The Power of NTV: Truth in Numbers

The Power of NTV:
Truth in Numbers
Nippon Television Network
Annual Report 2009
3
Creativity
During the year ended March 31, 2009, NTV was the only
improve its household viewer ratings in all time periods. rating in the non-prime time period.
Viewer Ratings by Viewing Time Period
Years Ended March 31
All Day
2008
2009
Change
NTV
8.3
8.3
0
Company A
8.7
8.5
-0.2
Company B
7.9
7.8
-0.1
Company C
7.6
7.5
-0.1
Company D
3.8
3.5
-0.3
2008
2009
Change
(6:00–24:00)
Golden Time
(19:00–22:00)
NTV
12.1
12.4
+0.3
Company A
13.8
13.3
-0.5
Company B
11.5
11.4
-0.1
Company C
11.7
11.2
-0.5
Company D
8.3
7.7
-0.6
Prime Time
2008
2009
Change
12.2
12.4
+0.2
Company A
13.6
13.4
-0.2
Company B
12.3
12.1
-0.2
Company C
11.6
11.1
-0.5
Company D
7.9
7.3
-0.6
(19:00–23:00)
NTV
Non-Prime Time
2008
2009
Change
NTV
8.3
8.7
+0.4
Company A
8.7
8.5
-0.2
Company B
7.9
7.8
-0.1
Company C
7.6
7.5
-0.1
Company D
3.8
3.5
-0.3
(6:00–19:00, 23:00–24:00)
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Nippon Television Network
Annual Report 2009
NTV Programs with the Top 10 Household Viewer Ratings
in the Year Ended March 31, 2009
Program
Genre
Broadcast Broadcast
Date
Start
Viewer
Rating
1
24-Hour Television 31st:
“Love Saves the Earth” Part 10
Charity
Aug. 31,
19:00
2008 (Sun.) (114 min.)
30.2%
2
2008 Professional Baseball
Championship:
Yomiuri Giants vs. Seibu Lions,
Game 7
Sports
Nov. 9,
18:10
2008 (Sun.) (212 min.)
28.2%
3
Beijing Olympics
Sports
Aug. 17,
08:10
2008 (Sun.) (210 min.)
28.1%
4
85th Hakone Ekiden
Return Leg, Part 2
Sports
Jan. 3,
07:50
2009 (Sat.) (388 min.)
27.5%
5
85th Hakone Ekiden
Outward Leg, Part 2
Sports
Jan. 2,
2009 (Fri.)
07:50
(375 min.)
26.5%
6
GOKUSEN
Drama
Apr. 19,
2008 (Sat.)
21:00
(84 min.)
26.4%
6
LINE-UP LAW OFFICE Presents
100 Pictures to Build Schools
in Cambodia
Variety
May 11,
2008 (Sun.)
21:00
(84 min.)
26.4%
8
24-Hour Television Drama Special:
Myu no Ashi, Anyo, Papa ni Ageru
Drama
Aug. 30,
2008 (Sat.)
21:28
(120 min.)
25.6%
9
SHOTEN
Variety
Feb. 8,
2009 (Sun.)
17:30
(30 min.)
23.7%
10
OSHAREISM Family Special
Variety
Jul. 6,
2008 (Sun.)
22:00
(60 min.)
20.8%
key commercial station to either maintain or
In particular, we earned the No.
1 viewer
24-Hour Television 31st:
“Love Saves the Earth” Part 10
85th Hakone Ekiden Outward Leg, Part 2
Sports
LINE-UP LAW OFFICE Presents
100 Pictures to Build Schools in Cambodia
Nippon Television Network
Annual Report 2009
5
PROFILE
Production Prowess
Rather than simply
broadcasting programs that
share of its own content. As much as 92.6% of our overall
Zoom In!! SUPER
Morning television with such a large national viewership that it is no exaggeration
to say that morning in Japan = Zoom In!! SUPER.
In its 31st year, the program continues to evolve by delivering “compact”
news, useful lifestyle tips and in-depth entertainment information.
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Nippon Television Network
Annual Report 2009
others have created, NTV plans and produces the lion’s
timetable is filled with in-house
content.
Nippon Television Network
Annual Report 2009
7
PROFILE
¥112.7 billion
03/2006
¥110.6 billion
03/2007
¥115.1 billion
03/2008
¥112.2 billion
03/2009
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Nippon Television Network
Annual Report 2009
Efficiency
NTV strives to produce content efficiency.
In the fiscal year ending March 31, 2010,
we plan to reduce annual program production
costs to ¥98.0 billion, or by 12.7%.
