Canadian Fluid Milk Report

Transcription

October 6, 2014
Where is the cheapest milk
in Canada?
!
Prepared By: Field Agent Canada
Executive Summary
Field Agent Canada conducted a cross-country price survey on fluid milk prices at 175 retailers in 17 markets from coast-to-coast between
September 30 and October 2, 2014. The survey uncovered some huge differences in the price Canadians are paying for one of the most
basic grocery items - 2% Milk.
!
“We were shocked to see a 100% difference in the average price per litre of 2% milk between the least expensive and most expensive
markets in Canada” says Jeff Doucette, General Manager of Field Agent Canada.
!
The least expensive city to purchase milk in Canada is Scarborough, Ontario. “This is driven by large Ontario market and the high level of
discounter competition in this market.” said Doucette.
!
The most expensive city to purchase milk in Canada was St. John’s, Newfoundland. “To see that Newfoundlanders are paying double the
average price per litre for 2% milk vs. Scarborough made us think there was a mistake in the data - but it was real.” exclaimed Doucette. “A
small, closed milk market, lower levels of competition at both the retailer and manufacturer level and the use of smaller 2L containers vs. 4L
containers in the rest of Canada are hitting Newfoundlanders in the pocket book.”
!
In fact, all four Atlantic provinces are paying the high prices for 2% milk with prices being 25 - 51% higher than the Canadian average.
!
Surprisingly, the relatively large market of Quebec (and the home of the two largest dairy manufacturers - Agropur & Saputo) has prices that
are 31% higher than the Canadian average. !
Where is the cheapest overall milk in Canada? If you live in Windsor, Ontario you are in luck. Both Costco and No Frills have the cheapest 4L
2% milk in the country at $3.65 a unit.
!
“It really seems like the provincial supply management and trade barriers are causing consumers to pay more to subsidize the profits of
small or inefficient producers, manufacturers and distributors.” stated Doucette. “There really seems to be some potential for a national milk
strategy to make our industry more competitive and give consumers a break at the cash register.”
!
Contact Us:
!
Jeff Doucette, General Manager, Field Agent Canada
jeff[email protected]
403.966.7467
Canadian Fluid Milk Report - October 2014
403.966.7467
403.966.7467
Contents
i)
ii)
iii)
iv)
Canadian Fluid Milk Report Highlights
Supply Management Overview
Industry Consolidation & Competition
Fluid Milk Price Survey
Price Survey - Cheapest Milk Across Canada
The LEAST EXPENSIVE milk in Canada is at Costco and The Box
By No Frills in WINDSOR, ON with a 4L 2% Milk retailing for $3.65
($0.91/L).
!
The MOST EXPENSIVE milk in Canada is at 7-Eleven outlets in
WINDSOR, MISSISSAUGA and TORONTO, ON with a 2L 2% Milk
retailing for $5.19 ($2.60/L).
Least Expensive / Most Expensive
Least Expensive Milk
The Box by No Frills - Windsor, ON
Costco - Windsor, ON
4L - $3.65
!
Cost Per Litre = $0.91
Most Expensive Milk
7-Eleven - Mississauga, ON
7-Eleven - Toronto, ON
7-Eleven - Windsor, ON
2L - $5.19
Cost Per Litre = $2.60
Price Survey - Cheapest Overall City To Purchase Milk
The LEAST EXPENSIVE city to buy milk in Canada is
SCARBOROUGH, ON with an average cost of $3.92 ($0.98/L) on
4L packages of 2% milk.
!
The MOST EXPENSIVE city to buy milk in Canada is ST JOHN’S,
NL with an average cost per litre of $3.92 ($1.96/L) on 2L
packages of 2% milk (no 4L packages available).
!
The average cost per litre in ST JOHN’S, NL is exactly DOUBLE
the average cost per litre in SCARBOROUGH, ON.
!
Canadian Fluid Milk Report - Average Price by Market
Average
Current Price
2% Milk - 4L
Size
Average
Price Per
Litre
Index v.
National
Average
Current Price
2% Milk - 2L
Size
Average
Price Per
Litre
Index v.
