6.03 Induction Programme VET Adult Education

PRESENTATION
UMW INDUCTION PROGRAMME
UNITS 1 TO 8
- MICRO ENTERPRISE OWNER WP 6 - 6.04
Chair of Business and Human Resource Education II –
University of Paderborn
Prof. Dr. Marc Beutner / Dipl.-Volksw. Lara Melissa Fortmann /
Katharina Löwenstein, M. Sc.
1
AGENDA
Unit 1 Overview of Under My Wing Project
Unit 2 Introduction to UMW Curriculum
Unit 3 The target group
Unit 4 Introduction: The E-Learning Platform
Unit 5 Role: Business Owner
Unit 6 Best practice - Mentoring
Unit 7 UMW expectations expectations of Micro-enterprise
Owners
Unit 8 Benefit for Micro-enterprise Owners
2
THE UMW INDUCTION PROGRAMME
At the end of this programme you will be…
Supported in your role as a mentor within the Under My
Wing Project
Familiar with the core aspects of the UMW and its
pedagogical approach
Aware of best practice approaches to blended learning
Able to achieve and ensure quality of educational and
learning outcomes
Able to activate / motivate your mentees
3
UNIT 1
- OVERVIEW OF PROJECT
UNDER MY WING -
4
OVERVIEW OF THE PROJECT
UNDER MY WING
Entrepreneurship drives innovation, competitiveness, job
creation and growth.
It allows new innovative ideas turn into successful ventures
and can unlock the personal potential of individuals.
The critical role played by micro-enterprise start-ups and
young businesses in driving economic development and job
creation is increasingly recognised by individuals and
governments.
Entrepreneurship can be a viable alternative for young
graduates to dependent labour.
5
OVERVIEW OF THE PROJECT
UNDER MY WING
Entrepreneurial skills in young people can benefit local
economic development by creating a powerful cadre of future
local business and civic leaders
Under My Wing – “Supporting Graduate Entrepreneurs”
(UMW) represents a new innovation that aims to support the
career progression of graduates from non-business related
disciplines as entrepreneurs.
The project is being led by Meath Partnership in Ireland and
the consortium includes partners in Malta, Cyprus, Germany,
Spain, Lithuania and Finland.
6
OVERVIEW OF THE PROJECT UNDER
MY WING
UMW aims to design, develop and implement a comprehensive
blended learning curriculum that includes:
Bespoke
entrepreneurship
curriculum
•to address the specifically needs of graduates
Business
development
curriculum
•to support the acquisition of a wide range of
essential skills
Pedagogic
framework and
induction
programme
•to ensure that best practice is adhered to by
each actor within the partnership model
proposed
Trans-national
mentoring
framework
•to support graduate entrepreneurs in their
early development years encouraging them to
think and act globally in a global economy
7
OVERVIEW OF PROJECT OBJECTIVES
AND AIMS TO ACHIEVE
The aim of UMW is to support the career progression of
graduates from non-business related disciplines as
entrepreneurs
In achieving this aim partners have designed and provided a
continuum of support to unemployed or underemployed
graduates that draw on the specific strengths of different
actors throughout the education and business
8
OBJECTIVES OF UMW
1.
2.
3.
4.
5.
Address the high levels of unemployment and underemployment evident
among graduates in participating countries
Support economic growth by fostering creative mind-sets, initiative and
self-confidence; the growth of an entrepreneurial spirit; and create
localised hubs of entrepreneurial activity
Ensure that all relevant actors contribute to the design, development and
delivery of the bespoke educational process proposed
Promote entrepreneurship as a viable and sustainable option for
graduates and impending graduates
Encourage graduates to think globally to meet the needs and harness the
potential of a globalised economy. Ensure equality of opportunity for
graduates regardless of gender or ethnicity
9
OBJECTIVES OF UMW
Address the high levels of
unemployment and
underemployment
Ensuring the participation
of all relevant actors
Support economic growth
Ensure equality of
opportunity for graduates
Encourage graduates to
think globally
Promote
entrepreneurship
10
LINKS AND REFERENCES
Homepage of UNDER MY WING (2013): http://undermywing.eu/ie/home/.
11
UNIT 2
- INTRODUCTION OF UMW
CURRICULUM -
12
UMW CURRICULUM
UMW Curriculum builds the core element of becoming a
European entrepreneur.
Entrepreneurs who have an idea to start a new enterprise will
be supported by the UMW curriculum.
