Newsletter Feb 2016 - Export Pavilion Promotions

MARCH
2016 EDITION
NE WS
LE T TER
Nothing is
better than
face to face!
EXPORT
PAVILIONPROMOTIONS
Not h in g is b etf at cere!
th a n f a c e to
WHO WE ARE
Export Pavilion Promotions sources A-grade
trade shows and secures hosted buyers and
exhibitors for these shows. We have quite the
eye for detail, which is why are so good at
organising all aspects of your trade show experience.
At the end of the day, we just want to see your
company grow! Internationalisation and the
expansion of your markets is crucial to the
longevity and success of your company.
WHAT TO EXPECT
IN THIS EDITION:
#2
ALL TRADE SHOW DATES
Looking for a trade show to
attend? We will give you all
the details you need.
#4
FOCUS OF THE MONTH:
SPOSAITALIA COLLEZIONI
Looking to show off your
latest wedding designs? Then
Sposaitalia is the place for
you!
#1
LATEST TRADE SHOWS
It’s wedding apparel versus
home decor solutions in
2016. SposaItalia Collezioni
and HOMI are the stars of
the show in this section.
#3
CORPORATES! SAY HELLO TO
THE EPP FOUNDATION
Say hello to the latest supplier
development solution with the Export
Pavilion Promotions Foundation.
#5
THE TRADE SHOW GURU
“6 Lessons From A First-Time
Trade Show Exhibitor ”
Feeling a bit nervous about your
first exhibit? The Guru will calm
those nerves and get you clued up.
In association with:
1. LATEST TRADE SHOWS
20 - 23 MAY 2016
EXCLUSIVE COLLECTIONS
BY FIERA MILANO
SI showcases collections of
Wedding Wear, Evening Wear,
Accessories and the always
exciting world of Men’s Wear.
Companies and upcoming designers will debut
their collections in Milan
at Sposaitalia trade
show.
The Innovation Centre,
Mark Shuttleworth
FOR BUYERS & EXHIBITORS
SI has an exclusive lounge
where the top buyers can
network with exhibitors and
exchange business ideas.
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
INDUSTRY TRENDS
Click to view SI website or SI Brochure
http://2015.expavpro.co.za/sposaitalia-collezioni/
Visitors can also attend industryrelated conferences found at the
trade show venue. These events
keep visitors up to date with
current trends and innovations.
EXPORT
PAVILIONPROMOTIONS
In association with:
THE AMBASSADOR OF STYLE
HOMI showcases new trends in
the home decoration & fashion
& lifestyle sectors.
16 - 19 SEP 2016
BY FIERA MILANO
HOMI features 10 ‘satellites’ ; living
habits, home wellness, fragrances
& personal care, fashion & jewels,
gifts & events, garden & outdoor,
kid style, home textiles, hobby &
work and finally, the concept lab.
BUYERS
The Innovation Centre,
EPP provides the EMP system for HOMI:
an online platform that allows buyers to fix
meetings with exhibitors. Buyers can also
create a database of exhibitors and compnies they have met for future references.
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
EXHIBITORS
Fiera Milano, the organiser of HOMI,
allows for exhibitors to create an online
catalogue before the trade show. The
online catalogue highlights the presence
of the exhibitor at the trade show.
www.expavpro.co.za
[email protected]
Click to view HOMI website or Brochure:
http://2015.expavpro.co.za/homi-tradeshow/
EXPORT
PAVILIONPROMOTIONS
In association with:
27 - 30 SEP 2016
BY MESSE ESSEN
NO.1 IN THE WORLD
The No. 1 for more than 40 years:
Security Essen is the world’s most
important trade fair for security and
fire prevention.
THE SECURITY INDUSTRY NOW
The world market for security
is booming. For entrepreneurs
looking for new business prospects; now is the best time to
enter into the security industry!
From fire prevention and cyber
security and CCTV to the protection
of outdoor areas: experts, buyers
and decision-makers from this
industry will be meeting in Essen.
VIEW CURRENT TRENDS
To find out more, contact us!
+27 12 771 8510 or [email protected]
Security Essen is an international
level trade show, with the latest
trends and the most important
innovations in the security industry.
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
EXPORT
PAVILIONPROMOTIONS
In association with:
2. ALL TRADE SHOW DATES
TRANSPOTEC
22 - 25 FEB 2017
Truck freight transporters,
logistics managers, truck
fleet owners, delivery couriers and small businesses.
SPOSAITALIA
COLLEZIONI
20 - 23 MAY 2016
Wedding apparel & formal
dress for men‚ women &
children.
HOMI
16 - 19 SEP 2016
Home, decor and lifestyle
solutions.
SECURITY ESSEN
27 - 30 SEP 2016
Intelligent security systems, cyber security as
well as fire and crime
prevention.
