media kit 2015

MEDIA KIT 2015
EN
FR
MEDIA KIT 2015
CHATELAINE CONTENT THAT LIVES WHERE
SHE WANTS IT, WHEN SHE WANTS IT.
Powerful brand that resonates with 5+ million
engaged consumers across multiple channels. Massive
scale and distribution – unmatchable integration potential.
SPECIAL DOUBLE ISSUE
D R . OZ | EASY WAYS TO SHRINK YOUR BELLY
35
et
FRESH
SUMMER
RECIPES
ULT IMATE.
Shape-up
S p e c ia l
TRANSFORM
YOUR BODY
----SPEED UP
WEIGHT LOSS
----KICK THE
SUGAR HABIT
AH
A!
PR
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Z
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BU
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-----
sizzli ng
steak
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potato
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STYLE REPORT
must- have tre nds to
UPDATE YOUR LOOK
+ 25 secrets for glowing skin
06-UF-COVER [Print].indd 4
4/21/14 3:22 PM
RADI
MEDIA KIT 2015
MISSION STATEMENT
As Canada’s largest women’s brand, Chatelaine provides 5+ million women with the insight and inspiration
to make everyday extraordinary. Our award-winning editorials span topics from food, health and career to
beauty, style and home décor. Each issue is filled with must-read features, personal stories, creative ideas and
practical tips to help women make the most of their busy lives. Chatelaine now delivers more cutting-edge style
solution, health and wellness advice and extraordinary recipes from our trusted kitchen than ever before. It’s our
commitment to be Canada’s most relevant, anticipated and cherished women’s magazine.
FOOD
HEALTH
LIFE
Chatelaine Food is Canada’s source for fresh
and delicious recipes, cooking tips, tricks
and general know-how, as well as the latest
food news. We create, develop and triple-test
over 1000 original recipes every year. Our
triple-tested recipes are the most trusted in
the industry and ensure success at home. We
believe food and cooking are the backbone of
a happy, healthy, extraordinary life and we help
our audience to find joy in the kitchen every day.
Chatelaine Health delivers must-read content
about health and well-being to Canadian
women. From the latest medical discoveries to
energizing lifestyle tips, from effective workouts
and expert nutrition advice to engaging first
person stories, we help our readers feel their
best. Our section is entertaining, inspiring and
reliable. Readers come away empowered and
excited to take control of their health.
STYLE
Chatelaine Home inspires Canadian women to
get the most out of the place they love best.
We deliver the latest design trends, fabulous
product finds and expert advice. Design
inspiration lives alongside best-in-class service
in our pages. Our editors take the mystery out
of decorating and encourage readers to create
a beautiful, well-organized space where family
and friends come together.
Chatelaine Life is about conversation starters.
From books and society to career and finance,
stories in the Life section are designed to get
our audience asking friends and family,“Did
you read that piece in Chatelaine about…?”
We fill our pages with timely, news-driven
features as well as profiles of real Canadian
women. Seasoned journalists and acclaimed
authors create long-form essays as well as
short, grabby pieces. If you want to know what
Canadian women care about, Life is a
must-read.
Chatelaine Style is your source for everything
fashionable. We deliver the top fashion and
beauty trends of the moment, along with expert
tips and tricks for making them work in real life.
Get the latest on skin care, makeup, hair care,
fashion and accessories for every budget. Both
inspirational and relatable, our style pages are a
must-read for every stylish Canadian woman.
