InStream Video Advertising

Ein Unternehmen der ProSiebenSat.1 Media AG
Unterföhring, December 2013
InStream Video Advertising
We Set Online in Motion
InStream Video Advertising
Unique User: 12.71 Mio.
Bookable VideoAds:
Video Views per month:
• Online: 156.40 Mio.
• Mobile: 18.60 Mio.
• Multiscreen: 180 Mio.
PreRoll, MidRoll, PostRoll,
PreRoll Tandems, PreSplit,
Splitscreen Wallpaper,
BreakAd, Overlay, Wrap
Source: 180 Mio. VideoViews Multiscreen, own data SevenOne Media ;
Unique User single month; Adults 14+, AGOF internet facts 2013-10, Maximum Reach+MyVideo UGC
2
SevenOne Media: NumberOne InStream Marketer in Germany
Video-Marketer* according to Unique User (October 2013)
in millions
12,71
IP Deutschland
axel springer
media impact
Spiegel QC
Exact measure of video recalls.
•
Best possible planning reliability, control and
transparency.
•
Precise net reach and structure data
10,16
hi media
interactive Media
•
4,55
3,68
3,55
3,14
Quelle: AGOF – internet facts 2013-10 / TOP
* IP Deutschland moving image combi, Hi-Media – video (combi), InteractiveMedia video-rotation, SPIEGEL ONLINE video, ASMI video combi
3
Our Quality Standards
4
•
Planning Reliabity:
Extensive first marketing and AGOF counting
•
Top Brands:
Portfolio with strong brands and premium content
•
Transparency:
Clear booking of single formats up to the maximum range
•
More effect:
Extensive players, many allocation units without display
•
The latest technology standards:
VAST2, VPAID
•
Innovative forms of advertising:
High involvement of the user by interactive spots and eye-catching wraps
•
Media Control:
Exact address of the target group by targeting and frequency capping on
nugg.ad
7.1M VideoAd Solutions
Web Beacons
3rd Party /
e.g. eyewonder
VAST2-Standard
VPAID-Standard
Playout
Center
segmentation
Formats
Sites, Site-Channels
TV-Brands
Maximum Reach
VideoNetwork
Special Interest
Targeting
180 Mio.
VideoViews p.m.
12.71 Mio. UU
planning data
AGOF:
accurate measurement
transparency
saftey planning
Source: 180 Mio. VideoViews Multiscreen, own data SevenOne Media ;
Unique User single month ;Adults. 14+, AGOF internet facts 2013-10, Maximum Reach+MyVideo UGC
5
Video Ads
PreRoll, MidRoll, PostRoll,
PreRoll Tandem,
PreSplit, Break Ad,
Splitscreen Wallpaper,
Wrap, Overlay,
interaktive Ads, Sponsoring
Accurate Measurement of Net-Reach
Video Segments
Unique User (in k)
11000
9000
7000
9.380
5000
3000
3.800
2.570
1000
-1000
TV Brands Video
Kombi
MyVideo PrimeTV
Exact AGOF measurement
of the video allocation units
ProSieben Video
640
540
340
230
Sat1 Video
Wetter.com
Sport1 Video
N24 Video
Kabeleins Video
Measured only AIs which:
For exact:
•
contain videos
•
net reach
•
can be booked with VideoAds
•
structural data
•
professional content only
•
planning reliability
Source :Unique User single month ;Adults. 14+,
AGOF internet facts 2013-10; MyVideo professional content only
6
1.100
InStream VideoAds: Unbeatable
Impress with Instream VideoAds
Videos from users all the rage
•
Online view time on the rise
•
High acceptance for InStream Advertising
•
Increasing demand for audio-visual devices
•
Increasing demand for video on mobile devices
•
Consistent communication in affine environments –
Video advertising hand in hand with premium video content
•
Use of sound: Instream VideoAds provide full
audio-visual power
•
Full attention: No skipping of Instream VideoAds
InStream VideoAds for full attention
and
highest advertising effectiveness
7
Big Screen – Big Picture
8
•
Large video player for maximum attention and effect
•
State of the art technology for unique forms of advertising along with maximum efficiency
InStream VideoAds: More Attention than InPage Ads
InPage
InPage: Striking messages for short
communication lines without sound.
9
InStream
InStream: Emotional spots for maximum
attention with audio-visual impact.
