Media Pack 2016 - Belfast Telegraph

Media Pack 2016
Our Audience
Print
Circulation*
Readership**
Belfast Telegraph – daily
42,808
155,000
Sunday Life - weekly
40,057
174,000
Total
82,865
290,000**
Page Impressions
Unique Users
belfasttelegraph.co.uk
14.3m
3.3m
propertynews.com
14.4m
426k
nijobfinder.co.uk
2.2m
172k
recruitni.com
584k
58k
31.4m
4m
Online – monthly***
Total
*ABC Jul-Dec 2015 (Belfast Telegraph M-S 79% Paid; Sunday Life 99% Paid)
** NI TGI 2015: Belfast Telegraph AIR, Sunday Life unduplicated
*** Google Analytics Jul-Dec 2015 Monthly Average
Weekly readers
406,000 readers weekly
497,000*
READERS EVERY WEEK
174,000 readers weekly
Source: NI TGI 2015 *unduplicated Belfast Telegraph and Sunday Life weekly reach
Local Daily Newspaper Readership
155,000
154,000
65,000
News Letter
Irish News
Belfast Telegraph
118,000
READING ONLY BELFAST TELEGRAPH EVERY DAY
Source: NI TGI 2015 *Reading Belfast Telegraph daily and not Irish News or Newsletter
Read across Northern Ireland
Antrim
58,000 READERS ARE IN
Londonderry
GREATER BELFAST
Tyrone
Down
Fermanagh
Armagh
66,000 READERS
ACROSS THE REST OF N.I.
Source: NI TGI 2015
A word from our Editor - Gail Walker
“The Belfast Telegraph is first when it comes to breaking news - and also for bringing readers the real
stories behind the headlines.
Out multi award-winning coverage brings you exclusive insights that takes you right to the heart of
government plus the inside track on the biggest national stories. We lift the lid on the scandals that
they don't want you to know about and bring you all the big celebrity exclusives. Plus, our unrivalled
full-colour package includes a stunning free 56-page Weekend magazine every Saturday.”
Gail Walker, Editor of Belfast Telegraph
Northern Ireland’s Newspaper of the Year
Source: CIPR NI Press and Media Awards 2015
Industry Awards 2015
Daily Newspaper of the Year
Front Page of The Year
Columnist of The Year: Gail Walker
Source: *CIPR Media Awards 2015
Weekend - Print
published every Saturday with the Belfast Telegraph
Source: NI TGI 2015
nijobfinder – Print & Online
EXPECTING TO
CHANGE JOB WITHIN
THE NEXT YEAR
published every Tuesday and Friday with the Belfast Telegraph
and in Sunday Life every Sunday
Source: NI TGI 2015 Print and Online weekly
Home Finder and propertynews.com – Print & Online
published every Thursday with the Belfast Telegraph
Source: NI TGI 2015 Print and Online weekly
nicarfinder – Print
published every Wednesday with the Belfast Telegraph.
Source: NI TGI 2015 Print weekly
What Belfast Telegraph Travel has to offer:
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


Reader Offers
Reader Competitions
Wide variety of destinations to choose from
Variety of different travel methods
Commercial opportunities to contact our customers via email - available
Newsletter sign up - receive the latest
travel news and offers
Added Value– Promotions, Retail, Outdoor Events
Health
Education &
Self
Improvement
Gardening
Special
Events
Our Awards throughout the year are attended by high profile names these include:
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
Sports Awards
Property Awards
Woman of the Year Awards
Sunday Life Spirit of Northern Ireland
NEW Property Awards
Source: NI TGI 2015 Print weekly and Online monthly
Source: NI TGI 2015 *No other Sunday title
191,000
189,000
174,000
131,000
44,000
The People
The Sun on
Sunday
Sunday Life
Sunday World
Sunday Mirror
Source: NI TGI 2015
Antrim
71,000 READERS ACROSS
Londonderry
GREATER BELFAST
Tyrone
Down
Fermanagh
Armagh
103,000 READERS ACROSS
THE REST OF N.I.
Source: NI TGI 2015
Award Winning – Newspaper of the Year*
Source: *Editors Regional Press Awards 2015
Online portfolio
14.3m PAGE IMPRESSIONS
3.3m UNIQUE USERS
76% UK & IRELAND
63% MOBIES VISITS
14.4m PAGE IMPRESSIONS
426k UNIQUE USERS
64% Mobile Visits
Source: Google Analytics Jul-Dec 2015 Monthly Average
Online portfolio
2.2m PAGE IMPRESSIONS
172k UNIQUE USERS
53% MOBIES VISITS
584k PAGE IMPRESSIONS
58k UNIQUE USERS
48% Mobile Visits
Source: Google Analytics Jul-Dec 2015 Monthly Average
A Multi Media Business
Print
406,000
Online/
Mobile
105,000
App
46,000
Northern Ireland’s
No.1 Multi Media Business
The Belfast Telegraph is read by 462,000* people in any one week
Source: NI TGI 2015 *Unduplicated
Connecting with a wide and varied audience
24/7