my star time

Transcription

my star time
PM_Star_Allg_engl_ms
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my star time
www.premiere-star.com
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About Premiere Star
It is the dawn of a new television era – a new Star has risen in the sky. TV viewers will get a
twinkle in their eyes as they enjoy their favorite special interest channels and indulge their
passions around the clock. Premiere Star GmbH offers a completely new range of partner
channels presented by Premiere. The TV provider, based in Unterföhring near Munich, bundles
and distributes new and existing pay-TV channels.
Viewers who value a large selection of premium specialty channels will always find what they want to watch in the new pakkage Premiere Star and in the existing package Premiere
Thema. A dazzling array of TV highlights awaits subscribers to
the Premiere Star package: the best films of all time on Turner
Classic Movies, kabel eins classics and Kinowelt TV; a close-up
view of the world of the rich and famous on the brand new
entertainment channel e.clips; creative lifestyle tips on RTL
Living; exclusive US sports on NASN; cartoons and children’s
programs, e.g. hits from Disney, plus sitcoms and comedy shows
on Sat.1 Comedy; and pure music and entertainment on MTV
Music and MTV Entertainment. The package also includes
anime cartoons and action shows for young and old alike. This,
in conjunction with the specialty channels of Premiere Thema,
which focuses on documentaries, gives viewers unparalleled
viewing choice. And new channels will be added – without viewers having to pay more for their package.
Premiere Thema focuses on documentaries, action & crime, adult entertainment, music and
emotions. A new addition from October 1 is RTL Crime, and from January 1, 2008 the channel
Passion. Most of these premium channels are available exclusively from Premiere. The combination of Premiere Thema and Premiere Star give viewers an unparalleled choice.
Wolfram Winter is Managing Director of Premiere Star GmbH, which is jointly owned by
Premiere and by HypoVereinsbank, which has a ten-percent stake. He is supported by
Management Board Member Dr. Günther Picker, who is primarily responsible for products and
purchasing, and Marketing Director Ulrike Schilling, who mainly oversees the development and
positioning of the new brand. Starting October 1, Moritz Wetter will take head communication.
Premiere Star is available via satellite to 16.7 million households in Germany and 1.8 million
households in Austria. Premiere Thema already has 1.6 million subscribers. Premiere Thema
can be received by all digital households in Germany and Austria.
www.premiere-star.com
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Premiere Star – My Star Time
Premiere Star presents the population’s favorite channels for special interests and passions of all kinds –
around the clock and without commercial breaks. The package includes premium content such as live US
sports, comedy, children’s programming for all ages, top feature films, lifestyle and entertainment. Every
theme is presented in an entertaining way and many different aspects are covered. Many programs can also
be viewed in the original language. Popular TV brands such as Turner Classic Movies, Sat.1 Comedy, kabel eins
classics, AXN, Kinowelt TV, RTL Living, Toon Disney and MTV Music guarantee round the clock high-quality
entertainment.
Kinowelt TV – Good films
The best of European and American cinema.
Award-winning feature films, top directors
and actors, independent and art house
movies plus selected film series. Pure,
superior entertainment without commercial
breaks. Behind-the-scenes documentaries
and interviews round off the range of programs.
All Premiere Star channels at a glance:
Sat.1 Comedy* – Round the clock fun
Sat.1 Comedy presents top comedies from Hollywood and
Europe, the best sitcoms from the United States, innovative home-grown productions, award-winning British comedy – some in the original English version – and popular
comedy shows from the ProSiebenSat.1 channel group.
TM & © 2007 Warner Bros. Entertainment
Turner Classic Movies – The world of movies at your
fingertips
The big movie highlights from the 20s to the present day,
such as “The Color Purple” and “The Lord of the Rings”.
Plus documentaries, movie star reports, specials and interviews all about movies and the movie industry. Also available in the original English version. An absolute must for
every movie fan.
“The Lord of the Rings” in September on Turner Classic Movies
kabel eins classics* – The greatest movies of all time
– any time
kabel eins classics presents the greatest movies from the
40s to the early 90s, with selected film highlights from
Hollywood, high-quality European productions and classic
series.