National
$4.80
$1.20
100
$3.74
$1.87
100
NA
NA
NA
NA
$3.92
$1.96
105
14
Halifax, NS
$6.00
$1.50
125
13
$3.80
$1.90
102
9
Moncton, NB
$6.44
$1.61
134
15
$3.32
$1.66
89
1
Charlottetown, PE
$7.24
$1.81
151
16
$3.62
$1.81
97
5
Laval, QC
$6.28
$1.57
131
14
$3.46
$1.73
93
2
Ottawa / Nepean, ON
$4.28
$1.07
89
5
$4.00
$2.00
107
16
Mississauga, ON
$4.12
$1.03
86
3
$3.86
$1.93
103
10
Scarborough, ON
$3.92
$0.98
82
1
$3.70
$1.85
99
8
Toronto, ON
$4.44
$1.11
93
7
$4.14
$2.07
111
17
London, ON
$4.12
$1.03
86
3
$3.90
$1.95
104
12
Windsor, ON
$4.40
$1.10
92
6
$3.88
$1.94
104
12
Sudbury, ON
$4.00
$1.00
83
2
$3.96
$1.98
106
15
Winnipeg, MB
$4.80
$1.20
100
10
$3.46
$1.73
93
2
Regina, SK
$4.72
$1.18
98
8
$3.86
$1.93
103
10
Edmonton, AB
$4.76
$1.19
99
9
$3.66
$1.83
97
6
Kelowna, BC
$4.88
$1.22
102
11
$3.66
$1.83
98
6
Burnaby / Coquitlam, BC
$4.92
$1.23
103
12
$3.52
$1.76
94
4
National Average
St. John’s, NL
Rank
Rank
Canada incorporates a dairy supply-management system
that sets production limits on Canadian farmers and sets the
supply of dairy available to Canadian consumers. As a result,
dairy prices are set to match planned production and this
helps protect dairy farmers. !
These dairy supply-management practices in Canada have
been criticized as being too restrictive on supply leading to
higher prices for consumers.
!
Provincial marketing boards set the price for “fluid” milk or
drinking milk supplied to grocery stores. This type of milk
garners the highest price in the marketplace. !
Provincial boards set limits on the production of fluid milk
within each province. This enables supply to equal demand
and prices are set according to this formula.
!
The Canadian Diary Commission, also known as the CDC
(chair of the Canadian Milk Supply Management Committee
or CMSMC) also intervenes in buying or selling certain dairy
commodities at desired “support prices” in order to maintain
a chosen level of milk production. The support prices then
help set industrial milk prices.
The provinces have been freely trading industrial milk, but
the CDC sets an overall country-wide limit on the amount
of industrial milk that may be produced. The CMSMC
allots milk between the provinces according to demand.
!
Industrial milk is sold to processors, which turn the milk
into fluid milk, ice cream, yogurt and other milk products.
Processors then sell the various dairy products to grocery
stores at minimum wholesale prices and customers are
charged minimum milk prices marked up by expenses
and margins.
!
Total allowable milk production is divvied up to farmers
holding quotas that enable milk production and the
amount of quotas rises and falls depending on desired
output. Provincial marketing boards are in charge of
overseeing the fulfilment of production quotas. !
The federal government helps support the whole supplymanagement process by retaining import tariffs in order
to prevent lower priced dairy products entering the
Canadian marketplace.
The dairy Canadian marketplace has undergone a series of
consolidation attempts in recent years. !
Agropur is one of the major players in the Canadian dairy industry and
the largest dairy cooperative in Canada. It was founded in 1938 and
is headquartered in Longueuil, Quebec. Currently it has sales of more
than $3.8 billion along with 3,554 dairy producer owners and 6,500
employees. The company processes more than 3.4 billion litres of
milk per year from its 32 plants across North America.
!
Some of Agropur’s brands include: Lucerne, Natrel, Fine cheeses,
Sealtest, Ultima Foods, Island Farms, Logo, Quebon, Olympic,
Cook's, Anco, Oka, Farmer’s Dairy, Central Dairies, Grand Cheddar
and Allegro.
!
In 2014, Agropur purchased Sobeys’ dairy manufacturing facilities in
Western Canada to supply dairy to Sobeys, Safeway and IGA stores
in Western Canada. The $356 million deal will see Agropur adopt
Lucerne trademarks.
!
Agropur also purchased Northumberland Dairy Cooperative in 2014.
The purchase included the Miramichi plant in New Brunswick along
with a total operations purchase of $67 million in annual sales.
