Franchisee Brochure.indd - Mellow Mushroom Franchising

e
h
t
in
jo
o
t
t
n
a
w
u
o
y
o
S
M
O
O
R
H
S
U
M
W
O
MELL
FAMILY…
150 Great Southwest Parkway • Atlanta, Georgia 30336
MN File # 5766 . This advertisement is not an offering. An offering can only be made by a prospectus filed first with
the Department of Law of the State of New York. Such fining does not constitute approval by the Department of Law.
.
E
M
O
C
L
E
W
)
n
i
n
o
E
( COM
lace.
ial kind of p
c
e
p
s
a
is
kind
m
Mushroo
A different
.
w
t
o
n
ll
e
r
e
e
M
f
t
if
a
d
h
t
know t
lso as in
ly a differen
in
a
t
You already ecial as in great, but a
r
e
c
d
n
a
ork,
oa
n sp
d place to w ur own brand of soul t
in
And we mea
k
t
n
e
r
e
f
is
out o
eat, a dif
een dishing moring for more which
b
of place to
e
’v
e
W
.
n
r
is cla
e to ow
e our love fo
r
d the world
a
kind of plac
n
h
a
s
,
4
o
7
h
9
w
1
e
this
uals
ld sinc
g for individ collection of stores. If
in
hungry wor
k
o
lo
e
’r
e
r
ou
here. W
iences tojoin d in, read on.
r
e
why you’re
p
x
e
e
u
iq
and un
e intereste
b
t
h
ig
m
great pizza
u
o
y
something
sounds like
THE HISTORY OF ME
L
LOW.
Mellow Mushroom opened
in Atlanta in 1974 after th
ree college students
founded a business that re
flected their eccentric ph
ilosophies. They wanted
to savor work and bring joy
to others by doing it. The
first store was located
in an old building on Sprin
g Street near Georgia Tech
. To accommodate the
long lines and gaining po
pularity, several more re
staurants opened in the
Atlanta area. Franchising
began in the 80’s and the
first store outside Atlanta
was opened in Athens, Ge
orgia in 1991. Even today
as Mellows continue
sprouting up, our mission
remains the same: to serv
e a deliciously
unparalleled pizza and a
cold craft beer in an unfo
rgettable environment.
M
O
O
R
H
S
U
M
W
O
L
L
E
M
TODAY.
s
has grown since 1974 to encompas
The Mellow Mushroom collection
stores opened and we currently
new
15
r
yea
t
Las
.
tes
sta
18
in
over 130 stores
15 more
in nine states. By year-end, over
have projects under development
Mellows are expected to open.
E,
K
A
L
F
W
O
N
S
L
U
IF
T
LIKE A BEAU
.
E
U
Q
I
N
U
S
I
E
EACH ON
,
ide variety of stores
w
a
es
ss
pa
m
co
en
n
low is
m collectio
walking into one Mel
of
The Mellow Mushroo
ce
en
ri
pe
ex
e
Th
.
original
each one unique and
ellow.
alking into another M
w
an
th
t
en
er
ff
di
lly
tota
each
and custom signage,
,
es
yl
st
gn
si
de
ent
t
en
k, differ
ce and the environm
en
ri
pe
ex
e
With original artwor
Th
t.
ar
of
cravable
own living piece
is always the same –
a
zz
Mellow becomes its
pi
e
th
t
bu
e,
or
store to st
d it’s
may be different from ellow is a full-on sensory experience, an
at M
and delicious. Eating
e.
never the same twic
A BETTER
.
T
P
E
C
N
O
C
T
P
E
C
CON
the
people are creative,
e
th
s,
ou
ni
ge
in
is
t
an
“The concep
od is nothing other th
fo
e
th
d
an
y
nk
fu
is
plan,
environment
with a good business
d
ne
bi
m
co
is
th
of
l
d in
first-rate. Al
stomers has resulte
cu
r
la
gu
re
d
an
s
ee
ve ever
happy employ
ancial decisions I ha
fin
d
an
al
on
rs
pe
st
hold
one of the be
orate world doesn’t
rp
co
e
th
in
s
ar
ye
n
made. Fiftee
and energy a Mellow
n
fu
of
nt
ou
am
e
th
y
a candle to
I love my job, I love m
y.
