Advertising Info - St. Johns Business Monthly

.
BusinessMonthly
ST JOHNS
Get quotes from many leading companies with just one call Home and Auto Insurance Experts
.
Since 1954
3342 Kori Road • Jacksonville, FL 32257 • (904) 268-7310 • www.jpperry.com
BusinessMonthly
See our
ST JOHNS
ad on pa
ge 4
MEDIA KIT
A Florida NewsLine Publication
Q&A: THE LODGE &
CLUB’S THAYER KERN
PAGE 5
CAREER FINDER
BACK PAGE:
THIS COMPANY’S FUTURE LIES IN THE PAST
PAGE 6
PAGE 8
VOL. 1 • ISSUE 1 • JUNE 2016
FREE
FEATURE: ST. JOHNS RADIO
St. Augustine radio station moves up the dial
to reach across the county
By Martie thoMpson
[email protected]
T
Presorted Standard
US Postage Paid
Callahan, FL 32011
Permit No.4
o take advantage of a stronger
signal on a better frequency,
WSOS-FM and AM is now
broadcasting on 103.9 FM. The station
had been broadcasting on 99.5 FM
and 1170 AM in St. Augustine since
2012 and features oldies, weather,
traffic and news.
The Federal Communications
Commission in Washington, D.C.
recently granted WSOS the better frequency to help it better reach residents
throughout St. Johns County.
Kevin Geddings, owner of WSOS,
said that the request of the Federal
Communications Commission to
move from 99.5 to 103.9 was quickly
granted.
“Although we now reach Duval and
Flagler counties, our focus will remain
exclusively on St. Johns County. We
are a community-focused radio station,
committed to making a positive difference in Greater St. Augustine,” said
Geddings.
Geddings is a Florida native who
spent his childhood living around the
country as a result of his father’s career
as an airman in the US Air Force. His
first radio job was with WDXY Radio
in Sumter, South Carolina.
While at Wofford College in Spartanburg, South Carolina, Geddings
worked in commercial radio at WSPA
as an announcer and disc jockey. He
attended graduate school in New York
City, where he worked as an announcer, along with assignments in sales and
management for
RKO Radio.
He took a break
from radio for a little
more than a decade,
working for a large
ad agency in Washington DC, before
owning his own ad
agency. Soon, he
bought a bankrupt
radio station in
Charlotte, North
Carolina plus another station, and used
his experience in all
aspects of the radio
business to turn both
stations around. He
ultimately sold those
stations and ended
up in St. Augustine
at WSOS 103.9 FM.
He particularly
enjoys working at
WSOS because of
the local focus of the
station.
“All day long,
I get to interview
Photo courtesy Kevin Geddings
people from St.
Johns County about Kevin Geddings, owner of WSOS 103.9, inside the broadcast booth at the station.
things that they’re doing and businesses that they’re startgood information and playing music
ing or developing. I get to speak with
that they like.”
plastic surgeons from Ponte Vedra or
WSOS-FM and AM studios are
doctors from Flagler Hospital,” he said.
located at 3000 N. Ponce de Leon
“We do these interviews off and on
Blvd and the station’s 400-ft tower is
throughout the day, and I’m on the air
located on Zygmont Road just east of
each morning from 7 a.m. to 9 a.m.
Interstate 95.
It’s a great way to stay connected to the
Visit www.StAugustineRadio.com to learn more about
community, and at the same time, feel
WSOS stations.
like you’re giving people some pretty
Ponte Vedra
bistro owner
knighted
By Martie thoMpson
[email protected]
A local restaurateur has moved from
the chef ’s table to the
round table. JJ Vigoureux, owner of JJ’s
Liberty Bistro, is now
Chevalier de L’Ordre
du Merite Agricole –
a Knight of the Order
of Agricultural Merit.
The knighthood, awarded by
the French government, is a rare
honor proffered to individuals who
“promote the French agriculture
over seas (sic),” according to a news
release. Other knights of the order
include Jaques Pepin and Paul
Prudhomme. There are only 63
knights in the United States.