Constant Growth of Video Reach
Reach per Month
Video Views in Million
200
180
150
100
110
125
130
142
150
80
50
0
2nd half-year
2010
1st half-year
2011
2nd half-year
2011
Premium Content on the Rise:
•
Growth of video reach around 125 % since 2010
•
Constant extension & diversification of the portfolio
•
More reach by multiscreen
Source: own data SevenOne Media, Video Network Maximum Reach
10
1st half-year
2012
2nd half-year
2012
1st half-year
2013
2nd half-year
2013
InStream – Portfolio with more than 12 Mio. Unique User
1.10 Mio. UU
2.57 Mio. UU
0.23 Mio. UU
0.33 Mio. UU
3.80 Mio. UU
1.41 Mio. UU
0.54 Mio. UU
0.21 Mio. UU
1.33 Mio. UU
0.13 Mio. UU
0.34 Mio. UU
0.31 Mio. UU
0.27 Mio. UU
0.22 Mio. UU
2013-11
0.64 Mio. UU
4.42 Mio. UU
0.20 Mio. UU
0.67 Mio. UU
2013-11
2013-11
0.95 Mio. UU
0.42 Mio. UU
0.46 Mio. UU
2013-11
2013-11
coming soon
Unique User single month, Adults 14+, AGOF internet facts 2013-10;
autoplenum, ICQ, Videovalis, putpat.tv:, viewster, Twitch.tv, Finanzfernsehen, Sevenload, Ampya: Unique User for total site
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coming soon
Our TV Stars are Online
PrimeTV
2.57 Mio. Unique User
11.37 Mio. Video Views
•
•
•
•
•
•
•
•
•
•
•
•
2 Broke Girls
Wilfred
TV Total
The Voice of Germany
Germany`s next
Topmodel
Mike and Molly
Red!
Galileo
Clash! Boom! Bang!
Under the Dome
taff
u.v.m.
1.10 Mio. Unique User
11.15 Mio. Video Views
•
•
•
•
•
•
•
•
•
•
•
ran
Danni Lowinski
Der letzte Bulle
Promi Big Brother
Frühstücksfernsehen
NAVY CIS
The Mentalist
Castle
Mein Mann kann
Crossing lines
u.v.m.
0.23 Mio. Unique User
1.12 Mio. Video Views
•
•
•
•
•
•
•
•
•
•
Abenteuer Auto
Abenteuer Leben
Abenteuer Tuning
Achtung Kontrolle
K1 Magazin
K1 Reportage
Rosins
Restaurant
Unforgettable
Europa League
u.v.m.
0.33 Mio. Unique User
2.45 Mio. Video Views
3.80 Mio. Unique User
40.46 Mio. Video Views
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Die perfekte Hochzeit
Enie backt
Gossip Girl
Jamie Oliver
The Good Wife
Vampire Diaries
American Horror Story
Der Hundeflüsterer
Life Unexpected
u.v.m.
Source: Own data SevenOne Media VideoViews, Online, Unique Users single month, adults 14+, AGOF internet facts 2013-10
“ fat ": Can be booked as single occupancy unit;“ green": U.S. licenses
12
2 Broke Girls
Skins
Blue Bloods
Naruto
Joko gegen Klaas
Dr. Who
Verliebt in Berlin
Spartacus: Vegeance
MyVideo live: Webstars
u.v.m.
No.1 Mobile Video Marketer in Germany
High reach:
>12 mio. App Downloads
>18.60 mio VideoViews p.m.
> 455 mio. PIs p.m.
Source: own data SevenOne Media
13
Premium Content:
>240.000 Clips and Catch-Up
Videos (Full Episodes incl.
US-licenses) in network
Stand alone
advertising formats:
PreRoll, PostRoll,
Banner, Prestitial, Sponsoring
Multiscreen Distribution Unites the Users to One Bookable Reach
Tablets
Smartphone
Spot
Playout
on all
Devices
Smart
TV /
HbbTV
14
Laptop/
Desktop
PC
Placement Units
7.1M Network: Maximum Reach for Advertisers
Maximum Reach :
• 180 million video views per month
Highest Quality:
• Premium-sites and strong brands
• Professional content only
• Playout and overall distribution with the latest ad technology
Commercial integration with impact:
• Pre/MidRoll
• PostRoll
• Pre/Mid/PostRoll
•
•
•
•
Source: 180 Mio.VideoViews Multiscreen . Own data SevenOne Media,
PreRoll 7.1M in tandem overlay network is not possible
16
Media control and effectiv targeting:
Age and gender
Interest
Frequency Capping
Video Placement Units within the 7.1M Video Network
Video Network
Video Network
Brands
Video Network
TV Brand
Video Network
Maximum Reach
Special Interest
Channels
Advertising formats
Combinations
Views Unique User
in Mio.
in Mio.
