partnership packet - Cupid`s Undie Run

2015
PARTNERSHIP PACKET
2015 | CUPID’S UNDIE RUN CITIES
proposed cities
UNITED STATES
ATLANTA, GA
AUSTIN, TX
BALTIMORE, MD
BOISE, ID
BOSTON, MA
CHARLESTON, SC
CHARLOTTE, NC*
CHICAGO, IL
CINCINNATI, OH
CLEVELAND, OH
DALLAS, TX*
DENVER, CO
DETROIT, MI
HOUSTON, TX*
KANSAS CITY, MO
LAS VEGAS, NV*
LOS ANGELES, CA
LOUISVILLE, KY
MASON CITY, IA
MINNEAPOLIS, MN
NASHVILLE, TN
NEW ORLEANS, LA*
NEW YORK, NY
OKLAHOMA CITY, OK*
OMAHA, NE
ORLANDO, FL
PHILADELPHIA, PA
PITTSBURGH, PA
RALEIGH, NC
SAN FRANCISCO, CA*
SEATTLE, WA
SILICON VALLEY, CA
ST. LOUIS, MO
ST. PETERSBURG, FL*
WASHINGTON, D.C.
INTERNATIONAL
BRISBANE, AUSTRALIA
MELBOURNE, AUSTRALIA
SYDNEY, AUSTRALIA
QUEBEC CITY, CANADA*
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* New Cities, 2015
Estimated attendance 22,000 - 27,000
JOIN
THE
MOVEMENT
2
AN UNDIE RUN?
FOR CHARITY?
LET’S DO THIS!
ABOUT CUPID’S
Cupid’s Undie Run has become an international fundraising fun-run phenomenon in its “brief”
5-year history. Attendees partake in a pre-race party, run a 1(ish) mile course in their undies,
then return back to the party to celebrate everyone’s efforts… all in your undies! 100% of funds
raised go directly to the Children’s Tumor Foundation, a 501(c)(3) non-profit rated 4-stars by
Charity Navigator and spending less than 10% on administrative costs.
Started by a few friends in Washington DC with 650 runners and $10,000 of fundraising,
Cupid’s is now in 39 cities across the world and has raised nearly $5,000,000 for NF research.
With prominent media features including the Today Show, CNN, HuffPo, Runner’s World, NPR
and much more, Cupid’s has had more than 8 million page views and has hosted nearly 30,000
scantily-clad runners around the globe.
For 2015, we expect 25,000 runners and $4.5 million in donations… almost double of what
we’ve done in the previous 5 years.
THE POTENTIAL FOR PARTNERS:
Cupid’s Undie Run offers a unique opportunity for our partners:
•PASSIONATE PARTICIPANTS - Our fun-loving, do-good participants are passionate
about all things Cupid’s… especially our partnering brands (i.e. you).
•ALL EYES ON US - It’s a time of year when there are little-to-no other events happening,
so no fear about your marketing/charitable dollars going to waste with yet another
Electric-Foam-Mud-Warrior 5k that everyone quickly forgets anyways.
•SOCIALLY VIRAL - Who doesn’t love pics of people running around in their undies?
Photos from Cupid’s Undie Run live in infamy on facebook profiles year-round. Why
not get your brand prominently placed alongside the fun?
•CREATIVITY IS ENCOURAGED - We go about a different route for philanthropy than
most and it has proven to be highly successful. Have a CRAZY idea for a partnership?
We’re all ears.
•IT’S FOR THE KIDS – Cupid’s isn’t just a fun event, we’re doing tremendous amounts of
fundraising for one of the most worthwhile causes out there. All donations to Cupid’s
Undie Run and the Children’s Tumor Foundation are 100% tax-deductible.
Our mission is to provide a win-win-win scenario for all involved: A great event for
participants, stellar coverage for partners, and generous giving to the Foundation.
YR
CITIES
RUNNERS
RAISED
VIEWS
39
30
18
6
1
1
25,000
15,000
7,800$
2,700
650
650
$ 5,000,000
$ 2,700,000
1,350,000
$ 315,000
$ 75,000
$ 10,000
8 Million
4 Million
2 Million
750,000
60,000
20,000
2015*
2014
2013
2012
2011
2010
*projected
3
COVERAGE | media impact
372
MEDIA
PLACEMENTS
586
MILLION
IMPRESSIONS
source: LiveWireDC
5
COMMUNITY THROUGH PARTNERSHIP
PARTNERS, NOT JUST ‘SPONSORS’
Cupid’s Undie Run is a unique event that attracts considerable attention through motivated
individuals from all walks of life. It can be said that nothing draws a crowd like a crowd, and
nothing draws a big crowd like people in their underwear. This means a lot of eyes and ears.
From National-level Title Partner to mom-and-pop shop, Cupid’s wants to build a package that
works for you. This can be seen through a matching gift structure, the creation of a corporate
fundraising team, or a combination of ideas.
NO BUDGET? CREATE A TEAM & FUNDRAISE!
Nothing unites a group like the opportunity to have fun and do good all at the same time.
Cupid’s Undie Run thrives on teams and not coincidentally teams thrive with Cupid’s. Whether a
corporatation, social club, intramural team, or just a group of friends, take the leap to get together
and highlight your combined efforts. Learn more below about our ‘give or get’ principle and how
it applies to your team!
OUR “GIVE” or “GET” PRINCIPLE
As a community driven organization, we follow the “give or get” principle. Meaning, if
your business is interested in a partnership level we would consider your ability to raise the
dollars needed as equal to a check written. This would require a commitment to raise the
funds needed or fulfill the difference within 7 days of the event’s completion.