HOME
MEDIA KIT 2015
CONSUMER PROFILE
EN
FR
$1.4 $361MILLION
BILLION
WAS SPENT ON
FURNITURE,
TOTAL READERS SPEND ON GROCERIES EACH WEEK
(22% OF THE TOTAL WEEKLY SPENT BY CANADIAN WOMEN)
HOME ACCESSORIES
TOTAL READERS SPEND
TREATMENTS
ON MAKEUP IN THE PAST 30 DAYS
& WINDOW
IN THE PAST YEAR
$68MILLION
(24% OF THE TOTAL MAKEUP SPENDING)
68%
ON PERFUME
FOR FAMILY
IN THE PAST YEAR
OR PREPARING
CELEBRATIONS
OWN THEIR HOME
PMB SPRING 2014, WOMEN 18+, CHE/CHF (NET)
MILLION
INTO ENTERTAINING
PUT EXTRA EFFORT
2.3MILLION
$81
TOTAL READERS SPEND
726,000
USE AT LEAST
THREE COSMETIC
ITEMS DAILY
FOR THEMSELVES
MEDIA KIT 2015
CHATELAINE CONSUMER PROFILE HIGHLIGHTS
EN
SOCIAL MEDIA
TOTAL READERSHIP
3,190,000
*
AVERAGE
AGE
49
FOLLOWERS
READERS
SPEND OVER
45 MINS
OF THEIR VALUABLE TIME
WITH THE MAGAZINE
2,610,000
AUD
%
REACH
Women 25 - 54
1.1
19
Moms (women with kids <18)
852
19
H.I.I $100K+
700
21
Principal Grocery Shoppers
1.5
23
583K
23
PMB Spring 2014 English Women 18+
AVERAGE
HOUSEHOLD
INCOME
5.3
56,114
ChatelaineMagazine
31,700
READERS
PER COPY
@Chatelaine
155,070
* FEMALE
chatelainemag
READERS (18+)
5,990
$84,473
chatelainemag*
6,748
chatelainekitchen*
* as of May 2014
$50+ on skincare/makeup past 30 days
PMB SPRING 2014
* Total print and digital readership estimates – custom study April 2014
MEDIA KIT 2015
CHATELAINE CONSUMER PROFILE HIGHLIGHTS
FR
TOTAL READERSHIP
903,000
SOCIAL MEDIA
*
AVERAGE
AGE
48
FOLLOWERS
READERS
SPEND OVER
53 MINS
OF THEIR VALUABLE TIME
WITH THE MAGAZINE
4.8
29,700
ChatelaineQc
READERS
12,800
PER COPY
@chatelaine_qc
691,000 READERS
1,410
FEMALE
AUD
%
REACH
Women 25 - 54
294
20
Moms (women with kids <18)
175
19
HII $75K+
229
22
Principal Grocery Shoppers
357
21
$50+ on skincare/makeup past 30 days
169
27
PMB Spring 2014 French Women 18+
PMB SPRING 2014
* Total print and digital readership estimates – custom study April 2014
AVERAGE
HOUSEHOLD
INCOME
chatelaineqc
2,500
$77,797
chatelaineQC*
* as of May 2014
MONTH BY MONTH
2015 EDITORIAL CALENDAR
EN
JANUARY | OPTIMISM! THE GLASS-HALF-FULL
ISSUE (FOOD)
APRIL | CHANGE IT UP! [RETHINK ISSUE]
INTRODUCING A REFRESHED CHATELAINE!
[ FASHION Winter Accessories Special | BEAUTY
Winter-proof Your Skin | HOME Sarah Richardson/IKEA
Kitchen Makeover; 2015 Kitchen Trends | FOOD SlowCooker Breakfasts | HEALTH Top 10 Resolution Foods;
The Secret to Motivation | SPECIAL FEATURE Up Front:
[ FASHION Instant Wardrobe Enhancers | BEAUTY
The Latest Skincare Problem Solvers | HOME Designer
Help on a Budget; Seasonal Easter Decorating and
Crafts | FOOD Mastering the Basics | HEALTH 10
Habits For Boosting Your Health Now; The Ultimate
Sleep Better Tonight Guide | SPECIAL FEATURE
Change Up Your Life: Small Changes That Make a Big
Impact at Home, Work and Play; Chatelaine Institute
Approved Inductees ]
37 Reasons Things Are Looking Way Up in 2015 ]
FEBRUARY | EVERYTHING UNDER $100
(COVER: FOOD)
[ FASHION Luxe for Less Special; Spring Trends:
Runway to Real Way | BEAUTY The Skincare Oils Craze
| HOME Home Makeovers on a Budget; How to Reinvent
What You’ve Got | FOOD One-Pot Wonders + 5 meals
under $15 | HEALTH Secrets to better Sex | SPECIAL
FEATURE Behind the scenes at Joe Fresh ]
MARCH | GET ORGANIZED!