PreRoll
MidRoll
Pre/
MidRoll
PostRoll
Overlay
Video Network TV
Brands
81.12
9.38
●
●
●
●
●
Video Network Brands
127.43
12.71
●
●
●
●
●
Video Network Max.
Reach
156.40
12.71
●
●
Special Interest Channels
Source: VideoViews Online own data SevenOne Media;
Unique User single month, 14+, AGOF internet facts 2013-010
17
●
●
PreSplit
Break Ad
Splitscreen
Wallpaper
●
●
7.1M Video Network Sociodemography
Video Network TV Brands Sociodemography
Share of structure in %
male
female
58
42
14-19 years
20-29 years
30-39 years
40-49 years
50+ years
15
under 1.000€
1.000 - 3.000€
more than 3.000€
16
no graduation
Haupt- or Realschule
Abitur or academic graduation
in training
employed
not employed (anymore)
30
18
19
18
49
34
55
39
25
61
Source: Unique User single month, 14+, AGOF internet facts 2013-10
18
male
female
64
36
14-19 years
20-29 years
30-39 years
40-49 years
50+ years
16
under 1.000€
1.000 - 3.000€
more than 3.000€
16
no graduation
Haupt- or Realschule
Abitur or academic graduation
6
14
Video Network Brands Sociodemography
Share of structure in %
in training
employed
not employed (anymore)
28
17
18
21
49
35
6
55
39
25
61
15
7.1M Video Network: High Coverage in Special Interest Channels
Advertising format
Views
in Mio.
Unique User
in Mio.
PreRoll
Music TV
22.98
2.91
●
●
Stars & Lifestyle TV
13.84
1.14
●
●
Female TV
23.76
1.47
●
●
Sport TV
22.02
2013-11
●
●
Auto TV
15.60
1.64
●
●
News TV
6.80
0.32
●
●
PC & Games TV
10.60
1.29
●
●
Entertainment TV
63.40
2013-11
●
●
Special Interest Channels
MidRoll
Source: own data, SevenOneMedia, Online reach, Unique User single month AGOF 2013-10;
Details about the Special Interest Network:Special Interest Channel Präsentation
19
Pre/
MidRoll
PostRoll
Overlay
PreSplit
Break Ad
Splitscreen
Wallpaper
7.1M Video Network: Single Premium Brand Units
Advertising formats
Views
in Mio.
Unique User
in Mio.
PreRoll
MidRoll
Pre/
MidRoll
PostRoll
Overlay
PreSplit
Break Ad
Splitscreen
Wallpaper
Sat1.de
11.15
1.10
●
●
●
●
●
●
●
●
ProSieben.de
11.37
2,57
●
●
●
●
●
●
●
●
Kabeleins.de
1.12
0.23
●
●
●
●
●
●
●
●
sixx.de
2.45
0.33
●
●
●
●
●
●
●
●
MyVideo PrimeTV
40,46
3.80
●
●
●
Ran.de
0.92
0.12
●
N24.de
3.03
0.34
●
wetter.com
1.30
0.64
●
autoplenum.de
0.20
1.33
●
ProSieben ICQ
1.26
0.67
●
viewster
13.00
4.42
●
Supply Online
●
●
●
●
●
●
Source: VideoViews Online own data SevenOneMedia, unique user single month AGOF 2013-10
autoplenum, ICQ, viewster: unique user for the whole offer
20
●
●
●
7.1M Video Network: Single Premium Brand Units
Advertising formats
Supply Online
Views
in Mio.
Unique User
in Mio.
