influences

Transcription

influences
TREND BOOKS
TRENDS & FUTURE INSIGHTS
BRAND & STYLE STRATEGY
PRODUCT INNOVATION
STYLE & DESIGN
PECLERS CAPABILITIES - OVERVIEW
TRENDS & FUTURE
INSIGHTS
 Socio-cultural, fashion, beauty,
home & lifestyle trends
 Future consumer attitudes,
values & aesthetic preferences
 Futur(s) Creative Innovation ®
BRAND & STYLE
STRATEGY
 Define & update Brand
strategies leveraging Peclers
trends & future insights
 Translate Brand Positioning in a
consistent Style Positioning
 Peclers Brand & Style Matrix ®
 Peclers Style Positioning ®
PRODUCT
INNOVATION
 Translate Peclers trends & future
insights into new innovation
territories and new product
concepts
 Bring new product concepts to
life : style & design language
 Futur(s) Creative Innovation ®
SEASONAL PRODUCT
DEVELOPMENT
 Seasonal colors, fashion,
beauty, decoration? trends
 Build & design product
collections leveraging Peclers
seasonal trend forecasting
 From style & design directions
to exclusive products

Peclers Style Consulting ®
TREND BOOKS
From yearly MACRO trend
analysis & seasonal inspirational
trends, sources for?
?
SEASONAL fashion, home, beauty trends
leading to actionable creative directions
MAIN
STREET
INFLUENCES INFLUENCES
MAIN STREET
2
2
1
3
UTOPIES URBAINES
URBAN UTOPIAS
1
4
2
3
LOW POWER
LOW POWER
5
6
2
1
3
NEXT DOOR ATTRACTION
NEXT DOOR ATTRACTION
4
MAIN
STREET
MAIN STREET
SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS
ATMOSPHÈRE DE COULEURS
COLOR MOOD
2
1
3
BASICS CONCEPTUELS
CONCEPTUAL BASICS
4
1
4
2
3
RÉTRO IMPACT
RETRO IMPACT
5
6
1
CLIN D? OEIL MÉNAGER
HOUSEHOLD HINT
2
4
3
5
6
1
3
4
2
5
DESIGN PNEUMATIQUE
PNEUMATIC DESIGN
1
2
3
FLIPPER LAND
ARCADE LAND
4
1
GRAPHIC KARTING
KARTING GRAPHICS
2
4
3
5
6
4
1
2
8
5
3
6
ARTY HACKING
ARTY HACKING
7
9
2
1
3
SPORT TOUCH
SPORT TOUCH
4
5
OBSE
SSIONS
INFLUENCES INFLUENCES
OBSESSIONS
1
2
3
ÉLOGE DES CLASSIQUES
CELEBRATING THE CLASSICS
1
2
3
DANDY QUEER
QUIRKY DANDY
4
OBSE
SSIONS
OBSESSIONS
SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS
ATMOSPHÈRE DE COULEURS
COLOR MOOD
1
2
3
À FLEUR DE PEAU
SKIN CLOSE
4
5
2
1
3
CLASSIQUES SHOW-OFF
SHOW-OFF CLASSICS
4
1
2
3
4
CHIC INSTITUTIONNEL
INSTITUTIONAL CHIC
3
1
2
4
FIRST CLASS OUTDOOR
FIRST CLASS OUTDOOR
5
1
2
3
Atelier d? artiste
Artist studio
4
1
2
3
4
Salon proustien
Proust? s salon
2
1
3
Naturaliste torturé
Tormented naturalism
4
1
2
3
Séduction fatale
Fatal attraction
4
5
4
1
2
3
5
Élégance troublante
Disturbing elegance
6
EX
TRÊME
EXTREME
INFLUENCES INFLUENCES
1
3
5
2
4
6
MILIEUX HOSTILES
HOSTILE ENVIRONMENTS
1
2
3
Écologie archaïque
Archaic ecology
4
6
EX
TRÊME
EXTREME
SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS
ATMOSPHÈRE DE COULEURS
COLOR MOOD
2
4
1
3
CALCINÉS GRUNGE
GRUNGY CHARRING
5
3
2
1
4
EFFETS ORAGEUX
STORMY CAMOUFLAGE
5
1
3
2
4
5
DESIGN VIVANT
LIVING DESIGN
1
2
3
CARAPACES FEUTRÉES
FELTED CARAPACES
4
5
6
4
2
5
1
3
PROTECTION WATERPROOF
WATERPROOF PROTECTION
6
1
3
2
4
CRISTALLISATIONS ROMANTIQUES
ROMANTIC CRYSTALLIZATION
5
1
2
3
4
5
ÉCLATS BORÉALS
BOREAL FLASHES
1
3
2
4
Préciosité élémentaire
Elementary preciousness
5
MAGNI
FIQUE
MAGNIFICENT
INFLUENCES INFLUENCES
1
2
Figures légendaires
Legendary figures
1
2
3
4
SOURCES ANTIQUES
ANTIQUE SOURCES
1
2
3
MERVEILLES ARTISANALES
ARTISANAL WONDERS
4
MAGNI
FIQUE
MAGNIFICENT
SCÉNARIOS CRÉATIFS CREATIVE SCENARIOS
1
ATMOSPHÈRE DE COULEURS
COLOR MOOD
2
1
3
ASIAN ART DÉCO
ASIAN ART DECO
4
5
2
1
3
Parures d? exception
Exceptional finery
4
3
1
2
Armures d? orient
Oriental armors
4
4
3
1
2
Berbère de luxe
Deluxe berber
4
5
4
1
2
Zen précieux
Precious zen
3
4
2
1
3
EDEN LUXURIANT
LUXURIANT EDEN
4
1
2
CAMPEMENT FASTUEUX
LAVISH CAMP
3
1
2
3
STREET ARMOIRIES
STREET KNIGHTS
4
1
2
3
ULTRA PIGMENT
ULTRA PIGMENT
4
1
3
2
4
OPULENCE THÉÂTRALE
THEATRICAL OPULENCE
5
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