In 2013, Agropur purchased Cook’s Dairy, which gave the
company a stronger position in Nova Scotia and output of 2.7
million litres of fluid milk. Agropur’s board of directors also
merged with the Board of Directors of Farmers Co-operative
Dairy Limited.
!
In 2014, the other major Canadian player Saputo, acquired the
fluid milk assets of Scotsburn Co-operative Services Limited
based in Atlantic Canada for $61 million. !
Saputo is one of the top ten dairy processors in the world, the
largest in Canada and the third largest in Argentina. The
company’s products are sold in more than 40 countries and
some popular brands include Saputo, Alexis de Portneuf,
Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860,
Friendship, Frigo Cheese Heads, Great Midwest, King’s Choice,
Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem,
Salemville, Scotsburn, Stella and Treasure Cave.
!
In 2008, Saputo acquired Neilson Dairy, the dairy division of
Weston Foods (Canada) Inc. Neilson produced a variety of dairy
products including fluid milk, butter, yogurt, juices, drink and
others primarily in Ontario.
St. John’s, NL
Current Price 2% Milk - 4L Size
Price Per Litre
Price Per Litre
Circle K
NA
NA
$3.65
$1.82
Costco
NA
NA
$3.39
$1.70
Dominion
NA
NA
$4.17
$2.09
Needs
NA
NA
$3.70
$1.85
Shoppers Drug Mart
NA
NA
$3.97
$1.99
Sobeys
NA
NA
$4.17
$2.09
Target
NA
NA
$4.17
$2.09
Market Price Summary 2% Milk 4L Size
$3.00
$2.25
$1.50
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
Walmart
NA
NA
$4.21
$2.11
$2.25
$1.50
$1.70
$1.96
$2.11
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Halifax, NS
Price Per Litre
Price Per Litre
Circle K
$5.99
$1.50
$4.59
$2.30
Costco
$5.19
$1.30
NA
NA
Needs
$8.97
$2.24
$3.65
$1.82
Shoppers Drug Mart
$5.39
$1.35
$3.49
$1.75
Sobeys
$5.69
$1.42
$3.69
$1.85
Superstore
$5.69
$1.42
$3.69
$1.85
Target
$5.47
$1.37
$3.89
$1.95
$3.00
$2.25
$2.24
$1.50
$1.30
$1.50
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
Walmart
$5.67
$1.42
$3.67
$1.84
$2.25
$1.50
$2.30
$1.75
$1.90
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Charlottetown, PE
Price Per Litre
Price Per Litre
Circle K
NA
NA
$3.60
$1.80
Needs
NA
NA
$3.50
$1.75
Shoppers Drug Mart
Sobeys
NA
$7.27
NA
$1.82
$3.58
$3.69
$1.79
$1.85
Superstore
$7.27
$1.82
$3.69
$1.85
Target
$7.15
$1.79
$3.65
$1.83
$3.00
$2.25
$1.50
$1.79
$1.81
$1.82
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
$3.00
$2.25
$1.50
$1.75
$1.81
$1.85
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Moncton, NB
Price Per Litre
Price Per Litre
Circle K
$7.79
$1.95
$3.40
$1.70
Costco
$6.17
$1.54
$3.29
$1.65
Shoppers Drug Mart
Sobeys
$6.17
$6.49
$1.54
$1.62
$3.29
$3.33
$1.65
$1.67
Superstore
$6.18
$1.55
$3.33
$1.67
Target
$6.17
$1.54
$3.29
$1.65
Walmart
$6.18
$1.55
$3.33
$1.67
$3.00
$2.25
$1.50
$1.95
$1.54
$1.61
Lowest $/L
Average $/L
$0.75
$0.00
High $/L
$3.00
$2.25
$1.50
$1.65
$1.66
$1.70
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Laval, QC
Price Per Litre
Price Per Litre
Boni Soir
$6.78