The UMW Curriculum is provided in a new and innovative
format that uses 100 hours of blended learning sessions
The format will introduce and foster entrepreneurs’ skill sets
that they need in their businesses
It fosters the development of personal competencies
The UMW Curriculum consists of 7 Modules
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STRUCTURE OF THE UMW
CURRICULUM
Module 1: Becoming an entrepreneur
• Have you got the right ideas
Module 2: Starting your business
• Turning your ideas into a success
Module 3: Access to finance
• Securing capital for you and your business
Module 4: Sales and marketing
• Knowing and growing your customer base
Module 5: Business management
• Organisational skills and strategic planning
Module 6: Communication
• Networking and understanding different business cultures
Module 7: Business immersion
• In-company mentoring and support
See Graduate Entrepreneurship and Business Immersion Programme (2014). Available on the
Internet: http://undermywing.eu/ie/home/.
14
CHARACTERISTICS OF THE UMW
CURRICULUM
The UMW Curriculum focuses different characteristics that
create the innovative core elements of the Curriculum.
•Business ideas will be
developed
•Entrepreneurial and
real-life practical
business skills will be
deleveloped/fostered
•Selling of ideas and
products will be
learned
•Network of business
contacts will be
developed
At the beginning of the
programme
During the Programme
•Experiences of creating
and running a start-up
through close contact
with micro business
ownerns will be
collected
•The understanding of
the business
environment will be
promoted
•The business plan will
be proofed and tested.
•The confidence of
having and leading a
business will be
strengthened
At the end of the
programme
See Graduate Entrepreneurship and Business Immersion Programme (2014).
Available on the Internet: http://undermywing.eu/ie/home/.
15
UMW CURRICULUM - BLENDED
LEARNING SCENARIO
The programme of the UMW Curriculum will be realised by
using a blended learning scenario.
The blended learning scenario will address, promote and
foster the “technical, behavioural and management
competencies relevant to entrepreneurship”.
It consists of both multimedia-rich e-learning activities and
highly practical classroom based learning.
16
UMW CURRICULUM - BLENDED
LEARNING SCENARIO
The highly practical classroom based learning comprises the
following core elements:
Seminars
Master
Classes
Practical
classroom
based
learning
Workshops
Discussion
Groups
See Graduate Entrepreneurship and Business Immersion Programme (2014). Available on the
Internet: http://undermywing.eu/ie/home/
17
UMW MODULE CONTENT –
MODULE 1
Module 1: Becoming an Entrepreneur - Have you got the right
ideas?
The content of this module will be the identification of:
professional and personals skills to become an entrepreneur
risks and opportunities of becoming an entrepreneur
sources and characteristics of business opportunities
tools for generating business ideas
opportunities to capitalise the business ideas
evaluation techniques for the viability of the ideas
mechanisms for protecting the ideas
“go/no-go” decision and
necessary steps to develop the idea and start the business.
18
UMW MODULE CONTENT –
MODULE 2
Module 2: Starting your Business - Turning your idea into a
success.
The content of this module will be:
the concept testing of the ideas,
the target groups and the target market fort he products/services
and
the development of an elevator pitch concerning the business and
the product(s)/service(s).
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UMW MODULE CONTENT –
MODULE 3
Module 3: Access to finance - Securing capital for you and your
business.
The content of this module will be:
the funding of the business,
the exploration of the EU funding environment and identification of
funding categories/options,
financial management and planning and
financial statements and the national regulatory requirements for
financial reporting.
20
UMW MODULE CONTENT –
MODULE 4
Module 4: Sales and marketing - Knowing and growing your
customer base.
The content of this module will be:
marketing strategies and activities for the business and
product(s)/service(s),
the exploration of communication channels,
the process of creating and maintaining personal and business
brand, skills, techniques and selling styles of sales people and
the development of specified selling style and techniques.
21
UMW MODULE CONTENT –
MODULE 5
Module 5: Business management - Organisational skills and
human resource management.
The content of this module will be:
the understanding the diversity of roles,
the management of people, costs, resources, processes and
practices,
standard settings and performance monitoring and
Strategic planning.
22
UMW MODULE CONTENT –
MODULE 6
Module 6: Communication - Communication, networking and
understanding different business cultures.
The content of this module will be:
different communication styles,
development of a specific communication style,
adaptation to the communication style of clients,
improvement of business relationships,
the correct choice of communication media,
the preparation of messages and
the awareness of cultural differences in the business environment.
23
UMW MODULE CONTENT –
MODULE 7
Module 7: Business Immersion - In-company mentoring and
support.
The content of this module will be:
the collection of practical/real-life work experiences of business
owners and
the development of the understanding of the business
environment.
For the UMW Curriculum Content Module 1 to 7 see Graduate Entrepreneurship and Business
Immersion Programme (2014). Available on the Internet: http://undermywing.eu/ie/home/.
