qatar motor show 2014 annual report

ANNUAL REPORT
2014
His Highness
Shiekh Tamim Bin Hamad Al Thani
Emir of the State of Qatar
QATAR TOURISM AUTHORITY CHAIRMAN THANKS LETTER
My Heartfelt Gratitude to Everyone!
Qatar Motor Show would like to extend its gratitude to sponsors & partners
The fourth edition of Qatar Motor Show (QMS) has been delivered with great success and on an international standard by q.media events together with Fira
Sponsors
Barcelona and in partnership with Qatar Tourism Authority.
Official Telecom Sponsor
I would like to thank each and every single exhibitor for their continuous support in making the Motor Show one of the most attractive and visited after
events in the region. Without your participation and input, this event would have not reached where it is today, a flagship event for the state of Qatar that
we are all proud of.
In the past editions of the exhibition, QMS has become one of the most anticipated events in the region exhibiting well-known automotive brands, concept
cars and accessories. For this edition, it has attracted more than of 70,000 visitors gracing into to the 15,000 m2 exhibition space of the Qatar National
Convention Centre. An astonishing 27 exhibitors showcasing more than 34 brands from around the world.
In addition to the new activities provided this year, such as the QMS Talk Show, World of Speed and Stunts, q.media events and its partners commit on deliver-
Official Freight Forwarder
ing new ideas and attractions to the upcoming editions, positioning itself on the international calendar.
We look forward to the future of the Qatar International Motor Show, and are excited about overcoming each stakeholder expectations and on delivering
another unique and internationally recognized gem of an event.
“I thank you and we look forward to seeing you in the next edition.”
Issa Al-Mohannadi
Chairman
Qatar Tourism Authority
Official Hotel
Official Media Partners
Official TV
QMS LOOK & FEEL
The Look & Feel for Qatar Motor Show 2014 was chosen because cars were made to move, the concept is to make use of long
exposure photography that captures the movement of light over a given period of time to best show or express such movement: capturing a part of a journey, showing a glimpse of a particular experience. But this journey reveals also the city with
its lights, its bustle and its modernity.
Light trails of moving cars on roads and highways simply say:
21- 25 FEB
QATAR NATIONAL CONVENTION CENTRE
www.qatarmotorshow.qa
SWIFT
SPEED
RUSH
JOURNEY
EXPERIENCE
MOVEMENT
MODERNITY
GLIMPSE
TRAVEL
NEW
THE PRESS CONFERENCE
Hosted by Qatar Tourism Authority, q.media Events and Fira Barcelona, the launch-
Mr. Ricard Zapatero, International Director of Fira Barcelona said: “Fira is honored to be part of such an important event as the Qatar Motor Show and we
ing Press Conference, was held in InterContinental Resort hotel on the 5th of
are pleased to share our expertise of almost a century of organizing motor shows that began in 1919. We are deeply committed to the success of the event
January 2014 and attended by senior delegates as well as top media from the
and we believe that the QMS is a key event that will grow in the following years becoming a major event in the international automotive calendar and a
region. The Press Conference revealed details of the fourth edition of QMS held at
region landmark. We are grateful to the Qatar Tourism Authority and q.media for choosing us as partners for this project”.
the Qatar National Convention Centre from 21 – 25 February 2014. Organised by
the Qatar Tourism Authority in partnership with q.media and for the first time
ever – Fira Barcelona, the week-long event offered visitors the chance to discover
the latest technology in car manufacturing and design and provides a platform for
trade professionals to come together. “Events such as The Qatar Motor Show are
incredibly important as we continue to showcase Qatar as a leading events destination. Not only it promotes Qatar’s image and the importance of the region
when it comes to hosting events, it also puts Qatar specifically on the map as an
automotive expert”, said Mr. Hamad Alabdan, Exhibitions Department Director,
Qatar Tourism Authority. Mr. Jaber Al Ansari Group CEO q.media said: “We are
delighted to partner again with QTA to bring this prestigious automotive event to
Qatar and this time joined by Fira Barcelona onboard too. It provides us with an
opportunity to communicate important messages such as safe driving as well as
being able to share new technology and designs with the industry and general
public. We are looking forward to a bigger and better Qatar Motor Show in 2014
and will be announcing further details of the show over the next couple of
months”.
OFFICIAL OPENING
HE Mr. Jassim bin Seif Ahmad Al Suleiti, Minister of Transport, inaugurated Thursday, the 20th of February the Fourth Edition of
Qatar Motor Show 2014 and toured the stall of various exhibitors.
With the 4th Qatar Motor Show now complete, we look to start preparations for next year. In line with the strong national vision imparted by our countries
esteemed leadership, we promise the QMS will continue to increase in size and visibility and showcase the passion this region has for the automotive and
motorsport industry.