(COVER: HOME/DÉCOR)
[ FASHION Spring Fashion Faves; Best Shoes Round-up
| BEAUTY Runway-Inspired Hair and Makeup | HOME
Tips and Tricks for a Clutter-Free Home; Maximize Your
Space | FOOD One Grocery Bag, One week of Meals |
HEALTH Women’s Health Package: Ultimate Head-toToe Wellness Checklist ]
MAY | THE BODY/HEALTH ISSUE
(COVER: FOOD)
[ FASHION Clothes That Fit; Summer Shoe Guide |
BEAUTY Fragrance Special | HOME Gutsy Home Décor
| FOOD Surprising Superfoods | HEALTH Fertility 101;
Celebrity Trainer Workout | SPECIAL FEATURE Your
Most Embarrassing Health Questions Answered ]
JUNE | ALL ABOUT YOU! (COVER: FOOD)
[ FASHION Stand-Out Summer Dresses | BEAUTY
Bronzers, Suncare & Summer Beauty | HOME Home
Refreshers on a Budget with Designer Samantha
Pynn/IKEA; Bring Your Fashion Sense Into Your Home
Décor | FOOD Triple-Tested Reader Recipes; Reader
Pantry Makeover | HEALTH The Healing Power of Play;
Health-Tracking Monitors; Health Myths Debunked |
SPECIAL FEATURE What our Readers Told Us About
Work, Love, Money, Sex, Relationships, Food, Health
and Style. ]
JULY | POWER/ W100 (COVER: FOOD)
[ FASHION Summer Essentials Under $50 | BEAUTY
Beach Bag Beauty | HOME Outdoor Entertaining and
Decorating | FOOD Hot Dogs and Other Summer
Favourites | HEALTH Top Farmers’ Market Superfoods;
Mental Health Guide; Shape Up for Summer Guide |
SPECIAL FEATURE W100/Women in Power/Guest Editor
TBD ]
AUGUST | CHILL OUT (COVER: FOOD)
[ FASHION Versatile Finds: 1 Item 2 Ways | BEAUTY
Your Hair Only Better | HOME Decorating With Colour;
Mid-century Modern Toronto Home | FOOD ThreeIngredient Ice Cream; Weeknight Dinners for One |
HEALTH Healthy Sun Exposure | SPECIAL FEATURE
Flying solo: Single and Loving It (+ Making the Most of
‘Me Time’) ]
SEPTEMBER | FALL TRENDS/BEAUTY 100/BEST
OF EVERYTHING
(FLIP COVER: FOOD/BEAUTY 100)
[ FASHION A-List Trends for Fall | BEAUTY Annual
Beauty 100 | HOME Rustic Barn Renovation in B.C. |
FOOD Tomato Celebration | HEALTH Testing the
Latest Fads in Food, Health and Fitness | SPECIAL
FEATUREThe Best of the Best in Food, Home,
Health, Décor ]
FALL NEWSSTAND SIP
HOME ENTERTAINING [DETAILS TK]
OCTOBER | TASTE OF FALL/HARVEST
ENTERTAINING (COVER: FOOD)
[ FASHION The New Power Dressing | BEAUTY
24-hour Skincare; Hair Trends | HOME Seasonal
Decorating Ideas for Thanksgiving and Halloween |
FOOD Harvest Entertaining; Vitamin and Mineral-Rich
Dishes | HEALTH What Do the Experts Do? Pro Tips for
a Healthier You ]
NOVEMBER | HOLIDAY ENTERTAINING
(COVER: HOME DÉCOR)
[ FASHION Winterize your Wardrobe; Best Boots of the
Season | BEAUTY Skincare Solutions | HOME The Best
Kitchen Ideas for Every Lifestyle | FOOD Stress-Free
Party Menus | HEALTH Women on the Frontlines of
Healthcare, Genetic Testing 101 ]
DECEMBER | HOLIDAY/GIFTS GUIDE
(COVER: COOKIES/TREATS)
[ FASHION Dazzling Holiday Dressing | BEAUTY Holiday
Fragrances and Beauty | HOME Festive Decorating Ideas
| FOOD Cookies, Chocolates & Gifts | HEALTH Holiday
Survival Guide; Wellness Getaways ]
Subject to change.
MONTH BY MONTH
2015 EDITORIAL CALENDAR
JANUARY | COCOONING + 2015 TREND LIST
[ HEALTH Good start for the new year | BEAUTY
Beauty gadgets tested and approuved | FASHION
Cheap and Posh | FOOD AND LIFESTYLE Best
brunch + turkey leftovers recipes ]
FEBRUARY | X GOOD REASONS TO LIVRE HERE.
NOW. + WE LOVE WINTER !
[ BEAUTY Best creams to fight winter | FASHION
Iconic Canadian brands for winter | FOOD AND
LIFESTYLE dumplings ]
MARCH | NUTRITION ISSUE / SUPERFOOD –
WELCOME BLACK RICE, PLANTAIN, ETC.
[ HEALTH Orthorexia (obsession for healthy food)
| BEAUTY Women of different cultural backgrounds
share their beauty tips | FASHION Stylish clothing
borrowed from the men’s closet | FOOD Fish recipes,
Smothies and juices ]
Subject to change.