PreRoll
MidRoll
Pre/
MidRoll
PostRoll
sevenload.com
7.00
0.22
●
●
●
●
SPORT1.de
2.21
0.54
●
SPORT1.FM
0.55
2013-11
●
bundesliga.de
2.53
0.13
●
Motorvision.de
2.40
1.41
●
Putpat.tv
1.64
0.21
●
Zattoo.de
4.79
0.31
●
gamestar.de
2.70
0.27
●
TwitchTV
6.55
0.95
●
FinanzFernsehen
2.20
0.42
●
TierTV
2.55
2013-11
●
●
●
●
●
Source: VideoViews Online own data SevenOneMedia, unique user single month AGOF 2013-10
Finanzfernsehen, Twitch.tv, putpat, sevenload :unique user for the whole offer
21
●
●
Overlay
PreSplit
Break Ad
Splitscreen
Wallpaper
Multiscreen
22
Video Placement Units: Multiscreen
Advertising formats
Views
in Mio.
Unique User
in Mio.(*)
PreRoll
Video Network TVBrands
95.75
9.38
●
●
●
Video Network Brands
149.03
●
●
●
Video Network Max. Reach
180.00
12.71
Music TV
25.46
2.91
●
●
Female TV
26.59
1.47
●
●
Sport TV
22.21
2013-11
●
●
Stars & Lifestyle
15.18
1.14
●
●
Sat1.de
12.71
1.10
●
●
●
ProSieben.de
14.50
2.57
●
●
●
MyVideo
46.03
3.80
●
●
Zattoo
7.83
0.31
●
Sport1
2.91
0.54
●
Putpat.tv
4.24
0.21
●
Wetter.com
1.65
0.64
●
Twitch
8.25
0.95
●
Combinations
MidRoll
Pre/
MidRoll
●
Pre/Mid/
PostRoll
●
PostRoll
●
Special Interest Channels
Supply Online
Source: VideoViews Online own data SevenOneMedia
* Unique User single month ;Adults. 14+, AGOF internet facts 2013-10, Maximum Reach+MyVideo UGC
23
Overlay
PreSplit
Break Ad
Splitscreen
Wallpaper
Advertising Formats
Classic Placement of InStream Ads in Full Episodes
Keyfacts:
•
Best of TV & online: emotion and interactivity
•
Integration of various possible additional
material
•
Increase advertising effectiveness through
higher user involvement
•
Creative flexibility and various options for
aiming your target group
•
PreRoll
Overlay
Splitscreen Wallpaper
MidRoll
Tandem Overlay
PostRoll
PreSplit
Wrap
BreakAd
Full transparency by tracking the interactions
25
PreRoll: The Pole Position
Keyfacts:
•
Ad placement before the video
•
High attention and proven advertising
effectiveness
•
High click rates
•
Spot length up to 30 seconds
•
Optional tandem ads maximize the
advertising impact
•
Available in full episodes & video clips
Break Ad
26
Break Ad
PostRoll
PreSplit
MidRolls
PreSplit
Sponsoring
PreRoll
Full
Episode
MidRolls
Overlay
Overlay
Break Ad
(PreRoll) Wrap: New Dimension of Branding
Keyfacts:
•
Especially large form of advertising
•
Extremely strong attention
•
High advertising impact
•
Creative flexibility within and outside of the video
•
Compatible with all commercial lengths
•
Placement: Full episodes and/ or video clips
Break Ad
27
Break Ad
PostRoll
PreSplit
MidRolls
PreSplit
Sponsoring
PreRoll
Full
Episode
MidRolls
Overlay
Overlay
Break Ad
PreSplit: Exclusive position
Keyfacts:
•
Exclusive ad position starting previous to the MidRolls
•
Maximum attention
•
Spot length up to 30 seconds
•
Placement in full episodes only
•
3 creative options: Classic frame, static
or animated frames
•
Simple extension of TV spots possible
Break Ad
28
Break Ad
PostRoll
MidRolls
PreSplit
MidRolls
Full
Episode
Overlay
PreSplit
Sponsoring
PreRoll
Overlay
Break Ad
MidRoll: Maximum Advertising Impact
Spot length up to 30 seconds
•
Full episodes only
•
Attractive prices
Break Ad
29
PreSplit
Full
Episode
Overlay
Overlay
Break Ad
PostRoll
•
MidRolls
Achieved the highest ever measured
advertising effectiveness
PreSplit
•
Sponsoring
Placement within the commercial break
PreRoll
•
MidRolls
Keyfacts:
Break Ad
Break Ad: Have an Effective Break
Keyfacts:
•
Break Ad appears when users pause the video
manually. This can be done in the page-player side
and in the full-screen mode.