da
ch
ea
s
te
ra
ne
Mushroom ge
es!”
sults my store produc
team and I love the re
r (Ft.Worth, TX)
- Kim Slawson, Owne
A HIGHER ORDER
OF PIZZA
“Our experience with the Me
llow Mushroom franchise ha
s
been a very rewarding experie
nce. The structure
and support is always there
but we also have plenty of
flexibility to make business de
cisions based on our local
market conditions. This, in ad
dition to the overwhelming
customer feedback and dema
nd we have seen for
Mellow Mushroom, is the rea
son why we are looking to
open a second store in the No
rthwest Arkansas area.”
- Kevin Kestner, Owner (Faye
tteville, AR)
HAVE YOUR PIZZA,
AND EAT IT, TOO.
“Financially speaking, Mellow Mushroom has been a huge plus
in my life. I am able to afford a better lifestyle for my family.
Personally, lifestyle is equally as important as financial rewards.
I am my own boss. I don’t worry about how many hours I have
worked this week, or about how many vacation days I have saved
up. I have three children under the age of nine. If one of them has a
school or sports activity at 3PM on a weekday afternoon,
I arrange my day accordingly and I can go to their activity.”
– Damon Coates, Owner (Lexington, KY)
S
M
O
O
R
H
S
U
M
G
N
I
GROW
PAYS OFF.
n
r 15 years, we have grow
fo
ee
his
nc
fra
om
ro
sh
Mu
ing
“As a Mellow
store, and we are still grow
st
fir
r
ou
ing
en
op
ce
sin
tremendously
reach every milestone.
us
lp
he
to
rn
tu
y
er
ev
at
with support and guidance
is a solid and successful
it
,
nt
ra
au
st
re
a
an
th
re
Mellow Mushroom is mo
e in owning.”
business that we take prid
es.
of six stores in three stat
– Scott Mathis, Operator
THE STEPS
TO JOINING
THE FAMILY:
START
Talk to our Franchis
Pour yourself a cup of coffee,
and look over this document
e Department
Send in your application with
the required stuff attached
Meet with us in Atlanta
at our home office
Pour yourself another
cup of coffee
and ask yourself if this
is really what
you want to do. Not su
re? Suggest you
read “The Road Not Ta
ken” by Robert
Frost. If uninspired at
this point,
e the leap?
k
a
t
st
o
ic
t
k
t
w
y
n
ith
d
e
yo
a
ur
current job.
Re
greem
eliminary a
r
p
e
h
t
n
ig
S
eposit.
& submit d
Find your location &
confirm financing
Architect chosen
& contractor selected
Design and b
* Obviously, there’s more to it than this.
A more detailed timeline and description
of the complete process will be
provided at the first meeting.
OPEN YOUR
MELLOW
MUSHROOM
& get cooking
uild-out
Get Mellow Mushroom training
Resources We Provide.
• Powerful brand recognition
• Assistance with site selection
• Real estate lease/purchase guidance
• Preferred Architects
• Marketing strategy and support
• Bulk purchasing power
• Corporate management of the
build-out process
• Ongoing quality control support
• Staffing assistance
• Training
DO You Have the
Right Stuff?
Owning a Mellow Mushro
om is a
and dedication and isn’t alw unique experience. It takes a lot of hard work
ays glamorous. It may no
t be for everyone, but
it’s perfect for some peop
le. People who aren’t afra
id
to roll up their sleeves
and get their hands dirty
, and tend toward the ecce
ntric. Not the Howard
Hughes kind of eccentric
, the lateral thinking kind
. People who believe that
the shortest distance betw
een two points isn’t alway
s a straight line, but if
it is, the straight line shou
ld at least be colorful. Th
at
being said, you have
plenty of time to decide if
owning a Mellow Mushro
om is right for you.
This courtship is just the
beginning, and unlike onlin
e dating, will be done
face to face, openly and ho
nestly. So let’s get to know
each other a little
better and take it from th
ere.