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LINKS AND REFERENCES
Graduate Entrepreneurship and Business Immersion Programme (2014). Available
on the Internet: http://undermywing.eu/ie/home/.
25
UNIT 3
- THE TARGET GROUP -
26
UMW TARGET GROUP
UMW focuses on 3 primary target groups
Unemployed /
underemplyed
graduates
Micro
enterprise
owners
VET / adult education
staff
27
UMW TARGET GROUP
The target group you will be in contact with will be mainly
unemployed or underemployed graduates.
Your target group will have specific needs that have to be
fostered or supported.
The target group could have the following characteristics:
Lack of business management skills
Specific strengths and individual learning needs
Different barriers, interests, levels of previous knowledge that you
have to deal with
Individual needs concerning motivation
28
UMW GRADUATE ENTREPRENEURS
The graduates will need specific and individual training that is
authentic and constructive
Face-to-face training will be planned in a individual way using
the tutor resources created on the e-learning platform.
This will allow for flexibility in terms of local delivery in that a
specific unit or topic can be analysed in greater details
depending on the needs of the graduates, e.g. marketing
instead of finance etc.
 All in all, the UMW curriculum and training will “foster creative mindsets, initiative, self-confidence and the growth of an entrepreneurial
spirit”
(see Research Executive Summary prepared (Deliverable 3.03) by Sythesis center for
Research and education, p. 4, available on the Internet: http://www.undermywing.eu)
29
THE TARGET GROUP AND THE
CONTENT
It is very important that the training fulfils the following
aspects:
Credibility
Relevance
Legitimacy
30
LINKS AND REFERENCES
Research Executive Summary prepared (Deliverable 3.03) by Sythesis center for
Research and education, available on the Internet: http://www.undermywing.eu
31
UNIT 4
- INTRODUCTION: THE E-LEARNING
PLATFORM -
32
INTRODUCTION: THE E-LEARNING
PLATFORM
The UMW e-learning platform builds a necessary tool to
deliver the UMW Curriculum and to support the teaching of
the modules.
The e-learning platform is available under the project website
http://www.undermywing.eu.
The UMW e-platform is provided in the 5 partner languages
English, German, Lithuanian, Greek and Spanish.
The functionality of the UMW e-learning platform is
characterised by a variety of different areas.
33
INTRODUCTION: THE E-LEARNING
PLATFORM
The different areas consist of:
Collaborative
entrepreneurship laboratory
Language
learning
laboratory
Tutor
experimentation
and exchange
zone
Online
courseware
UMW
e-learning
platform
Trans-national
mentoring zone
See Under My Wing – Supporting Graduate Entrepreneurship / UMW application, p.98.
34
INTRODUCTION:
THE E-LEARNING PLATFORM - AIMS
The UMW e-learning platform intends to facilitate the online use
of content, which could be for example represented by
online tutorials,
virtual classrooms,
peer mentoring and
discussion forums.
 The e-learning platform promotes interactive learning and
supports different learning styles.
 By using the collaborative entrepreneurship laboratory
collaboration, skill synergies will be fostered and developed.
35
INTRODUCTION:
THE E-LEARNING PLATFORM - AIMS
The online courseware area includes all the necessary
materials of the UMW modules and other resources.
International awareness will be focused by using the transnational mentoring area.
The interactive language learning laboratory intends to
promote business language skills.
36
INTRODUCTION:
THE E-LEARNING PLATFORM - AIMS
Aims of the UMW e-learning platform
facilitation of using online content
promotion of interactive learning
support of different learning styles
Collaboration and skill synergies
Collection/Building a pool of materials
International awareness
Development/Promotion of business language skills
See Under My Wing – Supporting Graduate Entrepreneurship / UMW application, p.98.
37
INTRODUCTION: THE E-LEARNING
PLATFORM - USABILITY
Available formats of the UMW modules
Formats
Video and
slides
Slides
Slides and
notes
Video
Audio and
slides
Flipbook
Audio
See Event Report Partner Meeting 4, 19th and 20th September 2013, Lithuania, Report prepared
by Meath Partnership, p. 5 ff., available on the Internet: http://www.undermywing.eu.
38
LINKS AND REFERENCES
Under My Wing – Supporting Graduate Entrepreneurship / UMW application, p 98.
Event Report Partner Meeting 4, 19th and 20th September 2013, Lithuania, Report
prepared by Meath Partnership, p. 5 ff., available on the
Internet:http://www.undermywing.eu.