“Die Niels Ruf Show” Fridays on Sat.1 Comedy
AXN – Explosive action, gripping adventure and lifestyle shows from Sony Pictures Entertainment
Cult crime series such as “Starsky & Hutch”, “Charlie’s
Angels” or two-fisted action with “The Shield” and “xXx”,
plus thrilling adventure and lifestyle shows like “Survivor”
and “World Poker Tour”. From 12:30 pm to 0:30 am.
RTL Living – Making life better
The channel packed with ideas for improving your quality of life: the latest trends
for home and garden, the joy of cooking,
portraits of holiday paradises and valuable
tips for body and soul. RTL Living helps you
enhance your life with tips on interior decorating, gardening, cuisine, lifestyle, travel
and relaxation.
e.clips – The entertainment channel
(from October 1, 2007)
Germany’s entertainment channel with all
the important news from the world of the
rich and famous. It gives onsite reports
from festivals, events, award ceremonies
and current cinema premieres. The channel
also includes behind-the-scene documentaries and information on DVD, video and CD
releases. Portraits of upcoming celebs are
featured in “e.clips Next Generation”.
Animax –Nonstop anime
from 0:30 am to 12:30 pm
Brand new: the first channel exclusively for
anime. Thriller, action, adventure, romantic
comedy, fantasy, sci-fi and horror – all the
genres can be found in the fascinating
world of anime. Hit shows included are
“Dragon Ball”, “Hellsing”, “One Piece”, “Ghost
in the Shell” and “Speedgrapher”.
Playhouse Disney – Play and learn
from 6:00 am to 8:00 pm
Germany’s first pre-school channel from
Disney promotes children’s imaginations and
development. And the educational content is
also fun for the kids as it includes favorites
such as “My Friends Tigger and Pooh”, “Little
Einsteins” and “Mickey Mouse Clubhouse”.
Toon Disney – The cartoon channel
The channel with beloved classic Disney characters such as Donald Duck, Mickey Mouse
and Goofy also features modern favorites
such as brand-new episodes of “Disney Lilo
and Stitch” and “Disney Kim Possible”, the
most popular cartoon series on German television. From 8:00 pm to 6:00 am.
Boomerang – Curtain up for the most
popular cartoons of all times!
Laughter guaranteed for young and old!
With hilarious hits like “Looney Tunes”, “Tom
& Jerry” and “Scooby-Doo”, Boomerang provides a bundle of laughs for the whole family.
Original English version also available.
Cartoon Network – Cartoons –
a different take
Crazy fun and action-packed adventure
around the clock! Featuring “Powerpuff Girls”,
“Ben 10” and brand new award-winning
shows including “Foster’s Home for Imaginary
Friends”. Original English version also available.
MTV Music – Music nonstop with the
current international top 50
Up-to-date coverage of the latest sounds, featuring music videos of the current top 50. No
commercials, no interruptions, no presenters.
“Nigellas Festessen” Thursdays on RTL Living
*Sat.1 Comedy and kabel eins classics are part of the “ProSiebenSat.1 Plus” package. This is automatically included in the Premiere Star package.
www.premiere-star.com
www.premiere-star.com
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The right channel for every mood
Nick
Premium
MTV Entertainment – Rock music meets MTV shows
(from December 1, 2007)
Brand new: the first MTV channel to combine the best
MTV shows – many not seen before on German TV – with
rock music. “Pimp My Ride”, “Hogan Knows Best”, “Real
World”, “viva la bam” and many more. Coupled with the
greatest rock music videos from the 60s to the present
day and legendary rock concerts.
Nick Premium – Best of Nick with many TV premieres
and specials
(from December 1, 2007)
Nick’s brand new children’s channel with the very best of
all its programs. Many German TV premieres and lots of
specials including children’s favorites “Sponge Bob”,
“Jimmy Neutron”, “Dora” and the “The Angry Beavers”.
NASN – Top live sports from the States, including
NFL, NHL, MLB and NCAA
Top sports from the States around the clock: football, hokkey, basketball and baseball. Up to 1,000 exclusive sport
events per year from North America’s top leagues – more
than 500 of them live. And all in the original English-language version.
Premiere Thema has the right kind of programming for every interest – always premium quality with exclusive contents. From top TV brands like Discovery and RTL: documentaries, children’s programs, action,
Hollywood classics, German Heimat films, music and adult entertainment. Fifteen TV and seven audio channels, almost all of which are only available on Premiere. Premiere Thema is available via cable and satellite.