The U.S. delegate for Alliance
Francaise from Washington, D.C.
attended a reception at JJ’s Liberty
Bistro on State Road A1A on October 16, 2015, at which the French
consul from Miami awarded the
honor and a medal to Vigoureux.
Vigoureux was knighted because through his ownership of two
French restaurants in Northeast
Florida (he also owns JJ’s Bistro
de Paris on Gate Parkway), he is
the largest retailer of French wines
in North Florida and “brings to
Jacksonville owners and wine makers from some of the most famous
chateaux in France,” according to
the release.
PO Box 600608
St. Johns, FL 32260
Phone:904.886.4919
Fax: 904.379.5250
StJohnsBusinessMonthly.com
BookReport:
PO Box 600608
St. Johns, FL 32260
St. Johns Business Monthly
The power of “Old School” service:
Four reasons your business should bring it back
By Dottie Dehart
[email protected]
As the tech industry has exploded
over the past couple of decades and millennials have risen to power, companies
have innovated wildly to keep up with
relentless customer expectations. “Better, faster, easier” is the battle cry. Oh,
and make sure there’s an app for that!
It’s no surprise that sleek, streamlined, lightning-paced organizations
abound these days. Yes, it is what customers wanted—but isn’t there something cold and impersonal about many
21st century transactions?
You’re not imagining it, said Joseph
Michelli. Yes, customers still demand
the speed and efficiency. But what they
really crave is that feeling of an old
school company that takes the time to
really know them, engage them, nurture
them.
“No matter how high tech your service becomes, you’re still serving human
beings,” said Michelli, best-selling author of “Driven to Delight: Delivering
World-Class Customer Experience the
continued on page 5
**A Florida NewsLine Publication
12443 San Jose Blvd. #403
Jacksonville, FL 32223
Get qu
otes
from
many
leadin
g com
panies
with
Busin
essM
onthl
y
3342
.
Kori
Road
• Jack
sonv
UR
Since
just on
e call
Hom
e and
1954
Auto
32257
ST J
OHN • (904) 268-7310 •
w w w.
S
jpperr
Q&A:
TH
CLUB E LODG
E
’S TH
AYER &
PAGE
KERN
5
VOL.
1 • IS
SUE
1 • JU
NE 20
FEAT
ille, FL
nce E
ER FIN
16
PA
xperts
See
CARE
our
DER
GE 6
St. A E: ST. JOHNS
to reaugustine RADIO
ch ac radio
ross
the cstation m
ounty oves
up
ad o
n pa
ge 4
A Flor
BACK
ida Ne
wsLi
THIS PAGE:
ne Pu
COM
blica
PANY
tion
PAGE
’S FU
8
TURE
LIES
IN TH
E PAST
By Mart
ie
Mail
@stJ thoMpson
ohns
Busines
s
T
Insura
y.com
Mont
hly.coM
o tak
e
signa advantag
l on
e of
mana
broadc WSOS- a better fre a stronge
RKO gement for
FM an
r
Ra
had be asting on
d AM quency,
He dio.
and 11 en broadc 103.9 FM is now
from took a br
2012 70 AM in asting on . The statio
more radio for a eak
traffic and featu St. Augu 99.5 FM n
work than a deca little
stine
and ne res old
ing for
de
sin
ies
ad ag
ws
Th
, weath ce
a lar ,
en
Comme Federal .
er,
ington cy in W ge
Co
iss
ash
mm
ion
recen
ownin DC, befor tly gra in Wash unicatio
quen
ington ns
nted
agency.g his own e
cy
By Mart
throug to help WSOS th , D.C.
boug Soon, he ad
it bette
ie
e bette
hout
ht
Mail
@stJ thoMpson
St. Jo
r rea
r fre
radio a bankru
Ke
ohns
Busines
said thvin Gedd hns Coun ch reside Charl station in pt
sMont
nts
ing
hly.coM
Comm at the req s, owne ty.