* All figures are on a non-consolidated management accounting basis.
¥98.0
billion
03 / 2010
(Plan)
Nippon Television Network
Annual Report 2009
9
Content Extension
We are leveraging our programming content to
streams in non-broadcasting
businesses.
in the film business in the year ended
15.2%
UP
Film Business Revenues
Years Ended March 31
Box Office Revenues of the Top 10 Japanese Films
in 2008 (Announced January 2009)
(Billions of yen)
Rank
15.0
15.2%
12.0
13.3
11.5
Screening
3.8
3.0
July
Ponyo on the Cliff by the Sea*
2
June
Boys over Flowers: Final
7.8
3
October
Dedication of a Suspect Named X
4.9
4
July
POCKET MONSTERS: Diamond
and Pearl: Bouquet Shiemi of
Girateina and Empty Ice
4.8
5
May
Team Member Desperation!
42.195 km Tokyo Big Marathon
4.4
6
August
20th Century Boys –Chapter 1–*
4.0
7
June
The Magic Hour
3.9
8
March
DORAEMON Movie: Nobita and
the Green Giant Story
3.3
9
December
2007
A Tale of Mari and Three
Puppies*
3.2
February
L change the WorLd*
3.1
10
0
10
2007
Nippon Television Network
Annual Report 2009
2008
2009
Gross Box Office
Revenues
(Billions of yen)
1
9.0
6.0
Title
* Films in which NTV was the head organizer or an investor
(Source: Motion Picture Producers Association of Japan)
15.5
generate stronger
revenue
This content extension was particularly effective
March 31, 2009, with revenue surging 15.2%.
Lineup of Scheduled Box Office Openings in the Year Ending March 31, 2010
20th Century Boys –Chapter 3–
GOKUSEN THE MOVIE
(Released on July 11th in
Toho-affiliated theaters)
Author: Kozueko Morimoto
Screenwriters: Michiru Egashira,
Yuko Matsuda
Director: Toya Sato (NTV)
(Released on August 29th in
Toho-affiliated theaters)
Author: Naoki Urasawa
Screenwriters: Takashi Nagasaki,
Naoki Urasawa
Director: Yukihiko Tsutsumi
Film version of the popular TV
drama series “GOKUSEN”
which has enjoyed three
successful seasons. Hot-blooded
teacher Kumiko “Yankumi”
Yamaguchi confronts a drug
trafficking organization on behalf of her students. This film is the
last time we will see Yukie Nakama in her red jersey.
Third and final chapter of the
live action film series version of
the popular comic that has
sold over 25 million copies.
Toshiaki Karasawa plays Kenji,
the main character, who stands
up against Tomodachi and his plan to destroy the human
race. The last ten minutes, which was cut from preview
showings, is a particularly hot topic.
Nakumon Ka
The Tale of Ululu’s Wonderful Forest
(November 14th release in
Toho-affiliated theaters)
Screenwriter: Kankuro Kudo
Director: Nobuo Mizuda (NTV)
Stars Sadao Abe. The second
film from the Kudo/Mizuda/
Abe team, who brought you
Maiko Haaaan!!! This heartwarming, high-tension comedy
is about a popular comedian
who loses contact with his
good-natured and trustworthy
older brother, the manager of the Ham-Katsuya restaurant.
(December 19th release in
Toho-affiliated theaters)
Screenwriter: Tomoko Yoshida
Director: Makoto Naganuma (NTV)
Staff from A Tale of Mari and
Three Puppies came together
to create this tale of family
renewal centered on Ululu, a
baby wolf and the soulful
communion and growth of his
older brother and younger
sister. Told from both a human
and natural perspective, the story is full of ecological messages.
Nippon Television Network
Annual Report 2009
11
PROFILE
Novelty
NTV streams content on the Internet via its
portal site NTV2. As of March 31, 2009,
NTV2 had 1.26 million unique users, making
it the far-and-away leader among streaming
Internet sites operated by TV stations.
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Nippon Television Network
Annual Report 2009
Unique Users of TV Station's Streaming Internet Sites
(Thousands of users)
NTV2
Company A
Company B
Company C
1,400
1,260
1,200
1,000
904
Company D
800
600
410
400
258
200
0
200
2009
January
2009
February
2009
March
(Source: Based on Nielsen Online ratings, as presented by NetRatings Japan Inc.)
Note: Unique users are the number of individuals who access a site during a certain period.
A person who accesses the site multiple times is counted as one unique user.
s
r
e
us
Nippon Television Network
Annual Report 2009
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