ONE COLORADO

ONE COLOR ADO
, Pasadena
Table of Contents
­One Colorado Vibe ............................................................... 3
Customer Experience ............................................................. 4
Historic Pasadena.................................................................. 5
Remerchandising Plan............................................................. 6
Inspiration......................................................................... 7, 8
Smith Alley Rendering............................................................ 9
Pasadena Today.................................................................. 10
Neighborhood Co-tenancy.................................................... 11
Site Plan............................................................................. 12
Contact............................................................................... 13
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VIBE
Pasadena is a community of approximately 140,000, within a larger trade area of over
450,000 residents, located fifteen minutes from Downtown Los Angeles. The city hosts the
Tournament of Roses Parade and Rose Bowl Game on New Years each year
and is home to many scientific and cultural institutions including The Huntington Library &
Gardens, CalTech, the Art Center, and the Norton Simon Museum. The area is known for
its physical beauty, historic mansions, well-established society and cultural infrastructure,
and sophisticated and well-educated population.
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ONE COLORADO
A collection of
17 historic buildings back to 1887 housing a curated mix
of nationally acclaimed retailers and designers, unique local merchants, inventive restaurants,
and a boutique cinema.
One Colorado
is an anomaly in a region not known for its
character or integrity .
architectural
These beautifully preserved buildings, which
feature arched windows, intricate wrought iron details, and elaborate chiseled stonework are
united by a series of charming and intimate cobblestone walkways and courtyards. With
a setting this special, it is important to ensure
the tenant mix is equally
captivating and unique.
I nstead of simply focusing on national retailers or local merchants, we have curated a
collection of both. This mix is intended to create a customer experience
of discovery; the J. Crew customer discovering Goorin Brothers, or the Sephora
shopper discovering Gold
Bug.
This dynamic curation of nationally renowned brands and
favorite local designers, combined with top dining and entertainment options, makes
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Colorado the premier shopping and dining destination in Pasadena.
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Historic PASADENA
Attracted
by the area’s temperate climate
and fertile soil, a small group of wealthy
settlers from Indiana formed the San Gabriel
Orange Grove Association in 1874.
The
next year, they adopted the Native American
Pasadena, meaning “Crown of
the Valley.”
name
With
the construction of Hollingsworth’s
General Store (1876) and the Central School
corner of Colorado and
Fair Oaks quickly became the Center
of the new city. More than 135 years
(1878), the
later, One Colorado, which sits at the same
intersection, still serves as the social and
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economic epicenter of the community.
REMERCHANDISING
PLAN
To ensure that One Colorado remains the premiere shopping and dining destination
in the Pasadena region, the ownership has committed to two major initiatives in 2013.
First Initiative is a reinvigoration of the historic cobblestone alleyways and
quaint central courtyard with lush greenery and revitalized gathering
areas. Plans call for the creation of four to five new, small retail spaces that will
The
be merchandised with best in class contemporary brands and high-end independent
merchants.
Additional opportunities will present themselves for
restaurateurs, luxury brands,
chef driven
and first to market designers to be part of
this transformation. By creating a more engaging and vibrant experience, these
cobblestone alleyways and courtyards will complement the larger storefronts along
Fair Oaks and Colorado, giving the customer an opportunity to discover new brands
and experiences.
The second initiative is a full rebranding of the project. This effort will include a new
website, an updated marketing and events program, and a targeted re-launch of all
of our customer facing communication.
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I NSPIRATION
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ACTIVATION OF
SMITH ALLEY RENDERING
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City of Pasadena Population (Census 2010)
137,222
Demographic
Population within a 10 minute drive of One Colorado (2013 Projection)
461,281
key figures
Average Household Income within a 10 minute drive
$94,277
Approximately 30% of households in the trade area are earning
$100,000 +/ year
H
C
A
BE
NEIGHBORHOOD CO-TENANCY
UNION STREET
P
P
RAYMOND AVE
FAIR OAKS AVE
DE LACEY AVE
PASADENA AVE
P
P
MI PIACE
COLORADO BLVD
BAR CELONA
111
PATAGONIA
A/K/A
(AN AMERICAN BISTRO)
#3VACANT
IL FORNAIO
CUCINA ITALIANA
ANTHROPOLOGIE
COMING SOON
SUSHI ROKU
MOHAWK
GENERAL
STORE
COURTYARD
COMING
SOON
CRATE & BARREL
SOAP
KITCHEN
NIKKI
WEST
CRATE
& BARREL
GAP/GAP KIDS
MILLER ALLEY
PLACE
JOHNNY AVEDA
VENDOME
ROCKETS BOKAOS
KATE
SPADE
NEW
YORK
MAC
GOORIN
BROS.
JOIE
OSKA
JUICY
COUTURE
A/X
ARMANI
EXCHANGE
PARKING
RUSSELL’S
SECURITY
OFFICE
VACANT
DOUGLAS ALLEY
#1
TIME
CENTER
DOTS
CUPCAKES
#2
ORIGINS
GOLD BUG
AKBAR
FAIR OAKS AVE
SMITH ALLEY
I PIC THEATERS
MILLER ALLEY
I PIC THEATERS
ELISA B.
SEPHORA
J CREW
TENANT MAP
COLORADO BLVD
AVAILABILITIES
12
# 1 - 16 Miller Alley
# 2 - 20 Hugus Alley
# 3 - 40 Smith Alley
Currently - LEASE PENDING
Currently - Vacant
Currently - Vacant
Square Footage: 1,294
Square Footage: 964
Square Footage: 550
Asking Rent: $5.00 PSF + NNN
Asking Rent: $5.00 PSF + NNN
Asking Rent: $5.50 PSF + NNN
MANAGEMENT
OFFICE
PARKING
OFFICE
ALLIANCE
FRANÇAISE
DE
PASADENA
David Fishbein
RUNYON
9900 Culver Boulevard, Suite 1A
Culver City, CA, 90036
p. 925. 708.4388
f. 925. 299.8421
[email protected]
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