BÄRO Batwing

Light with Pe r fe ction
B Ä R O B at w i n g
For perfect
product presentation
and reduced costs
Do you want to leave your products in the shade?
Even today the retail sector sometimes makes
Problematic area: Shelf lighting
­serious technical, commercial and psychological
­mistakes when it comes to store and product lighting.
Whereas the products on the top shelves are shown to
best advantage in bright light, the products on the lower
The technical reason for this is that many retailers­
shelves are left in the shadows. The illuminance decreases
still do not fully exploit the opportunities offered by
vertically. Although the fluorescent lamps built into the shelf
innovative lighting technology as a sales-promoting
supports illuminate the upper products, they make the pro­-
instrument for their product range.
­duct range as a whole appear unattractive and flat. There
is no foregrounding, no drawing the customers’ gaze in a
The commercial reason is that many retailers­
do not look beyond the low procurement prices for
­spe­cific direction. The idea of sales-promoting light is simply
not an issue in this example.
in­dividual fixtures. In doing so they overlook the fact
that using innovative lighting technology not only
What is your store like?
results in considerable energy savings throughout the
entire service life, but also that the operating costs
as a whole can be significantly reduced.
Finally, the psychological reason is that many
retailers underestimate the significance of light in
­creating a welcoming atmosphere, despite consumers’ increasing focus on quality and the associated
trend towards the “shopping experience”.
If you want to turn your products into fast-selling highlights,
Problematic area: General lighting
This example shows the rather unattractive monotone
Problematic area: Product presentation
This product presentation in the packaged meat depart-
grey produced by conventional strip lighting. Fluorescent
ment certainly does not encourage customers to make pur-
lamps of this type produce a diffuse, scattered light. There
chases. The light from the low-intensity low-voltage spot-
is no targeted lighting that presents the individual product
lights can be barely distinguished from the intensive ­general
groups in a particularly effective manner. Although it is rela-
lighting. As a result of their short service life, lamps are
tively bright, everything appears flat and cold and there is
­constantly failing, thus plunging the goods into shadow.
not a trace of a special shopping experience. Customers do
Small fixture spacings are necessary in order to provide
not feel comfortable in this atmosphere and it is certainly no
­adequate illumination of the products. Taken together, how-
way to encourage purchases.
ever, the energy costs are high, and the heat radiated by
the fixtures also has a negative effect on the products. From
What is your store like?
today's perspective, this lighting solution is neither sales­promoting, economical, nor does it provide lasting protection
for the products.
What is your store like?
then it's time to open a new chapter!
BÄRO Batwing – unbeatable in a practical comparison
With much better product lighting you will make savings
Lighting situation beforehand:
in all areas. Investment and follow-up costs can be greatly
52 low-voltage spotlights at 50 Watt =
2,600 Watt
reduced. In addition to this, better presentation of products
2 sodium-vapour fixtures at 50 Watt =
100 Watt
promotes sales!
2 fluorescent lamps at 58 Watt =
116 Watt
Total =
2,816 Watt
=
980 Watt
Lighting situation afterwards:
14 Batwing fixtures at 70 Watt Lighting situation
Before
with BÄRO Batwing
Number of fixtures
56
14
Connected wattage
3,238 W*
1,127 W*
Thermal output
2,817 W
495 W
Energy consumption p.a. incl.
ballasts (4,000 operating hours p.a.)
12,952 kWh
4,508 kWh
Electricity costs per year (0.10 e/kWh)
1,295.20 e
450.80 e
Result
75.0 % fewer fixtures
66.4 % lower connected wattage
72.0 % lower thermal load
65.2 % lower energy consumption
65.2 % lower electricity costs
* incl. ballast loss wattage
Before with low-voltage lighting
After with Batwing lighting
BÄRO Batwing: Perfect product lighting with considerable savings
Problem solved: General lighting
Suspended Batwing fixtures ensure that the whole sales
Problem solved: Product tables and displays
BÄRO Batwing suspended fixtures turn fresh foods
area is illuminated. The light is well and evenly distributed­
into fast-selling highlights. Fruit and vegetable displays and
to ensure that individual product groups are specially­high-
tiered presentation units encourage purchases with optimum
lighted. Light is directed to the products and accentuates
­presentation of the products' natural colours. Furthermore,
their distinctive features. The example below shows that
all products are bathed in an atmospheric light and imme­
it is easy to dispense with fluorescent strip lighting. The
diately attract attention. The patented reflector technology
overall impression is friendly and inviting and the suspen-
of the Batwing fixtures also ensures a balanced, even light
ded Batwing fixtures are interesting elements of the interior­
­distribution that is unparalleled.
design without seeming intrusive. The energy balance is
­outstanding.
