Best Talk 2 - Best-one

FIND A YELLOW BAR
Issue 2
*
INSIDE
**
Manufacturer’s team effort gets
West Cross launch back on track
Fantastic new Best-One
Express concept launched
in Deptford
**
Based on the Tesco Express
concept, BestOne’s new take on
convenience shopping for busy
lifestyles is unveiled to a very
appreciative customer base
**
Make the most from
your Chiller cabinet
You can make a fortune from
chilled foods - but it takes
know-how. We show you how
it’s done.
Best-One makes the front
page of the tabloids
**
INSTANT WIN PROMOTION
SIMPLE, MOTIVATING
*
Following delays on the refit of
Mack Singh’s store at the the West
Cross Shopping Centre, Raj Piri and
Pravin Chavda from Best-One had
only one week left to stock and
merchandise the store to meet the
launch deadline.
How did they do it
Teamwork
We were expecting a good
response from our Free can of beer
promo, but we never expected to
line up next to Britney Spears
FIND YELLOW BAR
10 X £10,OOO TO BE WON
*
BROAD APPEAL ACROSS
HUGE RANGE OF
SHOPPERS
*
Never was the old lyric “I get by with
a little help from my friends” more
appropriate Mack is now up and
running, trading very successfully,
thanks to sheer hard work,
determination and the efforts above
and beyond the call of duty from
Best-One suppliers.
LEVERAGE SUPPORT OF
THE FILM THE SIMPSONS MOVIE
David Gilroy - Bestway Controller
Speaking at the FWD Conference
March 27th 2007 at the Forest in - Arden
*
HIGHLY ANTICIPATED
SUMMER BLOCKBUSTER
*AVAILABLE 04 JUNE 2007 **AVAILABLE 07 MAY 2007
TM & ©2007 Fox
Focused on consumer choice
within fresh foods and how
retailers as well as wholesalers
must master short life categories
through real commitment and
investment.
See inside for his top
ten tips for getting it
right.
Special thanks from Raj, Pravin and all
at Bestway go to
● Paul Anderson of FWD, rescheduled
his diary at short notice to assist
with the merchandising of the BWS
section. Paul ensured this was done
despite having the CRS show at the
same time. Paul has also committed
to running a wine tasting promotion
at the store in the coming weeks.
● Abbi Buszard (Cadbury s) also
deserves special praise, for
arranging the merchandising of the
confectionery section, This was also
arranged at short notice.
● Felicity Gorman (Pepsico),arranged
for a new Walkers Fixture to be
delivered and merchandised.
She also set up the Meal Deal Promo
running at the store presently.
● Steve Winkle (Wrigley s), pulled out
all the stops to be on site and assist
with the installation of the fixture.
Now that the necessary telephones
lines have been installed - Pay Point
will be connected and on site shortly.
Further activity such as wine tasting
etc have already been planned.
Weekly takings are on the up and with
the closure of Kwik Save next door we
expect a further boost to business.
It is assumed that following the
leafleting of the Bestway Promo
Leaflets, in the local community - the
weekly takings will rise further.
Take a bow every one
Welcome to Swindon’s first
ever Best-One store
Been a store since 1897
One of the first post offices
in Swindon until it was taken
out last year
Store has been closed since
October 2006
Opened again Friday 23rd
March 2007
Store had a total refurb
New floor, new ceiling, new
shelving, new refrigeration,
new counter
3rd store in the new bestway
spec
First Best-One in Swindon
Customer name Alif Mohamid
Trade is really picking up
again.
This store has a rear entrance
which customers can use to
access the store from the
street behind (save customers
shopping down the road).
Store was refitted by UNO
shopfitters.
Olé
Southern Region
Seminar adds a
touch of sunny Spain
Last month’s Southern region
seminar at Proctor & Gamble
head offices, Weybridge had a
distinctly Andalucian flavour,
complete with Spanish guitarist
and flamenco dancer. Retailers
entered into the spirit, dressing
up in Spanish dress with fans in
abundance, whilst Coca Cola
sponsored a first prize of a bottle
of Champagne.
Chiller Tips
Diary
Summer time is THE time to make a bundle from chilled
products - but only if you do it right. Follow our
guidelines and make the most of your chiller this year.