•
Placement within the video player
•
User acceptance given
•
High attention through active user involvement
Break Ad
30
Break Ad
Break Ad delivery not guaranteed thus it only plays, when the user stops the video.
Break Ad
PostRoll
S-Closer
S-Reminder
PreSplit
MidRolls
PreSplit
S-Opener
PreRoll
Full
Episode
MidRolls
Overlay
Overlay
VideoAd Overlay: Strongly Placed in the Content
Keyfacts:
•
TV-like “Insert” within the video
•
Interactive features via VPAID interface possible
•
Click event options:
•
•
Direct link to the customer site
•
VideoAd in the player
Break Ad
31
Break Ad
Break Ad
Break Ad
PostRoll
MidRolls
PreSplit
Full
Episode
Overlay
MidRolls
Overlay
PreSplit
Sponsoring
PreRoll
Can be covered in full episodes and video clips
from 3 minutes in length
Break Ad
Splitscreen Wallpaper: Highlight on Overlay-Place
•
100% visible in the video player
•
Can be booked in full episodes
•
Duration max. 20 Sek.
Splitscreen Wallpaper
Full
Episode
Break Ad
32
Break Ad
Splitscreen Wallpaper
Break Ad
Break Ad
PostRoll
Non content-invasive
MidRolls
•
MidRolls
Large and flexible space for creatives
PreSplit
•
Sponsoring
TV-like advertising frame within the video
PreRoll
•
PreSplit
Keyfacts:
Break Ad
PreRoll Tandem Overlay: Strong combination
Keyfacts:
•
PreRoll / overlay combination, where the
overlay is displayed as a reminder 20 seconds
after launch Content
•
Maximize the advertising effect by using the
overlay as your reminder
•
3rd party delivery possible
Break Ad
20 sec.
33
Overlay
Overlay
PostRoll
MidRolls
Full
Episode
Break Ad
PreSplit
Sponsoring
PreRoll
PreRoll
Break Ad
PostRoll: Save the Best for Last
Keyfacts:
•
Placed directly after the content
•
Thus high consumer involvement – user has
finished the process of watching his desired clip
•
Quality targeting applicable
•
Excellent value for money
•
Distribution within full episodes and short clips
Break Ad
34
Break Ad
PostRoll
MidRolls
PreSplit
MidRolls
Full
Episode
Overlay
PreSplit
Sponsoring
PreRoll
Overlay
Break Ad
Trailer Sponsoring: Close to the TV-Program
•
Advertising share of the sponsored trailer: 7"
•
At the end of the block in MidRoll full episodes
•
Distribution within the TV network
Break Ad
35
Overlay
PreSplit
Trailer Sponsor
MidRolls
Full
Episode
PreSplit
S-Opener
PreRoll
Overlay
Break Ad
S-Closer
PostRoll
Combination of TV trailer and sponsorship
MidRolls
•
Trailer Sponsor
Keyfacts:
Break Ad
Sponsoring: Close to the TV-Program
Keyfacts:
•
TV-like sponsoring of the editorial program
•
7 "Sponsorship
Opener: After the PreRoll and just before the
content (full episodes and short clips)
•
Reminder: At the end of the block in MidRoll
full episodes
•
Closer: Immediately after the content (full
episodes and short clips)
Can be booked for single programs
Break Ad
36
Break Ad
Break Ad
PostRoll
S-Closer
S-Reminder
S-Reminder
MidRolls
PreSplit
S-Reminder
MidRolls
Full
Episode
Overlay
PreSplit
S-Opener
Overlay
PreRoll
•
•
Contact
SevenOne Media GmbH
Medienallee 4
D-85774 Unterföhring
Tel. +49 [0] 89/95 07 – 40
Fax +49 [0] 89/95 07 – 43 99
www.sevenonemedia.de
[email protected]
Sales Region Hamburg
An der Alster 47
D-20099 Hamburg
Tel. +49 [0] 40/44 11 16 – 0
Fax +49 [0] 40/44 11 16 – 66
Sales Region Frankfurt
Rotfeder-Ring 11
D-60327 Frankfurt/Main
Tel. +49 [0] 69/27 40 01 – 0
Fax +49 [0] 69/27 40 01 – 30
Sales Region Düsseldorf
Zollhof 11
D-40221 Düsseldorf
Tel. +49 [0] 2 11/4 96 94 – 0
Fax +49 [0] 2 11/4 96 94 – 20
37