in 2013, for my business

“To make 2013 the year of my re-entry!
For a number of years, I was highly active
within a few professional and industry
networks; however, I got burnt-out. After
a full year of being on the sidelines, I am
eager for a new opportunity. Ideally, I hope
to find a way that I can contribute and lead
without spreading myself too thin.” - Elisa Delgardio, CSEP, MBC™, A Flair for
Affairs, Orlando, Fla.
“To completely digitize my files, notes, and
client communications, and get rid of the
paper trail. It will be better for my mind
and for the environment!”
- Ana Skidmore, ABC™, TwoFoot Creative,
Ann Arbor/Detroit, Mich.
“To begin exploring other sources of revenue beyond weddings. Large-scale parties
like mitzvahs, proms, and quinceañeras are
on the verge of becoming booming industries. Now is the time to strike. Although
weddings will always be at the heart of my
business, it never hurts to seek out new
revenue streams and find other outlets for
my creative talents.”
- Cheryl Lynn Foster-Gerton, PBC™,
PBSWED, An Essential Event, Denver
“To work smarter not harder—pre-qualify inquiries to make sure our time is spent on
brides and grooms who are serious about investing in a professional and who would be a
good fit for us!”
- Nancy Mazzucco, I Do Wedding Consulting, Charlotte, N.C.
“To assign 15 minutes a day to update my
Facebook business page and another 15
minutes to update other social media sites,
and to make more of an effort to ‘seed’
current and past clients, as well as vendors.
Birthday cards, anniversaries, thank you
cards, and month-before-wedding notes
make a world of difference!”
- Cathy MacRae, WPICC, DWS, Creative
Weddings Planning & Décor, Calgary,
Alberta, Canada
In 2013,
for my b
industry best practices
“To focus on strengthening and building on my Association of Bridal Consultants’ (ABC)
connections this year. Working with the ABC has given me the opportunity to meet and
work with so many talented professionals. ” - Jenna Henderson, White Rabbit Photo Boutique, Pomona, Calif.
“Bring back the bygone days of grace and
elegance, glory, and grandeur. Regenerate
the sparkle lost with the onslaught of
stock market crashes and foregone traditions...Breathtaking is my 2013 resolution!”
- Jade Yost, Haute Bridal Austin,
Austin, Texas
I resolve...
“To treat every wedding as if it were my
company’s first so that we bring the same
passion, joy, and energy to each wedding
that every bride deserves.”
- Emily McCollin, PBC™, Occasions by Emily,
Mills River, N.C.
“To do what we can today rather than
pushing it to tomorrow so that all of our
clients feel valued. Timelines are usually
something that we put on the to-dotomorrow list, but when a last-minute
wedding books us, it can get really hectic.”
- Heather Holliday, CWP, PBC ™, Holliday
Weddings, Petaluma, Calif.
“To start a blog. Blogging will help with
your company’s SEO on Google and can
be linked to your website. My goal is to
blog once a week, so I don’t feel pressured
to write all the time, but still blog about
things I feel are important to share.”
- Evonne Grabauskas, Beautiful Celebrations Wedding & Event Planning, Fort
Collins, Colo./O’Fallon, Mo.
usiness,
“To become an ABC Master Bridal Consultant™. I have a year to prepare my portfolio and
present at the next conference.”
- Gail Johnson, ABC™, Gail Johnson Weddings & Events, Decatur, Ga.
“To continue to work smarter, not harder, while finding a balance between managing my
growth and enjoying life in general. I’m constantly on the lookout for ways to manage my
business more efficiently and will continue to make this a priority in 2013.”
- Meghan Ely, OFD Consulting, Richmond, Va.
“To take on a second planner in a new market. My weakness has been to take on
everything alone. Through experiences in 2012, I have realized that I need a teammate,
especially one who has different strengths so that we round each other out. We are
dedicated to this and so excited to step into 2013.”
- Stephanie L. Hassan, Table7 Events, Inc., Fullerton, Calif.
“To continue having fun. We love what we do and want to make sure it never becomes a
chore to us. As long as we are having a good time, our clients will have a good time, too.”
- Jenny Garringer, PBC™, Pink with Envy Event Planning Services, Beavercreek, Ohio
“To be as digital and paperless as possible. This is both for my own processes (using
ShootQ and scanning everything during and post-wedding, plus continuing to do my
ceremonies from my iPad) and for my couples. It saves me time and effort, plus makes it
possible for me to work from anywhere, allowing me to spend more time on the thing I
like most—marrying cool couples!”
- Bethel L. Nathan, Ceremonies by Bethel, San Diego
Wedding Planner Magazine
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