bubbles rising in the north american market 90

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FLASH  27TH JANUARY 2010
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01/10
BUBBLES RISING IN THE
NORTH AMERICAN MARKET
The increasing attention which the American and Canadian press are giving Masi and the
recognition of the Valpolicella as “Wine Region of the year” by Wine Enthusiast magazine,
can be attributed to a decade of work promoting our region and its wines, above all its Amarone,
in which Masi has played a leading role.
wine enthusiast considers valpolicella
“region of the year”
Though known worldwide for many years, the
Valpolicella has finally been nominated “Wine
Region of the Year” by the influential American
magazine Wine Enthusiast, thanks to the success of
Amarone and the unique method of appassimento
used to produce it.
In his interview with the magazine Sandro Boscaini
confirmed: “The world of wine is divided into two
schools: 95% follow the wine-making traditions of
Bordeaux where wines are made with fresh grapes,
the Valpolicella has its own small school where the
wine is made using semi-dried grapes”. In line with
this important recognition, the magazine gave 90
points to a key wine of the region the Valpolicella
dell’Anniversario Serego Alighieri and told its
readers about the newly formed association of
families who produce high quality amarone,
“Famiglie dell’amarone d’Arte”
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  
90
points
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01/10
FLASH  27TH JANUARY 2010
masi: always in the american press
that counts
Masi has changed its US distributing partner. Now with Folio, run by the Mondavi family,
its products are enjoying even better coverage in the press that matters.
PODERI DEL BELLO OVILE
ACHIEVES QUALITY AND
RECOGNITION
Once again Wine Spectator has awarded
a high score to Bello Ovile: 90 points.
Serego Alighieri’s new red wine from
Tuscany has achieved the quality and
recognition reserved for the the noblest,
most historic names of the region,
whilst maintaining excellent value for
money.
In Canada, too, at the Ottawa Cellars
of the World Competition it won a
prestigious gold medal
90
punti
Vanity Fair (with over a million copies
sold in the USA) dedicates a substantial
article to the highly popular television
series “Mad Men” starring Jon
Hamm and January Jones. A bottle of
Campofiorin sits neatly in the double
page photograph as the protagonists Glamour (with over 2 million readers
in America) sees Masi Costasera in a
raise a toast
leading role with star Anne Hathaway
at the society event in honour of fashion
designer Valentino, the “Rodeo Drive
Walk of Style”
Miami Herald Florida’s biggest
daily newspaper, with over a million
readers, confirms: “No table should be
without Costasera Amarone 2004 this
Christmas”
Palm Beach Daily News, the daily
newspaper of this famous tourist resort,
includes Masi in its list of only 4 Italian
wine producers recommended for the
end of year celebrations
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01/10
FLASH  27TH JANUARY 2010
canada: business and image enjoy
equal success
Natalie MacLean (winner of the Louis
Roederer prize for best journalist
of Ondine wine) states that the
“Campofiorin 2006 is the best wine of
the year”
Elyse Lambert, presenter of the popular
breakfast TV programme, tells us how
Masi’s Passo Doble di Tupungato
made her rediscover Argentina
Wine Access awards a high score to our
5 star wines: 89 points to the Costasera
Amarone 2006 and 88 points to the
Campofiorin 2006
Tchad magazine, a trendy magazine,
dedicates a great piece in its Wine
Conoisseur column to our first 5
star vintage after 1997, the 2006
Campofiorin and Costasera Amarones
and the Costasera Riserva
At the Ottawa Fine&Food Show, Poderi
del Bello Ovile 2006 wins a Gold
Medal. Campofiorin and Costasera
Amarone 2006 win the silver
Masi will be at the “duty free show of the americas”
Masi’s sales director Luc Desroches and Giovanni Car- Masianco, Campofiorin e Costasera, will be presented
dullo di Giowine, our partner for Central and South to the many international wine traders who attend this
America, the Caribbean and
annual show which is orgaDuty Free, will both particinised by the “International
pate in the next “Duty Free
Association of Airport Duty
Show of the Americas”,
Free Stores”. The event prowhich takes place at the
vides an important showcaWorld Center Marriott in
se aimed not only at clients
Orlando, Florida from 21 to
in the North but also at the
25 February this year.
growing market of Central
Our wines, in particular the
and South America
Luc Desroches
Masiflash 01/10. 27th January 2010 Flash.
In-house publication by Masi
Communications.
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  
Giovanni Cardullo
Editorial: Cristina Valenza, Dora Stopazzolo. Masi Agricola S.p.A. Tel. +39-045-6832511
Text also available on line: www.masi.it Fax. +39-045-6832535 e-mail: [email protected]
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