FR
APRIL | DE-CLUTER YOUR LIFE !
[ BEAUTY Beauty trends for spring | FASHION The
style workshop – trends and styling tips | FOOD AND
LIFESTYLE Spring menu ]
MAY | BEING MOM IN 2015
[ BEAUTY Fragrance – new products | FASHION
Fashion trends | FOOD AND LIFESTYLE
Spring menu ]
JUNE | MEN TAKE CONTROL OF CHF !
[ 4 guys we like become editors-in-chief for one issue
| BEAUTY Non invasive beauty procedures | FASHION
Sport/active fashion | FOOD AND LIFESTYLE BBQ
recipes ]
JULY | SUMMER ISSUE (FOOD, FASHION,
BOOKS, TRAVEL…)
[ BEAUTY Travel beauty essentials | FASHION
Travel fashion – tips from jet-setters | FOOD AND
LIFESTYLE Oudooring menu ]
AUGUST | DREAM! THE BUCKET LIST OF X
CELEBRITIES / CRAZY THINGS TO TRY
[ HEALTH/PSYCHO Stories of wowen who have
changed their life | BEAUTY TBD | FASHION Young
new fashion designers to watch (accessories and clothing)
| FOOD AND LIFESTYLE | Picnic menu
+ accessories ]
SEPTEMBER | BEAUTY ISSUE
[ Plastic surgery : can we still avoid it ? / The No Age
Generation / Beauty insert with other Rogers brands
| HEALTH/PSYCHO I failed. So what ?!? | BEAUTY
Beauty 100 | FASHION Fashion Trends season
transition | FOOD AND LIFESTYLE Back to
school recipes ]
OCTOBER | THESE WOMEN LOVE MONE… AND
DON’T BLUSH !
[ HEALTH/PSYCHO Does work make us sick? |
BEAUTY Beauty trends | FASHION Fashion trends
| FOOD AND LIFESTYLE Harvest time! ]
NOVEMBER | CULPABILITY FREE / WHY WOMAN
ALWAYS FEEL GUILTY… AND HOW TO GET
OVER IT !
[ HEALTH/PSYCHO How to stop panic disorders
| BEAUTY AND FASHION How to do everything better
| FOOD AND LIFESTYLE Comfort Food ]
DECEMBER | HOLIDAY ISSUE (GIFT GUIDE, DECO,
FOOD, ETC…)
[ HEALTH/PSYCHO TBD | BEAUTY Iconic Fragrance
stories and history | FASHION Holiday fashion | FOOD
AND LIFESTYLE Christmas menu + desserts ]
MAGAZINE
2015 PUBLISHING CALENDAR
Issue Date
Space Close
Material Close
Impact Date
JANUARY
Thu Nov 13
Wed Nov 19
Thu Dec 04
FEBRUARY
Wed Dec 03
Tues Dec 09
Tues Dec 30
MARCH
Thu Jan 15
Wed Jan 21
Thu Feb 05
APRIL
Thu Feb 12
Wed Feb 18
Thu Mar 05
MAY
Thu Mar 12
Wed Mar 18
Thu Apr 02
JUNE
Thu Apr 09
Wed Apr 15
Mon May 04
JULY
Thu May 14
Wed May 20
Thu Jun 04
AUGUST
Thurs Jun 11
Wed Jun 17
Fri Jul 03
SEPTEMBER
Thu Jul 09
Wed Jul 15
Wed Aug 05
OCTOBER
Thu Aug 13
Wed Aug 19
Thu Sep 03
NOVEMBER
Thu Sep 10
Wed Sep 16
Fri Oct 02
DECEMBER
Thu Oct 15
Wed Oct 21
Thu Nov 05
JANUARY ‘16
Thu Nov 12
Wed Nov 18
Thu Dec 03
MAGAZINE
2015 RATE CARD (GROSS)
All magazine advertising runs across print and digital editions
EN
FR
PREMIUM POSITIONS
AD SIZE
PREMIUM POSITIONS
1X
3X
6X
9X
12X
IFC
$68,855
$66,790
$64,790
$62,840
$60,955
IFC DPS
$132,200
$128,235
$124,390
$120,655
IBC
$63,345
$61,445
$59,600
OBC
$71,610
$69,465
$67,380
1X
3X
6X
9X
12X
IFC
$22,730
$22,230
$21,730
$21,235
$20,730
$117,035
IFC Spread
$43,645
$42,670
$41,715
$40,770
$39,800
$57,815
$56,085
IBC
$20,915
$20,450
$19,990
$19,540
$19,070
$65,360
$63,395
OBC
$23,640
$23,115
$22,600
$22,085
$21,560
NATIONAL - ENGLISH EDITION
AD SIZE
1X
3X
6X
9X
12X
FP
$55,085
$53,430
$51,830
$50,270
$48,765
1/2
$41,320
$40,080
$38,870
$37,700
$36,575
1/3
$28,650
$27,785
$26,955
$26,145
$25,360
2/3
$47,150
$45,750
$44,370
$43,035
$41,745
Digest
$44,070
$42,745
$41,460
$40,220
$39,015
DPS
$99,150
$96,180
$93,290
$90,495
$87,780
1/2 DPS
$79,320
$76,940
$74,630
$72,395
$70,220
* All magazine will run a static replica ad in the digital edition for National FP, DPS and Advertorial ads
* Regional editions available speak with your Account representative for more information
* Guaranteed and Special Positioning subject to 15% premium.