ALLY NEED:
WHAT YOU WILL MIN•IM
$300,000 in liquid assets/
• Strong work ethic
cash equivalent (ability to
g
ncin
fina
in
• Ability to obta
document your financial
rns
• Willingness to uphold quality standards position with tax retu
t
oun
acc
of
ies
cop
and
• Desire to be part of something different statements)
Other Resources
We Provide:
A
ccess to a Mel suit
ESTIMATED INITIAL
INVESTMENT
[FOR SHELL PROPERTY LEASED FROM A LANDLORD]
ESTIMATED INITIAL
INVESTMENT
[FOR Real Estate Purchase]
Type of expenditure
Amount
Type of expenditure
Amount
Initial Franchise Fee
Artwork Package Fee
Architectural Fee
One Month Rent
Security Deposit
Equipment
Leasehold Improvements
Signage
Opening Inventory
Small Wares
Training Expenses (for all attendees)
Insurance
Furniture
POS System
Audio Visual Equipment
Miscellaneous Opening Costs
Additional Funds - 3 Months
TOTAL ESTIMATED INITIAL INVESTMENT
$50,000
$30,000 -$40,000
$50,000-$69,000
$8,500-$11,500
$8,500-$11,500
$200,000-$250,000
$500,000-$800,000
$15,000 -$30,000
$40,000-$60,000
$23,000-$26,000
$5,500-$7,500
$5,000-$8,000
$55,000-$70,000
$30,000-$40,000
$20,000-$40,000
$10,000-$12,5 00
$25,000-$30,000
$1,075,500-$1,556,000
Initial Franchise Fee
Artwork Package Fee
Architectural Fee
One Month Rent
Security Deposit
Equipment
Leasehold Improvements
Signage
Opening Inventory
Small Wares
Training Expenses (for all attendees)
Insurance
Furniture
POS System
Audio Visual Equipment
Miscellaneous Opening Costs
Additional Funds - 3 Months
TOTAL ESTIMATED INITIAL INVESTMENT
$50,000
$30,000 -$40,000
$50,000-$69,000
$8,500-$11,500
$8,500-$11,500
$200,000-$250,000
$500,000-$800,000
$15,000 -$30,000
$40,000-$60,000
$23,000-$26,000
$5,500-$7,500
$5,000-$8,000
$55,000-$70,000
$30,000-$40,000
$20,000-$40,000
$10,000-$12,5 00
$25,000-$30,000
$1,075,500-$1,556,000
ESTIMATED INITIAL
INVESTMENT
[FOR RETROFIT PROPERTY LEASED FROM A LAND
LORD]
Type of expenditure
Amount
Initial Franchise Fee
Artwork Package Fee
Architectural Fee
One Month Rent
Security Deposit
Equipment
Leasehold Improvements
Signage
Opening Inventory
Small Wares
Training Expenses (for all attendees)
Insurance
Furniture
POS System
Audio Visual Equipment
Miscellaneous Opening Costs
Additional Funds - 3 Months
TOTAL ESTIMATED INITIAL INVESTMENT
$50,000
$30,000 -$40,000
$55,000-$75,000
$8,500-$11,500
$8,500-$11,500
$200,000-$250,000
$500,000-$1,000,000
$18,000 -$35,000
$40,000-$60,000
$23,000-$26,000
$5,500-$7,500
$5,000-$8,000
$60,000-$80,000
$30,000-$40,000
$20,000-$40,000
$10,000-$12,5 00
$25,000-$30,000
$1,088,500-$1,777,000
SO THERE YOU HAVE I
T:
A quick look at Mellow M
ushroom ownership. As
we said, it’s not for
everyone. But we are a
concept that is spreadin
g by popular demand, an
it’s going to take a colle
d
ction of dedicated indivi
duals to fulfill the hung
that people have for Mel
er
low Mushroom. So if yo
u’re one of the unique
individuals who shares
our view of the world an
d you believe you have
what it takes, then you
should pick up the phon
e and give Felicia Low, ou
Franchise Development
r
Coordinator, a call at 40
4-924-2282, or send he
an e-mail at felicia@mel
r
lowmushroom.com, and
we will look forward to
having you in the family
.
Mellow Mushroom Pizza Bakers
150 Great Southwest Parkway | Atlanta, Georgia 30336
MN File # 5766 . This advertisement is not an offering. An offering can only be made by a prospectus filed first with
the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.