heineken introduces pet beer bottles to austrian market

SOLUTIONS FOR BEER
HEINEKEN INTRODUCES PET BEER
BOTTLES TO AUSTRIAN MARKET
Following previous successes in Eastern Europe, Heineken is making
further strides in bringing PET bottling to the beer industry
Heineken brews and
sells more than 170
international premium,
regional, local and
specialty beers - and
owns over 190 breweries
in more than 70
countries.
sidel.com/beer
First PET bottled beer in
Austria
Only eight months from
discussion to production
Following its success with PET
bottles in Slovakia and the Czech
Republic, Heineken has expanded
production of bottling beer in PET to
Austria. Production began with the
Austrian pale ale Puntigamer.
Heineken Austria decided to invest
in PET technology as the bottles are
more environmentally friendly,
easier to recycle, to dispose of and
much safer to handle and use. PET
bottles represent a revolution in the
Austrian market known for its
attachment to tradition.
Heineken's new bottle design was
also created by Sidel. This was
based on existing formats to keep
changeover time and investment
costs to a minimum. Marketing
samples were produced within a
week and - only eight months after
initial discussions - the first 1.5 litre
Puntigamer bottles in PET were
rolling off production lines. Sidel
then started production on new
moulds, which were fitted on the
line's SBO 10 Universal blower.