© Disney
MTV
Entertainment
“Disney Kim Possible” daily on Toon Disney
Discovery Channel – Gripping nature, science and
technology documentaries
The Discovery Channel makes you want to know more.
The globally acclaimed channel presents gripping documentaries from the fields of adventure, nature, science
and technology – around the clock.
Discovery Geschichte – Captivating documentaries on
German and international history through the ages
Bringing the past back to life. Captivating documentaries
on German and international history through the ages,
around the clock, on a single channel.
American Football live on NASN
Animal Planet – Fascinating wildlife documentaries
and adventures nonstop
The amazing animal kingdom, 24 hours a day. This channel presents award-wining wildlife and nature documentaries and fascinating animal adventures.
Focus Gesundheit – Germany’s first health channel
The miracle of the human body: interesting facts from the
world of science, fascinating stories, dream destinations,
plus tips for an active life.
“True Romance” in September on Kinowelt TV
“Tierisch extreme” Saturdays on Animal Planet
“CSI: Miami” Fridays on RTL Crime
RTL Crime – An explosive mix from “CSI” to “Alarm für
Cobra 11” (from October 1, 2007)
An explosive mix of the top international crime and action
series and the best RTL crime series featuring “CSI: Crime
Scene Investigation”, “CSI: Miami”, “Alarm für Cobra 11” and
“Der Clown”.
“Alias” Mondays to Fridays on 13th Street
www.premiere-star.com
www.premiere-star.com
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13th Street – Action, suspense, mystery: the “most dangerous place” on
German TV
The “most dangerous place” on German TV
provides pure adrenaline every day with
exciting thrillers, gripping action, crime and
mystery series such as “Alias”.
Sci Fi – Extraterrestrial and extrasensory: movies, hit series and anime
Sci Fi, Germany’s only science-fiction channel, takes viewers into strange new worlds
any time they like. With top series including
“Stargate SG-1” and feature films from the
Star Trek universe.
MGM – Hollywood classics, exclusively
also in original language version
The lion of all studios presents great
Hollywood classics around the clock.
Viewers also have the exclusive choice of
watching all films in the original language
version.
Heimatkanal – The most popular
German-language heimat films and heimat theatre and folk music
The Heimatkanal presents moving television viewing. A daily repertoire of popular
heimat films, regional theatre, folk music
and touching family series.
Passion – Love and passion
(from January 1, 2008)
Passion presents big emotions. This channel
shows the most popular national productions, top international shows and exclusive
premiere broadcasts with the most successful soaps, telenovelas and romantic series
highlights.
Junior – Children’s classics and entertainment for the whole family
The very best children’s TV classics including
“Biene Maya”, “Wickie” and “Pippi
Langstrumpf”, plus fun cartoons for all the
family. From 10:00 pm onwards JUNIOR XL
features anime, action and sci-fi cartoons for
adults.
Jetix – Cool fun and action for kids with
“Yu-Gi-Oh!”, “Typisch Andy!” and
“Spiderman”
Jetix presents cool fun and action for kids
every day including great series like “Yu-GiOh!”, “Typisch Andy?” and “Spiderman”.
Music Choice Extra – Seven audio channels from the 60s
to the 90s in digital sound quality
(from October 1, 2007)
Round the clock favorites from the 60s to the 90s,
German charts, rock and the best love songs on seven
selected audio channels. Plus information on the songs
played is displayed on the television screen.
Music Choice Extra is pure music – with no breaks and in
the best digital sound quality
“American Chopper” starting September on Discovery Channel
Beate-Uhse.TV – Steamy adult entertainment and
raunchy magazine programs
Every day from 8:00 pm Beate Uhse.TV presents adult
entertainment with steamy films and raunchy magazine
programs.
“Stargate SG-1” Wednesdays on Sci Fi
Hit24 – 24 hours of guaranteed top
tunes with rock and pop from the 70s to
right now!
Hit24 presents international rock and pop
videos from the sounds of the 70s to the
latest chart hits. Music that gets under your
skin – guaranteed top tunes.
Goldstar TV – Feel-good German hits and
stars
The feel-good German schlager channel.
The world of popular German easy listening:
the biggest hits, exclusive concerts and
interviews as well as the most famous stars
and most popular presenters.
www.premiere-star.com
Classica – World-class concerts, operas and ballet
Germany’s only TV channel devoted to classical music
presents world-class concerts, operas and ballet. Plus
documentaries, musician portraits and jazz.
