.70
Couche-Tard
$6.75
$1.69
$3.54
$1.77
IGA Extra
$6.21
$1.55
$3.54
$1.77
Loblaws
$6.21
$1.55
$3.54
$1.77
Metro
$6.21
$1.55
$3.54
$1.77
Pharmaprix
$6.21
$1.55
$3.24
$1.62
$3.00
$2.25
$1.50
$1.55
$1.60
Lowest $/L
Average $/L
$1.74
$0.75
$0.00
High $/L
$3.00
Provigo
$6.21
$1.55
$3.54
$1.77
$2.25
Super C
Walmart
$6.21
$6.97
$1.55
$1.74
$3.54
$3.47
$1.77
$1.74
$1.50
$1.62
$1.74
$1.77
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Ottawa / Nepean, ON
Price Per Litre
Price Per Litre
Costco
$3.89
$0.97
$3.95
$1.98
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Independent
$3.97
$0.99
$3.99
$2.00
Loblaws
$3.97
$0.99
$3.99
$2.00
Mac's
$5.49
$1.37
NA
NA
Metro
$3.99
$1.00
$3.79
$1.90
$3.00
$2.25
$1.50
$1.37
$0.75
$0.97
$1.03
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Shoppers Drug Mart
$3.97
$0.99
$3.89
$1.95
$2.25
Sobeys
Superstore
Walmart
$3.97
$0.99
$3.47
$1.74
$3.97
$0.99
$3.79
$1.90
$3.97
$0.99
$3.87
$1.94
$1.50
$1.74
$2.00
Average $/L
High $/L
$0.75
$0.00
Lowest $/L
$1.91
Mississauga, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$4.99
$2.50
Costco
$3.95
$0.99
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Loblaws
$3.97
$0.99
$3.99
$2.00
Mac's
$3.99
$1.00
NA
NA
Metro
$3.99
$1.00
$4.19
$2.10
$3.00
$2.25
$1.50
$0.75
$1.47
$0.99
$1.03
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
No Frills
$3.97
$0.99
$3.77
$1.89
$2.50
$2.25
$3.97
$0.99
NA
NA
$3.97
$0.99
$3.47
$1.74
Superstore
$3.97
$0.99
$3.87
$1.94
Walmart
$3.97
$0.99
$3.58
$1.79
Shoppers Drug Mart
Sobeys
$1.50
$1.74
$1.96
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Scarborough, ON
Price Per Litre
Price Per Litre
Costco
$3.95
$0.99
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Mac's
$4.99
$1.25
$3.49
$1.75
Metro
$4.49
$1.12
$4.19
$2.10
No Frills
$3.97
$0.99
$3.69
$1.85
Shoppers Drug Mart
$3.97
$0.99
$3.89
$1.95
$3.00
$2.25
$1.50
$0.75
$0.99
$1.03
Lowest $/L
Average $/L
$1.25
$0.00
High $/L
$3.00
Superstore
$3.97
$0.99
$3.87
$1.94
$2.25
Walmart
$3.97
$0.99
$3.58
$1.79
$1.50
$1.75
$1.89
$2.10
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Toronto, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$5.19
$2.60
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Hasty Market
$3.99
$1.00
$4.99
$2.50
Loblaws
$3.97
$0.99
$3.99
$2.00
Mac's
$3.99
$1.00
$3.50
$1.75
Metro
$4.69
$1.17
$4.19
$2.10
$3.00
$2.25
$1.50
$0.75
$1.47
$0.99
$1.08
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
No Frills
$3.97
$0.99
$3.69
$1.85
$2.60
$2.25
Shoppers Drug Mart
Sobeys
$3.97
$0.99
$3.89
$1.95
$4.69
$1.17
$4.09
$2.05
$1.50
$1.75
$2.05
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
London, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.79
$1.45
$4.99
$2.50
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Loblaws
$3.97
$0.99
$4.29
$2.15
Mac's
$3.99
$1.00
$4.99
$2.50
Metro
$3.99
$1.00
$3.79
$1.90
$3.00
$2.25
$1.50
$1.45
$0.75
$0.97
$1.03
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