This is what your store could look like.
This is what your store could look like.
potential and an extremely long life
BÄRO Batwing is an innovative and unique lighting
Problem solved: Shelf lighting
­system that shows your products in a perfect light whilst
also offering considerable cost savings potential. The name
Here, the focus is on wine. Just a few Batwing fixtures
Batwing was chosen on account of the unusual way that
are sufficient to perfectly showcase the wine department.
luminous intensity is distributed by the reflector. Patented
Integrated unobtrusively in the ceiling they do not obstruct
technology ensures the even and bright illumination of the
the view of the goods. The whole wine department is bathed
products. With Batwing technology, fixtures can be spaced
in atmospheric light which encourages customers to buy.
up to 4 metres apart to illuminate product displays, tiered
The channelled light guides customers and stimulates spon-
presentation units and wall displays. Fitted centrally above
taneous purchases. Energy consumption is greatly reduced
the aisle, Batwing fixtures illuminate two opposite shelves at
and at the same time the department is made much more
the same time at a width of up to 2.5 metres, both vertically
attractive.
and horizontally. This means that fewer fixtures are ­needed
and therefore also reduces energy and operating costs.
­E xamples of Batwing lighting in action show how Batwing
can improve the lighting of your products and sales areas.
See for yourself!
90°
Ø 1 m
0.5 m
E m = 3000 LX
E max = 8000 LX
Ø 2 m
1 m
E m = 1000 LX
E max = 1750 LX
Ø 3 m
1.5 m
E m = 500 LX
E max = 850 LX
Ø 4 m
2 m
E m = 300 LX
E max = 500 LX
The distribution of illuminance by BÄRO Batwing fixtures
proves that excellent lighting is guaranteed – even with high
ceilings.
This is what your store could look like!
BÄRO Batwing: businessmen love it, engineers are fascinated by it
BÄRO Batwing sets your store apart from others
A comparison of lighting technology:
with innovative technology
58 W fluorescent lamp vs. BÄRO Batwing 150 W
In 70, 100 and 150 Watt
Approx. 15,000 operating hours
Almost no heat transferred to the products
Comparison: single fixture
fixture output
160
120
Many fixtures available in all RAL colours on request
100
Available as recessed fixtures, light fixtures
and suspended fixtures
Can be integrated in / on various systems
Tested top quality
16000
140
No UV radiation
Fixture luminous flux
14000
Batwing
150 W
12000
10000
80
8000
60
6000
Fluorescent
58 W
40
20
0
Batwing
150 W
4000
Fluorescent
58 W
2000
0
Watt
Lumen
Patented lighting technology
From the product lighting specialist
Comparison: Lighting concept in action
BÄRO Batwing –
Illuminance 700 lux
for perfect product presentation
Number of fixtures
Unique, even and bright illumination
Illuminates two opposite shelves with a width of
up to 2.5 metres both horizontally and vertically
Fixture spacings of up to 4 metres for product displays, tiered displays and wall display units
Optimization of the products’ own natural colours
Greater emotional appeal to customers
Connected wattage
100
100
80
Fluorescent
58 W
60
40
20
0
80
60
Batwing
150 W
Fluorescent
58 W
40
20
Batwing
150 W
Percent
0
Percent
Ideal for both food and non-food
Boosts retail sales
BÄRO Batwing releases savings potential
Electricity costs p.a.
100
60
Fewer fixtures mean lower energy costs
40
Fewer fixtures need fewer replacement lamps
20
Fewer fixtures mean lower maintenance costs
0
Fewer fixtures mean faster amortisation
35
30
80
Fewer fixtures mean lower investment costs
Fewer fixtures mean lower running costs
Comparison: no. of fixtures
for a 100 m2 sales area
Batwing
150 W
Fluorescent
58 W
25
Fluorescent
58 W
20
15
10
5
Percent
0
Batwing
150 W
Pieces
BÄRO Batwing fixtures
Libra,
adjustable recessed fixture
Econdo light fixture,
pivoted and adjustable
Auriga light fixture,
pivoted and adjustable
Cetus light fixture,
pivoted and adjustable
Circinus, suspended fixture,
adjustable
Canopus, suspended fixture,
adjustable
Light with Pe r fe c tion
Headquarters Germany
Wolfstall 54 – 56
D-42799 Leichlingen
Phone + 49 (0) 21 74 - 799 - 0
Fax + 49 (0) 21 74 - 799 - 799
Delphinius, suspended fixture,
adjustable
We reserve the right to make technical modifications · 07.07 / 11.07
[email protected]
www.baero.com