Chrysler Mexico

Chrysler Mexico
Chrysler Mexico
Joseph A ChamaSrour
Joseph A. ChamaSrour
Chrysler Group LLC 2010‐14 Business Plan
Chrysler
Group LLC 2010 14 Business Plan
November 4, 2009
70 years of continued presence in Mexico Saltillo
Truck assembly, stamping & engine plants
engine plants
Mexico City
Headquarter building
q
g
Saltillo
Mexico City
Toluca
Toluca • Car assembly & stamping plants
Mexico City
Engineering center
• Parts depot Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
2
Strong, satisfied and modern dealer network Dealerships
• 115 dealers
• All selling Chrysler, Dodge, Jeep
All selling Chrysler, Dodge, Jeep
90%
Dealer Satisfaction – DSI
• Six years above 90%
Profitability (average past 5 years)
• 1.8% Return on Sales • 20% Return on Investment
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
3
Strong customer satisfaction in 95% of our vehicles
2009 Mexico Vehicle Ownership Satisfaction Study Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
4
Mexican industry
1.0M
units
Units (in Millions)
An industry over 1M y
units in last 5 years
Drop of 27% in 2009
Chrysler Group LLC 2010‐14 Business Plan
Industry recovery will be slow
November 4, 2009
5
Market Share
A very competitive market
2003
2009E
Brands
41
52
Nameplates
240
333
1,001
784
Industry (000’s) Source‫ ׃‬AMIA 2009
AMIA 2009
Chrysler managed to maintain share
2003
Sep YTD 2009
Change
Chrysler, Dodge, Jeep
10.0%
10.5%
Volkswagen
16.9%
16.6%
Nissan
21.4%
19.5%
Ford
16.1%
12.3%
GM
21.8%
17.3%
Other
13.8%
23.8%
+0.5 ppts.
‐0.3 ppts.
‐1.9 ppts.
‐3.8 ppts.
‐4.5 ppts.
+10.0 ppts.
Total Industry
100%
100%
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
6
Chrysler de Mexico 2009 market share trend
Market share
• Inventories back to adequate levels
• September, the best market share in last 18 months
• Well positioned for continued growth
Well positioned for continued growth
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
7
Mexican market segment breakdown SUVs
We compete in 4 key segments
15%
Passenger Cars
Minivans/ Sport Tourer
1. SUVs
10%
2 Minivans/ Sport‐Tourer
2.
Mi i
/S
T
55%
Trucks
20% 3. Trucks
4. Passenger Cars
Source: AMIA – Automotive Industry 2008
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
8
Segment 1: SUVs
SUVs
15%
Ranked #2 against 20+ competitors...
g
p
Ranking
2006
2007
2008
Sep YTD 2009
Brand
Share
Brand
Share
Brand
Share
Brand
Share
1
Ford
26 2%
26.2%
Chrysler
23 2%
23.2%
Ford
21 2%
21.2%
Ford
21 9%
21.9%
2
GM
16.7%
Ford
20.2%
Chrysler
20.5%
Chrysler
17.7%
3
Chrysler
15.5%
GM
16.3%
Honda
15.0%
Honda
14.0%
4
Nissan
10.9%
Honda
12.5%
GM
11.4%
Nissan
10.7%
5
Honda
10.2%
Toyota
9.4%
Nissan
10.6%
Toyota
10.4%
6
Toyota
9.7%
Nissan
7.3%
Toyota
8.6%
GM
7.7%
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
9
Segment 2: Minivans / Sport‐Tourer Minivans/ Sport Tourer
10%
• Dodge Journey ‐ best selling vehicle in segment
...#1 in Minivan /Sport‐
Tourer segment...
• Double sales of nearest competitor
Market share
• Town & Country
Town & Country awarded awarded “Best
Best Minivan of the Year” (Automovil Panamericano 2009)
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
10
Segment 3: Pick‐Up Trucks
...and #2 in Trucks
• 5 years of continued growth in Dodge Trucks
Dodge Trucks
Pick‐up Trucks
20% • Leader in luxury trucks • Dodge Dakota awarded # 1 Small Pick‐Up (J.D. Power 2009)
Market share
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
11
Segment 4: Passenger Cars Passenger Cars
55%
• Our key challenge
Market share
• We have had to yield share h
h d
ld h
because of uncompetitive products
• We need products in line with W
d
d t i li
ith
Mexican market requirements
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
12
Chrysler & Fiat Group... the perfect fit for Mexico World Class Passenger Cars
Fuel efficient engines
Strong in small cars segment
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
13
Growth targets
Mexico industry, volume & share
2009E
2014E
∆
Total industry
784k
1,017k
+30%
Chrysler Mexico volumes
~83k
~118k
+43%
Chrysler Mexico market share
10.5%
11.6%
+1.1 ppts.
Chrysler Group LLC 2010‐14 Business Plan
November 4, 2009
14