No Frills
$3.97
$0.99
$3.69
$1.85
$2.50
$2.25
Shoppers Drug Mart
Sobeys
Superstore
Walmart
$3.97
$0.99
$3.89
$1.95
$3.97
$0.99
$4.17
$2.09
NA
NA
$3.79
$1.90
$3.97
$0.99
$3.58
$1.79
$1.50
$1.79
$2.03
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Windsor, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$4.99
$2.50
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.69
$1.85
Mac's
$3.99
$1.00
NA
NA
Metro
$3.99
$1.00
$3.79
$1.90
No Frills
$4.97
$1.24
NA
NA
$3.00
$2.25
$1.50
$0.75
$1.47
$0.97
$1.05
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Shoppers Drug Mart
$3.97
$0.99
$3.89
$1.95
$2.50
$2.25
$3.97
$0.99
$3.47
$1.74
$3.97
$0.99
$3.87
$1.94
Walmart
$3.97
$0.99
$3.87
$1.94
Zehrs
$3.97
$0.99
$3.99
$2.00
Sobeys
Superstore
$1.50
$1.74
$1.96
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Sudbury, ON
Price Per Litre
Price Per Litre
Costco
$3.95
$0.99
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
Metro
$3.99
$1.00
$3.79
$1.90
Shoppers Drug Mart
$3.97
$0.99
$3.89
$1.95
Superstore
$3.97
$0.99
$3.69
$1.85
Walmart
$3.97
$0.99
$3.87
$1.94
$3.00
$2.25
$1.50
$0.75
$0.99
$0.99
$1.00
Lowest $/L
Average $/L
High $/L
$0.00
$3.00
$2.25
$1.50
$1.85
$1.90
$1.95
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Winnipeg, MB
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$3.99
$2.00
Co-op
$4.99
$1.25
$2.99
$1.50
Costco
$4.45
$1.11
NA
NA
Mac's
$5.49
$1.37
$4.49
$2.25
Safeway
$4.59
$1.15
$3.19
$1.60
Shoppers Drug Mart
$4.59
$1.15
$3.79
$1.90
Sobeys
$4.59
$1.15
$2.99
$1.50
$3.00
$2.25
$1.50
$0.75
$1.11
$1.21
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Superstore
$4.45
$1.11
$3.37
$1.69
$2.25
Walmart
$4.45
$1.11
$3.47
$1.74
$1.50
$2.25
$1.50
$1.77
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Regina, SK
Price Per Litre
Price Per Litre
7-Eleven
$6.39
$1.60
$4.39
$2.20
Co-op
$5.09
$1.27
$3.59
$1.80
Costco
$4.45
$1.11
NA
NA
Extra Foods
$4.68
$1.17
$3.35
$1.68
Mac's
$5.49
$1.37
$4.49
$2.25
Safeway
$4.59
$1.15
$3.39
$1.70
Shoppers Drug Mart
$4.59
$1.15
$3.79
$1.90
$3.00
$2.25
$1.50
$0.75
$1.60
$1.11
$1.22
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Sobeys
$4.59
$1.15
$3.39
$1.70
$2.25
Superstore
Walmart
$4.54
$1.14
$3.37
$1.69
$4.45
$1.11
$3.37
$1.69
$1.50
$2.25
$1.68
$1.84
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Calgary, AB
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$4.59
$2.30
Co-op
$4.99
$1.25
$3.39
$1.70
Costco
$4.45
$1.11
NA
NA
Mac's
$5.49
$1.37
$4.49
$2.25
No Frills
$4.50
$1.13
$3.25
$1.63
Safeway
$4.54
$1.14
$3.59
$1.80
Shoppers Drug Mart
$4.49
$1.12
$3.89
$1.95
$3.00
$2.25
$1.50
$0.75
$1.11
$1.20
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Superstore
$4.45
$1.11
$3.37
$1.69
$2.25
Walmart
$4.46
$1.12
$3.47
$1.74
$1.50
$2.30
$1.63
$1.88
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Kelowna, BC
Price Per Litre
Price Per Litre
7-Eleven
$6.39
$1.60
$4.09
$2.05
Costco
$4.45
$1.11
NA
NA
Extra Foods
$4.69
$1.17
$3.39
$1.70
Mac's