Best-One Retail Development
Seminar, Midlands
26th June 2007
Know your market
the range numbers as the
Try to establish the demand for
business develops. Ensure that
Seasons and weather can
fresh foods in your customer
you know the life of the product
quickly change things
base. What kind of customer
on receipt and that you rotate
Bear in mind that weather and
profile E.g. lunch time snackers
the goods when replenished.
seasons can have a dramatic and
Best-One Seminars are proving
more and more popular with
our members. Our Category
Management seminar in
Weybridge was presented by a
wide range of suppliers (see
below) whilst our retail Seminar
in Kent was attended by 74
delegates.
immediate effect on fresh food
or neighbourhood shoppers. Ask
your customers for their
Don t be phased by waste.
requirements.
There will be waste - it s a fact
sales.
of life. Ensure that there is
If the sun comes out. salads,
Select the categories
enough margin in the product to
coleslaws, soft fruit, cream,
Based on your market
cover some waste. Clear stock
cooked meats to name but a few
intelligence, select your fresh
with enough life to give the
will all see a steep rise in sales.
categories. May include some or
customer time to consume the
all of the following fresh
product at its optimum. The first
Try to predict these changes by
Our next seminars are to be held
at the Holiday Inn, Northampton
on 26th June. Further dates to be
announced for Northern and
South West colleagues.
To book your places on any
seminar contact your Business
Development Manager.
produce, juices, smoothies,
salads, ready meals, dips, pasta,
soups - this list is not
exhaustive.
Select your brands and your
suppliers
Try to select known brands or
17th July 2007
ranges that will give the
Best-One Golf
Day at The Belfry
consumer some confidence. They
need to know that your fresh
ranges are quality controlled,
Make sure you don’t miss out
on this fabulous event at one
the World’s most prestigious
courses.
traceable and that they come
from a reputable source. Your
suppliers must be able to react
Prize winners were Julie Weller
and Lisa Jones of Stop&Shop and
Ian Phillips of Ferring Stores.
loss is the best loss -
quickly to your requirements and
get fresh foods to you many
clear the stock and get fresh
times each week - little and
goods in rather than hanging on
often.
to reduced life stock until the
last minute. This damages
Confidence is the name of
consumer confidence and your
the game.
reputation.
There are 10 chilled products hidden in our
wordsearch (right)
They’re all very popular with your customers but
can you find them all
Be careful - one is spelt backwards
(if you get stuck the answers are below)
HAHME L ON
PCUC UMB E
OE EOOE E A
ROT L T S AR
T E L E T T UC
E E E S S E DG
B T S A OB L D
D I P A E EME
ROME C E A N
A K A P P L EU
MY I EWE R E
L OS A N T CH
E E T E P E GE
D
R
E
N
E
T
T
A
H
E
E
E
E
ONC
POE
OHE
OM F
RA L
A Y Y
NOO
GNR
EN I
E AN
H I G
E S E
GE A
G
M
E
L
B
O
U
R
N
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R
E
M
Advertise.
Include a fresh offering in all of
Your store must be clean, tidy
Find the hidden products
in our chiller cabinet
checking weather reports.
and well lit at all times. The
Manage the stock.
your advertising. Create a
refrigeration must be operating
Ensure that your keep sales
reputation for fresh foods.
at the correct temperatures and
records, reduced to clear figures
be kept scrupulously clean.
and selling out times. Factor this
Customers must be confident
information into next week s
that you know how to manage
orders. In this way you will build
and handle fresh food correctly.
trade and minimise waste. Try to
control the stock yourself rather
Start small and experiment.
than opting for SOR solutions -
Ask your suppliers for the best
but insist on higher margins.
sellers in each of your chosen
categories. Start small with a
core range and slowly build up
The challenge for
Best-One s marketing
department was to
create a strong store
image package which
would present a
consistent, modern
look, and at the same
time fit the bill for the
The day
consists
of
wide
range
of store
breakfast on arrival types within the
round of golf on the World
membership.
famous
Brabazon Championship
coarse,
host result
to the legendary
The
was the
Rydernew
Cup matches.
Olympic shop fit
buffet lunch
a
simple
three tier
evening prize giving
scheme
which
ceremony
followed
by BBQ is
already making life a
You’ll be talking about how you
lot easier for specifiers
tackled the water at the 18th for
years -toand
comepulling in more
customers.
