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June 07, 2013
Next Generation Toyota Corolla Unveiled with
Extravaganza of Experiential Events
More than 750 people attended evening gala at Barker Hangar in Santa Monica, Calif.
S
anta Monica, Calif. (June 7, 2013) – Dramatic sights, sounds
and tastes helped introduce the strikingly re-styled 11th generation Toyota Corolla at a packed celebration inside Barker Hangar in
Santa Monica, Calif. on Thursday night.
More than 750 consumers, journalists and Toyota guests took in
a captivating theatrical performance by Fuerza Bruta, fog clouds
from celebrity chef Richard Blais’s liquid nitrogen cocktails, and the
capstone reveal of the 2014 Corolla lowered from the rafters with a
surprise visit from comedian Adam Carolla.
with their new design. With
a new longer wheelbase and
roomier premium interior, the
new Corolla offers a collection
of enhanced features including
standard LED headlamps and
Bluetooth® connectivity, along
with available touchscreen
audio, backup monitor, Smart
The multi-sensory experiences celebrated an iconic compact vehicle
with nearly 50 years of success and almost 40 million global sales.
The sleeker, more advanced 2014 Corolla features chiseled, modern
character lines, a more premium interior, improved fuel economy
and an enhanced driving performance. Each trim level (L, LE, LE
Eco, and S) will offer a range of popular features designed to delight
current Toyota customers and attract new, youthful buyers.
“Full of surprises and unexpected features, this global reveal event
captured the new era and elevated experience of the redesigned
Corolla,” said Bill Fay, group vice president and general manager,
Toyota Division. “As our second best-selling vehicle and a familiar
sight on American roadways, the new Corolla retains its trusted
quality and reliability while adding an exciting new look and energy.”
At the beginning of the evening, guests sampled innovative culinary
creations including roasted pork belly with licorice grits and pickled
peaches from Blais’s custom menu. Blais, who recently published
his first cookbook, Try This at Home, is perhaps best known from
his appearance on Season 4 of Bravo’s hit show “Top Chef” and his
winning run on “Top Chef All-Stars,” for which he received his own
Corolla among other prizes. Partnering with Los Angeles gourmet
catering company Along Came Mary, Blais prepared items in front of
guests, including the fog-inducing liquid nitrogen margaritas.
After tasting from each culinary station, guests were ushered into
a newly revealed second space where the first of three viscerally
stimulating Fuerza Bruta acts began. Fuerza Bruta (“brute force” in
Spanish) is a critically acclaimed, live experience show first founded
in Argentina then introduced in New York City in 2007. Elevated
above the guests, some in tanks of water, the performers put on a
30-minute, high-energy acrobatic show.
As a finale to the spectacular performance, a 2014 Corolla
descended from the ceiling while three additional new Corollas
appeared from a hidden space, surprising and delighting guests
Key, paddle shifters and Entune®, Toyota’s multimedia app suite.
During Fay’s brief remarks about the Corolla, car
enthusiast and comedian Carolla interrupted from
the side of the stage and joined to joke about
being the “oldest Corolla in the room,” referring the
similarities of the vehicle name and the comedian’s
own last name. Carolla further described growing
up in a working class community in the 1970s and
1980s and the value of the Corolla to many friends
and families. Representing that era was a 1969
Corolla, from the Toyota Museum in Torrance, Calif.
In addition, three other vintage Corollas from the
museum were on display, including models from
1971, 1983 and 1987.
At the conclusion of the presentation, DJs The
Hood Internet kicked off music while guests
were encouraged to explore and view the
2014 Corolla models. •
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May 31, 2013
California Science Center Unveils Giant Lever Exhibit
Featuring the Toyota Tundra Used During Space Shuttle Endeavour Transport
L
OS ANGELES (May 31, 2013) – The California Science Center,
in partnership with Toyota Motor Sales, U.S.A., Inc., unveiled
the Toyota Tundra full-size pick-up truck used to tow the Space
Shuttle Endeavour over the 405 Freeway Manchester Boulevard
Bridge during its journey through Los Angeles and Inglewood
Streets. The Tundra is on display as part of the Giant Lever Exhibit,
located in the California Science Center/California African American
Museum parking structure adjacent to the science center entrance.