$1.70
$3.52
$1.76
Costco
$6.18
$1.55
$3.39
$1.70
Couche-Tard
$6.65
$1.66
$3.50
$1.75
IGA Extra
$6.18
$1.55
$3.52
$1.76
Loblaws
$6.18
$1.55
$3.52
$1.76
Maxi
$6.18
$1.55
$3.52
$1.76
Metro
$6.18
$1.55
$3.52
$1.76
$3.00
$2.25
$1.50
$1.52
$1.57
Lowest $/L
Average $/L
$1.70
$0.75
$0.00
High $/L
$3.00
Pharmaprix
$6.18
$1.55
$3.22
$1.61
$2.25
Provigo
Super C
Target
Walmart
$6.08
$1.52
$3.47
$1.74
$6.18
$1.55
$3.52
$1.76
$6.18
$1.55
$3.22
$1.61
$6.18
$1.55
$3.52
$1.76
$1.50
$1.61
$1.73
$1.76
Lowest $/L
Average $/L
High $/L
$0.75
$0.00
Ottawa / Nepean, ON
Costco
Food Basics
FreshCo
Independent
Price Per Litre
Price Per Litre
$3.89
$0.97
NA
NA
NA
NA
NA
NA
$4.99
$1.25
NA
NA
$3.97
$0.99
$3.99
$2.00
Loblaws
$3.97
$0.99
$4.29
$2.15
Mac's
$3.99
$1.00
$4.99
$2.50
Metro
$3.97
$0.99
$3.69
$1.85
$3.00
$2.25
$1.50
$0.75
$1.52
$0.97
$1.07
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Shoppers Drug Mart
$6.09
$1.52
$3.99
$2.00
$2.50
$2.25
Sobeys
Target
Walmart
$3.97
$0.99
$3.47
$1.74
$3.97
$0.99
$3.84
$1.92
$3.97
$0.99
$3.70
$1.85
$1.50
$1.74
$0.75
$0.00
Lowest $/L
$2.00
Average $/L
High $/L
Mississauga, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$5.19
$2.60
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
NA
NA
Loblaws
$3.97
$0.99
$4.29
$2.15
Mac's
$3.99
$1.00
NA
NA
Metro
$3.97
$0.99
$2.99
$1.50
$3.00
$2.25
$1.50
$0.75
$1.47
$0.97
$1.03
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
No Frills
$3.97
$0.99
$3.69
$1.85
$2.60
$2.25
Shoppers Drug Mart
Sobeys
Superstore
$3.97
$0.99
NA
NA
$3.97
$0.99
$3.47
$1.74
$3.97
$0.99
$3.69
$1.85
Target
$3.97
$0.99
$3.84
$1.92
Walmart
$3.97
$0.99
$3.70
$1.85
$1.50
$1.93
$1.50
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Scarborough, ON
Price Per Litre
Price Per Litre
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.29
$1.65
Mac's
Metro
No Frills
Shoppers Drug Mart
$3.99
$1.00
NA
NA
NA
NA
$2.99
$1.50
$3.69
$0.92
$4.79
$2.40
NA
NA
$3.99
$2.00
$3.00
$2.25
$1.50
$0.75
$0.92
$0.98
$1.00
Lowest $/L
Average $/L
High $/L
$0.00
$3.00
Superstore
$3.97
$0.99
$3.69
$1.85
$2.25
Target
Walmart
$3.97
NA
$0.99
NA
$3.84
$3.29
$1.92
$1.65
$1.50
$2.40
$1.65
$1.85
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Toronto, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$5.19
$2.60
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.29
$1.65
Hasty Market
$5.49
$1.37
$4.99
$2.50
Loblaws
$3.97
$0.99
$4.29
$2.15
Longos
$4.49
$1.12
NA
NA
Mac's
$3.99
$1.00
NA
NA
$3.00
$2.25
$1.50
$0.75
$1.47
$0.99
$1.11
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Metro
NA
NA
$4.19
$2.10
$2.60
$2.25
No Frills
Shoppers Drug Mart
Sobeys
Target
$3.97
$0.99
$3.69
$1.85
NA
NA
$3.99
$2.00
$4.69
$1.17
$4.09
$2.05
$3.97
$0.99
$3.84
$1.92
$2.07
$1.50
$1.65
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
London, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$3.19
$1.60
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$3.97
$0.99
$3.29
$1.65
Loblaws
$3.97
$0.99
$4.29
$2.15
Mac's
$3.99
$1.00
$4.99
$2.50
Metro