Caro otte, North
A
lin
move unicatio uest of th r of WSO
teur halocal restau
er sta a plus an
ns
e
S,
tio
grant from 99.5 Comm Federal
the ch s moved rahis ex n, and us othed.
to 10 ission to
ef
pe
’s
tab from
round
3.9 wa
aspec rience in ed
“A
table. le to the
ts of
s quick
all
Flagle lthough we
reu
bu
th
JJ
x,
e
ly
sin
Vi
rad
exclu r counties, now rea
Libertyowner of goustatio ess to turn io
ch
siv
JJ’s
ns
Bi
bo
are a ely on St. our focus Duval an
str
Ch
aro
ultim
o, is
evali
und. th
co
comm mmunity Johns Co will remain d
du M er de L’O now
statio ately sold He
erite
th
feren itted to ma -focused unty. We
a Knigh
Agric rdre
up in ns and ende ose
ce
Gedd in Grea king a poradio statio
of Ag t of the ole –
at W St. Augusti d
ter St.
ing
ricult
Or
sit
n,
SOS
ural M der
Augu ive dif103.9 ne
Ge s.
Th
He
stine,”
spent ddings is
hood e knight- erit.
enjoy particular FM.
said
,
s work
ly
coun his childhoa Florida na
the Fr awarded
W
ing
try as
SO
by
od liv
tive
as an
hono ench gove
the locS because at
airma a result of ing aroun who
r
first rad
“promoproffered rnment, is
n in
his fat
d th
statio al focus ofof
to ind
a rar
te th
n.
the
in Su io job wathe US Ai her’s careee
over
mter,
seas (si e French ividuals e
r Force
“A
s
r
wi
ll
th W
release.
who
Sout
agric
c),”
. Hi
I get day long,
W
to
tanbu hile at Woffh Carolin DXY Radios
includ Other knaccording ulture
peop interview
a.
le
work rg, South ord Colle
Prud e Jaques Pe ights of thto a news
Johns from St.
ed
ho
as an in commCarolina, ge in Sparknigh mme. Th pin and e order
thing County ab
Ge
Pa
ts in
s
atten announce ercial rad ddings
the Unere are on ul
ing an that they out Kevin Ged
Th
ded gra r and
io
e
ly
at W
dings,
City,
Franca U.S. de ited States 63
dis
duate
ing or d business’re doSP
owner
ise fro legate for
.
schoo c jockey. He A
of WS
es that
de
er, alo where he
att
ve
pla
mW
OS 103
ende
loping
l in
wo
Al
stic
they
ng wi
.9, ins
Bistro d a recep ashington liance
th ass rked as an New York
docto surgeons . I get to ’re startide the
ignme
broadc Photo courtesy
ber 16 on State tion at JJ’ , D.C.
“We rs from Fla from Pont speak with
nts in announcast boo
Kevi
good
Ro
s
do
th at the n Geddings
sales
consul , 2015, at ad A1A Liberty
throug these int gler Hosp e Vedra or
and
station
that thinformatio
.
hono from Miamwhich th on Octon and
ey lik
each hout the erviews offital,” he sai
e
r and
e.”
playin
morn
day, an
W
d.
an
a me i award French
It’s a
Vi
g mu
d I’m d on
locate SOS-FM
gre ing fro
sic
cause goureux wadal to Vigoed the
d at 30 and AM
comm at way m 7 a.m on the
Bl
th
ur
s
vd
to
.
air
00
stu
French rough his knighted eux.
an
like yo unity, an stay conn to 9 a.m.
locate d the sta N. Ponce dios are
u’re giv d at th
ec
Florid restauran ownersh beInter d on Zygmtion’s 400- de Leon
ing pe e same ted to the
state
de Pa a (he also ts in Northip of two
tim
ont Ro ft tow
ople
95.
some e, feel
ad jus er is
the larris on Gate owns JJ’s east
pretty
t east
Visit ww
Bi
of
in No gest retail Parkway), stro
w.StAu
WSOS
gustine
station
Jacks rth Florid er of Fren he is
Radio.c
s.
on
ch
om to
ers fro ville ow a and “brin wines
learn
ne
more
about
chate m some of rs and wi gs to
au
the rel x in Fran the most ne makease.
fam
ce,” ac
cording ous
to
FREE
Ponte
bistro Vedra
o
w
ne
knigh
ted r
of St. Johns County
businesses* receive
St. Johns Business
Monthly.
