Partnership Opportunities 2016

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Partnership Opportunities 2016
Live & Breathe Philadelphia Freedom! Summer, 2016
 The Philadelphia Freedoms – a great Philly sports team playing for a Championship Title in the Mylan World TeamTennis league.
 Owned by Billie Jean King, an internationally renowned sports and social equality icon with strong ties to Philly as a local business owner
and as the inspiration for the song “Philadelphia Freedom”.
 We’re different – and proud of it – inspired by Billie Jean’s premise that sports can be a platform for social change. We’re about equality –
our teams feature men and women working and playing together.
 Great players like previous world #1’s Caroline Wozniacki and Andy Roddick along with former world #1 junior Donald Young and
international stars Daria Kasatkina (Russia), Lukas Lacko (Slovakia), Naomi Broady (Great Britain) and Fabrice Martin (France).
 The Freedoms provide year-round activities in the community – free racquets and clinics for kids, re-surfacing of the tennis courts at
Hunting Park and fundraising (almost one million dollars) for Assistance in Healthcare and cancer patients in need.
 We provide innovative branding, great connections and fantastic experiences!
 2016 Home Schedule:
 August 2 Tuesday
 August 4 Thursday
 August 10 Wednesday
 August 11 Thursday
 August 12 Friday
 August 13 Saturday
vs. Springfield Lasers
Caroline Wozniacki playing for the Freedoms
vs. Springfield Lasers
vs. New York Empire
Andy Roddick playing for the Empire
vs. Washington Kastles
vs. Orange County Breakers
vs. San Diego Aviators
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Freedoms Throughout the Year
• Assistance in Healthcare Benefit, held each spring.
• Recent participants include Robin Roberts, Amy Robach, Holly Hunter, Jimmy Connors,
Chris Evert, John McEnroe and Billie Jean King.
• Over $950,000 raised in four years for cancer patients in need.
• Freedoms Tennis Events, Tournaments, & Clinics year-round.
• “Pop-Up” tennis clinics and demonstrations at schools, clubs & iconic Philly locations.
• Free junior tennis racquet program and scholarship program.
• Re-surfacing of the Hunting Park Tennis Courts and branding of the Freedoms’ Signature Courts”.
• Freedoms’ Tennis Programming & Events at Hunting Park.
Billie Jean King – Freedoms Owner
 Presidential Medal of Freedom recipient – America’s highest civilian honor.
 Founder of the Women’s Sports Foundation, Women’s Tennis Association,
World TeamTennis, and the Billie Jean King Leadership Initiative.
 Winner of the iconic “Battle of the Sexes” against Bobby Riggs.
 Namesake of the USTA Billie Jean King National Tennis Center, New York City
Site of the US Open Championships
 39 Grand Slam titles; International Tennis Hall of Fame inductee.
 Inspiration for the Elton John hit song “Philadelphia Freedom” -The dedication on the original vinyl record reads:
“To BJK and the soulful sounds of Philadelphia”
Marketing Partnerships --
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Partnership Opportunities 2016
Audience Demographics - Approximately 72% of attendees are between the ages of 25 – 54
 More than 59% are between the ages of 35 and 64
 81% of attendees have an average annual income over $75,000
 Over 64% have an average annual income over $100,000
 Audience is 42% male, 58% female
 77% of attendees live within 24 miles of the event
A 2015 Drexel University marketing analysis finds that
42% of Freedoms fans represent “Affluent Estates”
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Sponsorship Benefit Highlights
 Sponsor promotions on Freedoms Facebook/Twitter postings
 Cross-platform content promotions
 Access to special Freedoms’ assets such as player appearances and VIP events
 Online contests
 In-game social media presentations and contests
 Private tennis hit or experience with the pros
 Arena Branding Elements – Courtside Club, Media Center, Starting Lineups, Autograph Sessions,
return serve contests
 Lucky Row, Fan Cam, Jamination, Text-to-Win in-game promotions
 Year-round activities – Pop-Up Tennis Events, Youth clinics, Press events & more!
Official Sponsorship Summary
•Official Sponsor of the Philadelphia Freedoms and the right to advertise as such.
•Sponsor products/services featured at Philadelphia Freedoms events.
•On-site areas for corporate promotion.
•Sponsor name included in selected advertising produced by the Freedoms.
•Listing in press releases.
•Corporate signage within the precincts of center court.
•Deluxe box seats and additional tickets to all sessions with VIP amenities.
•Approximate Sponsor Contribution - $8,500 & up
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Partnership Opportunities 2016
Platinum Sponsorship Summary
•Sponsor products/services featured at Philadelphia Freedoms events.
•On-site areas for corporate promotion and demonstrations.
•Social media advertising; listing in press releases; commercial units on telecasts and the center court LED screen.
•Corporate signage on center court.
•Deluxe box seats and additional tickets to all sessions with VIP amenities.
•First Priority for a Special Corporate Session to include: Private hospitality area overlooking center court for an exclusive Sponsor
reception. Present an award on center court during this session.
•Sponsor special Freedoms events throughout the year – tennis clinics, demonstrations, contests, and more.
•Sponsor a Special Business Networking Event: “A Conversation with Billie Jean King” for business executives, on-site during the evening of
a Freedoms match or a private tennis clinic on center court with the Freedoms’ players.
•Approximate Sponsor Contribution - $17,500 & up