TUTTO FOOD
8 - 11 MAY 2017
Food, beverage and
agriculture.
HOST
20 - 24 OCT 2017
Ho.Re.Ca., food service ,
retail, large-scale distribution and hotel industries.
ZA
SICUREZ2017
OV
15 - 17 N
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
ty syssecuri e and
t
n
e
g
i
l
s fir
Intel
well a .
s
a
,
s
tion
tem
preven
crime
EXPORT
PAVILIONPROMOTIONS
3. CORPORATES! SAY HELLO
TO THE EPP FOUNDATION
EXPORT
PAVILIONPROMOTIONS
FOUNDATION
IF YOU WANT TO
GO FAST,
GO ALONE.
IF YOU WANT TO
GO FAR,
[ go together ]
- African proverb
Whether you’re an entrepreneur who
needs business support, or a manager
looking for investment opportunities
to meet your B-BBEE Enterprise and
Supplier Development (ESD) goals, we
have got you covered!
WHO WE
EXPORT
PAVILIONPROMOTIONS
FOUNDATION
Export Pavilion Promotions Foundation:
Together, we go further!
The Export Pavilion Promotions
Foundation is a non-profit and
public benefit organisation
established by Export Pavilion
Promotions.
EXPORT PAVILION PROMOTIONS
FOUNDATION
Through the EPP Foundation, corporate
sponsors can have a positive impact on the
future of local South African businesses.
Corporate sponsors also reap the rewards
through ESD solutions provided by the
foundation.
WHO IS EXPORT PAVILION
PROMOTIONS (PTY) LTD?
Export Pavilion Promotions sources A-grade
trade shows and secures hosted buyers and
exhibitors for these shows.
The Export Pavilion Promotions
Foundation enables local enterprises to internationalise through
B2B trade shows.
AT THE END OF THE DAY...
At the end of the day, we just want to see
local enterprises grow and make corporate
sponsors happy! It is crucial for local enterprises to internationalise and expand their
market reach to ensure the longevity and
success of the business.
Export Pavilion Promotions Foundation.
Phone: +27 12 771 8510
Email: [email protected]
SERVICES FOR LOCAL ENTERPRISES THAT RECEIVE
A SPONSORSHIP & ATTEND A TRADE HSOW
1. TRAVEL
Flights are organised to
& from the trade show.
2. ACCOMODATION
For sponsored exhibitors, we
book 4-star & 5-star hotels
that are situated near the
trade show.
3. LOGISTICS
Sponsored exhibitors are assisted in moving their products overseas & through customs atleast 1 month before
the trade show.
Export Pavilion Promotions Foundation.
Phone: +27 12 771 8510
4. TRAINING
Training sessions on conducting
international business & becoming
export-ready.
5. BUSINESS NETWORKING
& COMMUNICATION
Sponsored enterprises are able to
use the online EMP system to set
up meetings with top buyers.
6. SALES & MARKETING
Our Marketing & Translation assistants (M&T) help the sponsored
exhibitors in their communication
with clients while they exhibit at
their trade show stand.
Email: [email protected]
1. ESD SOLUTIONS
Highly-effective and targeted
Enterprise and Supplier Development (ESD) solutions
Tailored to your strategic
objectives.
Achievement of B-BBEE
requirements and B-BEEE
points are guaranteed.
Export Pavilion Promotions Foundation.
3. ADMIN WORK
2. OFFICIAL REPORTS
We will compile an official written
report for your company on:
We do all of the admin work for
the sponsored enterprises. We
take care of their:
companies sponsored,
the contribution made
ESD points acquired
Phone: +27 12 771 8510
tax clearance,
BEE certificate,
proof of company residence,
letter from the bank & more!
Email: [email protected]
In association with:
4. FOCUS OF THE WEEK:
SPOSAITALIA COLLEZIONI
JUST FOR THE WEDDING FANS
Don’t you just love weddings?
20 - 23 MAY 2016
AT FIERA MILANO
Love, committment and honour
are the recurrent themes at
these momentous occasions.
It’s the time when a bride can
gaze into her new husband’s
eyes and wonder, “How can he
possibly look more handsome
than today?”
It’s the moment when a man can
look into his new bride’s eyes
and wonder, “How on earth am
am I going to pay for this ridiculously expensive dress?!” Yes
ladies, we know you love wedding dresses, especially the
expensive ones.
Sposaitalia Collezioni has the
glamour, style and expensive-ness
as you might expect. It is a
leading trade show in the global
wedding industry and boasts a
large number of top designers
and exhibitors.
Click to view SI website or SI Brochure
LET’S GET DOWN TO BUSINESS,
SHALL WE?
If you are thinking about expanding into international markets, trade shows are one of the
most profitable ways to do this.
Sposaitalia is an international
platform where you can exhibit
your designs and showcase your
South African designs to international markets.