39
UNIT 5
- ROLE: BUSINESS OWNER -
40
ROLE OF THE BUSINESS OWNER –
UMW IMMERSION MODULE
One of the key innovations in the Under My Wing Training
Programme is the introduction of the Immersion Module for
aspiring or nascent Graduate Entrepreneurs.
The key objective of the Immersion Module is that each UMW
trainee will spend up to 40 hours within your business, observing
and appreciating the real life challenges of being an entrepreneur
whilst commencing the start-up of their own enterprise.
Placed and immersed with the realities of a micro-enterprise, this
module, will reinforce and validate their learning and expose them
to the authenticity of the journey they are about to commence.
In this context, your role as mentor within UMW is hugely
important and significant.
41
WHAT IS THE ROLE OF A BUSINESS
OWNER?
42
BUSINESS MENTORING
Mentoring can be distinguished in formal and informal
mentoring:
Informal
- Unstructured mentoring
- Determination of the mentoring pairs is random
- Duration of the relationship is unlimited
- Positive effect on organizational socialization
- Structured Mentoring
- Mentoring pairs are produced artificially
- Limited duration of the mentoring relationship
- Problematic: fitting of the pairs
Formal
43
WHAT MAKES A GOOD BUSINESS
MENTOR?
Have the desire to help: Be motivated to continue
developing and growing
Have self-awareness
Professional experiences: Strong understanding of how
organisations work (formally and informally), knowledge
of the key players in the mentee's organisation
Strong listening skills
Ability to deal with cultural and gender differences
Ability to provide feedback
44
HOW TO MANAGE THE BUSINESS
MENTORING RELATIONSHIP
During the intense exchange relationship, the business
mentor takes three basic functions:
Role model
exemplary role
respect
Psychosocial support
function
acceptance and
appreciation
friendship
Career
function
career
advice
influence
knowledge
protection
45
WHAT MAKES A GOOD BUSINESS
MENTOR?
Managing of the business mentoring relationship consists of
three key areas:
The first meeting (get to know each other better, articulate and
agree expectations, set and agree ground rules and set
objectives)
The business mentoring contract (important principles and
structures)
The ongoing business mentoring relationship (deal for the
business mentor and mentee's responsibilities)
46
LINKS AND REFERENCES
Barzantny, A. (2008): Mentoring-Programme für Frauen – Maßnahmen zur
Strukturveränderungen in der Wissenschaft? Wiesbaden.
Irwin, T. (2011): Business Mentoring – A Guide For Mentors And Mentees. Online:
http://www.mondaq.com/x/139662/Operational+Performance+Management/Busi
ness+Mentoring+ndash+A+Guide+For+Mentors+And (26.03.2014).
Rotering-Steinberg, S. (2007): Evaluationsstudien zum Mentoring.
Gruppendynamik und Organisationsberatung, 38 (1), p. 25-42. Neubiberg.
47
UNIT 6
- BEST PRACTICE MENTORING
48
MENTORING
49
MENTORING
Which critical situations are possible during a
mentoring relationship?
Within
the
relationship
Outside
of the
relationship
50
Within
the
relationship
- stressful work situation
- failure of the mentee has negative
effects to the mentor
- strong dependence of the mentee
from the mentor
- envy of people who are not
supported by a mentor
Outside
of the
relationship
51
LINKS AND REFERENCES
Blickle, G. (2000): Mentor-Protege-Beziehungen in Organisationen. Zeitschrift für
Arbeits- und Organisationspschologie, 44 (4), 168-178. Göttingen.
Blickle, G., Kuhnert, B. & Rieck, S. (2003): Laufbahnförderung durch ein
Unterstützungs-Netzwerk. Ein neuer Mentoringansatz und seine empirische
Überprüfung. Zeitschrift für Personalpsychologie, 2 (3), 118-128. Göttingen.
MentorSET (2014): What is mentoring? Online:
http://www.mentorset.org.uk/pages/mentoring.htm.
52
SKILLS FOR MENTORING
Which skills are necessary for a good mentor?
53
SKILLS FOR MENTORING
• Have the desire to help
• Be motivated to continue developing and growing
• Have confidence and an assured manner
54
SKILLS FOR MENTORING
• Ask the right questions
• Listen actively
• Provide feedback
55
LINKS AND REFERENCES
Barzantny, A. (2008): Mentoring-Programme für Frauen – Maßnahmen zur
Strukturveränderungen in der Wissenschaft? Wiesbaden.
Blickle, G. (2000): Mentor-Protege-Beziehungen in Organisationen. Zeitschrift für
Arbeits- und Organisationspschologie, 44 (4), 168-178. Göttingen.
