City of Menifee - Economic Development Coalition

CITY OF
MENIFEE
A Conversation with the Southwest CA City Managers
March 20, 2014 | EWDC Luncheon
Demographic Facts

APPROXIMATELY 46 SQUARE MILES

~ 84,000+ RESIDENTS

2011 AVG. INCOME $60,106

VIBRANT & GROWING CITY

ONE OF THE REGIONS
FASTEST GROWING AREAS
Center Stage

CENTRALLY LOCATED IN THE HEART
OF SOUTHWEST RIVERSIDE

BETTER ACCESS TO POPULATION
THAN ANY OTHER CITY

TRADE AREA OF OVER
740,000 PEOPLE

PRIME DESTINATION FOR
Menifee
COMMERCIAL BUSINESSES
Housing Growth

11,000 units in
communities under
construction or under
final map (per 2013
Derrigo study)

Another 19,000 on the way

Single family houses in
quality master-planned
communities
Under Construction
Over 25 Projects
Under Construction
28 More with Final
Map approval
New home average
sales price $322,000*
Over 31,000
households by 2016
PACIFIC COMMUNITIES
STANDARD PACIFIC
- HERITAGE LAKES
BROOKFIELD - AUDIE MURPHY RANCH
CENTEX - MENIFEE LAKES
*WRCOG Quarterly Economic Report, Oct. 2013
Population Growth
120,000



Over 100 houses
approved each month;
= 3,600 additional
residents each year
Estimated to be over
100,000 residents within
3 to 5 years.
Area population over
300,000 at build out
110,000
100,000
90,000
80,000
70,000
2010
2011
2012
2013
2014
2015
2016
2017
2018 2019
2020
GENERAL FUND
FY 13/14 Estimated Revenues: $23M
4%
PROPERTY TAXES
6%
SALES TAX
13%
43%
BLDG/PLNG/ENG FEES
FRANCHISE FEES
10%
COUNTY AUGMENTATION
0%
24%
MISC. OTHER REVENUE
General Fund
FY 13/14 Estimated Expenditures: $23M
3%
19%
SALARIES &
BENEFITS
SUPPLIES &
SERVICES
CAPITAL
78%
8
City of Menifee Successes
(Highlights)
 Balanced
Budgets the Last Three Years
 28% General Fund
 Approved City’s
 New Retail
Reserve
First General Plan
/ Commercial Developments Moving Forward
 Menifee Matters
Magazine
 Line A Funded
 Kay Ceniceros Senior Center
 Approved 1st Capital
Improvement Program
9
Infrastructure
TRAFFIC IMPROVEMENTS:
 Aggressive $100M CIP Plan
 Newport Rd. Interchange
 Newport Rd. Widening
 Menifee Rd. Completion
 Scott Rd. Interchange
 Holland Rd. Overpass
 Bradley Rd.
 McCall Interchange
Enhancement Projects
Community Enhancement
Areas:
 City Center - Improved Newport
Median, Sidewalks
 Quail Valley - Community Clean Up
Days, Sidewalk Improvements
 Romoland - Hwy 74 Landscape
Project (RivCo EDA), Community
Clean Up Days
 Sun City - ROW Landscape and
Median Improvements
11
Creating a Unified Menifee
City Organizational Chart
12
Public Safety

Contract City with Riverside County Sheriff’s
Department


Contract City with CalFIRE


One of the safest cities in
Riverside County
One of the fastest response
times in Riverside County
Proactive Public Works Department

Implements street enhancement & safety programs
13
Community Services
 New Community Services Dept. –
Director Robert Lennox
 New Parks and Recreation Areas



Audie Murphy Ranch Park
Civic Center Park
Regent Town Center Park
 Working to increase Community
Services and Engagement
Community Engagement
Outreach / Social Media Channels:
 Menifee
Matters & e-news
 Menifee
Moving & transportation webpage
 facebook
 twitter
 Press Releases
 Community Events
15
Focused Economic Development
Established an Economic
Development Corridor for
commercial / retail / industrial
Revenue generated by
restaurants, retail/ commercial
& job creation
Retail Leakage/Gap at $422M
= GREAT OPPORTUNITY!
Available Land
Opportunities:

EDC Corridor:




General Plan Complete
Goal of the Corridor
Development Code
Five Subareas
 Other Areas


Specific Plans
Properties Listing
Strategic
Marketing
18
Economic Development Activities
Reach out to businesses and investors through:
 Business Attraction Program
 Business Retention Program
 Job Creation Programs
 Ongoing negotiations with multiple
investors / businesses / developers
 Business Improvement Program
 Business Incentive Program ~ Incentivize
needed businesses and amenities
19
Focused Economic Development
 Economic Development policies are paying off
$5,500,000
$5,250,000
$5,000,000
$4,250,000
$4,000,000
$3,750,000
$3,500,000
$5.0M
$4,500,000
$5.4M
$4,750,000
$4.8M
 Menifee is primed to bolster
an infusion of retail and
commercial projects
Sales Tax Receipts
$4.5M
 Sales tax receipts are up by
20% from FY 10/11
$3,250,000
$3,000,000
FY 10/11 FY 11/12 FY 12/13 FY 13/14
20
City’s Approach to Improving
Quality of Life
RESIDENTS:
ENJOY NEW
BENEFITS &
AMENITIES
BUSINESSES:
MORE
CUSTOMERS,
MORE REVENUE
PROPERTY
OWNERS: HIGHER
PROPERTY VALUES
Everyone Benefits!
CITY: INCREASED
PROVISION FOR
ESSENTIAL SERVICES
(SHERIFF / FIRE)
VISITORS: MORE
SHOPPING &
RECREATION
OPTIONS
SCHOOLS:
INCREASED
SUPPORT
21
Menifee Has More!
Looking Ahead
 Population Growth
 Commercial Developments
 Road & Community
Improvements
 Access to markets,
suppliers & customers
 Improved Quality of Life
for Menifee Residents
CITY OF
MENIFEE
A Conversation with the Southwest CA City Managers
March 20, 2014 | EWDC Luncheon