$3.97
$0.99
$4.19
$2.10
$3.00
$2.25
$1.50
$0.75
$1.47
$0.97
$1.03
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
No Frills
$3.97
$0.99
$3.69
$1.85
$2.50
$2.25
Shoppers Drug Mart
Sobeys
Superstore
$3.97
$0.99
$3.97
$1.99
$3.97
$0.99
$4.17
$2.09
$3.97
$0.99
$3.69
$1.85
Target
$3.97
$0.99
$3.84
$1.92
Walmart
$3.97
$0.99
$3.70
$1.85
$1.50
$1.95
$1.60
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Windsor, ON
Price Per Litre
Price Per Litre
7-Eleven
$5.89
$1.47
$5.19
$2.60
Costco
$3.65
$0.91
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
FreshCo
$5.97
$1.49
$3.29
$1.65
Mac's
$3.99
$1.00
$4.99
$2.50
Metro
$3.97
$0.99
$3.69
$1.85
No Frills
$3.65
$0.91
$3.65
$1.83
$3.00
$2.25
$1.50
$0.75
$1.49
$0.91
$1.10
$0.00
Lowest $/L
Average $/L
High $/L
$3.00
Shoppers Drug Mart
$3.97
$0.99
$3.99
$2.00
$2.60
$2.25
Superstore
Target
Walmart
Zehrs
$5.69
$1.42
$2.49
$1.25
$3.97
$0.99
$3.84
$1.92
$3.97
$0.99
$3.70
$1.85
$3.97
$0.99
$3.99
$2.00
$1.94
$1.50
$0.75
$1.25
$0.00
Lowest $/L
Average $/L
High $/L
Sudbury, ON
Price Per Litre
Price Per Litre
Costco
$3.89
$0.97
NA
NA
Food Basics
$3.97
$0.99
$3.79
$1.90
Independent
$4.47
$1.12
NA
NA
Mac's
$3.99
$1.00
$5.09
$2.55
Metro
$3.97
$0.99
$3.69
$1.85
Shoppers Drug Mart
$3.97
$0.99
$3.89
$1.95
Superstore
$3.97
$0.99
$3.69
$1.85
$3.00
$2.25
$1.50
$0.75
$0.97
$1.00
$1.12
Lowest $/L
Average $/L
High $/L
$0.00
$3.00
Target
$3.97
$0.99
$3.84
$1.92
$2.55
$2.25
Walmart
$3.97
$0.99
$3.70
$1.85
$1.50
$1.85
$1.98
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Winnipeg, MB
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$3.99
$2.00
Co-op
$4.99
$1.25
$2.99
$1.50
Costco
$4.54
$1.14
NA
NA
Extra Foods
$4.56
$1.14
$2.98
$1.49
Mac's
$5.29
$1.32
$4.49
$2.25
Safeway
$4.89
$1.22
$2.99
$1.50
Shoppers Drug Mart
$4.44
$1.11
$3.79
$1.90
$3.00
$2.25
$1.50
$0.75
$1.11
$1.20
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Sobeys
$4.59
$1.15
$3.19
$1.60
$2.25
Superstore
Target
Walmart
$4.54
$1.14
$2.98
$1.49
$4.59
$1.15
$3.83
$1.92
$4.54
$1.14
$3.35
$1.68
$1.50
$2.25
$1.49
$0.75
$0.00
Lowest $/L
$1.73
Average $/L
High $/L
Regina, SK
Price Per Litre
Price Per Litre
NA
NA
$4.39
$2.20
Co-op
$5.09
$1.27
$3.59
$1.80
Costco
$4.54
$1.14
NA
NA
7-Eleven
Mac's
$5.29
$1.32
$4.49
$2.25
Safeway
$4.59
$1.15
$3.89
$1.95
Shoppers Drug Mart
$4.59
$1.15
$3.79
$1.90
Sobeys
$4.59
$1.15
$3.39
$1.70
$3.00
$2.25
$1.50
$0.75
$1.14
$1.18
Lowest $/L
Average $/L
$1.32
$0.00
High $/L
$3.00
Superstore
$4.54
$1.14
NA
NA
$2.25
Target
Walmart
$4.59
$1.15
$3.83
$1.92
$4.54
$1.14
$3.45
$1.73
$1.50
$1.70
$1.93
$2.25
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Edmonton, AB
Price Per Litre
Price Per Litre
7-Eleven
$5.99
$1.50
$4.59
$2.30
Costco
$4.54
$1.14
NA
NA
Mac's
$5.29
$1.32
$3.99
$2.00
No Frills
$4.54
$1.14
NA
NA
Safeway
$4.59
$1.15
$3.39
$1.70
Save On Foods
$4.69
$1.17
$3.65
$1.83
Shoppers Drug Mart
$4.44
$1.11
$3.29
$1.65
$3.00
$2.25
$1.50
$0.75
$1.11
$1.19
Lowest $/L
Average $/L
$1.50
$0.00
High $/L
$3.00
Sobeys
$4.59
$1.15