Month
71.9%
St. Jo
PO Bo hns Bu
x
siness
St. Joh 600608
ns, FL
32260
100%
ly
Presor
US ted Sta
CallahPostage ndard
Paid
an,
Permit FL 320
No.4 11
the d
ial
of our readers**
Frequently purchase products
or services from ads seen in
our publications.
39%
Book
Repo
rt:
The po
Four wer of “O
reason
ld
s your School”
se
busin
ess sh rvice:
ould
As th
sM
bring
over th e tech ind onthly.coM
it back
e
By Dott
ie D
Mail
@stJ ehart
ohns
Busines
lennia past co ustry ha
21st cen
up
s
have ls have ris le of decadexploded
tury tra
inn
en to
Yo
es and
ns
relentle ovated
Mich u’re not im actions?
mi
wi powe
ell
ter, fas ss custome ldly to ker, compan lthe sp i. Yes, cu agining it,
ies
and mater, easier r expecta ep up with
really eed and effistomers sti said Josep
tio
ke su ” is the
re th
battl ns. “Betschoo crave is th ciency. Bull demand h
It’s
l comp at fee
lined no surpris ere’s an ap e cry. Oh
rea
ling of t what th
any
, light
lly
ey
abound ning-pe that sleek p for that! ,
them know them that takes an old
.
th
, enga
tomers these da aced orga , streamge theme time to
“N
thing wanted—ys. Yes, it nizations
, nurtu
vice be o matter ho
is wh
cold an
bu
re
being comes, yo w high tec
d impe t isn’t there at cuss,” sai
u’re sti
rsona
h
som
th
d
el abou
or of
ll ser your ser
Mich
t many
World- “Driven elli, best- ving huma to De
sellin
n
Class
Custo light: De g aumer Ex
liv
perie ering
contin nce the
ued
of our readers**
Keep our publications
for three weeks or
longer.
on pag
e5
84%
of our readers**
have a combined annual
household income of $50,000
or more.
Advertising Features:
FrontpageSpotlight
The key to business success is being top of mind when your potential customers are ready to buy. Get there quickly
by reserving a featured ad at the top of page 1. Choose between a high-impact banner ad or combine our top-right
teaser with a larger ad inside the paper.
BusinessSpotlight
The focus is on you in this section that alternates between display ads and articles about advertisers. Specially priced
advertising and professionally written stories make this a powerful way to reach customers and grow your business.
ExpertBuilder
Build your reputation as a thought leader in your own field in an article focused on your expertise. Share your wisdom and knowledge and build your credibility with a professionally ghost-written feature story.
NewBusinessBuilder
Introduce yourself to the county in a feature story and photo. Available only to new businesses, the New Business
Builder is an affordable way to introduce yourself and your new business to new customers.
StJohnsBusinessMonthly.com
PO Box 600608, St. Johns, FL 32260•Phone:904.886.4919•Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
Notes
1/16
(V)
3/16 (H)
1/4
(V)
1/16 (H)
3/16
(V)
Full
FrontPage Spotlights
1/4 (H)
1/2
(V)
3/4
1/8
(V)
3/8
(V)
1/2 (H)
1/8 (H)
3/8 (H)
StJohnsBusinessMonthly.com
PO Box 600608, St. Johns, FL 32260•Phone:904.886.4919•Fax: 904.379.5250
Business
Spotlight
Page
Publisher
Mark Pettus
Sales & Marketing
Bob Neiman
Editor
Martie Thompson
Creative Director
Lisa Felegy
[email protected]
[email protected]
[email protected]
[email protected]
Ponte Vedra
Palm Valley
Nocatee
St Johns
*Distributed Monthly
Vilano Beach
Orangedale
via U.S. Mail to every “active business” listed in the United States
Postal Service Delivery Statistics Retrieval Report for ZIP Codes 32080,
32081, 32082, 32084, 32086, 32145, 32033, 32092, 32095, 32259 at the
time of each month’s publication.