AD SIZE
NATIONAL - FRENCH EDITION
AD SIZE
1X
3X
6X
9X
12X
FP
$18,190
$17,780
$17,380
$16,990
$16,580
DPS
$32,735
$32,010
$31,285
$30,580
$29,850
1/2 Page
$13,640
$13,340
$13,035
$12,740
$12,435
1/3 Page
$9,455
$9,250
$9,040
$8,830
$8,620
2/3 Page
$15,570
$15,225
$14,880
$14,545
$14,195
Digest Size
$14,550
$14,225
$13,905
$13,590
$13,265
1/2 Pg Spread
$26,190
$25,605
$25,030
$24,460
$23,880
MAGAZINE
ADVERTISING INFORMATION
InDesign CS3 or higher templates for ALL ad sizes are available at
addirect.sendmyad.com (select Ad Sizes from the left-hand navigation menu).
PRODUCTION PROCESS
Printing
High-speed, web offset lithography
Binding
Perfect bound
Magazine Trim Size
7.875” Width x 10.75” Depth
SUPPLIED ADVERTISING MATERIALS
PDF/X-1a:2001 created to Magazines Canada specifications, sent online using Magazines Canada AdDirect at
addirect.sendmyad.com. For information regarding Magazines Canada specification, refer to magazinescanada.ca/
advertising/production/dmacs_specifications or contact the Production Manager (see contact us page) for details.
Rogers Publishing does not accept responsibility for material content or colour trapping.
ADVERTISING SPECIFICATIONS
AD SIZE
Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction.
We are not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type. The ad
MUST be uploaded as a press-ready PDF file. Information on creating a proper PDF file is available on the Magazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all colours CMYK. Do not use Spot
colours or RGB art. Keep any black/gray type as one-colour black (no four-colour black text).
BLEED ADS
NON-BLEED ADS
Build Documents to Trim Size
Add .125” bleed beyond trim on all sides
Live Area is .25” in from all sides
Build Documents to Live Area
Live Area is .25” in from all sides
Double Page Spread
15.75” x 10.75”
15.75” x 10.75”
Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
2
Full Page
7.875” x 10.75”
7.375” x 10.25”
Follow the onscreen preflight process.
3
2/3 Page Vertical
5.125” x 10.75”
4.625” x 10.25”
Approve your ad.
4
1/2 Double Page Spread
15.75” x 5.375”
15.25” x 4.875”
1/2 Page Horizontal
7.875” x 5.375”
7.375” x 4.875”
1/3 Page Vertical
2.75” x 10.75”
2.25” x 10.25”
1/3 Page Square
4.875” x 5.375”
4.375” x 4.875”
ADDIRECT INSTRUCTIONS
Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com).
1
Note: A user account will have to be set up upon the first visit.
TM
NOTE: Hold all type matter or illustrative material not intended to trim a minimum of 0.25” (6mm) from outside trim edges and include 0.125” (3mm)
gutter allowance for saddle-stitched spreads or 0.25” (6mm) gutter allowance for perfect bound spreads. Publisher is NOT responsible for the
lineup of type or images running through the gutter on spreads or on single pages adjacent to inserts. Running type or images through the gutter is
STRONGLY discouraged, as folding and trimming are subject to variation.
Upload.Check.Send
DIGITAL
DIGITAL MAGAZINE MEDIA RATES
Our digital editions offer a rich experience where readers enjoy more features and more content. Enhance
your static ad with interactive features that capture the imagination and attention of readers.