Under the Patronage of the Prime Minister of Qatar, Minister of Interior HE Sheikh Abdullah bin Nasser bin Khalifa Al Thani, the Official Opening of the 4th
annual Qatar Motor Show was considered a tremendous success. Inaugurated by the HE Mr. Jassim bin Seif Ahmad Al Suleiti, Minister of Transport, a record
breaking of more than 70,000 visitors came to the Qatar National Convention Centre (QNCC) from February 21st-25th 2014, proving this is one of the
leading automotive shows regionally and worldwide. Along with a high number of visitors this year, many fans eagerly registered for online passes prior to
opening. They stated participants represented over 100 countries. The 5-days event had a wide range of interesting activities that appealed to both consumers and trade professionals. Automotive enthusiasts was kept entertained and had participated in many educational and informative activities such as the
interactive World of Speed Exhibit. This exhibit featured talks by Global Dakar rally drivers such as Marc Coma, interviewed by Josep Luis Merlos from Spain.
Known for his wins at the Dakar Rally is 2006, 2009, 2011 and 2014 for riding a KTM motorcycle Coma, is likewise the Wold Champion in Rallies Cross Country Motorcycle Tournament which took place in 2005, 2006 and 2007. Crowds increased and adrenaline raced, as talks continued to take place, this time by
Formula One champions and employees who came to the QMS from all over the globe. Mexico’s Jo Ramirez was among the spokesman, a retired employee
of several Formula One teams, he was sponsored by Tyrrell, Fittipaldi Copersucar F1 Team and McLaren.
This Year’s Exciting Qatar International Motor Show has a Record Breaking number of Visitors: more than 70,000 in attendance!
THE WORLD OF SPEED
Exhibition Space
Marc Coma Interview by Josep Lluis Merlos
An area in which breath the racing atmosphere, open to everyone, to sit, relax, but most of all to participate to talk shows, to meet pilots, riders, keynote
Marc Coma, a native of Barcelona, Spain, first won the Dakar Rally in 2006 in Africa and in 2009, 2011 and 2014 repeated the success in South America. He
professional people from motorsport and race world. A unique experience not only for motorsport fan, professionals or supporters!
first contested the Dakar Rally in 2002 when he rode a CSV motorcycle but had to retire with mechanical problems while in the top 20 of the field. He joined
This exhibition space is all about fast cars; it’s the world of speed. Therefore, its look in an oval shape reflects the oval form of a race track, including the
KTM as part of the Repsol team for the Dakar in 2003, finishing third in four stages and established himself as a serious contender. In 2012 Coma also won
banked track as well. The intention is to create a racing atmosphere where the elegance of the race cars shown is pointed out.
the FIM Cross Country World Championship to look promising for another Dakar victory in January 2013 but he was ruled out at the last minute because of
A special section has been dedicated to students and to their activities in the motorsports:
a shoulder injury sustained in the Morocco Rally in October 2012. He made a strong comeback to competition in early 2013 winning the first three rallies of
Qatar University Team Gernas (College of Engineering) displays Gernas 1, it came in tenth pace in the prototype category and recording a mileage of 136
the FIM World Championship series - the Abu Dhabi Desert Challenge, the Sealine Rally in Qatar and the Sardinia Rally. He was third in the Desafio Ruta in
km/kwh and Gernas 2 that recorded a mileage of 118.5 kmpl to place second in the alternative diesel fuel category in Shell Eco- marathon Asia in Kuala
Argentina behind KTM teammates Kurt Caselli and Chaleco Lopez, third in the Dos Sertoes Rally in Brazil and second in the Morocco Rally to finish overall
Lumpur.
second in the championship. Coma is recognized for his skill and determination and an unflinching will to win that has driven him to the forefront of his
Politecnico of Torino (Italy) displays the Idra 11, a racing car with hydrogen fuel cell propulsion combined with one high efficiency brushed electric motor
sport. Coma went on to seal victory in the 2014 edition of the Dakar Rally, considered by many as one of the toughest of recent times.
DC 922 w), during the Shell Echo Marathon it has obtained a consumption of 2344 Km/L of equivalent gasoline and Xam 2.0 (perfect scale model 1:5). This
Josep Lluís Merlos is a reporter linked to the sports information of motorsports since 1974. He has worked in public television TVE and TV3 in the latter direct-
car participated in the Future Car Challenge, a competition for the cars for the future: it won the Best Extend Range Award.
ed and presented the “Motor a fons” for 18 years, also being responsible for transmissions Formula 1 between 1997 and 2003 program. He has also been
The two Universities during the Qatar Motor Show presented their project to develop together researching on smart mobility.
editor of the magazine Solo Moto, and contributor to publications such as: Motorcycle Racing, Moto Verde, Auto Hebdo Sport, Fortuna Sports, F1 Racing,
El Periódico de Catalunya, Clear, Daily Sport, etc.. His experience on radio stations such as passes Cadena SER, Onda Rambla or Punto Radio COM Radio. He
was executive producer of sports la Sexta in 2008. Currently working on Radio Marca, Catalunya Radio and RAC 1. Since last 2009 season, Merlos again the
main Formula 1 commentator on TV3, with Francesc Rosés, Laia Ferrer and Francesc Latorre, and technical commentator Joan Villadelprat.