The unveiling commemorated Endeavour’s last flight STS-134,
which launched May 16 and landed in the early morning hours of
June 1, 2011.
Taking part in the unveiling were Jeffrey Rudolph, president,
California Science Center; Michael Rouse, vice president, Diversity,
Philanthropy and Community Affairs, Toyota Motor Sales, U.S.A.,
Inc.; Lynda Oschin, chair of the Mr. and Mrs. Samuel Oschin Family
Foundation; and former astronaut Garrett Reisman, Ph.D., who
flew aboard Endeavour and rode in the Tundra at the time of the
Endeavour tow.
Five year-old “future astronauts” Noah Lara and Samantha Comiskey,
dressed in orange jumpsuits,
demonstrated the science behind
the Giant Lever Exhibit. A lever
consists of a rigid beam pivoting
on a fulcrum. By standing further
away from the fulcrum, the two
applied less force and were able
to lift the Tundra full-size pickup truck.
“We are thrilled to unveil the Toyota Tundra as an addition to our
Giant Lever Exhibit, as we commemorate the anniversary of Endeavour’s last mission,” stated Rudolph. “We are grateful for Toyota’s
longstanding commitment to science learning.”
In addition to the donation of the Tundra, at the unveiling, Rouse
presented a check from Toyota’s Tundra Endeavour Tweet Drive to
the California Science Center Foundation. Toyota organized a tweet
drive during Endeavour’s transport from LAX to the California Science
Center, where twitter followers re-tweeted to raise $401,300.
“Toyota has been a supporter and partner of the California Science
Center from the very beginning,” said Rouse. “We are honored to
continue our partnership through this fun, interactive exhibit.” •
May 23, 2013
Toyota Donates $250,000 to
Oklahoma Tornado Relief Efforts
Local Organizations in Affected Areas to Receive Funds
N
EW YORK, May 23, 2013 – Toyota today announced a
$250,000 donation to support relief and rebuilding efforts for
victims of the tornado that hit Moore, Oklahoma and the greater
Oklahoma City area on May 20. Funds will be allocated to immediate
response and for mid-to-long term needs in the areas of food, small
business revitalization and home rebuilding. Toyota will also match
employee contributions.
“On behalf of Toyota, we express our sincere condolences to
everyone impacted by this devastating tornado. Our thoughts are
with the affected families as they work to rebuild their lives,” said
Latondra Newton, group vice president of philanthropy and chief
diversity officer. •
Hiring Our Heros
F
or over a year, Toyota has assisted an organization called Hiring Our Heroes and the U.S. Chamber of Commerce’s National Foundation to
help veterans and military spouses enter the civilian workforce. There are over 500 hiring fairs this summer, 6 of which in our region.
• Tuesday, June 11th – Washington, DC • Tuesday, July 9th – Harrisburg, PA • Thursday, July 18th – Springfield, VA
• Friday, June 14th – Meadville, PA
• Wednesday, July 10th – Beckley, WV
• Tuesday, August 6th – Norfolk, VA
To find out further information, please visit: www.uschamber.com/hiringourheroes
Helping veterans better market themselves to employers
Hiring Our Heroes, Toyota, and Medal of Honor Recipient Sgt. Dakota Meyer are proud to introduce the Personal Branding Resume Engine.
This next generation online tool is designed specifically for veterans and transitioning servicemembers. Much more than a Military Occupational Specialty (MOS) translator, the Resume Engine captures the totality of a veteran’s military experience - including awards, deployments,
and military schooling - and helps put them into civilian terms.
The resume engine has been tested and reviewed by HR recruiters from small businesses to Fortune 500 companies and by veterans and
transitioning servicemembers. The consensus is we have created a tool unlike anything out there. But don’t take it from us - see for yourself. •