Enhanced creative can be supplied (see specs page) or produced by Rogers. Speak to your Account
Representative for more information and pricing.
TIER 1 TITLES
TIER 2 TITLES
Chatelaine, Maclean’s, Canadian
Business, MoneySense, HELLO! Canada,
Canadian Health & Lifestyle
Châtelaine, L’actualité, FLARE,
LOULOU (EN/FR),
Today’s Parent, Sportsnet
MEDIA RATES
FEATURE
SPÉCIA
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POUR MATTES
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Hillary
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EN
AVRIL 201
4
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1
GROSS
1
$4,320
2
$2,970
LINK-ENABLED PAGE
(Link out to client webpage,
no other rich media features)
1
$842
2
$675
ENHANCED PAGE
WITH UP TO TWO RICH MEDIA FEATURES
(Ex: Link, Video, Gallery, Touch/Reveal)
1
$3,036
2
$2,429
1 and 2
QUOTED
PER EXECUTION
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TIER TITLE
CUSTOM
(Ex: More than 2 features, uniquely built
page, spread, or multipage insert)
* Rates subject to change
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DIGITAL
DIGITAL MAGAZINE AD SPECS
THE BASICS
• All apps operate on Adobe Digital Publishing Suite (DPS),
viewer version 27
ORIENTATIONS
2-page print spread
can convert to...
HTML ADS
2 pages vertical
scrolling or...
• Full-page tablet ad size is 768px by 1024px, without any interactive
elements within 40px top and bottom
2 pages locked to
horizontal swipe
OR
• Only portrait orientation is supported
• For multiple-page ads, vertical or horizontal, ordering is possible.
Please include preference in the delivery package as plain text
instructions (as a TXT file)
-Text: PDF with interactive states as vector, minimum
recommended point size is 12pt
• If the HTML content cannot be placed in a layout, please include
all HTML files and resources, as well as an InDesign layout sized
to full-page with the required static full-page image, in the delivery
package
-Video: MP4 format with .h264 encoding, 8-10MB per minute
of video
• Multi-state objects (ex: image galleries, hotspots) and embedded
video/audio clips may be included (see https://digitalpublishing.
acrobat.com/welcome.html for info)
• If these elements are not built into the layout using DPS tools, please
include all necessary resources in the delivery package with plain
text instructions (as a TXT file)
• PDFs may be provided only for fully static ads
• All graphics should be left as vector and not rasterized, wherever
possible; assets may be left at print ready resolution and in their
respective colour settings
• Please consider text legibility on tablet; body text should be larger
than print (9pt in print should translate to approx. 15-20pt on tablet,
depending on font)
• Please refer to Optimal Image and Asset Settings
• If an HTML environment negates the user’s ability to navigate
away from the page or access the navigation bar, then alternative
navigation must be incorporated in the page layout (via a 40px
space at the bottom of the page)
• An HTML ad should also be delivered as a full InDesign package,
with the HTML content placed in the layout using DPS tools (see
adobe.com/ca/products/digitalpublishing-suite-pro.html
for info)
-Images: PDF or PNG with resolution no lower than 108ppi
• For ads with dynamic/interactive elements, material must be
provided as a full InDesign package (all fonts/links included), and
compatible with Adobe InDesign 6.0
• Please conform to latest iOS standards
• Please include a static full-page image of any HTML ad to be used
as a thumbnail in issue navigation
• Optimal Image and Asset Settings
GRAPHICS AND TEXT
• HTML-coded ads may also be provided, up to full-page size
Multi-page print
insert can convert
to multi-pages
vertical scrolling or
multi-pages locked
to horizontal swipe
URLS, ANALYTICS
• URLs/links to web may be embedded in the layout using DPS tools
(see DPS tools site http://helpx.adobe.com/digitalpublishingsuite/help/installing-digitalpublishing-tools.html for info)
• If URLs/links are not embedded using DPS tools, please include full
URLs and embedding/placement instructions in the delivery package
in plain text (as a TXT file)
• Third-party tracking/tracking pixels are not supported at this time
• Please note that HTML ads are only available on iOS devices
Red zone is
reserved for folio
navigation and
will overide
any interactive
elements:
40px top and
bottom
ASSET DELIVERY
• Tablet material deadlines match
material close/deadline for the
corresponding print issue
• All assets should be submitted
as a ZIP file via AdDirect: https://
addirect.sendmyad.com
• Additional instructions should
be included in the delivery package
as a TXT file, but
may also be emailed to:
[email protected]
FROM OUR PUBLISHERS
We wanted to take this opportunity to
thank you for your continued support of
Chatelaine and Châtelaine. As Canada’s
leading women’s lifestyle brand we are read
and enjoyed by more than 5 million women
who immerse themselves in the content we
deliver and the products our partners share
and promote within them. To our audience,
your ads and brand message are an
important part of the valuable information
we deliver each month.