St. Augustine
St. Augustine Beach
Crescent Beach
Hastings
Elkton
Marineland
StJohnsBusinessMonthly.com
PO Box 600608, St. Johns, FL 32260•Phone:904.886.4919•Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
AdSize
PerIssuePrice
Full Page
$1299
3/4 Page
$899
1/2 Page $649
3/8 Page
$469
1/4 Page
$325
3/16 Page
$265
1/8 Page
$159
1/16 Page
$99
MultiplePubDiscounts
Buy an ad in any Florida
NewsLine Publication and get:
10% Off Your Ad in a 2nd
publication
20% Off Your Ad in a 3rd
Publication
ad rates
& sizes
Full Page
10 x 15.75
3/8 Page
4.9 x 11.75 (vertical)
10 x 6 (horizontal)
1/8 Page
2.36 x 7.75 (vertical)
4.9 x 3.75 (horizontal)
3/4 Page
10 x 11.785 (vertical)
1/4 Page
4.9 x 7.75 (vertical)
10 x 3.75 (horizontal)
1/16 Page
2.36 x 3.75 (vertical)
4.9 x 1.8 (horizontal)
1/2 Page
5 x 15.75 (vertical)
10 x 7.75 (horizontal)
3/16 Page
4.9 x 5.55 (vertical)
7.5 x 3.75 (horizontal)
30% Off Your Ad in a 4th
Publication
All prices are for full color.
ContractRates
6 Months
Save 10%
12 Months
Save 20%
How to submit artwork
Ads should be submitted in the following format:
• PDF, EPS, TIFF, or JPEG
• 300 DPI
• Do not include crop marks; files should be final size
• CMYK—all colors should be set to Process and High Resolution
• We cannot accept Publisher files or low resolution images/logos
• All ads are full color
StJohnsBusinessMonthly.com
PO Box 600608
St. Johns, FL 32260
Phone: 904.886.4919
Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
FrontpageSpotlight
Get top billing at the top of Page 1 with a Front Page Spotlight Ad.
These premium placement ads are always among the most
popular ads in the newspaper and are often the first ads
bought – often years in advance. Don’t wait, these ads will
soon be gone.
FrontpageSpotlight Banner ad
7.75 x 1.25
$495
Get quotes from many leading companies with just one call Home and Auto Insurance Experts
Since 1954
3342 Kori Road • Jacksonville, FL 32257 • (904) 268-7310 • www.jpperry.com
front page
spotlights
All prices are for full color.
How to submit artwork
Ads should be submitted in the following format:
• PDF, EPS, TIFF, or JPEG
• 300 DPI
• Do not include crop marks; files should be final size
• CMYK—all colors should be set to Process and High Resolution
• We cannot accept Publisher files or low resolution images/logos
• All ads are full color
TopRightTeaser
1.75 x 1.75
$295
Requires purchase of a 1/4 page
ad or larger inside the paper.
See our ad on page 4
StJohnsBusinessMonthly.com
PO Box 600608
St. Johns, FL 32260
Phone: 904.886.4919
Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
BusinessSpotlight
Put your company in the spotlight with an advertising
campaign on the St. Johns Business Spotlight page.
Share your company’s story in a 6-month
advertising campaign that includes a
professionally written feature article about your
business. Make sure everyone doing business in
St. Johns County knows what you do and why
they should do business with you. Renew for an
additional 6 months and get a second feature
article in the same year.
BusinessSpotlight page ad
3.25 x 3.75
$295
per month
for 6 months
BusinessSpotlight
The surprising secret to these
St. Augustine store owners’
success
By Kelly Smith
[email protected]
T
oday’s young professionals hear
about the importance of saving
for retirement seemingly from
the moment they are hired. In addition
to discussions with human resources
personnel about employer-sponsored
retirement plans, young professionals
are learning about the importance
of saving for retirement thanks to
the abundance of financial-planning
advertisements on television, the radio
and the Internet.