Any South African company that
has not made plans for international marketing in the next
three years is bound to fail. So
if you really love your wedding
boutique business, I suggest you
dive head first into a trade show
like Sposaitalia.
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
Sposaitalia allows you to have
meetings with top international
buyers that have executive-purchasing power. Through the
international business partnerships at at the trade show, you
can expand and diversify.
www.expavpro.co.za
[email protected]
http://2015.expavpro.co.za/sposaitalia-collezioni/
EXPORT
PAVILIONPROMOTIONS
In association with:
INTERNATIONAL EXHIBTIORS
ATTENDING SPOSAITALIA
MAY 2016
ELISABETTA POLIGNANO
GABY CHARBACHY
Born in Beirut, Gaby Charbachy has
an innate love for fashion, which
made him open his Atelier in 2000
and then FLAT in 2008, an iconic
boutique by the sea.
The upcoming collection is characterized by technical cuts, volumetric
structure and attention to detail.
The designer mixes hard fabrics
such as crepe, satin and lace with
soft ones like organza, gazar and
taffeta. The overall result is a
collection addressed to a modern
woman who wants to keep her
essence, yet step into the unusual.
Adorning every bride’s personality
with passion and devotion. This is
the ideal that has always inspired
the gowns of Elisabetta Polignano,
created, designed and produced
entirely by craftspeople working
exclusively by hand, using 100%
Italian-made fabrics throughout.
Since it was established in 1997, the
brand has always prided itself on
bespoke tailoring.
ANGELO BIANCA
Angelo Bianca is one of the most
popular flower girls dress company
in Turkey and it began its history
in 1985 in İzmir. For 30 years, the
firm is at the top of the flower girls
dress sector.
Angelo Bianca achieves its communication in Turkey and in the
most important locations in the
world. Thanks to the new way of
life and the style that the company
created, the firm differentiate itself
and continues in the way to be the
most preferred brand of the flower
girls dress sector.
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
EXPORT
PAVILIONPROMOTIONS
In association with:
EXPORT
PAVILIONPROMOTIONS
This article has sourced information from a product-developer
who shared his first-time experience at a trade show.
The Innovation Centre,
At the trade show you will receive
3 or 4 full days of exposure to
35,000 retail buyers from across
the globe! One of the issues that
many first-time exhibitors face
after the first day is the realisation
that their product may not be fully
formed yet or ready for the markets.
Buyers who attend trade shows
are professional retail sellers.
They know best when it comes to
what sells and why. Many firsttime exhibitors are resistant to
the constructive criticism that
buyers and take offence, however
you will soon realise that they are
helping you!
A trade show is the perfect place
to receive feedback from members of the industry. Just think of a
trade show as a huge think-tank!
This is exactly the feedback that
you need. Based on their feedback,
you can grow your business and
improve your products!
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
EXPORT
PAVILIONPROMOTIONS
In association with:
EXPORT
PAVILIONPROMOTIONS
Buyers and agents aren’t the only
ones you can chat to! There are
thousands of exhibitors at these
shows looking to connect with
like-minded individuals and are
willing to talk for free. Many exhibitors are manufacturers and distributors and are eager to share their
experiences about their business
and the industry.
Consider your options when improving your product, no matter
what industry you are in. For an
example, you may meet a exhibitor who is selling an extremely
successful kids accessory item. He
will tell you that it’s not as easy as
it looks. Over a period of 10 years
he has launched 15 products, only
three of which have hit it big. It
takes patience and dedication to
improve your product.
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
If this is your first visit to a trade
show, it shouldn’t be your last.
You will see that most of the exhibitors at the show have been doing
this on average for five years.
Some broke even by year three.
Hardly any were profitable before year five. In essence, it takes
months and years to receive any
returns from the trade show.
This means you will exhibit at a
trade show with prototypes and no
inventory. You will receive feedback that will help you improve
the prototype into a finalised
product. On the other hand, if
you showcase a finalised product
you will realise that there is still a
huge amount of improvement still
needed. You will waste money by
showcasing a finalised product.
Article reference:
Harrison, K & H. 2013. What I Learned from Attending the NYNOW Gift Expo. [O]
http://www.forbes.com/sites/kateharrison/2013/08/28/10-lessons-from-a-first-time-trade-show-exhibitor/#5d8819a944a2
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
EXPORT
PAVILIONPROMOTIONS
In association with:
EXPORT
PAVILIONPROMOTIONS
Not h in g is b etf at cere!
th a n f a c e to
We look forward to
doing business with you!
Contact us today.
+27 12 771 8510
[email protected]
www.expavpro.co.za
The Innovation Centre,
Mark Shuttleworth
street, The Innovation
Hub 0087, Pretoria,
Gauteng, South Africa.
Office: +27 12 771 8510
www.expavpro.co.za
[email protected]
EXPORT
PAVILIONPROMOTIONS