Contact
your Business
Development Manager to book
your place.
Answers
melon, cucumber, mayonnaise, lettucedip, apple,
cheese, cream, yoghurt orange
e
g
n
Ra
Which soft drinks cater
to your customers?*
CTN / KIOSK
CONVENIENCE
STORE
OFF
LICENCE
FORECOURT
CTN / KIOSK
NEWS
ENJOYABLE DAILY
REFRESHMENT (TEENS & YOUNG ADULTS)
CONVENIENCE
STORE
OFF
LICENCE
FORECOURT
NEWS
ENJOYABLE DAILY
REFRESHMENT (ADULTS 30+)
PERFORMANCE
HEALTH & WELLNESS
Our extensive consumer research has shown that people drink soft drinks for lots of different reasons throughout the day. We’ve put these into 4 key groups and aligned the CCE brands that meet consumers’ needs for fun,
refreshment, nutrition and hydration. This guide is intended to show that CCE provide a wide variety of beverages to offer your customers the choice they deserve.
To see how much you can develop your soft drink sales call 08457 10 20 30
‘Coca-Cola’, ‘Coke’, ‘diet Coke’, ‘diet Coca-Cola’, ‘Coca-Cola’ Zero, ‘Fanta’, ‘Sprite’, ‘Lilt’, ‘Powerade’, ‘Minute Maid’, ‘Relentless’, the Dynamic Ribbon device and the design of the ‘Coca-Cola’ Contour Bottle are
registered trade marks of The Coca-Cola Company. ‘Coca-Cola’ Cherry, ‘diet Coke’ Cherry and ‘diet Coke’ Citrus Zest are trade marks of The Coca-Cola Company. ‘Dr Pepper’ is a registered trade mark of DP Beverages
Limited. ‘Capri-Sun’ is a registered trade mark of WILD Heidelberg, Germany. ‘Oasis’, ‘Schweppes’, ‘Schweppes Straightcut’, ‘Sch..you know how’, the Fountain Device and the 196 Graphics are registered trade marks
of Atlantic Industries. ‘Appletiser’ is registered trade marks of SAB Miller International B.V.
* Recommendations only
First Best-One in-store
screens introduced into
Wapping store
The new Point 4 in-store
screens have recently been
installed into Mr Patel’s
Best-One store in Wapping
and are already proving highly
successful in attracting
attention to the regular
Best-One promotions on offer.
the vicinity of each screen
to avoid unwanted noise
through out the store.
But the best part is retailers
will receive 14% of all
manufacturers’ advertising
revenue generated by the
project. It’s a win/win
opportunity for all retailers.
This is despite the fact that
the full “switch-on” doesn’t
actually take place until
Sept/Oct this year. When the
switch-on takes place the
monitors will screen real TV
commercials for all the leading
brands that are available in
Best-One stores. The sound
distribution is cleverly
designed to be pinpointed in
For more information on in-store screens ask your local
Business Development Manager.
or contact point 4 on 01159144661
Best-One
front page
news with
mega Bud
promo
Best-One’s participation in a
special Bud Silver promotion
proved spectacularly successful
when it shared front page billing
of the Daily Star with Britney
Spears recently.
The promotion also took pride of
place with a follow-up ad inside
the paper with a coupon to
redeem for a free can of Bud
Silver at any Best-One store in
England and Wales.
The promotion attracted scores
of customers to Best-One stores
including Best-One Richmond
who redeemed 10 coupons
within hours of publication.
That’s what we call a promotion
with Star quality
Best-One Express
concept store
proves a massive
hit with Deptford
“City traders”
The 3,000 sq ft store in Deptford has been specifically designed to target young city traders with an in-store
baking and takeaway facility that was fine-tuned by Business Development Controller, James Hall.
Following its launch on 12th May
the operation has proved highly
successful from day one.
Business Development Executive
Mr Ken Brown was the driving
force behind the merchandising,
and sourcing of the range as well
as organising the store launch.
According to Ken ”The store is
part of a brand new building
development which caters
specifically for young
professionals with a gym, bars,
restaurants and an office
complex all on site.
We immediately saw the
potential for an “Express” type of
store with a product range
biased strongly towards
convenience.
Product ranges include an
extensive range of bottled beers,
fine wines and champagnes,
ready meals, newspapers and
magazines as well as a hot
takeaway which changes its
offering throughout the day
including breakfasts, as well as
fresh coffee from the beverage
counter.