Older workers may not have
been so lucky and many may find
themselves trying to play catch up as
retirement age draws closer. While it’s
important to begin saving for retirement as early as possible, late bloomers
whose retirement dates are nearing can
still take steps to secure their financial
futures.
• Pay down debts. Eliminating debt
is good for men and women of all
ages, but especially so for those nearing
retirement. Substantial debt may delay
your retirement and can greatly reduce
your quality of life during retirement.
If you still have substantial debt, eliminate that debt before you start saving
additional money for retirement. Once
your debt slate has been wiped clean,
you can then increase your retirement
contributions.
• Eliminate unnecessary expenses. If
your retirement savings are low (many
financial advisors now advise men and
women that they will need at least 60
percent of their pre-retirement income
each year they are retired), start cutting
back on unnecessary expenses and
reallocate that money toward retirement saving. Cutting out luxury items,
such as vacations to exotic locales or
country club memberships, is one way
to save money. But don’t overlook the
simpler ways to save, such as canceling
your cable subscription or dining at
home more often.
Every Business Spotlight advertiser is
featured in an article
once during each
6-month campaign
Downsize your home
Many empty nesters downsize their
homes as retirement nears. If the kids
no longer live at home or if you simply
have more space than you will need
after retirement, downsize to a smaller,
less expensive home. Downsizing saves
on monthly utility bills, property tand
a host of additional expenses.
While you may have long felt
you would slowly wind down in the
years immediately preceding retirement, taking on some additional work
outside of your current job is a great
Ads rotate
from one
to the next
>>>>
/\
Ads rotate
from one
to the next
File Photo
Doing things their own way is what this St. Johns County couple say is the key to more than a decade of sustained
growth.
way to save more for retirement and
perhaps even lay the foundation for a
post-retirement career. Workers older
than 50 can be invaluable resources to
startups or other businesses looking for
executives who have been there, done
that. Look for part-time jobs that seek
such experience. Even if the initial jobs
don’t bowl you over financially, parttime consultant work in retirement can
make up for lost retirement savings
and may even make your retirement
years more fulfilling.
Eliminate unnecessary expenses
If your retirement savings are low
(many financial advisors now advise
men and women that they will need at
least 60 percent of their pre-retirement
income each year they are retired), start
cutting back on unnecessary expenses
and reallocate that money toward
retirement saving. Cutting out luxury
items, such as vacations to exotic
locales or country club memberships,
is one way to save money. But don’t
overlook the simpler ways to save, such
as canceling your cable subscription or
dining at home more often.
• If the kids no longer live at home
or if you simply have more space than
you will need after retirement, downsize to a smaller, less expensive home.
Downsizing saves on monthly utility bills, property taxes and expenses.
Workers older than 50 can be invaluable resources to startups.
Cutting out luxury items, such as
vacations to exotic locales or country
club memberships, is one way to save
Ads rotate
from one
to the next
>>>>
Ads rotate
from one
to the next
\/
Ads rotate
from one
to the next
<<<<
Ads rotate
from one
to the next
<<<<
StJohnsBusinessMonthly.com
PO Box 600608
St. Johns, FL 32260
Phone: 904.886.4919
Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
ExpertBuilder
You’re the expert on what you do.
Build your reputation by sharing what you know.
Share your wisdom with other business owners and
spotlight your expertise in a feature article ghost-written
for you by one of our professional writers.
• Enhance your reputation in your industry and in the
community
• Position yourself as the local expert
• Gain enormous credibility with your customers
Your article will appear in the next print issue of
St. Johns Business Monthly and be permanently
hosted on StJohnsBusinessMonthly.com
Additional Features
• SEO benefits because your story on
StJohnsBusinessMonthly.com will link to
your website
• Share your story with colleagues across the county
and around the world
• Social media promotion of your story on sites like
Facebook, Twitter and LinkedIn
$395
ExpertBuilder
Requires one week production time and a phone
interview (1/2 - 1 hour).