Steamy adult entertainment on Beate-Uhse.TV
www.premiere-star.com
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Program Highlights
Program Highlights
AXN
“xXx”, October 12, 2007 / 10:40 pm
Extreme sports enthusiast Xander “xXx” Cage is sent
on a dangerous mission by the secret service. The brutal Russian Yorgi has eradicated an entire undercover
unit in Prague with his criminal organization Anarchy
99. Agent xXx must put a stop to his evil plot in an
undercover mission.
RTL Living
“Jamie Oliver: The Naked Chef”, starting October 4,
2007, 8:45 pm
Hip chef and TV star Jamie Oliver conjures up enticing
dishes as the “Naked Chef” for enraptured audiences.
In a short space of time, Jamie Oliver gained a huge
community of fans throughout the whole of Europe.
His delicious and imaginative recipes have made his
show cult among lovers of good food.
NASN
MLB, World Series Live, 23.10., 2.00 Uhr
Die Meister der American League und der National
League stehen sich in maximal sieben Spielen gegenüber, um das beste Team der MLB-Saison 2007 zu
ermitteln. Das Team aus der American League genießt
auch in diesem Jahr wieder Heimvorteil durch den
Sieg im All Star Game und darf mit zwei Heimspielen
beginnen. Titelverteidiger sind die St. Louis Cardinals,
die schwach gestartet sind, in der zweiten Saisonhälfte aber kräftig Boden gutmachen konnten. NASN
zeigt jedes Spiel live.
Stars, Stars, Stars on e.clips
TM & © 2007 Warner Bros. Entertainment
Sat.1 Comedy
“Die Niels Ruf Show”, 3rd season, new: starting
October 5, 2007
Fridays, 8:15 pm
He’s charming, he’s sassy and he’s back. On Sat.1
Comedy, Niels Ruf presents his version of a late night
show: “Die Niels Ruf Show” is an amusing cocktail of
news and talk with a good dollop of music and a pinch
of erotic. The show delivers viewers a way-out perspective on current affairs.
RTL Crime
“Hustle”, German TV premiere, starting October 3,
2007, Wednesdays, 8:15 pm
This new, highly-acclaimed BBC series is about five
con artists. They are specialized to dupe millions out of
their victims, but with a “no violence” code of conduct.
Instead, Mickey Stone (Adrian Lester, “The Day After
Tomorrow”) and his gentlemen crooks, including film
legend Robert Vaughn (“The Magnificent Seven”), get
what they’re after with outrageous bluff.
“The Lord of the Rings” in September on Turner Classic Movie
MLB live on NASN
“Jamie Oliver: The Naked Chef” Thursdays on RTL Living
www.premiere-star.com
Sci Fi
“Stargate SG-1”, 10th season, starting October 26,
2007,
Mondays and Thursdays, 8:15 pm
In the 20 brand new episodes, the team of soldiers
and scientists travel through the stargate one last
time to far off planets to research, forge alliances,
defuse crises, trade and protect the Earth from an
extraterrestrial invasion. The team has successfully
protected the Earth from attacks by enemy forces in
the past. But now they face their most menacing and
strongest opponent: the highly developed Ori.
Goldstar TV
“Star des Monats: Matthias Reim” starting November
15, 2007, 8:00 pm
Matthias Reim is turning 50 and Goldstar TV is helping
him celebrate! German schlager fans’ favorite macho is
November’s Star of the Month and the whole program
is dedicated to Matt: life is never quiet for the star
with three marriages and four children. But what really
matters is the music! Since his 16 week no. 1 hit in
1990 “Verdammt, ich lieb dich” Matthias Reim is one of
Germany’s top pop singers.