Want your business to be the LOCAL PRESENTING SPONSOR?
Just commit to raise $10,000 as a corporate team.
6
PASSION IS CONTAGIOUS
PROFILE | by the numbers
#IM WITH CUPID
TRAFFIC
(Oct 1, 2013 - Mar 31, 2014)
VISITS: 1,518,000
VIEWS: 4,395,000
MARRIED
23.7%
SINGLE
55.6%
UNIQUE VISITORS:
46%
MOBILE USE
OVER 1 MILLION!
DATING
20.6%
LIKES: 61.5K likes
AVG. AGE
32
“Cupid’s Undie Run” achieved
trending topic status
on race day
329k total reach in a single day
AGE 18-24
AGE 35-44
25%
21%
64k organic likes on a single
photo
AGE 25-34
46%
7
ACTIVELY ENGAGED
TRIATHLON
8%
Our runners do
more than just
Undie Run
91%
YOGA
10%
8%
34%
MUDDER/OBSTACLE
48%
61,500+ and Growing
Fans of Cupid’s Undie Run
select partners
8
14%
CROSSFIT
HALF
MARATHON
5K
CYCLING EVENTS
100% of donations to Cupid’s Undie Run go directly to the Children’s
Tumor Foundation.
The Children’s Tumor Foundation (CTF) and Cupid’s Undie Run are both 501(c)(3) nonprofit organizations. CTF prides itself on 4-Star Charity Navigator rating, spending 82.4%
of its revenue on program expenses and less than 8% on administrative costs.
Cupid’s $2.7M in fundraising accounted for nearly 25% of CTF’s annual budget in 2014.
The Children’s Tumor Foundation
was established in 1978 with the mission to end NF
(neurofibromatosis) through research. Over the past five years, the foundation has funded more
research than in the previous 20 combined.
Children’s Tumor Foundation was awarded Charity Navigator’s highest rating of 4 stars because
of their efficiency of operation. The foundation’s point of pride however is in the recent surge in
NF clincial trials. A clinical trial is the last stage before treatment, and since 2007, CTF has greatly
influenced the growth from 2 trails, to more than 26 in 2013. This remarkable increase is directly
linked to the collaboration and funding of the foundation, the research community, and industry
partnership.
Learn more at ctf.org
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SPONSORSHIP | placement
title event Banner
BENEFITS
POWERED BY:
NATIONAL PARTNERS:
WHO NEEDS A CAPE?
WWW.CUPIDSUNDIERUN .COM
ban_blank_vDC.indd 1
Feather Banner
national homepage
Every email
10
12/21/12 9:13 AM
custom indoor Banner
Step & Repeat Banner
facebook cover image
raceday sponsor banner
local facebook event page
mobile site logo
PARTNERSHIP OPPORTUNITIES
NATIONAL
TITLE $350,000
- Event title to read:
[Your Brand]’s Cupid’s Undie Run
-C
ategory exclusivity for 2015
Right of first refusal for future Cupid’s Undie
Run
- Company name and logo incorporated into
event name for all advertising and promotional
purposes, including all print, email & web
advertising, radio & tv spots or interviews, and
posters/postcards including the step & repeat.
-P
ress release and active promotion of
partenership
- Logo on Facebook Cover Image
- Premium placement on all signage in all cities
- Representative to start/lead the run
- Custom named event section
(ex: the Subway Start Line)
- 25 VIP wristbands
- Whatever your heart desires... within reason ;-)
- PLUS everything listed on page below
PRESENTING $150,000
- Event title to read: Cupid’s Undie Run
presented by: [Your Brand]
- Category exclusivity for 2015
- Right of first refusal for the 2016 Event
- Company name and logo incorporated as
‘presented by’ name for all advertising and
promotional purposes, including all print &
web advertising, radio & tv spots or interviews,
posters/postcards and step & repeat.
- Press release and active promotion of
partenership
- Logo on Facebook Cover Image
- Premium placement on all signage
- Custom named event section
(ex: the Subway Start Line)
- 20 VIP wristbands
- PLUS everything listed on page below
LOCAL
platnium $10,000
- “Presented by: National Presenting Sponsor, &
Local Company Name* ” (used in local market)
- Company logo prominently displayed on city
website and in all local print advertising,
posters & postcards.
- Premium placement on local signage and step
& repeat
- Custom named secondary event section
(ex: the Telex turnaround)
- Large banners placed around event site,
including indoor & outdoor (sponsor to provide)
- 5 VIP wristbands
- Facebook post & Email specific content from
your business
-
GOLD $2,500
Company logo displayed on city website,
and email.
Medium banners placed around event site.
(sponsor to provide)
Mention during awards & event thank you email
2 VIP wristbands
PLUS everything listed on page below
SILVER $500
- Event Bag Vendor
- Digital offer mailed directly to participants pre
and post event provided by iGiftBag
“GIVE or GET” PRINCIPLE
See page 6 about our “give or get” principle
which applies to all partnerships and a great way
to turn your team into an advertising partner
with Cupid’s Undie Run
DEADLINE for logos on event signage or shirt January 9th, 2015
CONTACT US:
Subject: Sponsorship to
[email protected]
(p) 202-681-5767
www.CupidsUndieRun.com
www.CTF.org
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“the only mile I’ve ever run that’s
mattered.”
- Peter Sagal
“Valentine’s Day will soon
be synonymous with
Cupid’s Undie Run!”
-
Voted: “BEST WINTER EVENT”
-
2015