$5.49
$1.37
$4.49
$2.25
Safeway
$4.89
$1.22
$3.49
$1.75
Save On Foods
$4.89
$1.22
$3.65
$1.83
Shoppers Drug Mart
$4.59
$1.15
$3.99
$2.00
$3.00
$2.25
$1.50
$0.75
$1.60
$1.11
$1.25
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
Superstore
$4.47
$1.12
$3.37
$1.69
$2.25
$1.50
$2.25
$1.69
$1.89
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$3.99
$2.00
Costco
$4.45
$1.11
NA
NA
Extra Foods
$4.69
$1.17
$3.39
$1.70
IGA Marketplace
$5.79
$1.45
$3.79
$1.90
Mac's
$5.49
$1.37
$4.49
$2.25
No Frills
$4.46
$1.12
$3.37
$1.69
Safeway
$4.69
$1.17
$3.39
$1.70
$3.00
$2.25
$1.50
$0.75
$1.11
$1.22
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Save On Foods
$4.69
$1.17
$3.39
$1.70
$2.25
$4.49
$1.12
$3.79
$1.90
$4.45
$1.11
$3.37
$1.69
Thrifty Foods
$4.79
$1.20
$3.69
$1.85
Walmart
$4.45
$1.11
$3.57
$1.79
Shoppers Drug Mart
Superstore
$1.50
$2.25
$1.69
$1.83
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Victoria, BC
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$4.39
$2.20
Costco
$4.45
$1.11
NA
NA
NA
NA
$4.49
$2.25
Mac's
Save On Foods
$4.79
$1.20
$3.59
$1.80
Shoppers Drug Mart
$4.79
$1.20
$3.99
$2.00
Superstore
$4.45
$1.11
$3.37
$1.69
Thrifty Foods
$4.79
$1.20
$3.69
$1.85
$3.00
$2.25
$1.50
$0.75
$1.11
$1.20
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Walmart
$4.45
$1.11
$3.37
$1.69
$2.25
$1.50
$1.69
$1.92
$2.25
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Canadian Fluid Milk Report - Methodology
Price audits were conducted using Field Agent Canada’s panel of over 45,000 smartphone users who have downloaded our
free app and conduct audits, mystery shops and shopper surveys from Coast-to-Coast.
Data was collected in 175 stores from November 23rd to November 28th in 19 markets across Canada with at least one market
in each of the ten provinces.
We measured retail prices on 2% milk products which represent the largest segment of Canadian Fluid Milk sales.
Agents collected the regular price point and any promotional price points available for 2% Milk including both 2L and 4L sizes,
and carton, jug and bagged formats.
The CURRENT PRICE reflected in this report is the retail shelf price including any current promotions.
When a multi-buy promotion is in place the cost per unit is the promotion price divided by the number of required units
purchased.
When prices have a limit (i.e. $4.99, over 2 units pay $5.99) the lower price per unit is assumed.
Prices recorded were the prices shown on shelf tags, on-pack price stickers or store signage. Where prices were not available
the current price was sourced through the store clerk and recorded.
When multiple offerings of 2% milk were present, the lowest priced 2% Milk in both the 2L and 4L segments was recorded.
Prices are for base milk products. Value added products such as “fine-filtered”, “organic” or “lactose free” varieties were
excluded.

Canadian Fluid Milk Report 2015

Transcription

Similar documents

Canadian Fluid Milk Report