“Meerkat Manor” Thursdays on Animal Planet
“Hustle” in October on RTL Crime
“Take That live in Manchester” in October on Hit24
“Extreme Celebrities” in October on Focus Gesundheit
www.premiere-star.com
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Marketing campaign
Charity Initiative
Premiere Star launched on September 13 with 13 channels: It was supported by an extensive advertising campaign
in which a star motif was always featured in a setting related to the program contents of the package. Alongside the
slogan “My Star Time”, the advertisements feature a phrase which starts “Lieblingssender für…” (The favorite channel for…) and is followed by an appropriate play on words depending on the specific program contents. The Premiere
Star logo consists of a star as the key visual and the wordmark Premiere Star, which firmly establishes the connection to Premiere. As an allegory for the fascinating world of entertainment, the star is incorporated on air as well as
in the print advertisements – in trailers and radio commercials with a new interpretation of Hubert Kah’s hit
“Sternenhimmel” (starry sky) – “Stern am Himmel” (star in the sky). The official launch of Premiere Star took place at
the Premiere Star Launch Control Center with a glittering party packed full of celebratory guests from the media,
film and TV. Premiere Star’s own website www.premierestar.com provides business partners and other interested
parties with information, services and news.
Campaign: Premiere Star Children’s Worlds
Municipalities often don’t have the means to create playgrounds where children can really let off
steam. This is where Premiere Star comes in. As the focus of Premiere Star is on children’s and
family programming, Premiere Star is building new playgrounds for children of all ages and
modernizing existing ones. The new playgrounds go under the name of Premiere Star Children’s
Worlds. Because both are good for children: appropriate television and lots of outdoor activity.
Print advertisement motifs
Partner of the nationwide initiative is
Eibe, one of the leading German producers of playground apparatus. The initiative is supported by the Bündnis für Kinder
(Alliance for Children) with big-name
ambassadors.
In the print advertisements
the program contents are
cunningly presented with the
key visual
The initiative will be launched on
September 24 in Dresden in Toepplerpark.
Further details and event locations will
follow.
Website
Advertising visuals
The star is the shining
centerpiece of all advertising
measures.
www.premiere-star.com provides all those interested with all the information they
need on Premiere Star
www.premiere-star.com
The playground in Dresden’s
Toepplerpark before conversion
Premiere Star Children’s Worlds provide children
with many opportunities to play and get moving
www.premiere-star.com
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Wolfram Winter
Dr. Günther Picker
Wolfram Winter is regarded as a pioneer of digital television. As Managing
Dr. Günther Picker, Management Board Member at Premiere Star, has wor-
Director of the US-based media company NBC Universal in Germany, Austria
ked for Premiere since 2001. After previous positions at Bayerischen
and Switzerland he oversaw the founding of four German specialty channels.
Rundfunk and KirchPayTV, Picker (39), who has a doctorate in business
Winter, a professional journalist, is 43 years old, has a Master’s degree in poli-
administration, continued his career at Premiere as Head of Pricing and
tical science and has been Managing Director of Premiere Star GmbH since
Package Management.
March 2007. Back in 1998, Wolfram Winter began setting up television chan-
.
nels in the German-speaking region, establishing a small group of channels
In October 2002, he was appointed Premiere’s Head of Specialty
for his former employer NBC Universal. These included the free-TV channel
Channels. His responsibilities included negotiating licenses with studios
“Das Vierte” alongside several pay-TV channels such as 13th Street and Sci
and broadcasters, and he was also in charge of the whole Premiere Thema
Fi.
package. He added numerous new channels to the package, including
MGM Channel, Sci Fi, Animal Planet, Hit24, Discovery Geschichte and
Previous to his employment at Universal, Wolfram worked for six years at
Focus Gesundheit. He also built up two new business lines with Discovery
various companies in the Kirch Group. From 1992 to 1993, he was a press
HD and Premiere International (with Turkish, Russian and Italian programming), and was responsible for many of Premiere’s own channels with the
officer at ProSieben’s distributor MediaGruppe Munich (now SevenOneMedia).
Wolfram Winter
Managing Director
He was subsequently Head of Communication and Company Spokesman for
DSF and, from 1996 to 1998, he was Head of Programming at DF 1
(Digitales Fernsehen 1), Germany’s first digital TV offering.
Dr. Günther Picker
Management Board Member
Premiere Entertainment package.
In May 2007 Dr. Günther Picker switched to the position of Management
Board Member of the Group’s new subsidiary Premiere Star GmbH, which
Since 2000, Wolfram has held regular lectures in Media Marketing at the
bundles all of Premiere’s specialty channels. Here, Dr. Günther Picker is
Bayerische Akademie für Werbung (Bavarian Advertising Academy) in Munich.
mainly responsible for the product and purchasing departments. Under his
For the last two years, he has also been guest lecturer at the Hochschule für
auspices, the completely new package Premiere Star was built up in a
Film und Fernsehen (University of Film and Television) in Munich. In 2005 he
short period of time.
was appointed Honorary Consul for Bavaria by the Republic of Namibia.