Blickle, G., Kuhnert, B. & Rieck, S. (2003): Laufbahnförderung durch ein
Unterstützungs-Netzwerk. Ein neuer Mentoringansatz und seine empirische
Überprüfung. Zeitschrift für Personalpsychologie, 2 (3), 118-128. Göttingen.
MentorSET (2014): What is mentoring? Online:
http://www.mentorset.org.uk/pages/mentoring.htm.
56
UNIT 7
- UMW EXPECTATIONS EXPECTATIONS OF MICRO
ENTERPRISE OWNERS
57
EXPECTATIONS UMW:
IMPROVEMENT TROUGH EXPERIENCES
… is an
particpative
Approach
Under my wing …
…means
your are
responsibe!
…wants you to
share your own
experiences!
58
EXPECTATIONS UMW:
IMPROVEMENT TROUGH EXPERIENCES
Help in critical
situations
59
EXPECTATIONS UMW:
IMPROVEMENT TROUGH EXPERIENCES
Tell your story
Describe your
problems and your
solutions
60
EXPECTATIONS UMW:
IMPROVEMENT TROUGH EXPERIENCES
Find Problem
Provide Ideas
61
EXPECTATIONS UMW:
IMPROVEMENT TROUGH TUTORING
Meetings
Time and Tasks
Contacts
LINKS AND REFERENCES
UMW (2014): http://www.undermywing.eu/
Wood, D / Bruner, J. S. / Ross, G. (1976): The role of tutoring in problem solving.
Journal of Child Psychology and Psychiatry. Vol. 17, Issue 2, pages 89–100, April
1976.
Cohan, P. A. / Kulik, J. A. / Kulik, C.-L. (1982): American Educational Research
Journal. Vol. 19, Issue 2, pages 237-248, June 20, 1982.
63
UNIT 8
- BENEFIT FOR
MICRO ENTERPRISE OWNERS -
64
TWO FOCUSSES – ONE MAIN PURPOSE
The purpose of being a Mentor in UMW is to
foster learners.
You can provide learners with deep insights in
entrepreneurship and help them to reflect their
chances, risks and situation to cope with future
challenges.
65
TWO CORE ASPECTS OF
UMW MENTORING
Your mentoring activity
fosters the entrepreneurial proccesses and
provides insights in actual discussions and
challenges in for both sides.
Your mentoring activity
enables you to rethink you own position in
the market and provides you with
information about upcoming trends.
66
TYPICAL BENEFITS FOR
UMW MENTORS
Deeper insight
in new
approaches on
the market
Discover parts
of the own
personality
Strengthen your
competitiveness
Mentoring is an
exchange process
Fostering your
methodogogical
skills
Fostering your
managment
skills
Fostering your
affective and
cummunication
skills
67
WHAT DOES THIS MEAN?
Career
enhancement
Be responsible for
the next generation
and keep in touch
with them.
Passing
the
torch
Solving
problems
Rethink your own
business situation
and participate on
cutting edge ideas.
Be aware of your
own career path
and the chances of
mentoring
activities in the CV.
Learn how to cope
with unexpected
problems, which
are not created by
yourself.
Learning
from the
mentee
68
LINKS AND REFERENCES
Chao, G. T (1997): Mentoring Phases and Outcomes. Journal of Vocational
Behavior Volume 51, Issue 1, August 1997, Pages 15–28.
Kram, K. E. (1985): Improving the mentoring process. Training & Development
Journal, Volume 39, Issue 4, Apr 1985, 40-43.
Fagenson-Eland, E. A. / Marks, M. A. / Amendola, K. L. (1997): Perceptions of
Mentoring Relationships. Journal of Vocational Behavior. Volume 51, Issue 1,
August 1997, Pages 29–42.
69
BENEFITS FOR MICRO ENTERPRISE
OWNERS IN UMW
70
BENEFITS FOR THE MICRO
ENTERPRISE OWNER
The benefits for you as a mentor in this model, is four-fold:
1. Facilitate you to nuture and mentor the next generation of
entrepreneurs, making a visible and valuable contribution to
the local economy and its economic development, through a
structured programme of support.
2. Opportunity for you to share your experience, knowledge
and insights as a successful entrepreneur and business
owner with graduates embarking on this venture negating
some of the information and support gaps present in the
current enterprise environment.
71
BENEFITS FOR THE MICRO
ENTERPRISE OWNER
3. Achieve recognition and support for your role as a Mentor
within UMW and providing you with access to new formal
and informal networks of like-minded entrepreneurs and
service providers.
4. Enables you to reflect upon your own position in the market
and provides you with information about upcoming trends
and business insights.
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