*COURTESY OF POLITECNICO OF TURIN
*COURTESY OF M. NOVARESE
THE WORLD OF SPEED
Talk Show
The world of speed is also an invitation to discuss, reflect as well as interview well known personalities who brought to visitors the inside of the F1 new
season and the Dakar and Moto GP too.
Keynote speakers include:
Karun Chandhok
Karun Chandhok, born January 19, 1984 in Chennai (India), is a racing driver and son of Vicky Chandhok,
multiple Indian rallying champion and president of the Federation of Motor Sports Clubs of India since
2003. Karun has raced in many categories, starting in Formula Asia in 2001. He became the first Formula
Asia V6 by Renault champion in 2006 before moving to GP2. He raced in Formula One with Hispania Racing
in 2010 and became Team Lotus reserve driver a year later. For 2012 he switched to endurance racing,
becoming the first Indian to race at the legendary Le Mans 24 Hour race (finishing sixth). In 2013 he raced
in the FIA GT Series.
Kamui Kobayashi
Kamui Kobayashi, born 13 September 1986 in Amagasaki (Japan), is a Formula One racing driver who is
currently racing for Caterham F1 Team. He previously competed in the GP2 Asia (which he won) and GP2
Series, as well as the FIA World Endurance Championship with Ferrari after racing in Formula One from
2009 to 2012 with Toyota and Sauber teams.
Hermann Tilke
Hermann Tilke, born December 31, 1954 in Germany, is an engineer who has designed many Formula One
circuits. He secured contracts to design many high-profile new circuits from scratch, mainly in Asia. He has
designed circuits in Malaysia, Bahrain, China, Turkey, Abu Dhabi, Austin (USA) and India, as well as coming
up with the layout for the Valencia and Singapore street circuits.
Jo Ramírez
Jo Ramírez, born August 20, 1941 in Mexico City, is a retired employee of several Formula One teams,
including Tyrrell, Fittipaldi Copersucar F1 Team and McLaren. He joined McLaren as Team Coordinator in
1983 and lived the infamous Senna versus Prost clash of the late 1980s very closely. He became close
friends with many top drivers including Alain Prost, Ayrton Senna, Jackie Stewart, François Cevert, David
Coulthard or Mika Häkkinen.
Joan Villadelprat
Joan Villadelprat worked for McLaren, Ferrari and Tyrrell Racing before joining Benetton, where he was the
Operations Director and Team Manager until 1999. He then worked for Prost Grand Prix as managing director. After the closure of Prost Grand Prix he left Formula 1 but continued working in motorsport.
The Stig
The Stig is a character on the British motoring television show Top Gear. The Stig's primary role is setting
lap times for cars tested on the show, as well as instructing celebrity guests, off-camera, for the show's
"Star in a Reasonably Priced Car" segment. The character is a play on the anonymity of racing drivers'
full-face helmets, with the running joke that nobody knows who, or indeed what, is inside the Stig's racing
suit.
INDOOR ACTIVITIES
MEDIA CAMPAIGN
BRANDING
QMS WEBSITE
Renewed the website for 2014 with improved functionality
and optimizations.
Visitors from over 100+ countries continue to make Qatar Motor Show one of the most international motor shows in the
worldMost popular day for the website was Friday, February 21st, the opening day to the public.
The majority of visitors to the website still come from desktop computers but mobile increased to 36% of visitors.
Website visits topped over 125,000with over 500,000 Views.
Qatar Motor Show 2014
39%
61%
First time visitor
Attended last year
Middle Eastern Counties
Rest of the World
SOCIAL MEDIA
Facebook
The Qatar Motor Show Page crossed 45,500 likesclaiming
to be one of the most popular motorshows in the region
Facebook Reach
The total number of people reached on Facebook by QMS
was an incredible 1,092,593From over 100 Different countries in Middleeast & all over the worldOut of which 81%
were male & 19% female.
Twitter
Instagram
@Qatarmotorshow
@qatarmotorshow
The Twitter page was very active in 2014Number of followers reached 3,000Contests, trivia, photos, videos, scavenger hunts were all part of the fun line up this yearNumber
of Tweets hit a total of 1,807
Increased number of followers to 700+ an improvement of 110%
Pictures received over 6,000+ likes!
Youtube
The Qatar Motor Show channel on YouTube received a total of 78,000 views overallThe promo clip received over 35,000+ views!Additional video clips produced
include:
• The Red Bull Show (794 views)
• 2014 Motor Show Highlights (8,550 views)
FLOOR PLAN
FIGURE & STATISTICS
QATAR NATIONAL CONVENTION CENTRE
Qatar Motor Show in Numbers
HALL 9
HALL 8
HALL 7
VISITORS
70,000
JOURNALISTS, PROFESSIONAL PHOTOGRAPHERS, & TV CREWS
222
CAR BRANDS
34
PARTICIPATING COMPANIES
27
KEY NOTE TALK SHOW SPEAKERS
7
WORLD OF SPEED DISPLAY
7
SQM EXHIBITION SPACE
15,000
QMS TEAM