We’ve also incorporated our new
in store plasma screens which
highlight all the latest regular
promotional deals in a modern,
dynamic way.”
The success of the launch owes
a lot to the fantastic support of
all the suppliers involved with
special thanks from Best-One to
Cadbury’s, Walkers, FWD, P&H,
Gallahers, and many more.
Top Store owners with
Best-One Development
Team
Below Top Queues from
day one
Left Chilled foods and
ready meals aisles
Bottom Left Business
Development Controller,
James Hall (right) meets the
store owner
Bottom Right The in-store
baking and takeaway
facility.
New store fits the bill for
Poole shoppers
The new 24-hour ‘Best One X-Press’ store
in Poole, Dorset fits in well with local
community needs.
Managed by Ozkan Bulbul, this
trading under a nationally
new generation store is in
recognised fascia, like ‘Best One’,
a key location, serving a broad
certainly gives us the belief that
and diverse range of consumers,
we can take on the big boys and
as well as passing trade, around
win.”
the clock.
Following a full re-fit programme
Employing 1 part-time and 2
to ‘Best One’ principles, taking
full-time staff, ‘Best One X-Press’
approximately 6 weeks to
Poole carries a wide product
complete ‘Best One X-Press’
selection and boasts a DVD
Poole opened its doors for trade
rental service, as well as an
in December 2006, and marked
excellent bakery.
its arrival with a host of special
deals and promotions, supported
Sharing in the rise to prominence
by local leafleting and high-
currently being enjoyed by the
profile in-store activity.
Bestway Group - Best One XPress’ is the newest walk-round
Ozkan is happy with the start his
store in Poole and, despite close
store has made “We’ve
competition with a ‘Tesco
been confident in Bestway from
Express’ and ‘Sainsbury’s Local’
the outset. During the re-
both just around the corner, it’s
fit, we were given a detailed
still in an excellent position to
merchandising plan by our
capitalise on the continued
BDE Jenny Brown, which we have
resurgence of local community
stuck to religiously.
shopping. Ozkan Bulbul
“What’s more,” concludes Ozkan,
explains “We’re new to the
“it’s already paying dividends.
neighbourhood, bringing with us
Our customer footfall is picking
fresh ideas on local convenience
up nicely, as is weekly turnover,
retailing. We’re sure our opening
and the status of the store
times will give us the edge, and
locally is building all the time.”
Best-Sellers
●
Best-Sellers
Poland s No 1 Vodka
5 million cases
Best-One Crossword
ACROSS
1. Sell more, increase your... (7)
3. Out with the
(3)
5. Front page booze (9}
7. To
or not to
(2)
8. Also known as (3)
9. Fresh from the fridge (4)
11. Large round fruit (5)
12. Worth watching in Wapping
(7)
15. Football governing body (4)
17. The natural energy of the
universe (3)
18. Great time of the year for
chlller sales (6)
20. Canine cry of pain (4)
21. Russian drink (5)
23. There’s no ‘i’ in this word (4)
25. Get your kicks on 66 (5)
DOWN
2. Wiltshire Town (7)
3. Often shouted in Spain (3)
4. Sell like hot cakes with one
of these (4) (3)
5. Posh’s other half (5)
6. Eat these crisps on foot (7)
10. Top midlands golfing venue
(6)
13. Infant (5)
14. This one’s easy (6)
16. Granny Smiths (6)
17. Lid (5)
19. What goes
must come
down (2)
22. The name of Knight Riders
car (3)
Graduate is a direct
translation of Absolwent,
by which it is known in Poland
- selling in excess of
5 million cases per year
Since its introduction in
England in August last year
it has already established
a following with English
Vodka drinkers, and was
immediately recognised by
traditional Polish consumers,
the biggest drinkers and
conniosseurs of Vodka.
●
Best-Sellers
●
Best-Sellers
UK Brand leader
Sierra Tequila Silver and Gold
Sierra Silver Tequila has over 65% of the retail
market in the UK.
The Mexican Hat gives it instant recognition on
the shelf, and creates a ready impulse.
The brand has also
won Gold and
Silver Awards in the
International
Wines & Spirits
Challenge, as
well as BEST
in CLASS.
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