Wolfram Winter is also an honorary member of the board of directors at
Powerchild e.V., an association working to combat sexual abuse of children,
whose patron is German actor Veronica Ferres.
www.premiere-star.com
www.premiere-star.com
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Ulrike Schilling
Moritz Wetter
Ulrike Schilling is reaching for the stars as Head of Marketing at Premiere
Moritz Wetter takes up his position as Head of Press and Communication
Star. Schilling, 40, primarily oversees the development and positioning of
at Premiere Star on October 1. Previously, Wetter, who is 32 and has a
the new brand. Her tasks also include managing marketing collaborations
degree in sociology, spent four years at Sony Pictures Home
with partner channels and coordinating marketing campaigns with
Entertainment (formerly Columbia TriStar) as Press & Promotion Manager
Premiere Marketing.
where he oversaw all communication activities for the German-speaking
countries.
Schilling is a marketing expert who began her career as a press editor at
DSF in Munich in 1992. After finishing her studies in German Language
As PR consultant at WORX Public Relations in Munich, his clients included
and Literature at LMU Munich, she also worked as a freelancer for various
media companies such as McOne, a home entertainment provider, and the
channels including WDR, RTL and Premiere in the fields of press and mar-
Association of Newspaper Publishers in Bavaria. He also provided consult-
keting. Prior to joining Premiere Star, Schilling had been Head of Marketing
ancy services to numerous consumer goods companies including
and PR at NASN (North American Sports Network) Germany since fall
Langnese-Iglo, edding and C&A.
2004. Since 2003, Schilling, who was born in Schweinfurt, Bavaria, has
He has also previously worked for Freemantle TV Produktion and the
Gottschalk Gesellschaft für Marketing und Medien.
also been working as an independent author.
Ulrike Schilling
Head of Marketing
www.premiere-star.com
Moritz Wetter
Head of Press and Communication
www.premiere-star.com
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Overview of Packages
The population’s favorite channels for special interests and passions of all kinds – around the clock and
without commercial breaks. The Premiere Star package includes premium content such as comedy, children’s programming for all ages, top feature films, lifestyle, entertainment and live US sports.
*
MTV
Entertainment
for satellite only
The right programming for every mood. Sixteen specialty channels with exclusive contents from top TV
brands such as Discovery, RTL and many more. With
documentaries, action and crime, Hollywood classics,
Heimat films, music and adult entertainment.
*
Nick
Premium
13,99 € ** per month
9,99 €** per month
Premiere Star XL
Super special:
all Premiere Thema and Premiere Star channels
for satellite only
17,99 €** per month
*Sat.1 Comedy and kabel eins classics are part of the “ProSiebenSat.1 Plus” package. This is automatically included in the Premiere Star package.
**The above prices apply to a 24-month subscription only. Irrespective of the number of packages ordered, subscribers save EUR 4.99 compared with a 12-month subscription.
Plus a one-off activation fee of EUR 39.99. Contract partner is Premiere Fernsehen GmbH & Co. KG for Premiere Thema, and Premiere Star GmbH for Premiere Star.
www.premiere-star.com
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Contact
Program Communication
Anja Knigge
Premiere
Head of Program Communication
Tel: +49 89/9958-6353
[email protected]
From October 1, 2007
Communication and Images
Moritz Wetter
Premiere Star
Head of Press/Communication
Tel.: +49 89/99 58-53 00
[email protected]
Premiere Star GmbH
Dieselstr. 1
D-85774 Unterföhring
Germany
Mailing address:
Medienallee 4
D-85774 Unterföhring
Germany
www.premiere-star.com
Photo credits:
Boris Trenkel
TM & © 2007 Warner Bros. Entertainment
Inc. All rights reserved.
RTL
© Disney
Getty Images
© 2004 ABC, Inc.
Animal Planet
© Discovery Channel/ Melanie Dunea
© NBC Universal Global Networks
Beate-Uhse.TV
RTL/BBC Worldwide LTD
RTL/BBC– Amanda Searle
© Universal Music Deutschland