$3.49
$1.75
$2.25
Superstore
Target
Walmart
$4.54
$1.14
$3.35
$1.68
$4.59
$1.15
$3.83
$1.92
$4.54
$1.14
$3.45
$1.73
$1.50
$2.30
$1.65
$0.75
$0.00
Lowest $/L
$1.83
Average $/L
High $/L
Kelowna, BC
Price Per Litre
Price Per Litre
7-Eleven
$6.39
$1.60
$4.09
$2.05
Costco
$4.49
$1.12
NA
NA
Extra Foods
$4.56
$1.14
$3.37
$1.69
IGA Marketplace
$4.69
$1.17
$3.35
$1.68
Mac's
$5.29
$1.32
$4.49
$2.25
Safeway
$4.89
$1.22
$3.49
$1.75
Save On Foods
$4.89
$1.22
$3.49
$1.75
$3.00
$2.25
$1.50
$0.75
$1.60
$1.12
$1.22
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Shoppers Drug Mart
$4.59
$1.15
$3.99
$2.00
$2.25
Superstore
Target
$4.48
$4.58
$1.12
$1.15
$3.37
$3.29
$1.69
$1.65
$1.50
$2.25
$1.65
$1.83
$0.75
$0.00
Lowest $/L
Average $/L
High $/L
Burnaby / Coquitlam, BC
Price Per Litre
Price Per Litre
7-Eleven
$6.99
$1.75
$3.99
$2.00
Costco
$4.49
$1.12
NA
NA
Extra Foods
$4.89
$1.22
$3.39
$1.70
IGA Marketplace
$5.65
$1.41
$3.59
$1.80
Mac's
$5.29
$1.32
NA
NA
No Frills
$4.49
$1.12
$3.37
$1.69
Safeway
$4.69
$1.17
$3.39
$1.70
$3.00
$2.25
$1.75
$1.50
$0.75
$1.12
$1.23
Lowest $/L
Average $/L
$0.00
High $/L
$3.00
Save On Foods
$4.69
$1.17
$3.39
$1.70
$2.25
Shoppers Drug Mart
Superstore
Target
$4.49
$1.12
$3.79
$1.90
$4.49
$1.12
$3.37
$1.69
$4.59
$1.15
$3.29
$1.65
Thrifty Foods
$4.79
$1.20
$3.79
$1.90
Walmart
$4.54
$1.14
$3.37
$1.69
$1.50
$1.65
$1.76
Lowest $/L
Average $/L
$2.00
$0.75
$0.00
High $/L
Canadian Fluid Milk Report - Methodology
Price audits were conducted using Field Agent Canada’s panel of over 32,000 smartphone users who have
downloaded our free app and conduct audits, mystery shops and shopper surveys from Coast-to-Coast.
!
Data was collected in 175 stores from September 30th to October 2nd in 17 markets across Canada with at least one
market in each of the ten provinces.
!
We measured retail prices on 2% milk products which represent the largest segment of Canadian Fluid Milk sales.
!
Agents collected the regular price point and any promotional price points available for 2% Milk including both 2L and
4L sizes, and carton, jug and bagged formats.
!
The CURRENT PRICE reflected in this report is the retail shelf price including any current promotions. !
When a multi-buy promotion is in place the cost per unit is the promotion price divided by the number of required units
purchased.
!
When prices have a limit (i.e. $4.99, over 2 units pay $5.99) the lower price per unit is assumed.
!
Prices recorded were the prices shown on shelf tags, on-pack price stickers or store signage. Where prices were not
available the current price was sourced through the store clerk and recorded.
!
When multiple offerings of 2% milk were present, the lowest priced 2% Milk in both the 2L and 4L segments was
recorded.
!
Prices are for base milk products. Value added products such as “fine-filtered”, “organic” or “lactose free” varieties
were excluded.

Canadian Fluid Milk Report

Transcription

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Canadian Fluid Milk Report 2015