At Chatelaine and Châtelaine, we always
try to position your ads within relevant
content and to ensure that we can continue
to do that, we can no longer guarantee
competitive separation for your brands
before our Style section. In addition, we
do not guarantee more than one page of
competitive separation within our tablet
issues. Of course, we will continue to do our
best to ensure maximum separation where
possible. We also hope that you understand
that we cannot provide any positioning
guarantees when advertisements have
coupons. We would ask that should your
ad include a coupon you let us know ahead
of time so we can best accommodate it in
the pagination.
Thank you again for your continued support
of our brands. We look forward to working
with you.
Sincerely,
THE CHATELAINE & CHÂTELAINE
PUBLISHERS
MEDIA KIT 2015
GENERAL TERMS AND CONDITIONS
The applicable insertion order (to the extent it does not conflict with the terms hereof), the then current rate card of the publication(s) to
which the insertion order relates (“Publication”) and Publication’s then current advertising specifications are incorporated by reference
into these terms and conditions and are collectively referred to as the “Agreement”. The person(s), firm or corporation contracting
with Rogers Publishing Limited (“Publisher”) for the insertion of advertising in Publication, whether as principal (“Advertiser”) or as agent
(“Agency”), shall be deemed authorized for all purposes relating to the Agreement.
RATES AND COMMISSIONS
(a) Publisher reserves the right to change its advertising rates at
any time. Rate changes shall be made at least 30 days in
advance of the closing date of the first issue to which such
rates apply. If a rate change is not acceptable to Advertiser
or Agency, it may, within 15 days of notification of such rate
change, cancel the Agreement without incurring short rate
charges (excluding multi-year discounts).
(b) Advertising rates are subject to the addition of applicable
taxes, including Goods and Services Tax (GST), Harmonized
Sales Tax (HST) and a Quebec Sales Tax (QST) where applicable.
(c) Agency commissions equal to up to 15% of gross billings for
space, colour, position or special insert stock are payable to
recognized agencies only. Commissions are not payable on
extra mechanical charges, reprints, split runs and other such
charges.
(d) Any negotiated discounts are only applicable to and available
during the period in which they are earned. Rebates resulting
from any and all earned advertiser discount adjustments must
be used within 6 months after the end of the period in which
they are earned, and will expire if unused during such period.
BILLING AND PAYMENTS
(a) Advertiser and Agency shall be jointly and severally liable for
payment of all invoices for advertising published in the
Publication(s).
of 2% per month (26.8% per year) from the date of the first
invoice until the date Publisher receives such amount in full.
(e) Invoiced amounts are payable at Publication’s office
in Canadian funds, or equivalent funds at the rate of
exchange prevailing at the time of payment.
(f) Publisher reserves the right to change the payment terms to
cash with insertion order at any time.
CANCELLATION
(a) Cancellation of the Agreement by Advertiser or Agency
is subject to Publisher’s approval, in its sole discretion.
Agreements for covers, special positions and inserts may
not be cancelled by Advertiser or Agency. No cancellations
shall be accepted by Publisher after the closing date for
advertising space. Short rate charges shall apply to all
cancellations by Advertiser or Agency.
(b) Publisher may, at its option terminate this Agreement for the
breach of any term hereof. Upon termination for breach, all
charges incurred, together with short rate charges, shall be
immediately due and payable.
ADVERTISING MATERIALS
(a) All advertising copy is subject to Publisher’s approval and Publisher
may without notice and without liability reject, discontinue or omit
any advertising for any reason at any time.
magazinescanada.ca or dMACS http://magazinescanada.
ca/dmacs.php?cat=dmacs. Proofing requirements may also
be found on www.rogersdigitalads.com under “Proofing Info”.
any advertising materials provided by Advertiser or Agency
(including errors in key numbers) or for changes made to
such advertising after the applicable closing date.
(d) Publisher may insert the advertising anywhere in
Publication in its discretion, and any condition on orders
or copy instructions involving the placement of advertising
shall be treated as a positioning request only and cannot be
guaranteed. Publisher’s inability or failure to comply with
any such positioning request shall not relieve Advertiser or
Agency of the obligation to pay for the advertising.