StJohnsBusinessMonthly.com
PO Box 600608
St. Johns, FL 32260
Phone: 904.886.4919
Fax: 904.379.5250
.
BusinessMonthly
ST JOHNS
NewBusinessBuilder
Introduce yourself to the county in a feature story and photo.
Available only to new businesses,
the NewBusinessBuilder is an affordable way
to introduce yourself and your new business to
new customers. Our professional writers will
craft a feature story (with photo) about your new
store, company, practice, manufacturing plant,
or restaurant – whatever your business is.
NewBusinessBuilder
Organic grocer expands into
Ponte Vedra with new stores
in Sawgrass Village and
Nocatee
By Kelly Smith
[email protected]
T
oday’s young professionals hear
about the importance of saving
for retirement seemingly from
the moment they are hired. In addition
to discussions with human resources
personnel about employer-sponsored
retirement plans, young professionals
are learning about the importance
of saving for retirement thanks to
the abundance of financial-planning
advertisements on television, the radio
and the Internet.
Older workers may not have
been so lucky and many may find
themselves trying to play catch up as
retirement age draws closer. While it’s
important to begin saving for retirement as early as possible, late bloomers
whose retirement dates are nearing can
still take steps to secure their financial
futures.
• Pay down debts. Eliminating debt
is good for men and women of all
ages, but especially so for those nearing
retirement. Substantial debt may delay
your retirement and can greatly reduce
your quality of life during retirement.
If you still have substantial debt, eliminate that debt before you start saving
additional money for retirement. Once
your debt slate has been wiped clean,
you can then increase your retirement
contributions.
• Eliminate unnecessary expenses. If
your retirement savings are low (many
financial advisors now advise men and
women that they will need at least 60
percent of their pre-retirement income
each year they are retired), start cutting
back on unnecessary expenses and
reallocate that money toward retirement saving. Cutting out luxury items,
such as vacations to exotic locales or
country club memberships, is one way
to save money. But don’t overlook the
simpler ways to save, such as canceling
your cable subscription or dining at
home more often.
Downsize your home
Many empty nesters downsize their
homes as retirement nears. If the kids
no longer live at home or if you simply
have more space than you will need
after retirement, downsize to a smaller,
less expensive home. Downsizing saves
on monthly utility bills, property tand
a host of additional expenses.
While you may have long felt
you would slowly wind down in the
years immediately preceding retirement, taking on some additional work
outside of your current job is a great
File Photo
Doing things their own way is what this St. Johns County couple say is the key to more than a decade of sustained
growth.
way to save more for retirement and
perhaps even lay the foundation for a
post-retirement career. Workers older
than 50 can be invaluable resources to
startups or other businesses looking for
executives who have been there, done
that. Look for part-time jobs that seek
such experience. Even if the initial jobs
don’t bowl you over financially, parttime consultant work in retirement can
make up for lost retirement savings
and may even make your retirement
years more fulfilling.
Eliminate unnecessary expenses
If your retirement savings are low
(many financial advisors now advise
men and women that they will need at
least 60 percent of their pre-retirement
income each year they are retired), start
cutting back on unnecessary expenses
and reallocate that money toward
retirement saving. Cutting out luxury
items, such as vacations to exotic
locales or country club memberships,
is one way to save money. But don’t
overlook the simpler ways to save, such
as canceling your cable subscription or
dining at home more often.
• If the kids no longer live at home
or if you simply have more space than
you will need after retirement, downsize to a smaller, less expensive home.
Downsizing saves on monthly utility bills, property taxes and expenses.
Workers older than 50 can be invaluable resources to startups.Cutting
out luxury items, such as vacations to
exotic locales or country club memberships, is one way to save money.
$395
NewBusinessBuilder
400-600 words plus a photo
Available only to new businesses
(12 months or less).
StJohnsBusinessMonthly.com
PO Box 600608
St. Johns, FL 32260
Phone: 904.886.4919
Fax: 904.379.5250