(d) Advertiser and Agency agree that Publication shall be under
no liability for the failure, for any reason, to publish any
advertising or circulate any issue of Publication.
(e) Publisher shall not be obligated to return any advertising material.
(a) If Agency has entered this Agreement on behalf of Advertiser,
Agency confirms that Advertiser has been provided with a
copy of the terms hereof.
(f) Any advertising published in Publication may, in Publisher’s
discretion, be published and archived by Publisher or any
anyone authorized by Publisher, as many times as Publisher
and those authorized by Publisher wish, in and on any
product, media and archive (including anything in print,
electronic or other form).
(b) This Agreement constitutes the entire agreement between the
parties with respect to its subject matter and supersedes
all prior agreements and understandings relating to the
subject matter. No changes to this Agreement shall be
effective unless made in writing and signed by the party
sought to be bound.
WARRANTIES, INDEMNITIES, LIMITATIONS
(c) For clarity, Publisher shall not be bound by any conditions,
printed or otherwise, appearing on Advertiser or Agency
contracts, orders or instructions which conflict with, vary or
add to these terms and conditions.
(a) Advertiser and Agency each warrant, represent and covenant
to Publisher that: (i) it has the full right and power to offer
the advertising materials to Publisher and to enter into this
agreement; (ii) the advertising materials do not contain any
defamatory, libelous or slanderous material and will not
violate any individual rights, including without limitation,
intellectual property rights, rights of privacy, publicity or
personality of any person; (iii) it has obtained all consents,
waivers, releases and rights necessary for the use of such
advertising materials published in the Publication(s), as
contemplated by each order.
(c) Publisher shall invoice Advertiser or Agency on a monthly basis
unless otherwise stipulated in order.
(c) Publisher shall not be responsible for colour or colour trapping
or advertising copy that does not conform to digital Magazines
Advertising Canadian Specifications (“dMACS”). For further
information regarding magazine
(b) Advertiser and Agency shall be jointly and severally liable for all
content (including text, representation and illustrations) of any
advertising printed. Advertiser and Agency shall jointly and
severally indemnify Publisher, its affiliates and their respective
officers, directors, employees, contractors and agents against
any and all liability and costs including any legal fees arising
from a breach of this Agreement and/or resulting from the
publication of the advertising materials, including without
limitation, defamation, illegal competition or trade practice,
infringement of trademark, trade name, or copyrights, and
violation of rights of privacy, property or contract.
(d) Publisher reserves the right to impose a late payment charge
industry standards, please refer to Magazines Canada www.
(c) Publisher shall not be responsible for errors or omissions in
(b) Advertiser and/or Agency shall pre-pay for its advertising
purchase except with approval from Publisher’s credit
department. If approved for credit, Advertiser and/or
Agency (as applicable) shall pay all amounts due upon receipt
of invoice.
(b) The word “Advertisement” shall be placed above copy
which Publisher determines resembles Publication’s
editorial material or that is not immediately identifiable as an
advertisement.
GENERAL
(d) Neither Advertiser nor Agency may assign any rights or
obligations under this Agreement.
(e) Advertiser and Agency agree not to make promotional or
merchandising reference to Publication in any way without
the prior written permission of Publisher in each instance.
(f) No provision of this Agreement shall be deemed waived by a
course of conduct unless such waiver is in writing signed by
all parties and stating specifically that it is intended to modify
this Agreement.
(g) This Agreement is governed by and construed in
accordance with the laws of the Province of Ontario and the
federal laws of Canada applicable therein. Any proceeding
relating to the subject matter of this Agreement shall be
within the exclusive jurisdiction of the courts of the Province
of Ontario.
MEDIA KIT 2015
CONTACT US
Terry Smith
Brand Sales Operations
[email protected]
Brandon Kirk
National Advertising Sales
[email protected]
Nathalie Forget
Montreal Advertising Director
[email protected]
Production Manager
CHATELAINE ENGLISH
T 416 764-2062
CHATELAINE FRENCH
T 514 734-7324
Head Office
Rogers Publishing Limited
One Mount Pleasant Road, 7th floor
Toronto, Ontario M4Y 2Y5
T 416 764-2000
F 416 764-3934
Montréal Office
Les Éditions Rogers Limitée
1200, avenue McGill College,
bureau 800
Montréal (Québec) H3B 4G7
T 514 845-5141
F 514 843-2183
Western Canada Office
Rogers Publishing Limited
180 West 2nd Ave
Vancouver, BC V5Y 3T9
T 604 876-2476